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INSPIRING PEOPLE TO ACHIEVE THE

EXTRAORDINARY

www.mckinneyrogers.com

By Brandon Shelton, Partner, McKinney Rogers

NEW YORK

40° 45' N, 73° 58' W

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A d v a n c e

WE OPERATE IN CHALLENGING TIMES, INCREASING

THE EXECUTION CHALLENGES YOU FACE

It‟s a time of unstable economic conditions, strategic shocks, and

information overload. The need for clarity, pace and execution is

paramount

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THIS IS THE TIME OF THE BUSINESS COMMANDO

Uncertainty. Chaos.

Fragile governments. Unstable economies.

Unpredictable and radical market shifts.

These are the facts of life in today‟s marketplace.

But they are not an excuse for failure.

For your business to thrive and win in troubled times,

success takes more than brilliant strategy.

It takes brilliant execution.

By leaders and teams equipped to step up and deliver business

critical results regardless of obstacles and uncertainties placed in front of them.

Teams that are aligned, agile, accountable and capable of

achieving the extraordinary.

How? That‟s our job.

We equip leaders and teams with the skills,

focus and confidence to embrace any challenge and deliver success.

We are McKinney Rogers and we create Business Commandos.

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A d v a n c e

WE FOCUS ON BUSINESS EXECUTION

Strategy Technology

People Operations

BUSINESS EXECUTION

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A d v a n c e

WE WORK WITH OUR CLIENTS TO CLOSE THE

STRATEGY EXECUTION GAP

Effective Business Execution Requires…

• The translation of strategy into focused, aligned and effective

action that delivers sustainable results

We achieve this by…

• Equipping leaders and teams to step up and deliver business

critical results regardless of obstacles and uncertainties

placed in front of them

Why?

• Because 90% of strategies fail due to poor execution (HBR)

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A d v a n c e

OUR UNIQUE BUSINESS EXECUTION MODEL

ONE Aligned Organisation

Vision & aligned transformational

growth strategy

Inspiring and Empowering

Leadership

& Team Performance

Transparency,

Measurement &

Accountability Rapid, Timely

Learning

Dynamic,

Thoughtful Execution

Unleashing Extraordinary

People Performance

Total

Individual

Commitment

Purpose Our reason for being

Values The Core of our being

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A d v a n c e

OUR CORE PHILOSOPHY – MISSION LEADERSHIP –

HAS BEEN PROVEN IN BOTH MILITARY AND BUSINESS

• Mission Leadership® is based on a proven

set of military disciplines and tools called

Mission Command

• This battle-tested platform, which dates

back to the Napoleonic era, serves as the

foundation of operational planning and

execution for some of the world‟s most

elite special forces

• Mission Leadership® is a truly holistic

approach to business execution aimed at

delivering superior business performance

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A d v a n c e

IT HAS BEEN PROVEN WITH OUR CLIENT BASE

• McKinney Rogers‟ Mission Leadership® Philosophy resonates

across multiple industries and categories

Aleris Conrad Hotel J.P. Morgan Pfizer

Allianz Dewars KAO Brands PPG

Astro East Africa Packing KCB Bank Group TEAM Enterprises

BAA (British Airports Authority) East African Breweries Limited Kenya Airways Tenzing Wine & Spirits

Bacardi Eristoff Kenya Power UK Foreign and

Bank of Tokyo Mitsubishi-UFJ GlaxoSmithKline Lamnalco Commonwealth Office

BBC Grey Goose Level 3 Communications Wal-Mart

Bombay Sapphire Grohe Lockheed Martin Wal-Mart Canada

Burberry HBO Martini Wal-Mart Brazil

Charmer Sunbelt Heineken Nampak Plastics Wal-Mart Mexico

Coca Cola Kenya Itochu Shokuhin NFL International Wirtz Beverage Group

Computer Warehouse Group ITV Open Works

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A d v a n c e

APPENDIX

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A d v a n c e

Our Expertise Effective Business Execution

Our Discipline

Our Products

The Result

Mission Leadership

Mission Planning Mission Analysis Operational Rehearsal Mission Dashboard High Performance Teams Integrated Business Leadership

Achieving Extraordinary Performance

MP MA OR HPT IBL MLD

B MA MLDB

HOW MCKINNEY ROGERS GOES TO BUSINESS

CI

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A d v a n c e

MISSION PLANNING ™ set t ing the v is ion

• What it is

• Sets the strategic direction of the organization

• Why it is important

• Connects individuals and teams to an aspirational

vision for the organization

• Ensures your organization is aligned behind a common (focused and accurate) strategic

direction

• How we do it

• A two day workshop deep dive into the current external environment situation, competitive

space and internal aspirations

• Creating a simple and clear three to five year vision

(desired destination)

• Translating your vision into action

MP

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MISSION ANALYSIS ® creat ing dynamic a l ignment

• What it is

• Align company behind mission critical actions

• Why it is important • Focuses your organization on operational priorities

(what and why)

• Cascade these throughout the organization so

everyone is clear in their role on the plan and their

freedoms and constraints

• How we do it

• A two day strategic alignment session with core teams to establish prioritized action plans and allocate

resources needed for success

• Align individual missions to overall company FY mission and long term vision

• The Mission Status Review

(MSR), conducted in regular intervals, provide discipline for teams to truly adopt the ML philosophy and

achieve their Missions throughout the fiscal year

MA

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A d v a n c e

OPERATIONAL REHEARSAL pressure tes t s t rategy

• What it is

• Web-based simulation designed to pressure test the

plan and ensure agile, effective response to real time

changes and challenges

• Why it is important

• Pressure-tests the strategy

• Assumptions; Risk factors

• Creates contingency plans

• How we do it

• After the “Mission Plan” is created and adopted in the Mission Planning and Mission Analysis

phases, we conduct an Operational Rehearsal of that plan

• We pressure test the Mission Plan through Operational Rehearsal in the context of the operating

and competitive environment for the FY or a set period

• The business plan is played out, and the competitor plays are reacted to in order to:

• Refine the plan and contingencies identified

• Counter competitive plans

• Ultimately, leaders and their teams gain confidence in their refined plans

OR

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MISSION LEADERSHIP DASHBOARD ™ empowerment through t ransparency

• What it is

• State-of-the-art accountability and

performance mapping measurement tool

• Why it is important

• Empowerment through transparency

• Creates linked accountabilities, top to bottom

• Real time performance auditing enables business

decisions at pace

• How we do it

• Populate dashboards with outputs from Mission

Analysis sessions

• Monitor progress through updated results and

business analytics

• Dynamically update strategic plans as situations

and results change

MLDB

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HIGH PERFORMANCE TEAMS unlocking potent ia l

• What it is

• A series of experiential activities aimed towards discovering and building high performance team

behaviors

• Why it is important

• Business Execution requires properly aligned plans and committed high performance behaviors. We

need to operate as a team at the pace of the fastest person

• How we do it • Three and a half day experiential session

• Simulated business scenario exercises aimed to draw out default behaviors and team interaction

characteristics

• Learn the tools and techniques of

high performance

HPT

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INTEGRATED BUSINESS LEADERSHIP ®

t ransforming leaders in the context o f your bus iness

• What it is

• Leverages the best talent in the business to develop the next generation

• A comprehensive leadership and management development program delivered in the context of your

business

• It is a system, integrated in your business, that will find, develop and then place the best talent for

maximum effect

• Why it is important

• Creates leaders who can drive growth, develop others and take charge of the future

• How we do it

• We believe that authentic conversations with authentic

leaders are the key

• We can create world class events that are relevant to

high performers, transform individuals and change

behaviors

• We will help your top talent transform the business through

master classes and „top gun‟ teaching methods

• We avoid generic conversations, all learning is focused on your business, its challenges and

opportunities

IBL

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A d v a n c e

• What it is

• A systematic programme for gathering, analyzing and managing any combination of data that when

acted upon, will confer a significant Competitive Advantage

• Why it is important

• Business today is moving very fast - Competitive Intelligence provides the processes that enables

companies to monitor the market and respond quicker than the competition

• How we do it

• A process that systematically and ethically observes the

environment more effectively than the competition, thus

enabling preemptive actions

• Link C-Suite needs to analysis, providing clarity for

information collection

• Sensitize your team to think and act in a more competitive

manner

CI COMPETITIVE INTELLIGENCE

creates ins ights that enables compet i t i ve advantage

INSPIRING PEOPLE TO ACHIEVE

THE EXTRAORDINARY

®

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A d v a n c e

OUR INTERNATIONAL NETWORK ALLOWS US TO

OFFER LOCAL AND GLOBAL BUSINESS SOLUTIONS

Amsterdam · Barbados · Bentonville · Hong Kong · London · Nairobi · New York · Sao Paulo · Tokyo