Master Track B: “Innovation, Design, & the Seamless User Experience”

Download Master Track B: “Innovation, Design, & the Seamless User Experience”

Post on 16-Jul-2015

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  • C H A D VAV R A E X P E R I E N C E S T R AT E G Y & D E S I G N D I R E C T O R

    I S O B A R

    @ C H A D VAV R A

  • The Isobar Nowlab is a global initiative to demonstrate, coordinate and inspire innovation across Isobar, DAN, our clients & the media.

  • I N N O VAT I O N , D E S I G N , & T H E S E A M L E S S U S E R E X P E R I E N C E

  • H O W D I D I G E T H E R E ?

  • I O WA S TAT E U N I V E R S I T Y B A C H E L O R S O F F I N E A R T 1 9 9 9

  • E N G I N E E R I N G A N I M AT I O N V I D E O G A M E A R T I S T 1 9 9 8

  • N E T F O L I O F R O N T- E N D W E B D E S I G N E R 2 0 0 1

  • J O B L E S S

  • I N D E P E N D E N T M U LT I M E D I A D E S I G N E R S E L F - TA U G H T C R E AT I V E C O D E R 2 0 0 2

  • A G E N C I E S S T R AT E G Y D E S I G N U S E R E X P E R I E N C E 2 0 0 6

  • T H I N K A B O U T P E O P L E D E L I V E R A P R O D U C T S TAY C U R R E N T C H A L L E N G E Y O U R S E L F B U I L D E X P E R I E N C E

  • I N N O VAT I O N , D E S I G N , & T H E S E A M L E S S U S E R E X P E R I E N C E

  • Desperate times call for desperate measures and so innovation has become the rallying cry for organizations seeking to escape the confines of this low-growth world.

    - R O G E R T R A P P F O R B E S - I N N O VAT I O N I S T O O I M P O R TA N T T O B E L E F T T O I N S I D E R S

  • I N N O VAT I O N !

  • Designs ascent has broadened and elevated whats possible for innovators, and the consumers and businesses that are served by innovation,

    - M A R K PAY N E H O W T O K I L L A U N I C O R N

  • Innovation is continually and efficiently developing and delivering break-through solutions by offering higher value to customers, achieving profitable growth for businesses, and gaining competitive advantages in the marketplace.

    P R AV E E N G U P TA ( T H E I N N O VAT I O N S O L U T I O N )

  • T R E N T R E Z N O R S O U N D C I T Y

    V I D E O

  • P E O P L E S H O U L D R E A L LY T R Y T O H AV E S O M E T H I N G T O S AY

  • P E O P L E S H O U L D R E A L LY T R Y T O H AV E S O M E T H I N G T O S AY A N D T H E A B I L I T Y T O D E M O N S T R AT E I T

  • I N N O VAT I O N 1. P E O P L E 2. C U LT U R E 3. P R O C E S S

  • P E O P L E

  • M Y E X P E R I E N C E I S L E S S A N D L E S S R A R E

  • G R E AT I D E A S C O M E F R O M A N Y O N E I N T H E O R G A N I Z AT I O N

  • 1 . A N T H R O P O L O G I S T

    2 . E X P E R I M E N T E R

    3 . C R O S S P O L L I N AT O R

    4 . H U R D L E R

    5 . C O L L A B O R AT O R

    6 . D I R E C T O R

    7 . E X P E R I E N C E A R C H I T E C T

    8 . S E T D E S I G N E R

    9 . S T O R Y T E L L E R

    1 0 . C A R E G I V E R

    T H E 1 0 FA C E S O F I N N O VAT I O N

    B O O K B Y T O M K E L L E Y

  • 1 . A N T H R O P O L O G I S T 2 . E X P E R I M E N T E R

    3 . C R O S S P O L L I N AT O R

    4 . H U R D L E R

    5 . C O L L A B O R AT O R

    6 . D I R E C T O R

    7 . E X P E R I E N C E A R C H I T E C T 8 . S E T D E S I G N E R

    9 . S T O R Y T E L L E R

    1 0 . C A R E G I V E R

    T H E 1 0 FA C E S O F I N N O VAT I O N

    B O O K B Y T O M K E L L E Y

  • A N T R O P O L O G I S T O B S E R V E S H O W P E O P L E I N T E R A C T W I T H P R O D U C T S , S E R V I C E S , A N D E X P E R I E N C E S I N O R D E R T O C O M E U P W I T H N E W I N N O VAT I O N S

  • C O L L A B O R AT O R C O A X E S P E O P L E O U T O F T H E I R W O R K S I L O S T O F O R M M U LT I D I S C I P L I N A R Y T E A M S

  • E X P E R I E N C E A R C H I T E C T M A P S O U T H O W T O T U R N S O M E T H I N G O R D I N A R Y I N T O S O M E T H I N G D I S T I N C T I V E E V E N D E L I G H T F U L E V E R Y C H A N C E T H E Y G E T

  • I N N O VAT O R S A R E E V E R Y W H E R E

  • C U LT U R E

  • Innovation happens when the team creates an environment where small, powerful ideas can float to the top.

    - J A R E D S P O O L U I E ( U S E R I N T E R FA C E E N G I N E E R I N G )

  • T H E D I L E M M A E M P O W E R E D V S . I N I T I AT I V E

  • TA K E T I M E T O S O LV E U N K N O W N S

  • H A C K AT H O N S

  • M A K E R S PA C E S

  • L I G H T N I N G TA L K S

  • E M P L O Y E E E D U C AT I O N

  • A C C E S S T O E M E R G I N G T E C H

  • C L I E N T I N N O VAT I O N W O R K S H O P S

  • C O L L I S I O N S W I T H A D I F F E R E N T W AY O F T H I N K I N G

  • P R O C E S S

  • Clients shouldnt be shopping for ideas, they should be shopping for great minds and great thinking.

    R O S E M A R I E R YA N C O : C O L L E C T I V E

  • S E T T H E S TA G E O F A P R O B L E M

  • U N PA C K E V E R Y T H I N G W E K N O W

  • S T R AT E G I C T E N E T S

  • O P P O R T U N I T Y I D E N T I F I C AT I O N

  • P R I O R I T I Z AT I O N

  • S K E T C H & P R O T O T Y P E

  • D E M O N S T R AT I O N ( T E S T )

  • C O M M E R C I A L I Z AT I O N

  • WHILE WE PRIDE OURSELVES ON BEING SMART, WE ARE SMART ENOUGH TO KNOW THAT WE ARE NOT ALWAYS RIGHT THE FIRST TIME

    I S O B A R N O W L A B

  • 1. S E T T H E S TA G E O F A P R O B L E M 2. U N PA C K E V E R Y T H I N G W E K N O W 3. S T R AT E G I C T E N E T S A R O U N D T H E P R O B L E M 4. O P P O R T U N I T Y I D E N T I F I C AT I O N 5. P R I O R I T I Z AT I O N ( D E C I D E ) 6. S K E T C H & P R O T O T Y P E 7. D E M O N S T R AT I O N ( T E S T ) 8. C O M M E R C I A L I Z AT I O N

    I N N O VAT I O N M O D E L

  • I N S E R T G A N N T

  • S E T T H E S TA G E

    U N PA C K

    T E N E T S

    O P P O R T U N I T Y I D E N T I F I C AT I O N

    P R I O R I T I Z AT I O N

    S K E T C H & P R O T O T Y P E

    D E M O N S T R AT E C O M M E R C I A L I Z E

    I N N O VAT I O N M O D E L

  • D E M O N S T R AT I O N

  • I N N O VAT I O N !

  • P E O P L E S H O U L D R E A L LY T R Y T O H AV E S O M E T H I N G T O S AY A N D T H E A B I L I T Y T O D E M O N S T R AT E I T

  • I N N O VAT I O N P E O P L E C U LT U R E P R O C E S S

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