master of science programs 2011-2012 -...

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Bocconi. Empowering talent.

Master of SciencePrograms2011-2012

Welcome to students 3

Bocconi at a glance 5Bocconi’s educational offer 5Post-graduate international programs 6

Master of Science programs 7International Management 9Marketing Management 13Accounting, Control and Financial Management 17Finance 21Economics and Management in Arts, Culture, Media andEntertainment 25Economic and Social Sciences 29Economics and Management of Innovation and Technology 33Master of Science programs taught in Italian 37

Useful information 40

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The Bocconi Graduate School is an internationally recognized center of higherlearning and research that maintains relations with the finest corporations and institutions worldwide. It offers 10 Master of Science (MSc) programs as well as other pre-experience Specialized Master programs. Our main goalis an ambitious one: to train people who have a passion for learning, moralintegrity, and the ability to compete with other highly qualified graduates in thesearch for the best employment positions. We would like to outline a few simple principles which lie at the foundation of our School.

Passion for Education. We enthusiastically support you in “freeing” yourtalents, as you gain professional competence and personal abilities which gobeyond the mastery of skills and the pursuit of high marks. The energy we invest in this undertaking is amply repaid by our students’ success, whichconfirms our passionate belief in education.

Research. Università Bocconi is distinguished in its ability to carry outresearch at levels comparable to the finest schools around the world and to transmit the most up-to-date knowledge in classes and discussionsbetween faculty members and students. We encourage you to assimilate the “researcher’s spirit”, because it is intellectual curiosity that paves the way for continuous learning.

Relevance. Thanks to relations with top corporations and institutions, the School has been able to create study programs that combine insightsfrom academic research with knowledge acquired through practicalexperience. Leading figures from the international business community will be invited to speak in class. The attention that top recruiters reserve forour graduates testifies to our success in combining a strong theoreticalbackground with an emphasis on relevant real-world applications.

Merit. Strong emphasis on merit is critical for the credibility of our School. The full application of merit criteria is also a valuable opportunity for studentsto familiarize themselves with requirements typical of the job market and actsas an incentive to fully develop your talents while attending Bocconi'schallenging Master of Science programs.

Relationships. Relationships with student colleagues, faculty members and other contacts represent an important added value for your universityexperience. You will be involved in teamwork exercises, social and culturalevents, as well as occasions to interact with companies and institutions,further developing your relational skills. And having shared two key years ofyour life with select peers from many countries will be a key part of the value ofyour Bocconi degree throughout your future career.

Rigor. The Bocconi Graduate School is committed to applying the utmostrigor and discipline to the continuous improvement of its study programs and learning methods. We call for the same discipline from all of you: non-ethical or inappropriate behavior – whether regarding your studies and exams, or in your dealings with faculty members and University staff –would be a betrayal of the values which are considered crucial by the Bocconicommunity as a whole (faculty, students, staff and alumni).

Internationalism. The Bocconi Graduate School is an internationalinstitution. The faculty, student body, study programs, research activities,possibilities for employment and exchange are all international to an extent farabove the Italian average.

We realize this is crucial to our aim of shaping truly global citizens. Choices about course content and teaching models, carefully considered by our faculty, are based on these principles. I am convinced they will guideyou through an intense and challenging experience, the perfect preparationfor a dynamic and successful professional career.

Prof. Francesco Saita,Dean, Graduate School

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Founded in 1902, Università Bocconi was the first university in Italy to offerdegrees in business and economics, and today, after over a century of development and expansion, Bocconi is widely recognized as one of thetop European institutions of higher learning and research in the fields ofmanagement, economics and law. Bocconi is constantly striving to combine astrong theoretical background with real-world applications, and to attract thebest and most talented students who may become future business leaders.Being a part of Bocconi implies entering into a unique community of faculty,staff and students who share intellectual curiosity, the ability to innovate, andthe quest for excellence.

Bocconi’s urban campus is located in downtown Milan, Italy’s bustlingcommercial and financial hub. The school continues to invest in real estateand expand, with recent additions of a large classroom and office building, a student dorm and a building for the SDA Bocconi School of Management.More recently, the University inaugurated another striking building to houseBocconi’s departments, research centers and faculty.

Students at the University are supported by the various services Bocconiprovides before, during and after their studies. Staff is available for help withtuition and fees, housing, internships and study abroad, as well as puttingstudents in contact with employers to pursue job opportunities. For international students, the Guidance and Recruitment Office providesinformation on application procedures and all aspects of Bocconi admissions.In addition, support is given to admitted students in defining the optimalindividual study plan within the program they have chosen. And Bocconioffers a particularly varied set of optional courses that can help studentsdevelop high-level competencies in the exact field they are interested in.

A Master of Science from Bocconi opens up a lot of doors, both at aninternational level and in Italy. This is true for the country's most cosmopolitancity as well, which is an exciting place to live for many international students.Milan is a European hotspot for design, fashion and media, and is within easyreach of Switzerland, France, Austria and Germany. And from Milan you canalso travel to the Mediterranean coast or the Alps in a couple of hours, inaddition to exploring the wonders of Italy’s unrivaled cultural heritage.There is a lot to learn during your studies at Bocconi, and a lot more awaitingyou in Italy, and Europe.

Bocconi’s educational offer

Bocconi is divided into several Schools that govern the different studyprograms. Master of Science programs are part of the Graduate School. After completing a Master of Science, students who would like to continuetheir studies can attend the PhD School or the world-renowned SDA BocconiSchool of Management.

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Bocconi’s offer is divided into two main degree cycles, with three-yearundergraduate programs (Bachelor) followed by two-year graduate programs(Master of Science). The 3 + 2 format follows the European Credit Transferand Accumulation System, allowing students to receive degrees after therequired total of 180 undergraduate and 120 graduate credits. In addition,along with diplomas, graduates receive a Diploma Supplement providingdetails of the courses taken and a breakdown of credit allocation. This makesthe student’s accomplishments much more comprehensible and transferable,whether for subsequent studies or for professional purposes. Europeanagreements include a third study cycle – such as the PhD programs offered atBocconi – for students who have obtained a Master of Science degree andare interested in academic or research careers. Also, a parallel track exists inthe form of one-year Specialized Master programs which are focused onspecific professions, rather than on further study.

Whatever your choice will be, the bottom line is that Bocconi provides first-rate education with curricula and facilities that meet the highest Europeanstandards and broaden your prospects for the future.

Post-graduate international programs

Università Bocconi’s founder, businessman Ferdinando Bocconi, was a greatbeliever in commerce as a driver of ideas and culture. In line with thisphilosophy, Bocconi has always been one of Italy’s most open academicinstitutions – open to the world and to international intellectual exchange, andoffering a number of programs in English that range from the undergraduatelevel to PhD degrees. In addition to the Master of Science programs, Bocconioffers a one-year Specialized Master program in English called the Master ofQuantitative Finance and Risk Management. Specialized Master programsare aimed at specific careers, and are also open to holders of non-economicsdegrees. The SDA Bocconi School of Management runs a number of Masterprograms for those who already have three or more years of professionalexperience. These include an outstanding MBA which is among Europe’s bestprograms according to the Financial Times. In addition, SDA Bocconi offers awide range of programs in English for an international student body. Studentslooking for a career in research or academia can apply to one of Bocconi’sPhD programs in English.

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The Bocconi Graduate School runs Master of Science programs, SpecializedMaster programs and one specialization program in economics and management.In 2011-2012, it will offer 7 two-year Master of Science programs taught entirely inEnglish: International Management; Marketing Management; Accounting, Controland Financial Management; Finance; Economics and Management in Arts,Culture, Media and Entertainment; Economic and Social Sciences; Economics andManagement of Innovation and Technology. The various Bocconi Master ofScience programs taught in Italian are also open to international students.

Getting a Bocconi Master of Science degree is a smart move for a number ofreasons. First, these programs have the flexibility to pave the way either for ahigh-level entry into the job market or further study (in research or toward aPhD). Second, their two-year duration allows for the consolidation of a strongfoundation (during the first year) followed by a year of in-depth specializationthat allows students to develop a specialized and advanced study plan thanksto Bocconi's extremely extensive list of optional courses available to students. In addition, many programs are held entirely in English, so your Master ofScience degree will open opportunities for you around the world in the linguafranca of global business.

International students are required to study Italian plus another European language,while native Italian speakers must study two European tongues, so that all post-graduates will be able to approach the job market ready to work in three or fourlanguages. A fourth advantage lies in Bocconi’s distinguished international facultyand highly practical teaching methods: teamwork, business games, simulationsand appearances by business leaders make up an important part of the teachingtime. Each class divides into smaller groups in order to get the most out of theseactivities, with the support of tutors drawn from research and PhD programs. AtBocconi you are offered sophisticated learning, but with both feet on the ground.

Many international opportunities, such as Double/Joint Degrees, internshipand exchange programs are available. The Double/Joint Degree programs offer to a selected number of graduatestudents the possibility of spending the first year at Bocconi, acquiring coreknowledge and skills, and to specialize in the field of interest while attending thesecond year at one of the foreign host institutions. The partner institutions,selected from among the most prestigious international universities, are:Rotterdam School of Management - RSM, Erasmus Universiteit (Rotterdam,The Netherlands), HEC (École des Hautes Etudes Commerciales, Paris, France),ESADE (Escuela Superior de Administración y Dirección de Empresas, Barcelona,Spain), CBS (Copenhagen Business School, Copenhagen, Denmark), Sciences-Po (Institut d’Etudes Politiques de Paris, Paris, France), University of Geneva(Geneva, Switzerland), Fudan University (Shanghai, China), UniversitéCatholique de Louvain (Louvain, Belgium), MGIMO (Moscow State Universityfor International Relations, Moscow, Russia), IIMA (Indian Institute of Management– Ahmedabad, India), HSG (St. Gallen, Switzerland), SUNY (New York StateUniversity at Albany, USA), FGV-EAESP (Escola de Administração de Empresasde Sãn Paulo da Fundação Getulio Vargas, San Paolo, Brazil), Stockholm

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School of Economics (Stockholm, Sweden), Queen’s School of Business(Kingston, Canada), and Universidade Católica Portuguesa - Faculdade deCiências Económicas e Empresariais (Lisboa, Portugal). The programs require theattendance of a whole academic year abroad and at the end of the programstudents receive both a Bocconi Master of Science and a Master of Science fromthe partner institution, or a joint Master of Science degree from the two partnerinstitutions. This is the type of challenging initiative offered only by top-tierEuropean universities, and is an indicator of Bocconi’s high standing in the arena ofinternational higher education. The program is directed at highly-motivated andcapable students, both Italian and international, who have a good mastery ofEnglish and are interested in studying and working in an international context.

A further opportunity for international study is offered by the CEMS - GlobalAlliance in Management Education, of which Bocconi is a founding member. An exclusive CEMS-MIM diploma is awarded to graduates of this program, in addition to Bocconi’s Master of Science in Management or InternationalManagement. A selected number of Management / InternationalManagement students can be admitted to the CEMS-MIM program,in the form of a specialization path for the second year of the program. CEMS-MIM is ranked second among graduate programs in management in Europe by the Financial Times.

InternationalManagement

taught in English

The International Management programaddresses the managerial issues companiesmust face when expanding abroad.Graduates from this program are highlyattractive to international firms because theybring an ability to apply their technical andsocial skills to cross-border business issues,and because they access a network ofcontacts through the professors andbusiness leaders involved in the program. They can cover management positions atItalian companies operating in other countries,or handle functional and industry-specificduties for large international corporations. Double Degrees with foreign universities,along with attractive exchange programs andcompany internships, ensure thatparticipants gather firsthand internationalexperience. International Managementstudents may apply to the prestigious CEMS-MIM program (Master in InternationalManagement - MIM, offered by CEMS - GlobalAlliance in Management Education).

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What are the relevant skills which a Masterof Science in International Management

enables you to acquire?The aim of the program is to shape students intosuccessful managers able to work in an internationalcontext. The Master of Science in InternationalManagement is unique in its structure, as it includesboth soft aspects, such as strategy and organization ininternational contexts, and technical aspects such asquantitative methods applied towards management. Thanks to the Master of Science’s varied curriculum,International Management students learn not only themost advanced management techniques, but alsothe best way to communicate those techniques. Atthe end of the program, in fact, students are able tosupport their arguments with pertinent quantitativeanalyses. Our students have a rich classroomexperience while interacting with their multiculturalclassmates and the international faculty. In addition,during the second year of study, students have thepossibility to gain interesting personal experiences inforeign countries thanks to the many work and studyopportunities such as internships, exchangeprograms, Double Degree programs and the CEMS-MIM master. Therefore, our students have anattractive CV and are able to compete for top jobs.

The skills needed to manage culturaldifferences are hard to teach.

What strategies are used?This is absolutely true – it is hard to teach emotionalintelligence. But you can learn to be an excellent leaderin a cross-cultural context. There are the so-called“natural born leaders” that have plenty of charisma andpositive energy, able to manage every situation andchallenge. But they probably make up less than 1% ofthe total population of managers. Most managers canstudy – and have studied – their own behavior, skills andattitudes, and have polished their leadership traits. Wesupport the development of these skills by discussingcase studies, through meetings with external expertsand practitioners, role play and business games. International exchange programs and internships aredecisive occasions for testing this knowledge anddefining your personality in international contexts.We have designed the Double Degree program andjoined the CEMS-MIM master program in order toencourage international experience. We involve

students as much as possible during class, oftenthrough group projects, to develop their emotionalintelligence to better handle cultural differences ininterpersonal relationships.Our group of students is an international one, madeup of people from many different countries. Thisdiverse mix of cultures is itself a learning experiencewhich allows students to deal with multiculturalsituations on a daily basis.

What is the teaching method of theprogram like and what are its most

innovative characteristics?We create a learning environment that simulatesmanagerial decision-making and forces students to getinto the driver’s seat and find viable solutions forcompany issues in ambiguous situations.Consequently, group presentations and classparticipation are an integral part of student evaluation.The teaching method of the Master of Science inInternational Management is completely different fromthat of the Bachelor program as it requires ongoingstudent involvement. In practice, we see this graduatedegree as a bridge between the purely academic worldand work experience. We assume that basic conceptsare known to students and therefore emphasize theirapplication to practical issues during our program.

During the second year of the Master ofScience in International Management

students can create a customized study path.How does this work?The second year represents an opportunity forstudents to express their interest in a specificspecialization area. Students must earn 24 credits inthis year of the program from exams held at Bocconi orabroad. Over 70 elective courses are taught in Englishat Bocconi and all students have the opportunity toimprove their Italian during the first year of the programby attending courses offered at the Language Center.The program does not offer suggested study paths,but students can define their specialization withoutany added requirements by integrating study abroadprograms or international internships. This choiceallows students to take advantage of all theinternational and placement offers available and tocreate a unique study path that is highly valued bythe international job market.

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PROGRAM STRUCTUREThe modular program structure allowsstudents to become skilled at the businesspractice of a general manager but at the sametime develop specialized knowledge about anindustry segment (e.g. fashion and design,management consulting) or functional areas(e.g. international marketing, internationalfinance) of their choice. Students personalize their study plans either byselecting their own desired courses (free track).Students choose a foreign language based on thegraduate program instruction language and ontheir native language (which cannot be chosen asa foreign language). In classes taught in English,in order to get the language credits required forthe degree, international students must studyItalian plus another European language to bechosen from among French, German, Spanish,Portuguese or also English. Native Italianspeakers must study two other Europeanlanguages.

Please note that the course requirements maybe subject to change for the 2011-2012 a.y.

Study Plan

First year CPSemester I International economics and business dynamics, Module 1

(Applied international economics) 6Organization 6Selected topics in marketing 6Quantitative methods for management 6Performance measurement 6Seminar on collaborative competences 2

Semester II International comparative business law 6International economics and business dynamics, Module 2 (Evolution in international business ) 6International finance 8Corporate strategy 8First foreign language (lessons only)Second foreign language (lessons only)Total credit points of the first year 60

Second yearGlobal operations and supply chain management 63 elective courses (free track) 18First foreign language (lessons + exam 1st semester 2nd year) 4Second foreign language (lessons + exam 1st semester 2nd year) 4Internship or similar activities 8Thesis 20Total credit points of the second year 60

Total credit points 120

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>>>INTERNATIONAL INITIATIVESDouble DegreesThe Double Degree program is aimed atselected students with excellentqualifications and foreign language skills.The program allows students to spend oneacademic year in Italy and one abroad, and tobe awarded a Master of Science from Bocconiand one of the following partner institutions:

•HEC (École des Hautes Etudes Commerciales,Paris, France);

•HSG (St. Gallen, Switzerland) •FGV-EAESP (Escola de Administração de

Empresas de Sãn Paulo da Fundação GetulioVargas, San Paolo, Brazil);

•ESADE (Escuela Superior de Administracióny Dirección de Empresas, Barcelona, Spain);

• IIMA (Indian Institute of Management –Ahmedabad, India).

CEMS-MIMThe Master in International Management -MIM, offered by CEMS - Global Alliance inManagement Education, is a furtheropportunity to live an internationalexperience during the second year of theMaster of Science. The program lastsapproximately one academic year and its

curriculum integrates academic knowledgewith hands-on experience. Successful students receive a joint diplomaissued by the 25 European partneruniversities which jointly manage theprogram, ranked first by the Financial Times.

Double Degree in International Management(Fudan – Bocconi)The Double Degree in InternationalManagement is jointly offered by UniversitàBocconi and Fudan University School ofManagement in Shanghai. The program ispromoted by the Italian Ministry of Education,University and Research and the ChineseMinistry of Education, and aims to strengthenrelations between China and Italy by educatingfuture business leaders with a strong exposureto both cultures. This graduate program offersa selected number of students the possibility ofspending the first year at Fudan with classestaught by Chinese and Italian faculty, and thesecond year at Bocconi, by attending theMaster of Science in InternationalManagement. Classes of the program arecomposed of Chinese and Bocconi studentsselected by the two universities.

>>>CAREER OPPORTUNITIESStudents graduating from the Master ofScience in International Management typicallypursue careers with an international outlooksuch as:

•Large Multinational Firms: In majorcompanies, graduates can be placed in a varietyof departments and in different roles thatrequire knowledge about cross-bordermanagement. They will be able to workefficiently in multicultural teams. Theirknowledge of international functionalstrategies such as global sourcing, internationalmarketing or international finance will givethem access to a broad range of careeropportunities in multinational corporations;

•Consulting Firms: A large portion ofmanagement consulting projects today aim athelping multinational firms improve theirinternational strategic positioning and theorganizational integration of the network ofsubsidiaries. The Master of Science inInternational Management prepares studentsfor tasks involved in cross-border consultingprojects;

•Companies Operating in Symbol-IntensiveMarkets: The program reflects the uniqueabilities Italian firms are known for on a globalscale. Our graduates will be a strong asset forfirms competing in industry segments that base

their competitive advantage on the creativedesign and marketing of fashion and designproducts;

•Small and Medium Enterprises (SMEs):Graduates will be able to take on the role ofbusiness development manager, exportmanager or expatriate manager in a foreigncountry which contributes to the expansion ofthe SME in foreign markets. They will becapable of identifying and selecting foreignmarket opportunities and exploit themthrough exporting or other market entrymodes. Our graduates are prepared to operateas corporate entrepreneurs in foreigncountries;

•Research Centers and EducationalInstitutions: In these organizations, graduatesfrom the Master of Science in InternationalManagement can make a significantcontribution, due to their systemic andinterfunctional knowledge of how firmsoperate;

•Government Agencies: The program puts astrong emphasis on applied economics andeconomic policy. The practical study of the roleplayed by governments and supranationalinstitutions in world business makes ourgraduates ideal candidates for positions ingovernment agencies.

taught in English

The program allows students to develop a global approach to marketing. Employing a multi-disciplinary teaching model, it provides strategic planning, operational and decisional tools in business-to-business and business-to-consumer contexts,along with a solid foundation in qualitative and quantitativemarket research. Students from many countries work togetherwithin an innovative teaching model designed to respond topartner companies’ real needs and necessities. Courses, held by faculty of international standing, allowstudents to develop their abilities in terms of professional skillsand interpersonal relations. Participants will be challengedfrom the outset to apply theoretical knowledge to real-lifebusiness situations that differ from place to place according todifferences in the social and anthropological context at hand. In addition, there are particularly interesting opportunities togain international experience through Double Degreeinitiatives arranged specifically for the Marketing Managementprogram.

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MarketingManagement

Who should apply for the Master of Scienceprogram in Marketing Management?

The core idea of the program in MarketingManagement is that marketing is not just aboutintuition. As such, we are interested in students witha solid foundation in economics. As a division withinorganizations and a managerial mindset, we believethat marketing is based not only on intuition andcreativity, but on a set of identifiable, actionable, andlearnable tools. And the simple objective of the twoyears of the program in Marketing Management is toopen this toolbox to our students, rummagingaround in it and applying individual analysis,planning, and implementation tools to specificcompany cases. Our students are motivated andintellectually curious people, who are ready tochallenge themselves in an international academiccontext that closely matches professional life. Webelieve that Bocconi and its program in MarketingManagement offer one of the best pre-experiencegraduate programs in Europe, precisely due to itsmix between tools and practical applications,leading our graduates to careers in marketing andgeneral management in the best companiesinternationally.

What are the contents of the MarketingManagement program?

Marketing is one of the key functions inorganizations and marketing professionals areamong a company’s core assets. The MarketingManagement program offers not only a solidknowledge of the conceptual tools and theirindividual strengths and weaknesses, but also theactual context of application of these tools. Webelieve that it is only through the interplay of thesetwo sides of the same coin that we can educateyoung professionals, preparing them for successfulcareers in contexts as diverse as manufacturing,services, retail, consulting, market research andcommunications. We are particularly proud to use,right from the start, an interdisciplinary approach.Thus, during the two years of the course, we createa dynamic tension between quantitative methodsfor marketing, anthropological and sociologicalcompetencies to better understand markets in aglobal as well as a local context, legal issuessurrounding marketing (competition, antitrust,intellectual property and brand protection), as wellas innovation, information systems, and theinternet. At the end of the day, we want to seegraduates who are well-rounded individuals, whobring not only solid analytical skills and practicalapplication skills to their employers, but also theflexibility and openness to work in internationalcontexts.

What is special about the didactic model? There are two pillars, the Bocconi faculty and

the companies who work with us. The first pillarbrings academic rigor and excellence in researchand teaching, while the second pillar provides a richset of real-world questions to ask, problems tosolve, and business models to analyze. As a result,the active involvement of students is necessary. Not

just in individual study, but also in group projects (insmall teams of 4-5), classroom presentations(where we provide students with the opportunity topresent in front of an audience of 80-100 people),and on-site projects (in direct collaboration, e.g.during internships, with our partner companies).The objective here is not only to simulate theprofessional context but to actually roll up one’ssleeves and enter into concrete jobs, workingalongside managers and professionals incompanies such as L’Oréal, Henkel, Autogrill,McDonald’s, Nokia, RCS-Corriere della Sera,IlSole24Ore, Capitalia, Unicredit, E.ON, Telecom,eBay, VF Corporation-Lee, Grey, Jakalapromplan.

The second year of the program offersseveral majors. How are they structured?

Students have the possibility of customizing theircurriculum from a wide range of courses designed tocover the “new marketing era”. In particular, studentscan choose their own emphasis, or select from oneof the following: Business communication andmedia, Distribuition networks and retailing, Productand service management.These are classic areas of marketing, which arecontinuously upgraded and updated, with an eyeon the most exciting topics as they emerge. Thanksto the Bocconi faculty’s focus on researchexcellence, and their direct contact withcompanies, the courses of the second year providea real “shop floor” experience of marketing researchand practice, where the latest themes in academiaand business reality are investigated, discussed,and resolved.

So, overall, why should a student pick thisprogram?

Beyond the particulars of the course that we’vetalked about so far, I believe that the mostunmistakable recognition of the course comesfrom, well, the customer: the companies who hireour graduates. I believe that at the end of the day,the key question is if a graduate gets hired, how fasthe or she gets hired, and how many alternatives heor she has to choose from. I’m proud to say thateven over the past few years, and even in therecent, difficult times, many companies haverecognized the value of our graduates, who havestarted very promising careers in some of theleading marketing companies both in Italy andabroad. Also, let me tell you that I keep in touch with many,many students even after they have left Bocconi.And what makes me very pleased about theseinteractions is the heartfelt appreciation that I getfrom the alumni (now managers) regarding theBocconi training and our courses, faculty, andcompany internships. For me, the biggest thanks Icould wish for is when students tell me that theknowledge acquired in our graduate program hasmade them feel up to date, up to speed, andgenerally up to it not just during the first steps intheir new jobs, but also later, e.g. duringinteractions with other graduates from the bestbusiness schools around the world.

INTERVIEW WITH

ANTONELLACARÙ

DIRECTOR

OF THE MASTER

OF SCIENCE IN

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MANAGEMENT

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>>>PROGRAM STRUCTUREIn the first year of the Master of Science inMarketing Management, students study theconceptual and operative tools needed tounderstand the environment and behavior ofmarkets from the demand side and the supplyside (competitive contexts, behavior ofconsumer and industrial purchasers,distribution systems analysis) and the salientaspects of marketing management (strategicoutlook, product management, innovationdevelopment and corporate communication).Students then specialize in one of the areasfocused on professional expertise and futurecareer openings by choosing one of the majorsproposed by Bocconi or by devising a set ofcourses to be chosen from among the onesavailable within the program.The majors offered in the Master of Science inMarketing Management are:

•Business communication and media;•Distribuition networks and retailing;•Product and service management.

Students choose a foreign language based onthe graduate program instruction languageand on their native language (which cannotbe chosen as a foreign language). In classestaught in English, in order to get the languagecredits required for the degree, internationalstudents must study Italian plus anotherEuropean language to be chosen from amongFrench, German, Spanish, Portuguese or also

English. Native Italian speakers must studytwo other European languages.


Study Plan

First year CPSemester I Strategic marketing and marketing plan, Module 1 6

Channel marketing (Trade evolution, analysis and planning) 6Market research 6Industry analysis (Industrial economics and economics of innovation) 8Understanding the consumer (Consumer behavior and CCT), Module 1 5

Semester II Strategic marketing and marketing plan, Module 2 6Understanding consumer (Consumer behavior and CCT), Module 2 7Product innovation and market creation 5Brand management 5Legal issues in marketing 6First foreign language (lessons only)Second foreign language (lessons only)Total credit points of the first year 60

Second year4 elective courses (major or free track) 24First foreign language (lessons + exam 1st semester 2nd year) 4Second foreign language (lessons + exam 1st semester 2nd year) 4Internship or similar activities 8Thesis 20Total credit points of the second year 60


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>>>INTERNATIONAL INITIATIVES

>>>CAREER OPPORTUNITIES

The Double Degree program is aimed atselected students with excellent qualificationsand foreign language skills. The programallows students to spend one academic year inItaly and one abroad, and to be awarded aMaster of Science from Bocconi and one of thefollowing partner institutions:

•Rotterdam School of Management – RSM,Erasmus Universiteit (Rotterdam,

Major companies acknowledge the leadingrole of marketing in business today, and theirtop managers and CEOs generally share amarketing background. The Bocconi Master of Science in MarketingManagement can therefore facilitate access tojobs in marketing and support future careerdevelopments in all areas of management.Specifically, job opportunities can include:

•Business-to-business and business-tocustomer roles in all industries;

•Key areas in marketing, e.g. market analysis,strategic marketing planning, marketingimplementation, and monitoring;

•Openings in manufacturing, service, retailing

The Netherlands);•HEC (École des Hautes Etudes Commerciales,

Paris, France);•ESADE (Escuela Superior de Administración y

Dirección de Empresas, Barcelona, Spain);•CBS (Copenhagen Business School,

Copenhagen, Denmark);•Queen’s School of Business (Kingston, Canada).

and consultancy companies, as well as withmarket-research and communicationagencies;

•A wide variety of starting positions and roles,such as product and brand manager,advertising strategist, market analyst, mediaplanner, key-account and customerrelationship manager, trade and retailmanager, sales manager, category manager,PR and event manager, etc;

•Opportunities in the international arena,thanks to the international awareness about thestrength of the Bocconi brand and its networkof relations with companies, public sectorinstitutions and non-profit organizations.

taught in English

The Master of Science in Accounting, Control andFinancial Management has the aim of providingstudents with the set of skills related to accounting,corporate finance, and planning and managementcontrol. The program offers courses with the objectiveof developing solid technical knowledge andmethodologies for the “accounting and financial”professions and provide educational moments thataim to facilitate the interpretation of the economic and social environment. The Master of Science inAccounting, Control and Financial Managementplaces particular emphasis on financialcommunication processes within and outsidethe firm, the design of modern managementinformation systems for planning and control, and the use of models and methodologies for financialanalysis to sustain strategies aimed to generate valuein the long run.

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Accounting, Controland Financial Management

What are the distinctive characteristics ofthe Master of Science in Accounting,

Control and Financial Management?First of all, this program was designed by taking intoconsideration professional roles with defined andhistorically recognized contents, especially those ofthe accounting, corporate finance and controlmanagers of large companies. That’s why we offerseveral courses that look into accounting andfinancial statements, corporate finance, andplanning and management control, which are thethree areas that a Chief Financial Officer mustmanage. For example, the new methods offinancial communication that firms are required tofollow are presented, as well as the optimal financialstructure, the management of corporate financialresources, and the operating mechanisms thatfirms adopt to manage their activities. However, weare aware that this knowledge alone is not enough.This is the reason why we propose a series of othercourses that aim to illustrate the characteristics ofthe contexts in which these specialized issuesassume relevance. Firms are complex institutionsthat operate in a wider context: it is important,therefore, that the technical knowledge isintegrated by the ability to read and interpret thebusiness world and its specifics. To this end weprovide knowledge of economics, law, financialmarkets and financial institutions, corporategovernance and management, within theinternational arena.

What is the program’s teaching style andare there innovative features?

In line with the specific characteristics of eachcourse, we offer a more interactive teaching style

than that found in the Bachelor. There is anincreased use of case studies, and evaluationprocesses are distributed throughout the year bytaking into consideration both individual and groupactivities, while maintaining a balance of thestudents’ workload. Another important aspect isthe advanced level of elective courses inaccounting, corporate finance and control. Theteaching style aims to create professional workers,more than just to provide specialized knowledge, inorder to provide students with the ability to know-how rather than simply the knowledge of generalprinciples, which are an essential component of thelearning process but which are not enough bythemselves.

Four majors are offered within the Masterof Science in Accounting, Control

and Financial Management. What are the various aspects each of thesespecializations focuses on?There are four possible majors: the first –Accounting and financial reporting – focuses onthe issues of financial statements, particularly thespecific aspects of financial reporting standards andthe design and functioning of accounting systems.The second major is Accounting and financialmanagement, in which issues related to theevaluation and management of financial resourcesare analyzed. The Planning and control majorconcentrates on the operating mechanisms ofplanning, performance measurement and controladopted by firms. The fourth area, Auditing, isaimed at developing professionals in this field. In addition, students can create their own tracks inareas they are particularly interested in.

INTERVIEW WITH

ANGELODITILLODIRECTOR

OF THE MASTER

OF SCIENCE

IN ACCOUNTING,

CONTROL

AND FINANCIAL

MANAGEMENT

18

19

>>>PROGRAM STRUCTURECourses serve two functions. One importantobjective is to consolidate and develop thebasic knowledge needed for operating in thefield of accounting, corporate finance,planning and management control andauditing at a high professional level. Theother key purpose is to provide competenciesessential for scanning and interpreting thesocial and economic environment. The 24credits of elective courses are aimed tospecialize and are selected by the studenteither freely or within the following areas ofmajor:

•Accounting and financial reporting;•Accounting and financial management;•Planning and control;•Auditing.

Students choose a foreign language based onthe graduate program instruction languageand on their native language (which cannotbe chosen as a foreign language). In classestaught in English, in order to get thelanguage credits required for the degree,international students must study Italianplus another European language to bechosen from among French, German,Spanish, Portuguese or also English.

Native Italian speakers must study two otherEuropean languages.


Study Plan

First year CPSemester I Data analysis 6

Financial reporting and international accounting 10Financial management and financial markets 10Corporate governance 5

Semester II Fair value accounting, reporting and valuation 8Advanced topics in economics 6Performance measurement and control systems 10Business law (selected corporate and tax issues in management and internal auditing) and public finance 9

First foreign language (lessons only)Second foreign language (lessons only)Total credit points of the first year 64

Second year4 elective courses (major or free track) 24First language (lessons + exam 1st semester 2nd year) 4Second language (lessons + exam 1st semester 2nd year) 4Internship or similar activities 6Thesis 18Total credit points of the second year 56


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Opportunities to study abroad are offered,including short-term initiatives such asCampus Abroad programs, and long-terminitiatives such as semester-long ExchangePrograms as well as Double Degrees. TheDouble Degree programs are aimed at a selectgroup of students who have achievedoutstanding results in their studies and whohave the proper linguistic skills. Through these

Possible career paths can be developed invarious firms and professional contexts inwhich the accounting, corporate finance andmanagement control activities are practiced.Starting from this, the main career path,though not the only one, is that of ChiefFinancial Officer in manufacturing,commercial and service firms as well as infinancial institutions. More specifically, themain entrance areas are represented by thefollowing:

•activities as accountants, managementaccountants and controllers in various kinds

opportunities, selected students can spend oneyear in Italy and one year abroad, obtaining adegree in a Bocconi Master of Science and aMaster of Science issued by a partner school.The partner school for the Master of Science inAccounting, Control and FinancialManagement is the Rotterdam School ofManagement - RSM, Erasmus Universiteit(Rotterdam, Netherlands).

of firms, with roles in the areas of financialstatement preparation and analysis, investorrelations, corporate finance, internal control,planning and the design of performancemeasurement and control systems;

•activities related to accounting, corporatefinance and control in managementconsulting firms, auditing companies and inother consulting organizations that supportcustomers in designing accountinginformation systems and in managingextraordinary operations such as mergersand acquisitions.

taught in English

The Finance program aims to develop the knowledge and skillsrequired to enter the “big world of finance” and to be a successfulfirst-class specialist or consultant. The program offers challengingcourses in all the key areas of finance, from investment banking,corporate finance and advisory to quantitative finance, riskmanagement, derivatives and capital markets. This foundationenables second year students to choose from among a large numberof specialized, technical elective courses to complete a major in theirdesired field.This selective program has a great reputation among professionals inmajor investment banks, who regularly come to Bocconi forpresentations, recruiting events and lectures in class; it was also oneof the first five graduate programs worldwide to be recognized as aCFA Program Partner by the CFA Institute, the world’s most importantassociation of investment professionals. Moreover, students have theopportunity to attend international exchange programs abroad (seeDouble Degree), interact with professionals and live with other high-profile colleagues who will represent their first network in the future.

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Finance

Why should a talented student choose acareer in finance today?

Finance is the infrastructure of the economic systemand its role is, has been and always will beincreasingly crucial. The finance industry is goingthrough a phase of important reorganization andtransformation that will, in my opinion, give greatervalue to advanced abilities, technical and managerialcompetences, professionalism, and ethics. It is ahighly competitive and dynamic industry, in whichtalented people may be allowed to take onresponsibilities and grow much faster than in manyother areas. Such an attractive and competitivemarket requires outstanding abilities, talent and skillsto be successful. This is why our program ischallenging and demanding, even for the beststudents. These students understand that while theyare required to work hard, this work pays off since ithas a substantial impact on their personaldevelopment and their potential for professionalgrowth. A potential applicant to a Finance programshould not be scared by an intensive, challenging andwell-designed MSc in Finance, but rather shouldavoid programs which might provide him or her withinsufficient tools to be successful on the job market.

Why should an outstanding student enterthe Bocconi Master of Science in Finance?

First, because the Master of Science in Financecombines academic rigor and a practical andconcrete orientation, in order to develop all the skillsrequired in the financial industry with the prospect ofan outstanding career. Other finance degrees arestrong in one of these aspects, but very few are strongin both. Second, because the MSc in Finance is clearlyappreciated by industry leaders. It has been one of thefirst five graduate degrees in the world chosen by theCFA Institute as a CFA Program partner, and, inaddition, top Finance graduates’ success withrecruiters is evident. The companies that came toBocconi last year to hold recruiting and skill-buildingseminars for our students included the best brands offinance: investment banks such as Goldman Sachs,Morgan Stanley, Bank of America-Merrill Lynch,Citigroup, Credit Suisse, JPMorgan, UBS, DeutscheBank, BarclaysCapital, Nomura, HSBC, Royal Bankof Scotland, Lazard, Dresdner Kleinwort, BNP

Paribas, ABN-AMRO; asset management housessuch as AXA Investment Managers and CréditAgricole Asset Management; consulting companiessuch as McKinsey, Bain & Co., Ernst & Young, KPMG,Oliver Wyman, PricewaterhouseCoopers and RolandBerger. Would these companies strive to be visible tothe best Bocconi students if we did not provide asignificant value added to students enrolling atBocconi? Finally, studying Finance at Bocconi mayoffer the chance to study and work closely with a greatnumber of incredibly brilliant peers from a number ofdifferent countries: they are your network for thefuture! The enthusiasm, motivation and passion I haveseen in our current and past students are noteworthy.The opportunity to share two years with colleagues ofthis kind is one of the great things that many of ourstudents will probably remember forever.

What are the key characteristics of theMaster of Science in Finance?

The Master of Science in Finance is an intensive two-year full-time graduate program aimed at developingthe competencies and skills required to successfullyenter and work in the multi-faceted finance jobmarket. Our challenge is to provide students with thetools to face and win their own challenges. This is whythe program helps bright students develop theirpersonal skills in order to be successful and flexible inthe field of finance, either within financial institutions,authorities and regulators or at consulting firms. Theprogram intends to provide both the right mix of thetypical skills acknowledged in the financial community,including corporate finance, investment banking,accounting, quantitative finance and econometrics, aswell as an optimal mix between a sound theoreticalbackground and practice. This aim is achieved thanksto a faculty that combines an outstanding academictrack record with an established relationship with thefinancial and business community.

Which abilities and skills do you try todevelop in Master of Science in Finance

students?As far as abilities are concerned, specializedknowledge is crucial, along with a solid background inall areas of finance. We think the flexibility in masteringmultiple areas combined with technical skills in onefield is the competitive advantage we can offer whencompared to one-year specialized master programsabroad. Secondly, students acquire a strongtheoretical background but are also able tounderstand how theory is applied in practice, and thisis why we are extremely careful in monitoring theabilities top international recruiters require whendesigning our course programs. Finally, being asuccessful candidate is also a matter of skills. This iswhy we want teamwork and we try to educatestudents to learn how to work with others using toolssuch as group home assignments, group simulationsand exercise sessions or business games. Beinginvolved in group work with other talented peoplewho may have a different academic background orcome from a different country is an invaluablecomponent of the personal experience a student maygain during the Master of Science in Finance.

INTERVIEW WITH

STEFANOCASELLI

DIRECTOR

OF THE MASTER

OF SCIENCE

IN FINANCE

22

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>>>PROGRAM STRUCTUREIts curriculum is designed in order to providean optimal balance between theory and itspractical application in the industry. In thefirst year, the Master of Science in Financeoffers key skills in all the major areas offinance, from accounting, corporate financeand investment banking to investments,quantitative finance, risk management andderivatives. This exposure to all key areas offinance, rather than just a subset of them, iscrucial to enable students to becomecompetent and flexible professionals, able tointeract with colleagues from differentdivisions and backgrounds in their futurecareers. The second year offers the choice of awide number of specialized elective coursesthat can be chosen in accordance with desiredcareer paths and personal interests, goingfurther in depth in fields such as investmentbanking, quantitative finance, assetmanagement and insurance, management andconsulting for financial institutions. Themajors offered in the Master of Science inFinance are:

•Financial and insurance institutionsmanagement;

• Investment banking;•Quantitative finance.

Students choose a foreign language based onthe graduate program instruction language

and on their native language (which cannot bechosen as a foreign language). In classestaught in English, in order to get the languagecredits required for the degree, internationalstudents must study Italian plus anotherEuropean language to be chosen from amongFrench, German, Spanish, Portuguese or alsoEnglish. Native Italian speakers must studytwo other European languages.


Study Plan

First year CPSemester I Financial reporting and analysis 6

Corporate finance (Business valuation) 6Quantitative finance and derivatives, Module 1 7Financial econometrics and empirical finance, Module 1 6Theory of finance 6

Semester II Quantitative finance and derivatives, Module 2 7Financial institutions and markets law 6Financial econometrics and empirical finance, Module 2 6Risk management and value in banking and insurance 6Investment banking 6First foreign language (lessons only)Second foreign language (lessons only)Total credits points of the first year 62

Second year4 elective courses (major or free track) 24First foreign language (lessons + exam 1st semester 2nd year) 4Second foreign language (lessons + exam 1st semester 2nd year) 4Internship or similar activities 8Thesis 18Total credit points of the second year 58


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The Double Degree program is aimed atselected students with excellentqualifications and foreign language skills.The program allows students to spend oneacademic year in Italy and one abroad, and tobe awarded a Master of Science from Bocconiand one of the following partner institutions:

Even though the Master of Science in Financeis a relatively recent program due to theEuropean changeover of university curricula(the first graduates terminated the program inJuly 2006), a significant number of talentedstudents are currently working or havealready obtained and accepted a final joboffer for positions in London by companiessuch as (in alphabetical order) Bank ofAmerica-Merrill Lynch, Barclays Capital,Citigroup, Credit Suisse, Deutsche Bank,

•Rotterdam School of Management – RSM,Erasmus Universiteit (Rotterdam, TheNetherlands);


•Stockholm School of Economics (Stockholm,Sweden).

Goldman Sachs, HSBC, JPMorgan-Chase,Morgan Stanley, Royal Bank of Scotland,UBS. Their brilliant results and reputationhave very quickly enhanced the reputationand the strength of our Master of Science inFinance. Many others found theirprofessional paths in other Europeancountries, working for insurance companies,consulting companies, investment companiesand in other financial and non-financialinstitutions as finance specialists. More than35% of Finance graduates work abroad. Themain career opportunities are the following:

•Manager in banks, insurance companies andother financial institutions;

•Corporate finance/investment bankinganalyst in investment banks or otherfinancial institutions;

•Equity and debt analyst/financial analyst andeconomist;

•Trader/sales/structures in equities, fixedincome, currencies, derivatives;

•Asset manager;•Private banker/sales to institutional clients;•Risk manager;•Consultant in either corporate finance

advisory or financial institutions’ divisions oflarge consulting companies;

•Consultant and analyst at authorities andregulators of the financial system.

taught in English

The structure of this course combines humanistic and economic studies, preparing students for futurepositions as managers of projects that relate to the art,media and entertainment sector. The economics and business administration area plays a decidedly largerrole, and it sets out to fully analyze all the aspects ofeconomics, law, management, organization, and technology affecting the sectors of art, culture and communication, providing graduates with theknowledge required to coordinate complex projects at national and international levels. The study area in the humanities focuses on theintercultural concept, seen as a value deriving fromexchange and comparison between different cultures.This approach transversally affects all teaching areas andis fundamental for working in the world of art and culture.Students also have the opportunity to attend internationalexchange programs abroad (see Double Degree).

Economicsand Management in Arts, Culture, Mediaand Entertainment

25

What kind of courses will be taught in the Master of Science in Economics

and Management in Arts, Culture, Media andEntertainment?The program is divided into two parts. The generalpart will be centered around managementcourses, regarding project management andmanagement of creative projects and law in theimmaterial goods. The specialization part offersdifferent advanced laboratories, for specificprofessional sectors in the arts and culture. Thestudents will be following two of theselaboratories, in order to enhance their range ofskills and increase their opportunities in the labormarket. The aim of the course is to createmanagers able to participate in the modernizationprocesses in the different professional areas. Thestudents are supported in reaching this objectivethanks to the collaboration of teachers with ASK,the Center for Research on Management andEconomics of Arts and Culture Institutions, whichcarries out commissioned research projects inthese sectors. The Center has also signed apartnership for a foundation with the ScuolaNormale Superiore di Pisa, and is active withseveral projects in Milan and in Italy. Thisintegrated system represents a vibrantinterdisciplinary coordinating center for the launchof external projects.

The course will be held entirely inEnglish. Why?

The professional specialization areas refer tointernational markets and milieus. Among them,

there are sectors where Italy holds recognizedleadership, such as heritage and fashion anddesign; in these sectors, Italy is very attractive toforeign students. We have established exchangepossibilities with Scuola Normale Superiore diPisa and IUAV, Venice, with the aim of creatingadvanced and specific paths. In other cases, likein the media, creative clusters and entertainment,Italian students are interested in havingexperiences in foreign countries. In this sense,foreign partners such as Copenhagen BusinessSchool – with which we have designed a doubledegree – or Sciences-Po, Paris are importantvalue added factors.

You talked about laboratories. What arethese activities specifically, compared

with traditional teaching?Laboratories are “disciplinary hybridization patterns”aimed at creating the best conditions for introducingstudents to their specific labor markets. We havedesigned several laboratories, each dedicated to amain professional area. The first regards the analysisof production processes in the creative field, inconnection with urban territories and spaces. Thesecond concerns cultural heritage. The third isdedicated to media distribution channels andprocesses. Performing arts, cultural tourism(another important Italian sector), fashion and luxurycompanies, design (where Bocconi has a long-established experience, signing a partnership withIUAV, Venice) and event management(communication and marketing management) arethe other laboratories.

INTERVIEW WITH

STEFANOBAIA

CURIONIDIRECTOR

OF THE MASTER

OF SCIENCE IN

ECONOMICS AND

MANAGEMENT IN

ARTS, CULTURE,

MEDIA AND

ENTERTAINMENT

26

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>>>PROGRAM STRUCTUREThe program aims to analyze all aspects of theeconomics, law, management, organization andtechnologies associated with the arts, culture,media and entertainment industry. Students areprovided with the knowledge and skills neededto coordinate complex projects at the nationaland international level.In the first part of the Master of Science inEconomics and Management in Arts, Culture,Media and Entertainment, students developskills regarding project management andmanagement of creative projects. In the secondpart they specialize their study path in“laboratories” focused on different professionalareas, plus elective courses and internships. Students choose a foreign language based onthe graduate program instruction language andon their native language (which cannot bechosen as a foreign language). In classes taughtin English, in order to get the language creditsrequired for the degree, international studentsmust study Italian plus another Europeanlanguage to be chosen from among French,German, Spanish, Portuguese or also English.

Native Italian speakers must study two otherEuropean languages.

Please note that the course requirements may besubject to change for the 2011-2012 a.y.

Study Plan

First year CPSemester I Evolution and structure of cultural consumption 6

Organization (Events project and team management) 6Quantitative methods for management 6Performance measurement 6Advanced intellectual property law 6

Semester II Strategy and governance of cultural organizations 6Selected topics in marketing 6Intercultural studies 61 workshop* 12First foreign language (lessons only)Second foreign language (lessons only)Total credit points of the first year 60

Second year1 workshop** 122 elective courses 12First foreign language (lessons + exam 1st semester 2nd year) 4Second foreign language (lessons + exam 1st semester 2nd year) 4Internship or similar activities 8Thesis 20Total credit points of the second year 60


* One workshop to be chosen from among the following:• Communication events and entertainment industries• Management of fashion and luxury companies and Management

of design• Creativity in organizations and urban settings• Tourism and local development

** One workshop to be chosen from among the following:•Cultural heritage and the arts market workshop•Performing arts workshop•Media industries distribution systems

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The Double Degree program is aimed atselected students with excellentqualifications and foreign language skills.The program allows students to spend oneacademic year in Italy and one abroad, andto be awarded a Master of Science from

Graduates are typically offered careeropportunities in the following specializedsectors: cultural heritage and arts market;media (television, cinema, radio, traditional publishing and multimedia, music industry); communication; editing and media live entertainment; tourism;fashion and design.Typical professional profiles within thesespecialized sectors include the following:

•Entrepreneurs, freelance professionals,consultants in the fields of cultural heritage,communication, live entertainment, mediaand fashion;

•Managers in communication, radio,television and cinema, publishing and new

Bocconi and one of the following partnerinstitutions:

•CBS (Copenhagen Business Schools,Copenhagen, Denmark);

•HEC (École des Hautes Etudes Commerciales,Paris, France).

media, fashion, entertainment and liveperformance companies;

•Managers at cultural, museums, archiving,archaeological and tourism foundations andinstitutions;

•Consultants and experts in the evaluation and care of artistic and cultural heritage;

•Program schedule managers in communicationcompanies;

•Royalty managers;• Internal and external communication managers;•Organizers of entertainment and festivals;•Experts on cultural tourism;•Experts on consortium activities (arts, culture,

sport and communication);•Planners and developers of theme parks.

This program is wide-ranging andinterdisciplinary. It offers a thoroughgrounding in the field of economics andprovides broad skills and solid foundationsthrough a unique combination of quantitativemethods and social sciences. In particular,graduates develop the ability to interpret theeconomic and social processes that aretypical of societies at all stages ofdevelopment. These interdisciplinarycapabilities are appreciated both by the jobmarket and by PhD recruiters. Students havethe opportunity to get in touch with top-levelresearchers and choose from a set ofinternational experiences (exchange programsand internships). Selected students may attend Joint or DoubleDegree programs, i.e. spend one academicyear in Italy and the following one abroad, inorder to obtain, upon completing the program,a joint qualification.

Economicand Social Sciences

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taught in English

What are the characteristic features of the Master of Science in Economic

and Social Sciences?This Master of Science is rooted in the tradition ofBocconi, with the unique blend of Economics with astrong emphasis on Quantitative Methods such asMathematics and Statistics, and with excursionsinto the broader field of Social Sciences. Studentswho enroll in this program aim to acquire knowledgein order to be able to pursue an international-levelcareer. This is facilitated by the internationalexperience of our faculty, and by the supportstudents receive from Bocconi for exchanges andinternships. Moreover, a Joint Degree program withthe Faculty of Economics of the UniversitéCatholique de Louvain, in Belgium, as well as twoDouble Degree programs, one with the École desHautes Etudes Commerciales and the other with theMoscow State University for International Relations,have been created.

What are the main features of thisinternational program?

Our students have strong credentials for academicinstitutions all over the world, in case they opt foran academic career; their training is however anadvantage on several fronts. The program is nottargeted to a specific profession, but it opens thedoor to many different fields. As an example, allowme to mention that three of our students wererecently admitted to a highly selective internshipprogram of the European Commission.

Within this Master of Science, thecurriculum may be personalized

towards specialization in various areas. Whattype of knowledge is explored, and whichskills are acquired in these areas?This Master of Science program really does offer alot of possible pathways for specialization,

because students start choosing from differentoptions as early as the second semester of the firstyear. Some students choose to follow the standardpath of a Master of Science in Economics, otherschoose to address a specific topic in economics(e.g. finance, banking and insurance, publiceconomics, development and internationaleconomics). Other students choose to specializethrough elective courses in quantitative methods,in history, political science, sociology ordemography. The option of a free curriculumleaves the opportunity to choose non-linear studyplans mixing different approaches.

What is the teaching style in this course and are there innovative

approaches?The style is comparable to programs offered in thebest schools around the world. The approach ismixed, depending on the discipline that is beingtaught and on the topic. Traditional lectures aremixed with data sessions in the computer lab. Written exams are mixed with assignments,individual and/or group papers, and in-classpresentations. Textbooks are used together withresearch articles and reports. The general approachis strongly rooted in quantitative, data orientedmethodologies. Also, in field courses, statistical andeconometric software is often used.

What are the main professionalopportunities for graduates in

Economic and Social Sciences?We can use experience from past years to answerthis question. About one third works in thebanking-finance-insurance sector. About anotherthird works at other firms, as well as in the publicsector and at international organizations. Theremainder of our students continues towards aPhD or further training in academia.

INTERVIEW WITH

MARCOBONETTI

DIRECTOR

OF THE MASTER

OF SCIENCE

IN ECONOMIC

AND SOCIAL

SCIENCES

30

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>>>PROGRAM STRUCTUREThe program is made up of courses which canbe divided into the following areas: analysisand statistics, economics, and social sciences.In the second semester of the first year studentspersonalize their curriculum through electivecourses, which pertain to the three main areas:General Economics, Applied Economics, andEconometrics and Quantitative Methods.Students choose a foreign language based onthe graduate program instruction languageand on their native language (which cannot

be chosen as a foreign language). In classestaught in English, in order to get the languagecredits required for the degree, internationalstudents must study Italian plus anotherEuropean language to be chosen from amongFrench, German, Spanish, Portuguese or alsoEnglish. Native Italian speakers must studytwo other European languages.


Study Plan

First year CPSemester I Advanced mathematics for economics and social sciences 8

Advanced statistics for economics and social sciences 8Institutions, government and society 12

Semester II Econometrics 8Competition law 63 elective courses 18First foreign language (lessons only)Second foreign language (lessons only)Total credit points of the first year 60

Second year4 elective course 24First foreign language (lessons + exam 1st semester 2nd year) 4Second foreign language (lessons + exam 1st semester 2nd year) 4Internship or similar activities 8Thesis 20Total credit points of the second year 60


Please consider the followingrules while choosing the 7elective courses: • at least 2 from the General

Economics group • at least 1 from the Applied

Economics group • at least 1 from the Social and

Quantitative Fields group • 3 free choices

General Economics group• Advanced macroeconomics• Development economics• Game theory: analysis of

strategic thinking• Advanced microeconomics• Political economics -

Advanced• Monetary policy

Applied Economics group• Economics of energy• Economics of European

integration• Industrial economics and

competition policy• Industrial organization• International trade• Labor economics• Principles of finance• Public economics• Advanced econometrics• Microeconometrics• Policy evaluation• Monetary, policy, financial

regulation and credit markets

Social and QuantitativeFields group• Bayesian statistical methods• Population dynamics and

economics• Sociology and history• Stochastic calculus with

applications to finance andeconomics

• Comparative politics• Time series analysis of

economic-financial data• History, institutions and crises

of the global financial system• Economics, society and

institutions: perspective view• Comparative business

history: competition andglobalization

• Behavioral models andneuroexperimental evidence:applications in economicsand finance

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Double DegreesThe Double Degree program is aimed atselected students with excellentqualifications and foreign language skills.The program allows students to spend oneacademic year in Italy and one abroad, and tobe awarded a Master of Science from Bocconiand one of the following partner institutions:


•MGIMO (Moscow State University forInternational Relations, Moscow, Russia).

Possible career opportunities are:•Professions with strong research content, such

as positions within international organizations,public or private research centers, consultingfirms, the economic press, and professionalacademic careers in the areas of economics,statistical analysis, economic history, socialsciences and applied mathematics;

•New professional contexts in whicheconomists are strongly required, such as

Joint DegreesThe Joint Degree program allows a limitednumber of students to spend a year atBocconi and a year abroad to earn a jointMaster of Science. The partner institution is:

•Université Catholique de Louvain (Louvain,Belgium).

regulatory authorities, central banking, non-profit organizations, innovative areas inpublic administration, such as diplomacy andinternational commerce;

•Applied statistician analyzingsociodemographic trends on behalf of firmsand corporations, and other economic orfinancial organizations;

•Company positions that require high-levelanalytical skills.

taught in English

This program provides the concepts and operativetools needed to understand and managetechnologies and their dynamics in all companyprocesses. Students are faced with a challenginginterdisciplinary program which blends strategic,managerial, organizational and economicapproaches with the analysis of innovation andtechnology, both at firm- and market-level. Learningis enhanced by a wide variety of teaching methods,small classes, theme-based laboratories and directinvolvement in ongoing international researchprojects, with the possibility of interacting withinternationally renowned scholars and managers inthe sector. Course contents also are enriched thanksto ongoing research activities carried out by KITES(Knowledge, Internationalization and TechnologyStudies), one of the most important Europeanresearch centers in innovation studies.

Economicsand Managementof Innovation and Technology

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What are the specific and distinctivefeatures of this graduate program?

The Master of Science in Economics andManagement of Innovation builds upon the ideathat innovation and technology are pervasivefeatures of the global economy. In the past, theability to manage technologies was critical only forhigh-tech sectors, which relied on large R&Dlaboratories. Today technology has acquired acentral role for companies in all areas, even inmainstream sectors such as banking, consumerelectronics or even fashion. Also, technology andinnovation are not the ‘sole’ business of the R&Dunit. Being innovative requires moving acrossorganizational boundaries, or drawing newboundaries altogether: it is a firm-level, company-wide endeavor central to a firm’s performance.

What is the educational setting of thisprogram and what are its innovative

features?The program’s teaching approach is uniquelymultidisciplinary. The program is organized aroundkey issues (e.g. competitiveness, intellectual propertyand internationalization) which are analyzed by relyingon various disciplinary approaches (e.g. economics,management and law). The teaching faculty hasstate-of-the-art knowledge in the issues of innovationand technology, developed through innovativeresearch as well as through daily contact withcompanies at the cutting edge. The learning processis based on a mixture of activities: traditional lecturesare accompanied by guest speakers andcontributions from manager, interactive teaching,group work, competitions and internships, all ofwhich enable participants to develop a complete setof analytical and relational skills.

What are the specific features of thisprogram, which was introduced

in 2007-2008?The first aspect of the program is the transferability ofthe skills that students learn. Students develop theability to understand the processes of technology andinnovation management, which by nature are used invarious functions and require the contribution ofvarious skills and professions. This aspect also

reflects the broad range of positions that ourgraduates go on to hold.The second characterizing aspect is interactivity andactive learning, made possible by small classes,targeted laboratories, a large, diverse and youngfaculty, as well as multiple opportunities for directcontact with expert managers on the leading edge oftechnological developments.The third aspect is the students’ international outlook.People of diverse nationalities, cultures andeducational backgrounds (e.g. economics,management, business engineering, robotics,electronics and communication) interact. Thisdiversity enriches each student’s academicexperience, providing them with the experience ofworking in varied, multidisciplinary and multiculturalcontexts.

At the beginning of the second yearstudents can choose one of four

suggested study paths. Can you describe thesemajors?The major in Industrial and innovationeconomics provide the conceptual andmethodological tools to analyze how innovationaffects firms’ strategies and their position in thecompetitive arena. It provides the skills necessary tobecome business and competition analysts at largecompanies and consultancy organizations. The major in Technology and innovationmanagement focuses on analysis of the process ofinnovation. Companies need to acquirecompetencies on key processes such as researchand development, but they also need to be able tounderstand how such processes affect production,distribution, marketing and how to respond to inputfrom customers. This major provides students with aseries of experiences, case studies and first-handaccounts aimed at fostering their understanding ofinnovation of corporate-wide processes and theacquisition of reliable tools that can be usedimmediately on the job market. The major in IT consulting focuses on the “webrevolution”. It looks at the impact of Web 2.0technologies on individuals, businesses and society, aswell as problems related to regulation, web neutralityand the social construction of web communication.The major mixes managerial and sociologicalapproaches on the strength of a solid background inWeb 2.0 technologies acquired through hands-onlaboratories and a community which is culturallycommitted to 2.0 themes around Bocconi. The fourth and newest major is Greenmanagement and sustainability. This majorresponds to the need to examine sustainabilityneeds, which is nowadays increasingly seen as amajor source of competitive advantage. There is noinnovation process, from the creation of a newproduct to the design of a new banking service,which can be developed without considering itsenvironmental implications. For this purpose, a seriesof operative tools in the field of management havebeen developed, targeted at implementingsustainability principles in innovation and technology-based processes in business.

INTERVIEW WITH

STEFANOBRUSONI

DIRECTOR

OF THE MASTER

OF SCIENCE

IN ECONOMICS

AND

MANAGEMENT

OF INNOVATION

AND

TECHNOLOGY

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>>>PROGRAM STRUCTUREIn the first year, students acquire a solidfoundation in economic theory, analytical toolsand methodologies useful to understand andmanage internationalization and innovationprocesses. The courses touch on many differentareas: economics and management, law, history,and statistics. The second year offers the chanceto look more deeply into such areas asdevelopment economics, supply chainmanagement or information systemsgovernance.The majors offered in the Master of Science inEconomics and Management of Innovation andTechnology are:

• Industrial and innovation economics;•Technology and innovation management;

• IT consulting;•Green management and sustainability.

Students choose a foreign language based on thegraduate program instruction language and ontheir native language (which cannot be chosen as aforeign language). In classes taught in English, inorder to get the language credits required for thedegree, international students must study Italianplus another European language to be chosen fromamong French, German, Spanish, Portuguese oralso English. Native Italian speakers must studytwo other European languages.

Please note that the course requirements may besubject to change for the 2011-2012 a.y.

Study Plan

First year CPSemester I Microeconomics of technical change 8

Intellectual property and competition law 6Industry and firm analysis, Module 1 (Industrial organization) 8Technology and innovation strategy 6

Semester II Industry and firm analysis, Module 2 (Managerial and behavioral perspectives) 8Managing in the 2.0 landscape 6Entrepreneurship, finance and innovation 6Statistics for economics and business 81 major compulsory course: 6- Innovation, competition and economic growth (major A

or major D or free track)- Innovation management (major B or free track)- IT Consulting (major C or free track)First foreign language (lessons only)Second foreign language (lessons only)Total credit points of the first year 62

Second year3 elective courses (major* or free track) 181 sector systems of innovation workshop** 6First language (lessons + exam 1st semester 2nd year) 4Second language (lessons + exam 1st semester 2nd year) 4Internship or similar activities 8Thesis 18Total credit points of the second year 58


* Major A: Industrial and innovation economics* Major B: Technology and innovation management* Major C: IT Consulting* Major D: Green management and sustainability

** Sector systems of innovation workshops• Life sciences• Innovation in services• Telecommunications• Community-based innovation and patterns of protection

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The Double Degree program is aimed atselected students with excellent qualificationsand foreign language skills. The programallows students to spend one academic year inItaly and one abroad, and to be awarded aMaster of Science from Bocconi and one ofthe following partner institutions:

Students will be prepared to engage in a widearray of knowledge intensive careers in largeconsultancy firms, multinational companiesand international organizations.

•They will begin their professional career asJunior Analysts in multiple functional areas,such as marketing, where quantitative abilitiesand statistical tools are employed indetermining a company’s strengths against itsleading competitors, as well as examining theevolutionary trends in a particular market;

•They will be capable of critically assessing theimpact of business strategies and the evolutionof industrial sectors, e.g. in strategy units andconsultancy firms;

•They will be capable of analyzing the evolution

•Rotterdam School of Management – RSM,Erasmus Universiteit (Rotterdam, TheNetherlands);

•CBS (Copenhagen Business School, Copenhagen,Denmark).

•Católica Portuguesa (Faculdade de CiênciasEconómicas e Empresariais, Lisboa, Portugal)

of countries, their trade performances, theirchanging industrial policies and impact, e.g. inresearch centers and internationalorganizations.Students’ professional careers will not be boundwithin specific sectors (such as biotechnologies)or functions (such as marketing) but will bedriven toward a range of quickly changingcontexts – often characterized by the presenceof medium and large public and privateorganizations – where the ability to analyze andinfluence changes is paramount. Many studentsof this program have launched and arelaunching entrepreneurial initiatives, often inthe area of Web 2.0 and connected to thecreation and distribution of online services.

Master of Scienceprograms taughtin Italian

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Università Bocconi offers a wide range ofMaster of Science programs taught in Italian.

Their titles are given here in English.

The Management program is addressed tostudents who are looking for an in-depthstudy of issues related to businessadministration, providing them with themeans to gain future managerial positions incompanies or organizations. The program isintended to develop students’ personalabilities and their approach towards problem-solving as well as help improve their skills inteam work, innovation and leadership. TheManagement program offers short exchangeprogram opportunities abroad such asCampus Abroad, or longer periods which canlast one semester, like the exchange programor the Double Degree that combine

>>>MANAGEMENT

>>>MARKETING MANAGEMENT

>>>ACCOUNTING, CONTROL AND FINANCIAL MANAGEMENT

>>>ECONOMICS AND MANAGEMENT OF PUBLIC ADMINISTRATION AND INTERNATIONAL INSTITUTIONS

international business knowledge withfirsthand experience. Management students can apply to the CEMS-MIM program (Master in InternationalManagement - MIM, offered by CEMS -Global Alliance in Management Education)offered in cooperation with 25 Europeanuniversities and over 50 internationalenterprises which are leaders in their fields. Theobjective is to prepare students for futurepositions as managers who are capable ofunderstanding and adapting to differentcultures, can speak several languages, and areable to adopt various ways of operating inEurope and the world.

Italian version of the Master of Sciencein Marketing Management.

Italian version of the Master of Sciencein Accounting, Control and FinancialManagement.

The objective of this course is to train peoplewho are highly specialized in issues regardingthe management of public administrations,international institutions and companieslinked to the public sector. The growing demand for qualified resources

involves specific sets of skills, high motivation,and civic and institutional sensitivity to promoteand implement the processes of innovation thatlead to the recovery of efficient functioning.Students may attend international exchangeprograms abroad (such as the Double Degree).

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>>>ECONOMICS AND MANAGEMENT OF FINANCIAL MARKETS AND INSTITUTIONS

>>>LAW AND BUSINESS ADMINISTRATION

>>>ECONOMIC AND SOCIAL SCIENCES

Italian version of the Master of Science in Finance.

The Master of Science in Law and BusinessAdministration melds aspects of economicsand law in providing the knowledge andabilities needed to deal with companymanagement. It places particular emphasison positions related to accounting, finance,law, taxation and institutional relations. Interdisciplinary training is a key trait of theprogram, integrating corporate-oriented

Italian version of the Master of Science inEconomic and Social Sciences.

knowledge with the study of relatedbranches of law. This program is particularlysuitable for those who aim to becomeprofessionals, from more traditional typeslike the CPA (Dottore Commercialista) toinnovative business consultants. It is alsoappropriate for entering the legal, tax,investor relation or other staff divisions in acompany.

Contacts

Further information about graduate programs (content, curricula, admissions,financial aid, etc) can be found at www.grad.unibocconi.eu

For general information call or email:Guidance and Recruitment Office - International Servicestel + 39 [email protected]/prospectivestudents

How to get to Bocconi

•From Central Railway Station (Stazione Centrale FS)Take the underground line 3 (yellow line - going to San Donato), get off at Porta Romana and take the no. 9 or 30 tram to Bligny/Bocconi.

•From Cadorna Railway Station and Garibaldi Railway StationTake the underground line 2 (green line - going to Abbiategrasso), get off at Porta Genova and take the no. 9 or 29 tram to Bligny/Bocconi.

•From Linate AirportTake the no. 73 bus, get off at 5 Giornate and take the no. 9 or 30 tram toBligny/Bocconi. Or take the Malpensa Shuttle to Central Railway Station,then take the underground line 3 (yellow line - going to San Donato), get off at Porta Romana and take the no. 9 or 30 tram to Bligny/Bocconi.

•From Malpensa AirportTake the Malpensa Express to Cadorna Railway Station, then take the underground line 2 ( green line - going to Abbiategrasso), get off at Porta Genova and take the no. 9 or 29 tram to Bligny/Bocconi.

•By carFrom the Tangenziale Ovest (Western Bypass) exit A7 Milano-Genova/viale Liguria going towards central Milan. Turn right at piazza Belfanti, go along viale Liguria and viale Tibaldi, turn left into via Castelbarco and right into via Sarfatti.

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Università BocconiStudent Affairs DivisionGuidance and Recruitment OfficeInternational Servicespiazza Sraffa 11 - Milanotel + 39 025836.5930fax +39 [email protected]/graduatewww.unibocconi.eu/graduateschool

Contact Centerfrom Italy: 02 5836.3434from abroad: +39 02 5836.3535Skype: www.unibocconi.eu/contactcenter

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