maximize your revenue with crm - scribe
DESCRIPTION
Everyone gets the value of CRM as a sales and service application but how do you make CRM a revenue maximizer for your business? The more information your sales team has about your customer or prospect, the better they can sell and service. Learn how integration can enable your sales and service users get all the information they need, quickly and easily in the system they use every day – CRM. Eliminate checking multiple systems, going to other departments, or just not having the information. Close those deals faster, identify opportunities to upsell additional products and services, and have happy customers by being able to quickly respond to questions or issues. Scribe will share real life examples and the benefits of integrated CRM.TRANSCRIPT
Maximize Your Revenue With CRM & Integration
Lynn Harrington, Scribe Software
State of CRM Data Integration 2012 Survey
22.7%
68%
15%
I WASN’T AWARE YOU WERE HAVING A SUPPORT PROBLEM.
OUR OVERAGE POLICY IS CLEARLY STATED ON PAGE 34, SECTION 2, PARAGRAPH D, SUBSECTON II OF YOUR CONTRACT.
HI! I’M CALLING ABOUT THE PRODUCT YOU SHOWED
INTEREST IN AT OUR BOOTH LAST MONTH?
Why CRM Data Integration?
Reduce mistakes
Make Better Decisions
Happy Customers
Drive Revenue
CRMData
Integration
ERP
BI
Finance
Customer Support
Vertical
Social
Marketing Automation
SFA
Customer Service Info in CRM
Customer Service
Better Intelligence
Increase CSAT Reduce Churn
Severity One Tickets Generate Activity Feed
Customer Service
Better Intelligence
Increase CSAT Reduce Churn
Key word search on tickets generate leads for training or services.
Customer Service
Better Intelligence
Increase CSAT Reduce Churn
Faster Funnel Better LeadsCustomer
Intelligence
Tradeshow leads imported into CRM.
Marketing
Faster Funnel Better LeadsCustomer
Intelligence
Cloud content provider integration into CRM.
Marketing
Faster Funnel Better LeadsCustomer
Intelligence
Web Analytics integrated to CRM.
Marketing
Proactive Selling
Protect Recurring Revenue
Reduce Churn
One way synchronization of
entitlement information to CRM.
Usage & Entitlements
Proactive Selling
Protect Recurring Revenue
Reduce Churn
Notifications to customer & activity feed
to Sales.
Usage & Entitlements
Proactive Selling
Protect Recurring Revenue
Reduce Churn
Generate lead or opportunity from
expiring entitlement.
Usage & Entitlements
38%Data Entry
59% Custom Code
4%Satisfied with Integration
Let’s Get Started!
Be Real
Who is in pain?What is the pain?Where can your data help?
Let’s Get Started!
TimeMoney
Resources
How much can you spend?How much time do you have?Do you have the people?
Let’s Get Started!
Right Tool For the
Job
Purpose BuiltMinimum Fuss Mitigate Risk & Creep
Let’s Get Started!
Plan for the
Future
Enough connectivity to growRoadmap & DirectionCommitment to Maintain
Let’s Get Started!
Get Help
“Your Thing” is Not IntegrationAvoid DIY
Help is Money Well Spent
You have the information. Use It.The technology is available. Buy it.Experts who can help. Get it.
12,000 customers worldwide
1,000 partners 1,200 certified consultants
The Leader in CRM Data Integration
8 of the 10 largest financial institutions use Scribe
Strategic partnerships with Microsoft and Salesforce.com
15+ years experience in CRM