mc comm director 14.15 application part ii eduardo macias

Aplicant to Member Comitte AIESEC in Colombia

Comm Revolutioncalle porque no teníamos un lugar para sentarnos” “acu-erdo la vez que el Chair del Zonalito nos canceló 10 horas antes del evento y tomamos 30 minutos para orar como equipo y buscar soluciones”To focus a section in what AIESEC made for them as per-sons and professionals, to show the same experiences in statements and videos across the RadioNews and the TvNews. To do videos of invitations to apply from mem-bers of every LC to the EBs, so that they could feel sup-ported to apply. Media: MC Fanpage, NewsNacionales, TVNews and RadioNews, Nacto Conference. Objective: Have 2 applicants minimum to LCP 2015 by LC.

IXPTheseThese campaigns are to be managed in 3 different ways, the first one are the new members of AIESEC and whom we need they take his exchange at the end of year, the second one focused on the EPs that are returning from their Summer exchanges and which we need to start working inside the organization and finally the future EPs that we need to start working before going away on a exchange.exchange. Strategies: All the strategies that I propose for this campaign are in the first page. Medias: MC Fanpage, NewsNacionales, TVNews and RadioNews, Nacto Conference, Podio. Objective: 1000 IXP achieves in the term 14.15.

HOUSING AND BUDDIES Both campaigns will be focused in the quality that we must deliver to all the experiences. That we all think is not just about obtaining a house, is a house for a person that will be to improving my country and a house for a person who needs to live through the best experience of their life’s because this it was the promise that as an organiza-tion we did to them. Strategies: Short Messages in images that remembers to the members how they would like to be treated if they go to another country with AIESEC. Finally, to remember the message of the general campaign: “It́s time to wake up, let́s do it now”TheThe members who are hosts can take recognition as the IXP in local events, be V.I.P. delegates. Show photos of the future trainees and their knowledge of life in every LC, in order to get the members excited and want to be their buddies and hosts. Medias: MC Fanpage, NewsNacionales, Nacto Confer-ence. Objectives: To achieve the total of hosts and buddies necessary for all the trainees IGCDP in every LC.

delivering all our efforts for creating a positive impact to a level that wasn’t seen before. A timeline defined per weeks will exist, with clear and average FALTA ALGO, NO SE ENTIENDE BIEN for doing the promotion:

NATCO 2014AA strong campaign of expectations as main focus, mem-bers who could be present at the event will have the opportunity to know closely the global reality of what is happening with the AIESEC 2015 aspiration, which other committees in the world are doing to be able to eliminate their gaps and to reach the goal. The message of the conference must be very strong, my suggestion is that the chair or faci have to be someone of AI and he/she should tells us ideas and different national realities of what they are doing in order to reach the 2015 goal and motivate us to reach the goal and this at the same time serves to attract more members wanting to be in the event.Strategies:Strategies: Promotion with the identity of the event across images, counts of closing application, of cash discounts, of access V.I.P. We would work this through promotional videos of expectations of the event, videos of expectation of the Chair and where he/she comes from and with the help of the define the identity of the event and finally always adding “It́s time to wake up, let́s do it now”.Media: Group in FB of the Event, MC Fanpage, NewsNa-cionales, TVNews and RadioNews. Objective: To reach 700 applicants for the event

RAISING STRATEGIESThe campaign is directed to the GAP that it’s necessary to fill from the previous years in relation to the goal of 2015. Strategies: To show the members the statistics and to distribute the responsibility of the GAP in each of the LCs in order to make them understand the responsibility and know all that they must contribute. MakeMake images with photos of youth of other parts of the world and place: “They also want to come to make a positive impact in our country “It́s time to wake up, let́s do it now”.ToTo create a Challenge for the committees that manage to advance their goal of the GAP of 2015 and the subject matter of the challenge is defined by the identity of the MC but always remembering that: “It́s time to wake up, let́s do it now”.Media: MC Fanpage, NewsNacionales, TVNews and RadioNews, Nacto Conference. Objective:Objective: To fulfill the GAP that we have in RA up to the moment in relation to the goal 2015.

CAMPAIGN OF EXPECTATIONS LCPs 2015Focused in the futures leaders of AIESEC in Colombia Strategies: LCPs'sLCPs's Video 2014 counting graceful and exciting histories that their team has lived, for example: “Me acuerdo la vez que nos quedamos sin dinero para transporte hasta nuestras casas después de Team Days” “Me acuerdo la vez que nos tocó terminar planeación sentados en la

erships that the persons who are working at his team see them as rol models to follow and therefore it is one must teach them to be better and new and better leaders for AIESEC and the society.3.3. Campaigns of congratulations for the persons who have done a good work and the benefits that it brought for his personal and professional life. 4.4. To assure that the content of the cam-paigns will be exactly and coherent with the message that we want to give in AIESEC's conferences in Colombia.

Target audiences: All the member of AIESEC in Colombia

Channels:1. MC Fan Page2. MyAIESEC.net3. Podio4. Blog5. TVNews and RadioNews6. Conferences

Measurement1.1. Effectiveness of channels (Are members reading, watching?)

2. Across programs as bitly that help mea-sure the statistics all the persons see our campaigns.

FeedbackMonthly survey to all of LCs: Perception of Channels & Messages.

To create an only message unified for all the campaigns that allows us to remember the importance of everything and invites us to give all of our effort to reach AIESEC's 2015 goal.

TheThe campaign would have the message of: “It́s time to wake up, let́s do it now” And the main objective, with which every message of the campaign would be aligned to be part of the year of the vision 2015, we all must be awake and with desire of

ing with the quality inside each of the LCs and motivating to that we all take action and make ourselves persons in charge for improving the quality that we offer in our products. 2.2. Stimulate the members to take more ex-changes, if they lived the experience it is easier that they want to offer a better ex-perience to others. 3. Creation of a promotional video where the person does not go out speaking, but if he says the committee and a special mes-sage and it ends with phrases as: the LC X changes my life. And stimulate to that the members want to continue working for de-livering more experiences of quality.4. To assure that the content of the cam-paigns will be exactly and coherent with the message that we want to give in AIESEC's conferences in Colombia.



Measurement1.1. Effectiveness of channels (Are members reading, watching?)2. Across programs as bitly that help to measure for statistics all the persons see our campaigns.

FeedbackMonthlyMonthly survey to all of LCs: Perception of Channels & Messages

Campaigns 5: “Together our dreams are easy to achieve”General Message of the campaign: “To-gether our dreams are easy to achieve”

Specific messages:1. Videos of histories of success that show 1. Videos of histories of success that show how members are helping in the develop-ment of other AIESECers who have achieved big things in their professional and personal lives. 2. Banners that remember to all those who are living through his experiences of lead-


Comm Revolution

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¡Make other better AIESECers! Campaign: “Together our dreams are easy to achieve”

¡Deliver impact with quality! Campaign : “I am responsable of make it right"

¡Provide experiences! Campaign : “ Making a difference”

¡Do it Excellent! Campaign: “Make it right, make it now”

¡Why AIESEC! Campaign: "Our purpose is our dream”

Campaigns

of all the areas understand that sell AIESEC is a habit of every day.3. Campaigns of congratulations for the persons who have done a good work and the benefits that it brought for his personal and professional life. 4.4. To assure that the content of the cam-paigns will be exactly and coherent with the message that we want to give in AIESEC's conferences in Colombia.



Measurement1.1. Effectiveness of channels (Are members reading, watching?)2. Across programs as bitly that help mea-sure the statistics all the persons see our campaigns.

FeedbackMonthly survey to all of LCs: Perception of Channels & Messages

Campaigns 4: “I am responsible of make it right”General Message of the campaign: ““I am responsible of make it right”

Specific messages:1.1. Campaign that consist in showing images of real statistics of what is happen-

paigns will be exact and coherent with the message that we want to give in AIESEC's conferences in Colombia.


Channels:1. MC Fan Page2. MyAIESEC.net2. MyAIESEC.net3. Podio4. Blog5. TVNews and RadioNews6. Conferences



Campaigns 3: “Making a differ-ence”General Message of the campaign: “Making a difference”

Specific messages:1. Banners with messages showing the good actions that we have done in this or-ganization and how it has helped to im-prove the society in which nowadays we live and which does us to turn to all a natu-ral sellers to be able to announce more our products. 2. CHALLENGE of referral in all the pro-grams in order to stimulate that members

Target audiences All the member of AIESEC in Colombia

Channels:1. MC Fan Page2. MyAIESEC.net3. Podio4. Blog4. Blog5. TVNews and RadioNews6. Conferences

Measurement1. Effectiveness of channels (Are members reading, watching?)2.2. Across programs as bitly that help mea-sure the statistics all the persons see our campaigns.


Campaigns 2: ““Make it right, make it now”General Message of the campaign: “Make it right, make it now!”

Specific messages:1.1. Banners with messages motivational, re5. Banners with motivational messages, remembering why we must be proactive and High Performance in each of the ac-tivities that we do.2. Members' viral videos where they ex-press what motivates them to work excel-lently in AIESEC.3. Congratulations campaigns for the per-sons who have done a good work and the benefits that it brought for their personal and professional life. 4. To assure that the content of the cam-paigns will be exact and coherent with the

•¡Why AIESEC! Campaign: "Our purpose is our dream”•¡Do it Excellent! Campaign: “Make it right, make it now”• ¡Provide experiences! Campaign : “ Making a difference” •¡Deliver•¡Deliver impact with quality! Campaign : “I am responsible of making it right” •Make other better AIESECers! Campaign: “Together our dreams are easy to achieve”

Audiences: •All•All members of AIESEC in Colombia, dived in: •TMP and TLP•LCPs

Campaigns 1: “Our purpose is our dream”GeneralGeneral Message of the campaign: “Our purpose is our dream

Specific messages:1. Use spaces such as the Zonalitos to re-member a the members the reason of be-cause day after day they get up with the intention of creating a better world. 2. Showcasing in banners and persons' videos that lived this experience and now are successful persons that contribute to the society.3.3. Congratulations campaigns for the people who have done a good work and the benefits that it brought for their person-al and professional life. 4. To assure that the content of the cam-paigns will be exact and coherent with the message that we want to give in AIESEC's conferences in Colombia.


Comm RevolutionTVNews and RadioNews: This one is a new concept of transmitting the national information a different and innovative way, more visible and entertaining for the audience.

TVTV News: It will divide in 4 sections, every section will be a region and their transmission will be monthly. An LC will be the manager every month, they will be collecting their information and of other LCs of their region and creating an emission with everything what has hap-pened during the month then the emission will be sent to the MC and they will unify it in one video being transmitted on national level found in the blog.

RadioNews: A format of every 15 days information, every LC in Co-lombia will bring the principal thing that they are doing in 2 minutes, then they keep it in format of radio so that it looks like a live Radio and is unified in just one emission that will be transmitted in the blog.

The Newsletters of AIESEC in Colombia not only can focus in the membership if we want to contribute in strategic results to all the op-erations, it is for this that besides the redesign of the national News-letters I propose that there has to exist 3 types of Newsletters direct-ed to our Stakeholders to keep a fluid communication and that could generate more impact in our results.

The design of the national News must be clear and direct, with more images and media that express what we want to show.

TheThe proposal is going to show directly and quite simply, easy to read and catch the attention of the reader. In this case 2 columns will exist, the one on the left side will be the principal one where all the information appears with titles and followed by a "lead" (it usually occurs together with the headline or title. It precedes the main body of the article, and it gives the reader the main idea of the story) and finally an attached link allowing redirect to the "MCNews Blog" where they will be able to find the whole complete history.where they will be able to find the whole complete history.

The right part will be divided in 4 sections: Regionally News, Calendar of events, Recognitions, TVNews and RadioNews.

Regional news: Is organized in a way that we will place the last events to regional level, opportunities inside the LCs and projects that are realized in cooperation by the whole region and GCPs turn-ing.

Calendar of events: There will Exist information of events at local and national level, from zonalitos, seminars of preparation, OES, RDC, NATCO, NPM, TPS.

Acknowledgments: Recognitions to all the people who have ob-tained a great achievement inside the network, in order to support their motivation for the work that they realize.

News EPs focused in sending oppor-tunities that we can find in the plat-form and that could help to acceler-ate the process of Match. Besides AIESEC's opportunities in order that once they live this experience of ex-change could return like returnees.

Periodicity: Every week.

News TN takers: Focused in showing new and old allies that we have in AIESEC and to support a relationship of long term with them, so that they continue being our clients and increase their current needs.

Periodicity: Every 15 days.

News Trainees: Focused in every LC supporting a narrow relation with their members in exchange, the idea is to have a tool that makes them feel that they are a part of our entities and are well received.

Periodicity: Once a month

Key messagesTheThe focus of these campaigns is in Passion, development, growth, quality, fun, exigency, wishes, share, positive impact, opportunities, change, youth, dreams and goals. For this the idea is to handle 5 major campaigns that will drive the how and what we communicate. The main mes-sages are:

2. AIESEC in Colombia members understand why they have to do an excellent job.3. AIESEC in Colombia members want to provide the ex-perience to all possible people.4. AIESEC in Colombia members are aware of the impact they are delivering on people’s lives and want to give quality in every one of them.5. AIESEC in Colombia members understand why they have to help other AIESECers to be better.

Goal Create committed, responsible, motivated and excellent members in order to obtain the best results for AIESEC in Colombia.

Specific Objectives1.1. AIESEC in Colombia members understand the why of this organization.

Internal Communication Plan AIESEC in Colombia


Comm Revolution

Fans Page

1. MC Fan Page2. MyAIESEC.net3. Podio4. Blog5. TVNews and RadioNews6. Conferences



Feedback


Specific messages:1.1. Banners with messages motivational, re5. Banners with motivational messages, remembering why we must be proactive and High Performance in each of the ac-tivities that we do.

General Message of the campaign: “Our purpose is our dream

Specific messages:1. Use spaces such as the Zonalitos to re-member a the members the reason of be-cause day after day they get up with the intention of creating a better world. 2. Showcasing in banners and persons' videos that lived this experience and now are successful persons that contribute to the society.3.



Institutional Channel

3. Measure campaigns with tools for the blog.

C. Week of preparation:Week of preparation: before their exchange, the EPs will have to work one week with activities of every area, in order to understand more closely the organization and the reasons why we look for a positive impact.

E.E. Cooperation’s of education in their exchanges, it means to ensure that every LC that should receive our EPs will give them an education and constant work during their ex-change, at the same time, they will provide opportunities of participation in activities done by the LC or at a national level, such as participation in events or OCs. F. A News structured for EPs must exist, where opportunities offers are found not only in the different countries, but also they should show leadership opportunities inside the orga-nization and where they can help, before, during and after their exchange. G. Need exists a percentage of discount to persons who enter a semester specific, for example only for entering AIESEC in 2014-2 they have 20 % of discount and this one to local level turns a great event, named in Zonalitos and local events to stimulate the new members to live the ex-change experience.H. A percentage of discount must exist to people that are in a specific semester, for example only for entering AIESEC in 2014-2 they have 20 % of discount and this one to local level turns a great event, named in Zonalitos and local events to stimulate the new members to live the exchange experience.F.F. More personal Showcasing, where one can find buttons of each person that lived their exchange and now are members and proudly they carry their IXP's badges at all time.

communications will become really strategic in the Member Committee as it manages to know everything that happens in the LCs and download all the information that the MC should share immediately to the established channels in order to make the LCs reproduce them.

6.6. The REVOLUTION that Comm must impose once it initi-ates must be so big and well educated that it shows the re-sults that it can manage to reach, is for this that the nation-al equipment of support in communications must be com-posed by people who know about the field of the commu-nication and could offer real advice, reaching better re-sults. Now, to be able to reach 1000 XPs in one year, I propose the following strategies:

A. Referral Campaigns, Such As:Vete en combo! Tell 5 of your friends to go on an exchange with you and you will earn free Fee, these 5 persons have to turn into RA in order to get the Free Fee.

OGX te necesitaOGX te necesitaAchieve 3 referral persons go on a OGCDP exchange and 2 works in obtaining 4 OGIP's Matches and win a Fee of OGCDP.

To have a successful referral campaign, we must teach to the whole membership how to sell TMP's product with TM's support. So that:

B. Internal Promotion, Such As:B. Internal Promotion, Such As:Pais de la semana1. Each week, pictures of a certain country will be posted, offering all the possible opportunities that they can find in the platform in the moment. We will place Facts of the countries for all the channels and one was answering every campaign for committees.2.2. Showcasing in photos, buttons and videos of the experi-ences lived by members of the LCs inviting them to go on a exchange.

Before starting answering any question in the application, first we have to clarify that communications is an area that is going to start setting precedents from the term 14.15 for AIESEC in Colombia, in the network, a great structure of communications is needed, it should offer real strategic solutions to the needs that we have in each of our opera-tions.

How to make this happen? :

Through structure of the institutional channels under na-tional follow-ups:

2. Structure of the managing of one account on YouTube: Every VP/Manager of Comm would handle one list of re-production per LC, all inside the same national channel allowing them to ensure if the videos contain the correct brand policies resulting on more visits for each video.

3. All the promotional pieces for each of the campaigns of internal promotion will be done with week and a half of anticipation minimum, then to lower the editable and that every LC could reproduce them.

4.4. AIESEC in Colombia needs a organizational culture that is focused in the experiences of delivery of exchange, we are going to deliver a better XP if we live through it first. The goal is to set a “culture of exchange" that must appear from the first moment that the members enter to the orga-nization. The message is not only aligned to one of the op-portunities that AIESEC offers but it is also one “must do “for the entire organization.

5. Through fast answers on behalf of the MC in the process of communications and bilateral information, the role of

New Members

ReferralsSell TMPsell TMPKnow how to

Create CreateResultIXP

ExchangeCulture Of

CampaignesOrganizacional

























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Comm RevolutionTVNews and RadioNews: This one is a new concept of transmitting the national information a different and innovative way, more visible and entertaining for the audience.

TVTV News: It will divide in 4 sections, every section will be a region and their transmission will be monthly. An LC will be the manager every month, they will be collecting their information and of other LCs of their region and creating an emission with everything what has hap-pened during the month then the emission will be sent to the MC and they will unify it in one video being transmitted on national level found in the blog.

RadioNews: A format of every 15 days information, every LC in Co-lombia will bring the principal thing that they are doing in 2 minutes, then they keep it in format of radio so that it looks like a live Radio and is unified in just one emission that will be transmitted in the blog.

The Newsletters of AIESEC in Colombia not only can focus in the membership if we want to contribute in strategic results to all the op-erations, it is for this that besides the redesign of the national News-letters I propose that there has to exist 3 types of Newsletters direct-ed to our Stakeholders to keep a fluid communication and that could generate more impact in our results.

The design of the national News must be clear and direct, with more images and media that express what we want to show.

TheThe proposal is going to show directly and quite simply, easy to read and catch the attention of the reader. In this case 2 columns will exist, the one on the left side will be the principal one where all the information appears with titles and followed by a "lead" (it usually occurs together with the headline or title. It precedes the main body of the article, and it gives the reader the main idea of the story) and finally an attached link allowing redirect to the "MCNews Blog" where they will be able to find the whole complete history.where they will be able to find the whole complete history.

The right part will be divided in 4 sections: Regionally News, Calendar of events, Recognitions, TVNews and RadioNews.

Regional news: Is organized in a way that we will place the last events to regional level, opportunities inside the LCs and projects that are realized in cooperation by the whole region and GCPs turn-ing.



News EPs focused in sending oppor-tunities that we can find in the plat-form and that could help to acceler-ate the process of Match. Besides AIESEC's opportunities in order that once they live this experience of ex-change could return like returnees.

Periodicity: Every week.

News TN takers: Focused in showing new and old allies that we have in AIESEC and to support a relationship of long term with them, so that they continue being our clients and increase their current needs.

Periodicity: Every 15 days.

News Trainees: Focused in every LC supporting a narrow relation with their members in exchange, the idea is to have a tool that makes them feel that they are a part of our entities and are well received.

Periodicity: Once a month

Key messagesTheThe focus of these campaigns is in Passion, development, growth, quality, fun, exigency, wishes, share, positive impact, opportunities, change, youth, dreams and goals. For this the idea is to handle 5 major campaigns that will drive the how and what we communicate. The main mes-sages are:

2. AIESEC in Colombia members understand why they have to do an excellent job.3. AIESEC in Colombia members want to provide the ex-perience to all possible people.4. AIESEC in Colombia members are aware of the impact they are delivering on people’s lives and want to give quality in every one of them.5. AIESEC in Colombia members understand why they have to help other AIESECers to be better.

Goal Create committed, responsible, motivated and excellent members in order to obtain the best results for AIESEC in Colombia.

Specific Objectives1.1. AIESEC in Colombia members understand the why of this organization.

Internal Communication Plan AIESEC in Colombia

























Comm Revolution

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mc comm director 14.15 application part ii eduardo macias

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