SPEAKING TOPICS

• Know What Makes Them Tick: How to Move Almost Anyone to Become Part of Your Success• You Don't Need a Master Plan: Building the Cycle of Success for Yourself and Your Company• The New Secret to Growth: Diversity• An Old-School Guide to the New Social Networking: See Past The Hype and Satisfy Your Customers• The Service Provider as Entrepreneur: Moving From Service Provider to Revenue Generator• Bounce Back from Mistakes: Tap Your Inner Strength and Get Back Into the Race• About My Father’s Business: Merging Business and Ministry

TRAVELS FROMNorth Carolina

A marketing innovator across the sports and entertainment industries, Max Siegel made history as the highestranking African‐American executive in NASCAR when he became President of Global Operations at DaleEarnhardt Inc. Before that, he held dual titles at Sony/BMG, serving as both senior vice president of ZombaLabel Group, where he was part of the executive team overseeing the careers of stars such as Britney Spears,Justin Timberlake, and Usher; and as president of Zomba Gospel, where he helped mastermind theunprecedented success of gospel greats such as Kirk Franklin, Fred Hammond and Donnie McClurkin. Agraduate of the University of Notre Dame Law School, he founded a talent agency that represented stars ofmusic and sports, including football legend Reggie White and batting champion Tony Gwynn. Now CEO of MaxSiegel Inc. a sports, marketing, entertainment, and media holding company, he works with brands to meetlifestyle, entertainment and diversity needs in different industries. The divisions of Max Siegel Inc. includeRevolution racing, a NASCAR sanctioned, minority owned race team designed to develop minority and femalerace car drivers; The 909 Group a lifestyle marketing agency; Blueprint Universal, an urban inspiration labelwith multi-media platform designed to engage, enhance, and expand the lives of people around the worldthrough music and lifestyle entertainment; and in media, Max Siegel Inc. creates literary, television and filmproperties, including the soon-to-be released BET series, “Changing Lanes,” and the Harper Collins book, KnowWhat Makes Them Tick: How to Negotiate Almost Any Situation.

The 909 Group clients include NASCAR, Dale Earnhardt Inc., BET Networks, the Minnesota Vikings and Baker &Daniels Law Offices. At Baker & Daniels Max serves a diverse group of clients, including corporations andproduction companies; coaches, athletes, and entertainers; labels; and foundations. He has represented sportsathletes like Tony Gwynn and Reggie White and currently represents a variety of entertainers and athletes,who call on him for his sound advice, understanding of their industry, and savvy business expertise.

SPEAKER BIO

Siegel has appeared on Oprah, NPR’s Tavis Smiley, ABC’s Good Morning America, ESPN, and CNBC; he has been featured in the Wall Street Journal, USA Today, the New York Times, Crain’s New York Business, Black Enterprise, Billboard Magazine, Gospel Truth Magazine, and Gospel Times Magazine, among others. There’s not a situation that daunts him and not a dilemma he thinks the principles in Know What Makes Them Tick can’t solve. As he travels the country giving motivational speeches, managers, artists, church leaders, sports figures, and businesspeople are drawn to his ability to connect with people across disciplines, cultures, and ages. He has spoken to a wide range of organizations including Hershey Corp., Eli Lilly, ESPN, the National Dental Association, the U.S. Army Key Influencer Tour, Columbia Law School, Gospel Heritage Praise & Worship Conference, Black Entertainment & Sports Lawyers Association Annual Conference, University of Michigan Law School, and Howard University School of Law.

Siegel’s career has an unlikely trajectory. A self made man, he started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships – with peers, mentors, supervisors, and industry leaders – that took him to the heights of professional and personal achievement. He's grown fragmented niche markets into bestseller-sized audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country, giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences.

The secret, Siegel says, is to know what makes others tick. For some, it's security; for others, respect, devotion to family, a creative calling or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so together you can achieve the dreams that make you tick. he’s managed artists and sports teams, singers and racecar drivers. He’s convinced recording artists to experiment with new kinds of music and talked athletes into working for the good of the team rather than their own individual glory. He’s worked in primarily black organizations and virtually all-white ones.

Siegel gives audiences guidelines for assessing what motivates others. In just nine simple steps, he shows exactly how to find the right people and motivate them to help you realize your deepest goals. Siegel’s rules work because they are universal: one set of principles for success in work and in personal relationships, for spiritual life and with family. These are the rules that took him, his clients and his companies everywhere they needed to go.

Siegel has served adjunct professorships in Sports & Entertainment Law (Indiana University School of Law ‐Indianapolis) and Law of the Music Business (Seton Hall University, Newark, N.J.). His many honors includethe NASCAR Diversity Award, 2004 Outstanding Professional Achievement Award, the Joseph Papp RacialHarmony Award, Gospel Heritage Foundation ‐‐ 2004 Executive of the Year, Crain’s New York BusinessJournal ‐‐ 40 Under 40, Center for Leadership Development ‐‐ Entrepreneur of the Year, University ofNotre Dame ‐‐ Black Achievers Alumni Award, and the Gospel Truth Music Awards ‐ Industry Executive ofthe Year. He is a member of the American, National, Indiana, and New York Bar Associations, BlackEntertainment & Sports Lawyers Association, National Academy of Recording Arts & Sciences, and theGospel Music Association. His first book was About My Father’s Business: Merging Business and Ministry.