THE SUPER SOCIAL ADVISORY GROUP We would rather do nothing the rest of our lives, than put our name on something

mediocre.

We identify emergent strategies and make them deliberate. We surprise and

delight our customers and their social audiences every day. Simply put, we build

engines for profit and growth dedicated to helping you reach your goals.

OUR PLATFORM AGNOSTIC SERVICES We focus on emerging social platforms that matter, and have experience with them all.

•  Strategy & Research

•  Channel Management

•  Design & Development

•  Analytics & Measurement

•  Distribution (Influencers & Ads)

COMPANY BACKGROUND The Wakarusa Music Festival is an annual event held in the

Ozark Mountains of Arkansas, bringing over 22,000 live music

fans together for a “four-day, foot stomping party.”

GOALS MattyMedia was engaged by the Wakarusa Music Festival

co-founders to:

•  Experiment with real-time, social media management on

the ground at the 2012 festival

•  Push the limits on content creation, community

management and user engagement via the Wakarusa

Festival Fan Page on Facebook

APPROACH The MattyMedia team managed Wakarusa’s Facebook Fan Page at the festival

by:

•  Creating, aggregating and publishing real-time images and updates

•  Rapidly responding to comments and questions

•  Engaging users through conversation and contests throughout the weekend

•  Capturing the spirit of the festival using content creation tools like Instagram,

Camera+ and SpinCam

•  Developing an interactive and shareable festival map to engage users and

bring the Wakarusa experience to life

REAL-TIME SOCIAL MEDIA MANAGEMENT Powered by AlphaBoost Labs, the MattyMedia team hacked an innovative, real-

time solution to enhance the live event experience and engage Wakarusa fans on

Facebook.

Leveraging SpinCam, AlphaBoost Labs developed an interactive and shareable

map, which took 360-degree spins of live shows and points of interest throughout

the festival and plotted them on a map of the festival grounds.

Users click on a pin to see a 360-degree view of a live show or point of interest across the festival grounds

REAL-TIME SOCIAL MEDIA MANAGEMENT The interactive Wakarusa map provided users with real-

time views of the concert stages, villages, tents and

campgrounds throughout the festival, allowing them to

take part in Wakarusa’s multi-faceted experience from

home.

FACEBOOK TIMELINE MANAGEMENT

RESULTS The MattyMedia team delivered the following results on Facebook for the Wakarusa Music Festival:

•  Published 747 photos to Facebook, highlighting the Wakarusa experience

•  Built an interactive experience that connected those unable to attend the event with 360-

degree real-time views of the shows and concert venue

•  Increased ‘Weekly Total Reach’ by 96% during the festival month

RESULTS •  Increased ‘People Talking About This’ by 84% during the festival month

•  Generated 3,700 new Likes on the Wakarusa Fan Page during the festival month

•  Generated more than 3,400 Daily Page Stories during the festival month

WANT TO LEARN MORE?

Visit us here: www.mattymedia.com

E-mail us here: go@mattymedia.com

View our interactive map here: http://alphaboostlabs.com/wakarusa