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  • Matt Baird German-English Translator and Copywriter

    Matt Baird German-English Translator, Editor and Copywriter

  • translation | editing | copywriting

    Matt Baird German-English Translator, Editor and Copywriter

    2

    About me • proven, published translations • bona fide editorial room experience • 14 years in the translation biz • 20 years learning, living & loving German

    About my work Translation • manager/customer magazines • press/marketing materials • blogs/web content

    Editing • translations/non-native copy • content marketing/social media

    Copywriting • online marketing campaigns • content marketing/social media • sponsorships/promotions

  • translation | editing | copywriting

    Matt Baird German-English Translator, Editor and Copywriter

    3

    14 DPDHL’s sectorsuse industry knowledge to helpcustomers. Readabout who, what,why, and how.

    48 “Customer behavior has always been subject to change,but in recent times, that change has happened at an unbelievable pace.” ECKHARD SCHLINGMANN

    06 Picture this Aman and his horse: A DHL accountmanager from Germany rides his way to Olympic gold once again08 Latest News The latest from the Group and the industry13 Instant Replay The last threemonths at aglance

    FOCUS: THE SECTORS 14 Industry insiders

    HowDHL uses in-depth knowledge of the sectors to create and share specific solutions17 Sleepless at SanofiDynamic, even dramatic: A customer from thepharmaceutical sector faces difficulties in Latin America20 Overseeing oil in OmanA day in the life with the energy sector: Rob Kennaugh

    whoworks for PetroleumDevelopment Oman22 “Our China strategy is key for the future“For the automotive sector, the country matters more andmore, says Fathi Tlatli

    24 Chasing conglomeratesEngineering &Manufacturing is the newest sector. It is complex, as the activities of an accountmanager show26 Digital natives The rapid pace of change in the tech sector suits two youngmanagers

    OUR COMPANY 28 Getting the hits

    Ralph Klin explains Deutsche Post’s activities inthe online advertisingmarket30 Cross-DHL: It’s a beautyHow the divisions worked together to growbusiness with Avon 32 Preparing leadership for a changing worldChristian Stiefelhagen explains that learning never

    stops with the TEC Leadership Program34 Living ResponsibilityCEO Frank Appel visits a school in India35 The Green page Howprojects throughout the Group are helping cut carbon

    36 Thinking inside the boxHow the humble container changed our world38 Go and see for yourself The First Choice WayFourmanagers making progress. Check out how

    28 “We’re positioning theGroup as an independentprovider of highlycomplex technologyinfrastructures.”

    RALPH KLIN

    PUBLISHER: Deutsche Post AG, Headquarters Represented by Dr. Christof Ehrhart, Executive Vice

    President Corporate Communications and Responsibility, Deutsche Post DHL, 53250 Bonn, Germany

    HEAD OF INTERNAL COMMUNICATIONS: Birgit Hensel EDITOR-IN-CHIEF: Hendrik Krüger

    PRODUCTION EDITORS: Mathias Müller (German Edition), Allison Williams (English Edition)

    STAFF WRITERS: Jennifer Abramsohn, Matt Baird, Britta Hecker, Laura Lehnen, Gaby Pinkner,

    Marcel Plexnies, Rieke Przemuhs, Heiko Reuter, Carol Stocks, Werner Tewes, Eske Wright, Eva

    Wutke EDITORIALASSISTANT:AnninaWerths AUTHORS: Steffen ErmischGRAPHIC: Jürgen Gütz

    (Senior Art Director), Peter Bauer (Infographics), Marialuisa Plassmann, Friderike Hansen (Picture

    Editors) PROOF READER: Tanja Klöckener PAPER: Recymago (90 g/m2 inside pages, 200 g/m2

    cover). This paper is made from 100% recovered paper, and has the Blue Angel certificate as an

    environmentally friendly resource. We are committed to protecting the environment and the

    world’s resources. EDITORIAL AND CREATIVE SERVICES: G+J Corporate Editors GmbH, medienfa-

    network 04 2012 Connecting management across the Group

    Translation samples

    manager magazine 4 customer magazine 5 tech news 6 press release 7

    Editing samples

    fine-tuning a translation 8 making non-native content shine 9

    Copywriting samples

    online marketing campaign 10 sponsorship article 11

    Contents

    Matt Baird German-English Translator, Editor and Copywriter

  • Matt Baird

    4translation | editing | copywriting

    Strom aufwärts Mit einer der weltweit größten Elektrofahrzeug-Flotten treibt Deutsche Post DHL die Entwicklung des alternativen Antriebs voran. Dabei geht es nicht nur um CO2. Sondern auch um Lärmreduzierung und saubere Städte.

    Dass er täglich Pionierarbeit leistet, geht Keith McCloud an diesem trüben Sommermorgen nicht unbedingt durch den Kopf. Es ist 8.10 Uhr in New York City, und er hat gerade eine Eilsendung am Pier ausgeliefert. Jetzt setzt er seinen Ford Transit Connect langsam zurück auf den Hudson River Gateway, der am Hafen entlangführt, und bewegt sich zurück in die verstopften Verkehrsachsen von Downtown Manhattan – langsam und vor allem lautlos. Keith McCloud fährt eins von insgesamt 30 Elektroautos, die DHL Express bis September in den Hochhausschluchten in den Betrieb integriert.

    Ortswechsel: Hans-JörgMöller biegt gerade mal wieder von der Landstraße ab. Im Recklinghausener Stadtteil Speckhorn im Westen Deutschlands steuert er einen der zahllosen Höfe an, die auf seiner täglichen Zustelltour liegen. Früher begrüßten ihn seine Kunden schon häufig an der Tür, als er den Wagen vorfuhr. Heute verschwindet der Verbundzusteller oft ungesehen – und ungehört. Sein Wagen ist einer von zwölf Renault Kangoo, die im Brief-Bereich mit Stromangetrieben werden.

    The silent partner DPDHL has one of the largest fleets of electric vehicles in the world, and is a driving force behind the development of alternative propulsion systems. And it is not just about CO2, it is also about noise reduction and cleaner cities. Keith McCloud does not really think of himself as a pioneer on this dreary summer morning. It is 8:10 a.m. in New York City and he just delivered an express package at the pier. Now he slowly steers his Ford Transit Connect back to the Hudson River Gateway, which runs along the harbor, and makes his way back to the congested streets of downtown Manhattan – slowly, and more importantly, quietly. McCloud is driving one of 30 electric vehicles that DHL Express is integrating into its Big Apple fleet through September.

    Across the Atlantic, Hans-Jörg Möller turns off the country road for the umpteenth time today. Just outside of Recklinghausen in western Germany, not far from the Dutch border, he drives up to one of the numerous farmhouses on his daily delivery route. In the past, his customers were often standing at the door to greet him as he approached. Today they frequently neither see nor hear him. Möller’s delivery vehicle is one of twelve electric-powered Renault Kangoos in operation in the area.

    Translation: Manager Magazine

    Excerpt from DPDHL‘s network magazine (Issue 3 2011)

    Yellow car, looking green:Postman Hans-Jörg Möllerdrives a Renault Kangoo withan electric motor – one of over100 vehicles silently at workfor Deutsche Post DHL

    The silentpartner

    DPDHL has one of the largest fleets of electric vehicles in the world, and is a driving force behind the development of alternative propulsion systems. And it is not just about CO2, it is also about noise reduction and cleaner cities.

    K eith McCloud does not really think of himselfas a pioneer on this dreary summermorning. Itis 8:10 a.m. in New York City and he just deliv-ered an express package at the pier. Now heslowly steers his Ford Transit Connect back tothe Hudson River Gateway, which runs along the harbor,and makes his way back to the congested streets of down-town Manhattan – slowly, and more importantly, quietly.McCloud is driving one of 30 electric vehicles that DHLExpress is integrating in its Big Apple fleet through Sep-tember.Across the Atlantic, Hans-Jörg Möller turns off thecountry road for the umpteenth time today. Just outsideof Recklinghausen in western Germany, not far from theDutch border, he drives up to one of the numerous farm-houses on his daily delivery route. In the past, his cus-tomers were often standing at the door to greet him as heapproached. Today they frequently neither see nor hearhim. Möller’s delivery vehicle is one of twelve electric-powered Renault Kangoos in operation in the area.Mail and Express lead thewayThe Mail division has started a number of pilot projectswith six different types of vehicle. Express is running four(see p. 43 for an overview). “By using electric-poweredvehicles, we can deliver letters and parcels at low noiselevels and without burning fuel. And by using electricityfrom renewable energy sources, we can make ourdelivery routes up to 100% carbon neutral,” says UweBrinks, Chief Production Officer, Mail. “That is animportant part of GoGreen, our Group-wide environ-mental protection program. GoGreen is how we are tak-ing action to reduce our emissions.” In the future

    PH O TO

    : : D IR K K R Ü LL

    40 OUR COMPANY

    Yellow car, looking green:Postman Hans-Jörg Möllerdrives a Renault Kangoo withan electric motor – one of over100 vehicles silently at workfor Deutsche Post DHL

    The silentpartner

    DPDHL has one of the largest fleets of electric vehicles in the world, and is a driving force behind the development of alternative propulsion systems. And it is not just about CO2, it is also abou