Matthew Barnes, Jessica Dean, Anil Shetty, and Alyssa ZeweFlorida State University

Framework – Creating a PartnershipHow can we develop interdependence between two historically

independent sets of needs?

Problem: Deteriorating town/gown relationshipsSolution: Service Learning

TOWN Investment into

EconomyCultural Identity (quaint,

peaceful)Services for vulnerable

populations

UNIVERSITYGrowth of University in resources and prestige

Educating StudentsProducing ResearchServing Community

SERVICE

Service Learning

• Research has shown participation increases:• Academic development• Life skill development• Sense of civic responsibility

• Strong correlation between duration of time devoted to service and impact of positive effect

*Astin & Sax, 1998

Changing Campus Culture

•People•Policy•Programming

*Edited and modified from the 6-P Model designed by the National Center for Higher Education Risk Management (NCHERM)

People• Primary Stakeholders• Students• Sunnyvale University• Community members of town

• Secondary Stakeholders• Visitors to the university and town communities• Sunnyvale University alumni• Family members of Sunnyvale University students

Outcomes for Primary Stakeholders

• STUDENTS will…

• SUNNYVALE UNIVERSITY will…

• The TOWN will…

PEOPLE

Creating Investment• Point person at university (Dean of Students)• Point person in town (Mayor)

• Leaders will create advisory groups and disseminate information to inspire investment in outcomes and proposed solutions.

PEOPLE

Policy• The town bordering Sunnyvale University will become a site of

historical preservation.• Sunnyvale University and the bordering town will establish a

partnership to preserve the town’s history through appointed leaders and related advisory groups.

• Community members, students, and administrators will all engage in identifying and maintaining areas of preservation in the town.

Mission Statement

In order to achieve mutually beneficial outcomes for Sunnyvale University students, the Sunnyvale University institution, and the bordering town, the mission of the proposed policy is to improve town-gown relations and student civility through a long-term effort to preserve the history and culture of the town using student civic engagement, university programming, and town-gown partnerships.

POLICY

Programming Initiatives• Four Program InitiativesoKick-off and recognition eventso Service ProjectsoCurricular Programso Student life Initiatives

• Three Budgetary Phases• Four Program AspectsoComponentsoResourceso EvaluationoRecognition

PROGRAMMING

Budgetary Phase 1: Limited/NonePhase OnePrograms

Kick-Off & Recognition Events

Service Projects Curricular Programs Student Life Initiatives

Components Reveal strategic planSocial media outreachCommunity service representatives availableSpeakers representing all stakeholders

Semesterly service projects for SVPreserveCreate database with community service organizations & opportunities

Incorporate required service hours into appropriate courses

Incentives for students to go to certain areas/restaurantsRedesign Sestercentennial

Resources Social media teamStage set-upTables & tents

Community partnershipsSocial mediaWebsite Transportation Staff Grants

1. Faculty2. Curriculum input3. Community service partnerships

Community partnersStudent Activities professionals

Monitoring/Evaluation

AttendanceSocial media useParticipation in the following community service/restoration efforts

Use of database by studentsParticipation in service projectsCivic engagement learning outcomes

Impact on student: community relationshipLearning outcomes

Community impactChanges in student cultureParticipation in Sestercentennial

Recognition Recognition ceremonyCommunity and university speakersPress releases

Recognition at annual awards ceremony

Faculty annual reports

Recognize Sestercentennial student leaders

Phase TwoPrograms

Kick-Off & Recognition Events

Service Projects Curricular Programs Student Life Initiatives

Components Outside keynote speaker

Monthly service projects for SVPreserve

Faculty: student roundtables

Monthly stakeholder brownbag lunches

Resources Contracts - speakers No change No change Brown bag budget On campus spaces

Monitoring/Evaluation

No change No change No change No change

Recognition Outside keynote speakers

Co-curriculum transcript

No change No change

Budgetary Phase 2: Limited PROGRAMMING

Phase ThreePrograms

Kick-Off & Recognition Events

Service Projects Curricular Programs Student Life Initiatives

Components Entertainment & food

Weekly , & monthly service projects for SVPreserveNew Civic Engagement Office

Create campus wide civic engagement course

Weekly stakeholder brownbag lunches

Resources Catering supplies Additional staff New building

Additional facultyCurriculum

Brown bag budgetOn campus spaces

Monitoring/Evaluation

No change No change No change No change

Recognition Keynote speakerService scholarships

Service Scholarships Faculty Stipends No change

Budgetary Phase 3: Ideal PROGRAMMING

Strategic Communication

• Purpose:• Motivation• Communication• Connection• Documentation• Reflection

• Mechanisms:• YouTube• Facebook• Twitter• WordPress

YouTube• Motivation through playlists• Documentation and Reflection on specific experiences• Fundraising Opportunity

Facebook• Communication

and Connection with project stakeholders.

Twitter (@SVPreserve)• Communication and Connection with non-project

stakeholders

WordPress• Integration of

strategic communication tools

• Project Documentation

• Stakeholder Reflection

CAS Standards – Service Learning• Mission• Creating mutually beneficial

outcomes for Sunnyvale University and surrounding communities

• Program• Meeting desirable student

learning/development outcomes• Law, Policy, and Governance• In conjunction with surrounding

community, seek input to ensure compliance with laws, regulations, and policies currently in place

• Diversity, Equity, & Access• Learning outcomes were

considered with following in mind: multicultural education, social justice awareness, and fostering sense of civic responsibility

• Institutional & External Relations• Related to the problem at hand:

aimed to be a response measure to a community need

• Technology• Social Media use for strategic

communication and academic forum

Summary

• Addresses recent tensions• Framed by scholarly literature• Benchmarked by the Council for the

Advancement of Standards in Higher Education• Cultivates partnership• Sustains investment through long-term

programming

References• Astin, A. W. & Sax, L. J. (1998). How undergraduates are affected by service

participation. Journal of College Student Development, 39 (3), 251-263.• Bringle, R. G., & Hatcher, J. A. (2002). Campus–community partnerships: The terms of

engagement. Journal of Social Issues, 58(3), 503-516.• Bringle, R. G., & Hatcher, J. A. (1996). Implementing service learning in higher

education. The Journal of Higher Education, 221-239.• Council for the Advancement of Standards in Higher Education (2012). The role of

service-learning programs. CAS professional standards for higher education (8th ed.). Washington, DC

• Sokolow, B. (2005). “The NCHERM 6-P Model for Campus Culture Change.” In The NCHERM Chronicle of Campus Conduct. Vol. 1, Issue 30. October 14th, 2005. NCHERM: Malvern, PA.

• Upcraft, M.L., Schuh, J.H. (1996). Assessment in student affairs: A guide for practitioners. San Francisco: Jossy-Bass

• Webber, H. (2012). Building effective city-university partnerships: Lessons from the heartland. Retrieved from http://www.hks.harvard.edu/var/ezp_site/storage/fckeditor/file/pdfs/centers-programs/centers/rappaport/policybriefs/webber_final2.pdf