mc kay overview nov 2012
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Q: Tell me about Tom McKay?
A: He turns ideation into profitable execution
He’s accelerated in CPG Sales & Marketing
• Director of Trade Marketing, Shoe Care
• Director of Sales Operations: Target & Walmart
• Director of Sales Ops: Target, Drug & New Business - U.S.
• Div. Sales Manager: traditional & non-traditional trade channels
• Product/ Consumer Marketing: P&L & agency responsibility
• TLC Consulting: Air Care Go To Market Strategy for C-Stores
• Sr. Customer Marketing Mgr: liaison between brands, promos & sales
• Assoc. Dir Business Development: P&L and people responsibility
• Trade Promotions/ Merchandising Mgr: all trade channels
• Regional & National Account Manager / Trainer
• Field Sales Manager: direct and indirect account responsibility in FDM & trainer of new hires
• Regional Sales Coordinator & Sales Manager: traditional & non-traditional channels
TLC Consulting: U.S. Go to Market Strategy for Sunscreen
• Vice President of Shoe & Apparel Care Business Units
He’s dedicated, has balance
and volunteers
He takes the steps to learn more
• Undergraduate Studies
• Graduate Studies
4.0 GPA
Student / Athlete, Soccer Scholarship
All District Varsity Soccer Player
Head JV Soccer Coach
He’s led New Product Development
He knows what it takes to successfully launch in all types of trade channels;
Grocery, Drug, Mass, $, Club, Convenience, Department, Sporting Goods & Outdoor Stores
He has a passion for brand activation
He’s experienced in temporary and permanent solutions
that effectively introduce the brand to shoppers
This introduction is very important when
70% of brand selections are made in store
He’s created and helped execute
Successful Co-Marketing Events
The results benefited all
stakeholders: shopper
+ retailer + company
He led the integration of category, brand equity, business objectives
with customer priorities to drive profitable sales & market share
He has received National Recognition,
Individual and Team Awards for excelling
Featured in
BRANDWEEK
Kellogg’s
Top
Individual
Award
Kellogg’s Top
Team Award
Featured in
POP Issue
Top
C-Store
News
Award
Vendor of
Year Awards at
Sara Lee HBC
Sara Lee HBC
President’s Award
& Top Team Awards
Summary
He has over 20 successful years of CPG experience in Sales and Marketing leadership roles.
He’s grown strategic business units and high profile accounts in traditional & non-traditional trade channels.
He’s led co-marketing development, new product introductions, brand activation and consulting assignments with flawless execution.
He’s successfully managed people, brokers, agencies and P&Ls.
Reach Tom at: [email protected]