mayking your social media count
TRANSCRIPT
MayKing Your Social Media Count
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May King Tsang
What is Social Media?Relationship
Building (online)
World of Mouth
Creating CommuniTEA
Helping your customers
First Queensland Business Group Meetup Jan 2011
Social Media Defined (cont’d)
Social media marketing is not a replacement Traditional Marketing.
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www.sendoutcards.com/ronandsue
Common Social Media Objections
5http://bit.ly/TheresNoSuchThingAsSocialMedia
66http://bit.ly/FacebookFatique
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http://www.talkaboutcreative.com.au/blog/stop-bitching-about-low-facebook-reach-and-do-something-about-it.aspx
Social Media StraTEAgies –i. Brand Awareness
Brand Awareness is:
Public Image
Wearing Your Brand
Using Your Products
Projecting Your Brand
Brand Voice
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Social Media StraTEAgies –ii. How to Relationship Build Online
Social Media StraTEAgies –ii. How to Relationship Build Online
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Getting to know others
Help others
Show GraTEAtude
Social Media StraTEAgies –ii. How to Relationship Build Online
Align yourself with successful people
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@AnkeCatesbyFacebook Twitter
• 305 Likes • 14 Retweets
• 198 Comments • 15 Mentions
• 11 Shares • 5 Favourites
• 10210 fans • 112560 followers
Social Media Results
• 2 Commissions• 3 Websites• Collaboration
Social Media StraTEAgies –iii. Customer Service
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GraTEAtude(relationship
building) Answering Client’s
Question
Brand Awareness
(Brand Voice)
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Social Media StraTEAgies
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Other Social Media StraTEAgies
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Social Media StraTEAgies
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Help potential new clients find you:
Help, Share, Collaborate
New Client
http://bit.ly/TEAchingTuesdayPartIII
Social Media StraTEAgies
Make your Social Media straTEAgies count:
http://thelikeabilityco.com/add-your-directory-listing/
http://bit.ly/GoogleYourselfQBG
Back to basics –i. How to Communicate Online
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Relationship Building (Help, Share, Collaborate)
Brand awareness (getting to know face behind the business)
Back to Basics –i. How to communicate online
Brand Voice:
GraTEAtude
Be polite
Courtesy
Respect
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Brand Voice
http://garyvaynerchuk.com/talking-with-marie-forleo-about-the-future-of-social-media/
Back to basics –ii. Relationship Building
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Back to basics –iii. Responding Online
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Use Social Media to answer
customer’s questions
(Brand Voice)
Back to basics –iii. How NOT to Respond Online
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Delete negative comments
Slow response to queries
Not commenting at all
http://bit.ly/BadPRTurnedGreatPR
Back to basics –iv. Maintaining your Social Media
Presence online
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http://queenslandbusinessgroup.com/how-to-get-found-on-page-one-of-google-using-twitter/
Social Media = Help + Share + Engagement
Social Media Next Steps
Choose the next platform:
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Social Media Next Steps
Follow then listen
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Social Media Next Steps
Select your top 3 straTEAgies:
Brand Awareness
Relationship Building
Customer Service
How to win friends and influence people
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Social Media Next StepsGo to a Workshop / Learn from others
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Social Media Next Steps
Practice
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Back to basics –iv. Maintaining your Social Media
Presence online
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Social Media Help Share Engage
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• Comment FB Groups• FB Message
• Favorite • • Post / Reply Mention• Direct Message hashtag
• • • tag people
• • Share on Social Media •
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• Comment
Social Media Next Steps
Review your existing Social Media policy
Think about your next social media application
Resources:
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http://www.marketingprofs.com/articles/2014/24691/six-tips-to-get-your-customers-talking-about-
your-brand-at-the-dinner-table
http://queenslandbusinessgroup.com/why-women-are-great-at-social-media/
Questions
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$147: Twitter Training + 2 books$30: Write up your Tweet$5: Twitter for Dummies
$88: How to get the best out of QBG and Social Media: 1-2-1
Training
Thank you
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MayKingTea:
Queensland Business:
The Likeability Company:
May King Tsang: