masschallenge marketing bootcamp
DESCRIPTION
Slides I presented June 27th at MassChallenge during their marketing bootcamp.TRANSCRIPT
Social Media, Inbound Marketing and Bears! Oh My.Laura “@Pistachio” Fitton 6-27-12
http://bit.ly/talkhubspot
4
Marketing has been Transformed
How are YOU Doing?3
21 Who am I to talk?
Who am I to talk?1
I’m Laura @Pistachio Fitton.I work at It’s nice to meet you.
2011: 12.5
MILLIONLeads
Generated186,000Twitter
Followers
#2 Marketing
Blog
6,500Customers
4.5 millionUsers
All-in-one marketing software
700+ VARs
Laura Fitton, May 2007Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Where do I upgrade
my browser?
Twitter is
Dumb!
“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead”
-Seth Godin, Tribes
Founder/CEO oneforty.com
How did THAT Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/
Marketing has been Transformed2
Times Have Changed
1990 Sales Demo
Please tell meabout your product.
You have my undivided attention.
2012 Sales Demo
Anyone use Company XYZ? What’s it like?
Does their blog make them look smart?
Is there a demo video from an actual user?
Search “Reviews for Company XYZ”
Do they have a mobile app?
Do I know anyone who works there?
The balance of power shifted
mere mortal
Any to
Many
“”
Influence (was)
Attract attention to yourself
Influence (is)Provide attention & value to
others
How Can I Get More Followers?
“”
You don’t just want a following.
24
You want screaming, raving fans
You want screaming, raving fans
Either write something worth reading or do something worth writing about.Benjamin Franklin“
Image Credit:lhalstead
Blogging
Website
Social Media
SEO Tools
Prospect Intelligence
Lead Intelligence
Landing Pages
Email Manager
Lead Nurturing
Marketing Analytics
Competitor Tracking
Blog Analytics
Advanced Marketing Analytics
Get Found. Convert. Analyze.
How are YOU Doing?4
Less of this.
30
More of this.
31
Marketingin 2 Words…
BE!!!!USEFUL“”
Marketingin 4 Words…
Listen.Learn.Care.Serve.
“”
Tweet Quote!
“Make the customerthe hero of your story.Ann HandleyChief Content OfficerMarketingProfs
Image Credit: Fotographia Guerilla
Tweet ebook!
Image: http://inay.org
Marketingis a Mess.
HubSpotconsolidates all
the best inbound marketing methods
in one spot
Less of this.
45
More of this.
46
