digital marketing bootcamp - adam franklin 2015

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TIME-EFFECTIVE USE OF DIGITAL PLATFORMS TO ELEVATE YOUR BUSINESS Adam Franklin @Franklin_Adam

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Page 1: Digital Marketing Bootcamp - Adam Franklin 2015

TIME-EFFECTIVE USE OF DIGITAL PLATFORMS

TO ELEVATE YOUR BUSINESS

Adam Franklin@Franklin_Adam

Page 2: Digital Marketing Bootcamp - Adam Franklin 2015

Tweet  Tweet!  

Page 3: Digital Marketing Bootcamp - Adam Franklin 2015

Tweet  Tweet!  

                     

                                                                               

     @Franklin_Adam

Online  presence@Franklin_Adam

                     

                                                                               

     @Bluewire_Media

Page 4: Digital Marketing Bootcamp - Adam Franklin 2015
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1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation

Your  fears  or  objec(ons?

Page 6: Digital Marketing Bootcamp - Adam Franklin 2015

Tweet  Tweet!  

Page 7: Digital Marketing Bootcamp - Adam Franklin 2015

Tweet  Tweet!  Buyer  persona

Nicola  • Corporate  marke+ng  

manager  • Interested  CEO  +    

Suppor&ve  IT  • 4  days  a  week  • wants  to  webify  her  

marke&ng  and  keep  up  with  social  media

Page 8: Digital Marketing Bootcamp - Adam Franklin 2015

Tweet  Tweet!  

Page 9: Digital Marketing Bootcamp - Adam Franklin 2015

Tweet  Tweet!  Flagship  content

• you  are  known  for  it  • useful  • valuable  • you  give  it  away

Page 10: Digital Marketing Bootcamp - Adam Franklin 2015

Tweet  Tweet!  Landing  Pages

Page 11: Digital Marketing Bootcamp - Adam Franklin 2015

Tweet  Tweet!  Email  Opt-­‐ins

Page 12: Digital Marketing Bootcamp - Adam Franklin 2015

Email  Marke+ng

$1  spent  $41  return

Email  marke*ng@Franklin_Adam

Page 13: Digital Marketing Bootcamp - Adam Franklin 2015

Email  is  best.  Remember  1995?

Page 14: Digital Marketing Bootcamp - Adam Franklin 2015

JVs,  referrals  &  partnerships@Franklin_Adam

Page 15: Digital Marketing Bootcamp - Adam Franklin 2015

@Franklin_Adam #Be#erBizSummitGoogle

Page 16: Digital Marketing Bootcamp - Adam Franklin 2015

Google#Be#erBizSummit@Franklin_Adam #Be#erBizSummit

SEO

Page 17: Digital Marketing Bootcamp - Adam Franklin 2015

Google#Be#erBizSummit@Franklin_Adam MozBarSEO

Authority

Content

Page 18: Digital Marketing Bootcamp - Adam Franklin 2015

Google#Be#erBizSummitKeywordTool.ioWhat  are  people  searching  for?

Page 19: Digital Marketing Bootcamp - Adam Franklin 2015

25  Topics@Franklin_Adam #Be#erBizSummit

CURIOUS• do mortgage brokers get better deals• should i use mortgage broker• do i need mortgage broker• benefits of mortgage broker• role of mortgage broker

COSTS • do mortgage brokers charge a fee• do mortgage brokers cost money• do mortgage brokers get commission• do mortgage brokers work weekends

COMPARISONS• mortgage broker vs bank • mortgage broker vs financial planner• mortgage broker vs direct lender

OBJECTIONS• problems with mortgage brokers• dealing with mortgage brokers• risks with mortgage brokers• unhappy with mortgage broker

LISTS• mortgage brokers 2014• top 5 mortgage brokers• top 10 mortgage brokers australia

DECIDING• choosing a mortgage broker• do mortgage brokers underwrite loans• do mortgage brokers need a license• negotiate with mortgage broker• refinance with mortgage broker• do mortgage brokers service loans

Page 20: Digital Marketing Bootcamp - Adam Franklin 2015

@Franklin_Adam

Page 21: Digital Marketing Bootcamp - Adam Franklin 2015

@Franklin_Adam Open  Site  Explorer  by  Moz

Page 22: Digital Marketing Bootcamp - Adam Franklin 2015

SUPERCHARGE YOUR BRAND WITH SOCIAL

MEDIA

Adam Franklin@Franklin_Adam

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@Franklin_AdamConnect  +  Content

@Franklin_Adam

Page 25: Digital Marketing Bootcamp - Adam Franklin 2015

Nurture  leads  and  a,ract  clients

Page 26: Digital Marketing Bootcamp - Adam Franklin 2015

@Franklin_Adam Reverse  prospec*ng

Page 27: Digital Marketing Bootcamp - Adam Franklin 2015
Page 28: Digital Marketing Bootcamp - Adam Franklin 2015

@Franklin_AdamNega%ve  comments  response

@Franklin_Adam

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Email:  [email protected]  Subject:  Templates

Bluewire  News

“No,  thanks”  =  No  Bluewire  News

[email protected]