800 Charity CarsResponsive – Mobile Design

800 Charity Cars

“The Original Car Donation Distribution Charity”

- Industry Leader- Founder in the Space- Long Standing Reputation & Success Record

Mobile Predicted Growth

According to Smart Insights:

“Mobile to overtake fixed Internet access”

Unbiased OpinionsWe asked our focus group to describe your site in two to three

word word phrases:

“DATED” “FUNCTIONAL” “TEXT HEAVY”

“ODD NAVIGATION” “NICE CREDIBILITY”“UNCLEAR DONATION PROCESS”

“NOT MOBILE FRIENDLY”

What’s the Impact?Text is very smallImage distortionVisual concepts become unclear

Buttons & Navigation Hard to Use

EQUALSHigher Bounce Rates & Less Conversions

Responsive Design

Convergence:

Create a single design that responds to the platform, device, and browser of a web site visitor.

Meeting the Demand Now

What’s Next?Explore New Responsive DesignDetermine Core FocusSimplify Content for MobileConvert Mobile Traffic

ConvertMore

RecommendationsRedesign Current Site Using Responsive

Mobile Approach

Create “Easy to Find”, “Big Button” Components to Allow Prospects to Donate Automobiles.

Reduce the Overall Volume of Text On Web Site

Create Info Graphics & Visual Elements Demonstrating Success and Impact

Recommendations ContinuedContinue to Use Video & Multimedia to

Demonstrate Success and Impact

Use Text and Video Testimonials When Possible to Demonstrate Success and Impact

Streamline the Donation Process by Placing A Form on Home Page

Provide Clear Instruction on How to Receive a Donated Car

Thank You

References

Bosomworth, D. (2013, June 10). Mobile marketing statistics 2013. Digital marketing strategy advice - Smart Insights Digital Marketing. Retrieved August 3, 2013, from http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-

marketing-statistics/