digital marketing bootcamp - adam franklin 2015
TRANSCRIPT
TIME-EFFECTIVE USE OF DIGITAL PLATFORMS
TO ELEVATE YOUR BUSINESS
Adam Franklin@Franklin_Adam
Tweet Tweet!
Tweet Tweet!
@Franklin_Adam
Online presence@Franklin_Adam
@Bluewire_Media
1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation
Your fears or objec(ons?
Tweet Tweet!
Tweet Tweet! Buyer persona
Nicola • Corporate marke+ng
manager • Interested CEO +
Suppor&ve IT • 4 days a week • wants to webify her
marke&ng and keep up with social media
Tweet Tweet!
Tweet Tweet! Flagship content
• you are known for it • useful • valuable • you give it away
Tweet Tweet! Landing Pages
Tweet Tweet! Email Opt-‐ins
Email Marke+ng
$1 spent $41 return
Email marke*ng@Franklin_Adam
Email is best. Remember 1995?
JVs, referrals & partnerships@Franklin_Adam
@Franklin_Adam #Be#erBizSummitGoogle
Google#Be#erBizSummit@Franklin_Adam #Be#erBizSummit
SEO
Google#Be#erBizSummit@Franklin_Adam MozBarSEO
Authority
Content
Google#Be#erBizSummitKeywordTool.ioWhat are people searching for?
25 Topics@Franklin_Adam #Be#erBizSummit
CURIOUS• do mortgage brokers get better deals• should i use mortgage broker• do i need mortgage broker• benefits of mortgage broker• role of mortgage broker
COSTS • do mortgage brokers charge a fee• do mortgage brokers cost money• do mortgage brokers get commission• do mortgage brokers work weekends
COMPARISONS• mortgage broker vs bank • mortgage broker vs financial planner• mortgage broker vs direct lender
OBJECTIONS• problems with mortgage brokers• dealing with mortgage brokers• risks with mortgage brokers• unhappy with mortgage broker
LISTS• mortgage brokers 2014• top 5 mortgage brokers• top 10 mortgage brokers australia
DECIDING• choosing a mortgage broker• do mortgage brokers underwrite loans• do mortgage brokers need a license• negotiate with mortgage broker• refinance with mortgage broker• do mortgage brokers service loans
@Franklin_Adam
@Franklin_Adam Open Site Explorer by Moz
SUPERCHARGE YOUR BRAND WITH SOCIAL
MEDIA
Adam Franklin@Franklin_Adam
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@Franklin_AdamConnect + Content
@Franklin_Adam
Nurture leads and a,ract clients
@Franklin_Adam Reverse prospec*ng
@Franklin_AdamNega%ve comments response
@Franklin_Adam
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