Overflowing with innovators, visionaries and leaders, Aristotle Inc. delivers tools and creativity to enrich your bottom line and expand your reach to new consumers the year round.

The digital marketplace is a complex global arena of built-in restraints and

golden opportunities.  As your marketing partner, Aristotle delivers the

expertise, tools and creativity you need to develop coordinated,

sustainable strategies that reach new audiences, engage target markets

and convert prospects into buyers and life-long brand advocates.

S O M E S TAT S A B O U TA R I S TOT L E

P RO J E C T S

AWA R D S Y E A R S

F O L LO W U SLearn more at Aristotle.net

ALL YEARLONG

2 0 1 4

MARKETING CHECKLIST

S T A R T I N G

2014

I N T O

2015

As 2014 begins, you are gearing up to connect with customers in

meaningful ways.

In the coming year, resolve to place your brand in the context of your customers’ lives

while using fun and creative online marketing channels. There are lots of things to do, so we’ve provided an example of a marketing schedule to guarantee success. Tape this

calendar to your office wall to inspire you in the coming strategic marketing seasons!

Search Engine OptimizationWhat’s your New Year’s online marketing

resolution? Make it easier for search engines to find and list your website.

Pay-Per-Click (PPC)It is an efficient way to boost your spring sales search engine visibility and drive clicks to your

landing pages.

Landing PagesFor Presidents Day sales or Valentine’s Day

merchandise, well-designed landing pages are a great way to offer deals and capture

information about your customers!

Email MarketingEnhance your Back-to-School promotions by

taking your message directly to your customers’ inboxes.

Social MediaFor your Memorial Day sale or Mother’s Day

merchandise, a social media campaign can significantly increase customer engagement

with your brand.

Mobile Strategy During the 2013 holiday season, mobile

purchases and research of products exploded compared to the same time the year before.

Online VideoBoost your website’s performance with a

creative video content strategy.

E M A I L M A R K E T I N G C O N V E RT SC O N S U M E R S TO C U S TO M E R S !

O P T I M I Z I N G YO U R W E B S I T EF O R M O B I L E & TA B L E T W I L LPOSITIVELY AFFECT YOUR BOTTOM LINE!

44% OF ONLINE SHOPPERS

BEGIN BY USING A SEARCHENGINE

3 IN 4USERS NEVER SCROLL PAST

THE FIRST PAGE OFSEARCH RESULTS

SOU

RC

E: M

arketShare.H

itsLink.com

consumers are more inclinedto buy from a brand afterengaging with the brand’ssocial network channels.

OUTOF4 5

SOURCE: Interconnected World: Shopping and Personal Finance

BUSINESSES SAW A 55%

INCREASE IN LEADS WHENINCREASING THEIR NUMBER

OF LANDING PAGES FROMJUST 10 TO 15.

SOURCE: MarketingSherpa

SOURCE: The Drum

SOURCE: ExactTarget

SOURCE: Prestige Marketing

SOURCE: Prestige Marketing

SOURCE: Custora Pulse 2013

SOURCE: Custora Pulse 2013

SOURCE: SearchEngineLand.com

TURN YOUR SITE VISITORS INTO PAYINGCUSTOMERS WITH LANDING PAGES!

TURN YOUR SITE VISITORS INTO PAYINGCUSTOMERS WITH LANDING PAGES!

S E O C A N G E T YO U TO T H E TO P !

PPC DRIVES EVEN MORE TRAFFIC TO YOUR SITE!

A W E L L- O R G A N I Z E D S O C I A L S T R AT E G YW I L L G R O W YO U R C U S TO M E R B A S E !

G R E AT V I D E O D E V E LO P S PAY I N G C U S TO M E R S !G R E AT V I D E O D E V E LO P S PAY I N G C U S TO M E R S !

64.6% OF PPC TRAFFIC IS

GENERATED BY USERS SEARCHINGTO PURCHASE SOMETHING ONLINE

78% OF COMPANIES

USING PPC IN ONLINE CAMPAIGNS SAY THE TACTIC IS EFFECTIVE.

90% OF CONSUMERS WOULD RECOMMEND

A BRAND TO OTHERS AFTER INTERACTING WITH THEBRAND ON SOCIAL MEDIA!

52% OF CONSUMERS SAY THAT

WATCHING PRODUCT VIDEOS MAKESTHEM MORE CONFIDENT IN THEIR

ONLINE PURCHASE DECISIONS.

RETAIL SITEVISITORS WHO

V I E W V I D E O ARE 64%

MORE LIKELY TO PURCHASE THAN OTHER SITE VISITORS.

BETWEEN NOVEMBER 1& DECEMBER 29, MOBILE

DEVICES ACCOUNTED FOR 30%OF

78%

OF CUSTOMERS PREFER

TO R E C E I V EPERMISSION-BASEDM A R K E T I N GCOMMUNICATIONST H RO U G H E M A I L

IN 2012, 44% O F

EMAIL RECIPIENTSMADE AT LEASTONE PURCHASEB A S E D O N AP RO M OT I O N A L

E M A I L

77%

OF E-COMMERCE SITE VISITSC A M E F R O M MOBILE PHONES40%

1

4O U TO FE V E R Y

PURCHASES BETWEEN BLACK FRIDAY &CYBER MONDAY WAS MADE USING APHONE OR TABLET.

20122013

TRANSACTIONS (UP FROM 20%THE PREVIOUS YEAR).

Our Elvis Week 2013 landing page contributed to a 238%

increase in online ticket sales to Graceland.

Arkansas.com, with robust SEO and analytics, ranked between

1st & 3rd among the top tourism websites in the United States.

As a result of an increased PPC campaign, LibertyOpportunities’ lead flow has increased by more than

A c r e a t i v e v i d e o f o r A t l a n t i c C i t yRestaurant Week contributed to anincrease in dining gift certificatesales by 28% &a increase in83%

WEBPAGE VIEWS.

and a 1000% increase in ROI for the company.

A Facebook campaign for Murphy USA resultedin a increase in Facebook Likes600%

800%

Mississippi Delta businesses benefited from an email marketing campaign with a 37%

open rate.

Baptist-Health.com doubled their sitevisits by implementing a mobile platform. 2X