mastering ad words scripts - part 3

March 4th, 2015

Mastering AdWords Scripts, Part 3

Report Types

Patrick Bennett

Co Founder & CPO Showroom Logic

@patrick_bennett

searchmarketingexpo.com

@patrick_bennett #SMX #21b

Templates for pulling data from AdWords

WHAT ARE REPORT TYPES?

http://goo.gl/eEmO0b 43 Available

The full list:



Definitions you need to know: Name: The column name you will need to add to the script. Filterable: True means you can create requirements in your report request. Supports Zero Impressions: Data will pull even if impressions were zero for the criteria. Behaviors: Attribute: Settings or other fixed data (campaign name, ids etc) Metric: Performance data (clicks, impressions, conversions) Segment: Dimension data used to group metrics.



http://goo.gl/fvgvbd

PULL YOUR FIRST REPORT



Modify these variables



VISIT THE NEW SHEET



ENJOY THE DATA



WEEKLY QUALITY SCORE

http://goo.gl/7f95DJ



SET IT ON A SCHEDULE

Set it weekly



New data each week!



• Single script ran across multiple accounts • Less worries about scale • Great for cross-account analysis

MCC LEVEL SCRIPTS



QUICK MCC LEVEL DASHBOARD

http://goo.gl/lILW1N



Modify these variables



DASHBOARD YOU CAN SHARE



• Get familiar with these • Start tweaking them • Make friends with a programmer • Read. Read. Read. • Use your imagination

WHAT’S NEXT

mastering ad words scripts - part 3

Marketing

report types patrick

b http

b dashboard

b new data

b templates

b definitions

b single script

b weekly quality score