Develop an Integrated SMM plan utilizing CMOST, channel analysis, strategy for attaining MarCom goals and forecast results and trends.

Flash Mob Assignment for #mcom42

A flash mob is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, protest, marketing, or artistic expression. Flash mobs are organized via telecommunications, social media, or viral email.

On July 5, 2005, during U2's performance of the song New Year's Day at a stadium in Poland , the audience of 70,000 waved colored articles of clothing to form a giant Polish flag of white and red: fans on the pitch waved red, those in the bleachers waved white. This behavior was coordinated by fans communicating on social media. Now when people watch videos from this concert they are also watching commercials for Poland.

Some resources to help...http://www.spiral16.com/blog/2012/04/9-year-olds-carboard-arcade-vide/http://econsultancy.com/us/blog/8548-12-great-examples-of-flash-mobshttp://www.brandchannel.com/features_effect.asp?pf_id=493 (if you only read 1, read this 1)

October 30th (individually) list potential flash mob type activities, describe target audience (using social media tools and online research) including channel preferences, determine most appropriate channels and prove it, forecast impact numbers, what metrics will be important, client brief (10%)Due at end of class via closed FB group.

November 6 (class) vote on detailed flash mob, plan of action, roles, channel selection, forecast / goals, CMOST strategies (3%).Due at end of class Google Doc for all to use / access.

November 20 (partners) finalize key aspects for assigned channel including revised forecasts, creative, content, role assignments and create required social channel accounts, (10%)And finalize / run through. Submitted at end with final analysis.

November 21-24 mob (7%)

December 4 (10%) individual analysis of results and future recommendations for brand (CMOST, Channel, Analytics, Content, etc). Due by end of class via Slideshare.