maximize your memberships: webinar deck

19
Maximize your Memberships: An Exclusive Demo with Predictive Response and Click & Pledge The webinar will begin shortly

Upload: idealist-consulting

Post on 13-Dec-2014

45 views

Category:

Technology


2 download

DESCRIPTION

Slidedeck from our 8-27-14 webinar featuring Idealist Consulting's Membership Solution kit where you can use Predictive Response and Click & Pledge to increase membership engagement and make memberships a seamless part of your campaign strategy. Presenters: Seth Goddard, Predictive Response Karen Arrivillaga, Click & Pledge

TRANSCRIPT

Page 1: Maximize your Memberships: webinar deck

Maximize your Memberships: An Exclusive Demo with

Predictive Response and Click & Pledge

The webinar will begin shortly

Page 2: Maximize your Memberships: webinar deck

Introductions

Kirsten KippenIdealist Consulting

Seth GoddardPredictive Response

Karen ArrivillagaClick & Pledge

Page 3: Maximize your Memberships: webinar deck

Memberships Solution Kit

• A bundle of vetted solutions designed to facilitate membership• Includes communication and payment processing for new and recurring members• Salesforce, Click & Pledge, Predictive Response, Form Assembly

Page 4: Maximize your Memberships: webinar deck

Login, or Go to the mountain

Example: Members must come to your membership portal and log in to update information and make payments.

Best for: Orgs that want to give constituents full access.

Login vs. Email Approach

Page 5: Maximize your Memberships: webinar deck

Email notifications, or We bring the mountain to you

Example: Member gets membership renewal requests and info by emailNo login required

Best for: Cost-conscious orgs (this is typically at least 50% cheaper than a CRM membership application in year one and ongoing fees are also lower)

Page 6: Maximize your Memberships: webinar deck
Page 7: Maximize your Memberships: webinar deck

Demo with Predictive Response

Page 8: Maximize your Memberships: webinar deck

The challenge: Managing membership outreach campaigns for both new and renewing supporters.

Page 9: Maximize your Memberships: webinar deck

The pain: The manual job of...

Running reportsUpdating campaignsEntering giftsSending renewal remindersAnd then NOT sending reminders after a renewal has come in

Page 10: Maximize your Memberships: webinar deck

Introducing the Membership Kit

Page 11: Maximize your Memberships: webinar deck

Click & Pledge is the nonprofit industry’s fastest growing software provider.

Page 12: Maximize your Memberships: webinar deck

Predictive Response, established in October 2006, creates superior email marketing and campaign automation applications, integrated exclusively with Salesforce.com.

Page 13: Maximize your Memberships: webinar deck

Scenario 1: Automatically add prospective supporters to a membership campaign.

Page 14: Maximize your Memberships: webinar deck

Prospective supporter identified in Salesforce

Membership campaign automatically begins

Membership donation turns off the campaign

Page 15: Maximize your Memberships: webinar deck

Scenario 2: Automatically trigger a membership renewal campaign.

Page 16: Maximize your Memberships: webinar deck

Membership end date triggers renewal campaign

Renewal campaign automatically stopped after donation

Value of member determines next campaign

Page 17: Maximize your Memberships: webinar deck

The Membership Kit solution: Automate...

Running reportsUpdating campaignsEntering giftsSending renewal remindersAnd turning OFF campaigns when a member makes their commitment

Your staff will spend more time interacting one-on-one with members, not with their data.

Page 18: Maximize your Memberships: webinar deck

Q&A