mary beth portfolio

8/13/2019 Mary Beth Portfolio

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PortfolioMary Beth Allen


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ContactMary Beth Allen422 Allen RoadLamar, MS [email protected]


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Table of contentEvent AdFlierMontageBusiness CardImagingLetter HeadLogoWeb PageBrochure


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Event AdDescription:I had to create a full bleed event ad for a promotion fundraiseronly using Microsoft Word and a scanner.

Process:I started my process by rst scanning in an image of ornaments,and then created a potential layout for my ad. I cropped theimage of the ornaments to create perfect circles throughout thead. I used a solid color background to create my full bleed. Ialso set some of the ornaments to hang o the page. I placedlong, green rectangles on the page to mimic a present look. Iplaced my title within the ribbon to help make it stand out. I useddierent font colors to create contrast. By the end of the process, Iwas surprised to see how much one can actually do it Word.

Objectives:Find, scan and import a high-quality imageCreate a full-bleed designUse text boxes for layout in WordInsert and edit images in Word

Program/s Used:Microsoft WordEpson Scanner

Julie PetersonVisual Media - - Section 5October 11, 2013


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FlierDescription:I was given the task to design a black and white ier to promote a graduateleadership conference.

Process:My rst step was to create several dierent sketches to decided which layout wouldlook best. I then used my sketch as a guide to create my ier in Abode InDesign. Iused repeating black bars to add repetition and contrast to my design. I created anatural diagonal line by cropping my picture and using an image where the modelshand stretched upward. These two things helped to create a ow. I grouped text

of related information together to have proximity. I made sure to align everythingwith something. I aligned my text to the left to help give it a more professional look.I left plenty of white space for easy viewing and kept my body copy small. For thisassignment, I was given the logo, content and image to create my ier.

Objectives:Apply the design principles and use appropriate typographyIncorporate basic InDesign skills to improve basic ier layoutCreate a project folder with image, logo and InDesign document to keep links intact

Program/s Used:

Abode InDeSign



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MontageDescription:I created a montage using an original image and animage taken from the web. Using the skills Ive learned,I was able to blend the two pictures together.

Process:I rst took an image from the web and cropped it to tan 11x8.5. I then uploaded the picture of the couple andmoved it in front of the background picture. Once it wasproperly placed, I added a mask to the top image. Using

the large brush tool, I was able to soften the edges andblend the pictures together. I also lower the opacity togive the image a see through eect. I then added a textwith contrasting fonts.

Objectives:Learn to manage Photoshop layersLearn to blend images together smoothly, using masksUse ltersApply appropriate typographyUnify a piece with a consistent theme

Program/s Used:Adobe PhotoshopBrush Tool



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Business CardDescription:I was asked to design a personal business card with a new logo and allappropriate information.

Process:I created a simple, yet appealing text logo in the Illustrator program. Iplaced the new logo on both my business card and letterhead. Usingthe pathnder, I created the shape of a basketball for the business card.I added white lines to give it contrast. On the back side, I again used thepathnder to create the image of a basketball court.

Objectives:Create a new logo to t a company or personal image.Design consistent layouts for a business card and letterhead.Use the basic tools of Illustrator & InDesign

Program/s Used:Adobe IllustratorInDesign

Julie PetersonVisual Media - - Section 5November 08, 2013


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ImagingDescription:An original picture taken by myself that has been edited andformatted in Photoshop.

Process:I took the image using a Canon Rebel t5i. My goal for thispicture was to use good composition. I placed my image inPhotoshop and cropped it to a 6x6 inch square. Using the quickselection tool, I desaturated the entire background, applied thedust and scratches lter to the rocks and increased the lters

threshold to 63 levels. Then using the brush tool, I xed animperfection on the guitar.

Objectives:Learn bassic photography skillsUse a digital camera to take a quality imageSize and crop the imageAdjust image brightness, contrast, hue and saturation levelsUse a lter or colorize a portion of the image

Program/s Used:

Adobe PhotoshopCanon Rebel t5i



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Letter HeadDescription:I was asked to design a letterhead to match a business card.

Process:I created a simple, yet appealing text logo in the Illustratorprogram. I placed the new logo on both my business cardand letterhead. Using the pathnder, I created the shapeof a basketball for the business card. I added white linesto give it contrast. On the back side, I again used thepathnder to create the image of a basketball court. For theletterhead, I placed an orange box behind my text to bringin the same color as my business card. I kept it clean andsimple and left a lot of room for body copy.

Objectives:Use thee basic tools of Illustrator & InDesignCreate a new logo to t a company or personal imageDesign consistent layouts for a business card and letterhead

Program/s Used:Adobe Illustrator & InDesign



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LogoDescription:For this project, I had to design three logos with dierentvariations for the same company.

Process:I art of designing logos in Illustrator was challenging, yetfun. For my client, I wanted to create strong logos that wereunique and masculine. I tried to incorporate the brandingsymbol of the diamond throughout each logo. I used thebox shape to create the diamond. I also used strong fonts toillustrate the masculine look.

Objectives:Create a variety of logos to t a company or personal imageUse only the tools of IllustratorSet up a professional display for the company

Program/s Used:Adobe Illustrator

Julie Peterson

Visual Media - - Section 5November 02, 2013


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Web PageDescription:For this project, I designed a web page to showcase my logo.

Process:To design this particular web page, I used only TextWrangler. Thisprocess was a little intimidating at rst because I had never designeda web page before. I was completely new to HTML/CSS. It wasfascinating to see how the two worked so perfectly together.

After I entered all my information into my HTML, I connected it withthe pre-made CSS le. Once the two were linked together, I then madechanges to the HEX colors and the font families to match my logo.Lastly, I used my designed skills to make sure my space was the sameall the way around. I changed the padding around my logo and some ofthe text.

Overall, this project was challenging and very meticulous, but it is askill set I will be able to take into the work force. You never know whenyoull have to design a web page.

Objectives:

Size and optimize an original logo as a .png for a web pageDesign a web page using HTML to display the logo and contentAcquire a working knowledge of HTMLAcquire a working knowledge of CSSIdentify hex colors for web designCompress multiple les in a zippedfolder to attach as one le

Program/s Used:TextWranglerPhotoshop



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BrochureDescription:Landscape: short-edge brochure.

Process:For this particular project, I was asked to design an original brochureof my choice. I rst started with my layout in InDesign. I decided to gowith a landscape: short-edge brochure. Using an original logo, I placedit on the front page with an image taken from the internet of CoachPat Summitt. Then using Photoshop, I clipped an image of her and theteam placing it on the back of the brochure. Next, I created a text wraparound the image of the basketball.

Objectives:Set up and align a two-sided, folded documentCreate an original company logo and use it in a brochureIncorporate quality imagesWrite at least 250 words of original copy with at least three paragraphsTrim for a full bleed and print in duplex (two-sided) color

Program/s Used:InDesign

Photoshop

Julie PetersonVisual Media - - Section 5December 07, 2013


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mary beth portfolio

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