C H A D VAV R A E X P E R I E N C E S T R AT E G Y & D E S I G N D I R E C T O R

I S O B A R

@ C H A D VAV R A

The Isobar Nowlab is a global initiative to demonstrate, coordinate and inspire innovation across Isobar, DAN, our clients & the media.

I N N O VAT I O N , D E S I G N , & T H E S E A M L E S S U S E R E X P E R I E N C E

H O W D I D I G E T H E R E ?

I O WA S TAT E U N I V E R S I T Y B A C H E L O R S O F F I N E A R T 1 9 9 9

E N G I N E E R I N G A N I M AT I O N V I D E O G A M E A R T I S T 1 9 9 8

N E T F O L I O F R O N T- E N D W E B D E S I G N E R 2 0 0 1

J O B L E S S

I N D E P E N D E N T M U LT I M E D I A D E S I G N E R S E L F - TA U G H T C R E AT I V E C O D E R 2 0 0 2

A G E N C I E S S T R AT E G Y D E S I G N U S E R E X P E R I E N C E 2 0 0 6

T H I N K A B O U T P E O P L E D E L I V E R A P R O D U C T S TAY C U R R E N T C H A L L E N G E Y O U R S E L F B U I L D E X P E R I E N C E

I N N O VAT I O N , D E S I G N , & T H E S E A M L E S S U S E R E X P E R I E N C E

“Desperate times call for desperate measures and so innovation has become the rallying cry for organizations seeking to escape the confines of this low-growth world.”

- R O G E R T R A P P F O R B E S - I N N O VAT I O N I S T O O I M P O R TA N T T O B E L E F T T O I N S I D E R S

I N N O VAT I O N !

“Design’s ascent has broadened and elevated what’s possible for innovators, and the consumers and businesses that are served by innovation,”

- M A R K PAY N E H O W T O K I L L A U N I C O R N

“Innovation is continually and efficiently developing and delivering break-through solutions by offering higher value to customers, achieving profitable growth for businesses, and gaining competitive advantages in the marketplace.”

P R AV E E N G U P TA ( T H E I N N O VAT I O N S O L U T I O N )

T R E N T R E Z N O R — S O U N D C I T Y

V I D E O

P E O P L E S H O U L D R E A L LY T R Y T O H AV E S O M E T H I N G T O S AY

P E O P L E S H O U L D R E A L LY T R Y T O H AV E S O M E T H I N G T O S AY A N D T H E A B I L I T Y T O D E M O N S T R AT E I T

I N N O VAT I O N 1. P E O P L E 2. C U LT U R E 3. P R O C E S S

P E O P L E

M Y E X P E R I E N C E I S L E S S A N D L E S S R A R E

G R E AT I D E A S C O M E F R O M A N Y O N E I N T H E O R G A N I Z AT I O N

1 . A N T H R O P O L O G I S T

2 . E X P E R I M E N T E R

3 . C R O S S P O L L I N AT O R

4 . H U R D L E R

5 . C O L L A B O R AT O R

6 . D I R E C T O R

7 . E X P E R I E N C E A R C H I T E C T

8 . S E T D E S I G N E R

9 . S T O R Y T E L L E R

1 0 . C A R E G I V E R

T H E 1 0 FA C E S O F I N N O VAT I O N

B O O K B Y T O M K E L L E Y

1 . A N T H R O P O L O G I S T

2 . E X P E R I M E N T E R

3 . C R O S S P O L L I N AT O R

4 . H U R D L E R

5 . C O L L A B O R AT O R

6 . D I R E C T O R

7 . E X P E R I E N C E A R C H I T E C T

8 . S E T D E S I G N E R

9 . S T O R Y T E L L E R

1 0 . C A R E G I V E R

T H E 1 0 FA C E S O F I N N O VAT I O N

B O O K B Y T O M K E L L E Y

A N T R O P O L O G I S T O B S E R V E S H O W P E O P L E I N T E R A C T W I T H P R O D U C T S , S E R V I C E S , A N D E X P E R I E N C E S I N O R D E R T O C O M E U P W I T H N E W I N N O VAT I O N S

C O L L A B O R AT O R C O A X E S P E O P L E O U T O F T H E I R W O R K S I L O S T O F O R M M U LT I D I S C I P L I N A R Y T E A M S

E X P E R I E N C E A R C H I T E C T M A P S O U T H O W T O T U R N S O M E T H I N G O R D I N A R Y I N T O S O M E T H I N G D I S T I N C T I V E —E V E N D E L I G H T F U L — E V E R Y C H A N C E T H E Y G E T

I N N O VAT O R S A R E E V E R Y W H E R E

C U LT U R E

“Innovation happens when the team creates an environment where small, powerful ideas can float to the top.”

- J A R E D S P O O L U I E ( U S E R I N T E R FA C E E N G I N E E R I N G )

T H E D I L E M M A E M P O W E R E D V S . I N I T I AT I V E

TA K E T I M E T O S O LV E U N K N O W N S

H A C K AT H O N S

M A K E R S PA C E S

L I G H T N I N G TA L K S

E M P L O Y E E E D U C AT I O N

A C C E S S T O E M E R G I N G T E C H

C L I E N T I N N O VAT I O N W O R K S H O P S

C O L L I S I O N S W I T H A D I F F E R E N T W AY O F T H I N K I N G

P R O C E S S

“Clients shouldn’t be shopping for ideas, they should be shopping for great minds and great thinking.”

R O S E M A R I E R YA N   C O : C O L L E C T I V E

S E T T H E S TA G E O F A P R O B L E M

U N PA C K E V E R Y T H I N G W E K N O W

S T R AT E G I C T E N E T S

O P P O R T U N I T Y I D E N T I F I C AT I O N

P R I O R I T I Z AT I O N

S K E T C H & P R O T O T Y P E

D E M O N S T R AT I O N ( T E S T )

C O M M E R C I A L I Z AT I O N

WHILE WE PRIDE OURSELVES ON BEING “SMART”, WE ARE SMART ENOUGH TO KNOW THAT WE ARE NOT ALWAYS “RIGHT” THE FIRST TIME

I S O B A R N O W L A B

1. S E T T H E S TA G E O F A P R O B L E M 2. U N PA C K E V E R Y T H I N G W E K N O W 3. S T R AT E G I C T E N E T S A R O U N D T H E P R O B L E M 4. O P P O R T U N I T Y I D E N T I F I C AT I O N 5. P R I O R I T I Z AT I O N ( D E C I D E ) 6. S K E T C H & P R O T O T Y P E 7. D E M O N S T R AT I O N ( T E S T ) 8. C O M M E R C I A L I Z AT I O N

I N N O VAT I O N M O D E L

I N S E R T G A N N T

S E T T H E S TA G E

U N PA C K

T E N E T S

O P P O R T U N I T Y I D E N T I F I C AT I O N

P R I O R I T I Z AT I O N

S K E T C H & P R O T O T Y P E

D E M O N S T R AT E C O M M E R C I A L I Z E

I N N O VAT I O N M O D E L

D E M O N S T R AT I O N

I N N O VAT I O N !

P E O P L E S H O U L D R E A L LY T R Y T O H AV E S O M E T H I N G T O S AY A N D T H E A B I L I T Y T O D E M O N S T R AT E I T

I N N O VAT I O N P E O P L E C U LT U R E P R O C E S S