March 4th

Mastering AdWords Scripts, Part 1

Frederick Vallaes CEO, Optmyzr

@siliconvallaes

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Scripts can create reports and make account changes.

Supported entities:

• Shopping Product Groups (NEW!) • Ad extensions (NEW!) • Budgets (NEW!) • Bid Strategies (NEW!) • Advanced APIs (NEW!) • Labels • Keywords • Bids • Ads • Ad Groups • Campaigns • Targeting • Bid modifiers

What Can AdWords Scripts Do?

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AdWords Scripts vs API

Scripts API

Hosting Hosted by AdWords, just like Google

Docs

You need a server

Skills needed Copy-and-Paste Install the code, some SDKs or

libraries, …

Scheduling Set your schedule inside AdWords Maintain cron jobs on your server

Capabilities Can’t manage everything Almost everything in AW

Strengths Quick to test something out Better for large accounts

Bottom Line: With Scripts, you don’t need to be an engineer to automate AdWords

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Scripts vs Automated Rules

API

Scripts Automated Rules

Scheduling As often as hourly As often as daily

Capabilities Highly customizable Limited predefined rules

Bottom Line: Scripts are more flexible than Automated Rules

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Scripts can talk to external data sources Google Sheets, Google Drive, Gmail, arbitrary URLs (APIs).

Scripts Talk With Your Data

Weather

Data Movie

Data

Company

Data API

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Scripts + Google Calendar

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Scripts + Tasks

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Scripts For Bid Management

High Converters

In last 30 days…

Conversions:

- At least 5

Known Converters

In last 30 days…

Conversions:

- Less than 5

- More than 1

Unknown

In last 30 days…

Conversions:

- None

Impressions:

- Less than 10

Top of page bid First Page + 50% First Page Bid

Filter Bid Strategy

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Scripts For Campaign Creation

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Screenshot of FreeAdWordsScripts.com

Scripts For A/B Testing

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Scripts Can Send Emails

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Scripts Can Add Results to Google Sheets

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Push data into dashboard widgets, e.g. Cyfe.com

Scripts Can Add Results to Dashboards

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Save reports to your computer automatically

Save Reports To Your Computer

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