A PROJECT REPORT ON

“Total Product Control and Marketing Analysis”

AT

K T L Private Limited KANPUR

A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF

MANAGEMENT OF BUSINESS ADMINISTRATION

2009-2011

SUBMITTED BY:

GHYAN PRAKASH

MBA-3rd Semester

Roll No- 0956870009

SETH SRINIWAS AGRAWAL INSTITUTE OF MANAGEMENT

e

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DECLARATION

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DECLARATION

I, Gyan prakash , student of S.S.ACollege kanpur, Batch 2009-2011 Roll

No.0956870009, Hereby declares that this project work entitled “Total Product

Control and Marketing Analysis” is the out come of my own research and prepared by

me and the same has not been submitted to any other university or institute for the

award of any degree or diploma.

Place: kanpur [GYAN PRAKASH ]

Date Roll No: 0956870009

PREFACE

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This study has been conducted to know about the Total Product Control and

Marketing Analysis in Rohilkhand region.

To make the result as accurate and comprehensive as possible, the study

covered various aspects of the various branch experiences, like the sales process, after

sales service, product quality, product performance and design, cost of ownership and

brand image, while ranking the contenders. Most researchers assume that the batter

product performs the more satisfied to owner would be. Whoever that is not always

the case. Satisfaction also depends on which thing of the product performing well.

Demand acceleration is an example of the first type of performance, where there is a

direct link between return after certain period of time.

Marketing plays a very important role in the success of any organization,

through we can do sales promotion, and this helps us in the formulation of strategies

according to the current scenario. This is the only thing which helps us to maintain

our existence in the market. Now a day’s market very uncertain it changes with the

change in time so far maintaining our grip we have to get ready to face any challenge

of the market, like what ever change has been occurred in the demand of the

consumers. The company has to get ready to face these rapid changes. in my report I

have tried to touch all the important points relevant to the project. I hope those who

will go through it will appreciate the report.

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TABLES OF CONTENTS

OBJECTIVE OF STUDY 06

NEED OF STUDY

ACKNOWLEDGEMENT 7-8

COMPANY PROFILE 14

PRODUCTS 25

MARKETING STRATEGIES 38

PRODUCT STRATEGY 40

PRICING 42

DISTRIBUTION 43

PROMOTION 45

PACKAGING 54

ADVERTISEMENT 58

RESEARCH METHODOLOGY 59

FLAVORS OF COKE AND PEPSI COMPARATIVELY 66

ANALYSIS AND INTERPRETATION 72

FINDINGS 81

RECOMMENDATIONS AND SUGGESTION 83

LIMITATION 86

CONCLUSION 88

BIBLIOGRAPHY 90

APPENDIX

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OBJECTIVE OF THE STUDY

The main objective of this project report is to find out the various reasons for fall in

demand of the brand Maruti and also at the same time To make the right estimation of

the demand of the products of Maruti Suzuki ..

• TO FIND OUT THE REASONS FOR FALL IN DEMAND AND

CONSUMPTION.

• TO FIND OUT THE CUSTOMER PREFERENCE.

• TO ANALYSE THE PERCEPTION OF THE RESPONDENTS TOWARDS

THE PRODUCTS OF MARUTI SUZUKI.

• TO ANALYSIS THE PERFORMANCE OF SALES TEAM.

• TO ANALYSIS THE COMPETITIVE STRENGTH OF MARUTI SUZUKI

WITH COMPARE FORD, TATA, AND HYUNDAI ETC.

NEED OF THE STUDY

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Conducting a study has important reasons behind it or it turns towards many

questions like, objective of the study, purpose of the study. After getting the

answers of above questions, one thing which comes in mind is that survey

analysis is one of the most effective ways to know about the real market

standing of a product.

Even though the international car industry is expanding day by day, the

maximum market share is still in the hands of many automobil companies

namely maruti Suzuki .Tata, Mahendra ,Honda, Hyundai etc.

companies to gather data for knowing the consumer preferences, their

prospective market share etc. here lies the real need of the comparative

market study.

The other aspect which can be covered by survey analysis is that the

customers get the opportunity to express their individual opinion about

particulars vehicle its deficiencies, reliability etc.

Verification of visicoolers can be done by company’s persons also but there

is less possibility for getting right information regarding its existence,

working condition, specially maruti products is present inside the visicooler

or not. If it is so then till what extent.

Paintings are up to the mark or not to identity the appropriate spots & the

places for paintings & their effect on customers.

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So such a survey, conducted by the management student is not only

beneficial for the companies, dealers or customers, but also helps to get a

practical experience.

ACKNOWLEDGEMENT

The goal was fixed, moves were calculated and we moved with full enthusiasm, vigor and keen interest.

There was a time when it proved to be on up hill task, the goal seeming beyond our reach. But as worked progressed our determination and will power grew stronger and completion of this work further confined our belief that, “where there is a will there is a way.

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It’s a sheer pleasure for us to state with candidly that this entire project is a heartily attempt to reach maximum accuracy. I highly express our sincere thanks to

xxxxxxxxx who helped us throughout the project.

Last but not least I would like to pleasure a word of appreciation to our family and friends who supported and helped us to make this project a success.

MARKET VIEWS

Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 50 per cent of the domestic car market. More than half the number of cars sold in India wear a Maruti Suzuki badge. We offer full range of cars- from entry level Maruti 800 & Alto to stylish hatchback A star, Swift, Wagon R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. Our turnover for the fiscal 2008-09 stood at Rs. 203,583 Million & Profit After Tax at Rs. 12,187 Million. Product quality, safety and cost consciousness are embedded into our manufacturing process, which we have inherited from our parent company.

Right from inception, Maruti brought to India, a very simple yet powerful Japanese philosophy 'smaller, fewer, lighter, shorter and neater'

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From the Japanese work culture we imbibed simple practices like an open office, a common uniform and common canteen for everyone from the Managing Director to the workman, daily morning exercise, and quality circle teams.

Maruti Suzuki exports entry-level models across the globe to over 100 countries and the focus has been to identify new markets. Some important markets include Latin America, Africa and South East Asia.

Interestingly with a brand new offering A-star, Maruti Suzuki is ready to take on European markets.

Maruti Suzuki sold 53,024 units during 2007-08. This is the highest ever export volume in a year for the company, and marked a growth of 35 per cent over the previous year. Be it a motorsport enthusiast, an amateur or a professional, Maruti Suzuki offers the thrill and joy of motorsport to all of them. what makes the Maruti Suzuki motorsport calendar an attraction in India (and internationally too) are Maruti-Suzuki Raid-de-Himalaya, Maruti Suzuki Rally Desert Storm and Maruti Suzuki Monsoon Car Rally of Kerala

AUTOMOBILE INDUSTRY

Indian automobile industry has grown leaps and bounds since 1898, a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being # 2 in two wheelers and # 4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units, it may not be an exaggeration to say that this industry in the coming years will soon touch a figure of 10 million units per year.

Reasons of Growth Economic liberalization, increase in per capita income, various tax relief policies, easy accessibility of finance, launch of new models and exciting discount offers made by dealers all together have resulted in to a stupendous growth of India automobile industry.

MARKET SHARE Automobile industry of India can be broadly classified under passenger vehicles, commercial vehicles, three wheelers and two wheelers, with two wheelers having a maximum market share of more than 75%. Automobile companies of India, Korea, Europe and Japan have a significant hold on the Indian market share. Tata Motors produces maximum numbers of mid and large size commercial vehicles,

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holding more that 60% of the market share. Motorcycles top the charts of two wheelers with Hero Honda being the key player. Bajaj by far is the number one manufacturer of three wheelers in India.

Passenger vehicle section is majorly ruled by the car manufacturers capturing over 82% of the total market share. Maruti since long has been the biggest car manufacturer and holds more that 50% of the entire market.

Global recession has impacted, the Indian automobile industry also and can be seen clearly in the sales figures of the last financial year. Even then this industry has high hopes in 2009-2010, as banks have reduced loan interest rates and the major chuck of automobile customers belong to the middle income group who are becoming economically stronger with every passing day.

The first automobile in India rolled in 1897 in Bombay.India is being recognized as potential emerging auto market.Foreign players are adding to their investments in Indian auto industry.Within two-wheelers, motorcycles contribute 80% of the segment size.2/3rd of auto component production is consumed directly by OEMs.India is the largest three-wheeler market in the world.India is the largest two-wheeler manufacturer in the world.India is the second largest tractor manufacturer in the world.India is the fifth largest commercial vehicle manufacturer in the world.The number one global motorcycle manufacturer is in India.India is the fourth largest car market in Asia - recently crossed the 1 million mark.

Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter and TVS makes 82% of the mopeds in the country.40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the market share. Among the passenger transport, Bajaj is the leader by making 68% of the three-wheelers. Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52% share in passenger cars and is a complete monopoly in multi purpose vehicles. In utility vehicles Mahindra holds 42% share.

In commercial vehicle, Tata Motors dominates the market with more than 60% share. Tata Motors is also the world's fifth largest medium & heavy commercial vehicle manufacturer

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MISCELLANEOUS. - Hyderabad, the Hi-Tech City, is going to come up with the first automobile mall of the country by the second half of 2008. It would be set up by city-based Prajay Engineers Syndicate in area of more than 35 acres. This 'Autopolis' would have facilities for automobile financing institutions and insurance services to create a complete range of services required for both auto companies and customers. It will also have a multi-purpose convention centre for auto fairs and product launches.

COMPANY PROFILE

Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with an ISO 9000:2000 certificate. The company has a joint venture with Suzuki Motor Corporation of Japan. It is said that the company takes only 14 hours to make a car. Few of the popular models of MUL are Alto, Baleno, Swift, Wagon-R and Zen.

Maruti Udyog Limited (MUL), established in 1981, had a prime objective to meet the growing demand of a personal mode of transport, which is caused due to lack of efficient public transport system. The incorporation of the company was through an Act of Parliament.

Suzuki Motor Company of Japan was chosen from seven other prospective partners worldwide. Suzuki was due not only to its undisputed leadership in small cars but also to commitments to actively bring to MUL contemporary technology and Japanese management practices (that had catapulted Japan over USA to the status of the top auto manufacturing country in the world). at Maruti Udyog Ltd.

A license and a Joint Venture agreement were signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.The objectives of MUL, then are as cited below:

Modernization of the Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles which was necessary for

economic growth.

In 2001, MUL became one of the first automobile companies, globally, to be honoured with an ISO 9000:2000 certificate. The production/ R&D is spread across

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297 acres with 3 fully-integrated production facilities. The MUL plant has already rolled out 4.3 million vehicles. The fact says that, on an average two vehicles roll out of the factory in every single minute. The company takes approximately 14 hours to make a car. N[edit] at only this, with range of 11 models in 50 variants, Maruti Suzuki fits every car-buyer's budget and any dream.

Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2%

by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its complete share Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries, depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki and manufactured in Pakistan and other South Asian countries.

The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto tops the sales charts and Maruti Swift is the largest selling in A2 segment.

Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model. Till recently the term "Maruti", in popular Indian culture, was associated to the Maruti 800 model.

Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades.It’s manufacturing facilities are located at two facilities Gurgaon and Manesar south of New Delhi. Maruti’s Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually.

More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti. The rest is

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owned by the public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange in India.

During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first car was rolled out on December 14, 1983.

Maruti Suzuki offers 12 models, Maruti 800, Omni, Alto, Versa, Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, Grand Vitara. Swift, Swift dzire, A star and SX4 are maufactured in Manesar, Grand Vitara is imported from Japan as a completely built unit (CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant.

Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient.

Maruti is clearly an “employer of choice” for automotive engineers and young managers from across the country. Nearly 75,000 people are employed directly by Maruti and its partners.

The company vouches for customer satisfaction. For its sincere efforts it has been rated (by customers)first in customer satisfaction among all car makers in India for nine years in a row in annual survey by J D Power Asia Pacific.

Maruti Suzuki was born as a government company, with Suzuki as a minor partner to make a people's car for middle class India. Over the years, the product range has widened, ownership has changed hands and the customer has evolved. What remains unchanged, then and now, is Maruti’s mission to motorise India.

QUICK FACTS

Year of Establishment February 1981

Vision "The Leader in The Indian Automobile Industry, Creating Customer Delight and Shareholder's Wealth; A pride of India."

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Industry Automotive - Four Wheelers

Listings & its codes BSE - Code: 532500NSE - Code: MARUTI Bloomberg: MUL@IN Reuter: MRTI.BO

Joint Venture With Suzuki Motor Company, now Suzuki Motor Corporation, of Japan in October 1982.

Registered & Corporate Office 11th Floor, Jeevan Prakash25, Kasturba Gandhi MargNew Delhi - 110001, India Tel.: +(91)-(11)-23316831 (10 lines)Fax: +(91)-(11)-23318754, 23713575 Telex: 031-65029 MUL IN

Works Palam Gurgaon Road Gurgaon -122015 Haryana, India Tel.: +(91)-(124)-2340341-5, 2341341-5

Website www.marutiudyog.com

M ILESTONES

1981 Maruti Udyog Ltd. was incorporated.

1982 Steped into a JV with SMC of Japan.

1983 Maruti 800, a 796 cc hatchback, India's first affordable car was produced.

1984 Installed capacity reached 40,000 units. Omni, a 796 cc MUV was in production.

1985 Launch of Maruti Gypsy (970cc, 4WD off-road vehicle).

1986 Produced 100,000 vehicles (cumulative production).

1987 Exported first lot of 500 cars to Hungary.

1988 Installed capacity increased to 100,000 units.

1992 SMC increases its stake to 50 per cent.

1994 Produced the 1 millionth vehicle since the commencement of production.

1995 Second plant launched, the installed capacity reached

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200,000 units.

1996 Launch of 24-hour emergency on-road vehicle service.

1997 Produced the 2 millionth vehicle since the commencement of production.

1998 Launch of website as part of CRM initiatives.

1999 Launch of Maruti - Suzuki innovative traffic beat in Delhi and Chennai as social initiatives.

2000 IDTR (Institute of Driving Training and Research) launched jointly with Delhi government to promote safe driving habits.

2001 Launch of customer information centers in Hyderabad, Bangalore, and Chennai.

2002 SMC increases its stake to 54.2 per cent. Launch of Maruti Finance with 10 finance companies in

Mumbai.

Start of Maruti True value in Mumbai.

2003 Production of 4 millionth vehicle.

Listed on BSE and NSE after a public issue oversubscribed 10 times.

2004 Maruti closed the financial year 2003-04 with an annual sale of 472122 units, the highest ever since the company began operations 20 years ago.

2005 The fiftieth lakh car rolls out in April, 2005.

Cars by Price Range

Under Rs. 3 Lakhs Maruti 800 , Maruti Alto, Omni Reva

Tata Nano Rs. 3-5 Lakhs Ambassador

Chevrolet Aveo U-VA , Chevrolet Spark, Chevrolet Opel Corsa

Fiat Palio , Fiesta, Ford Icon Hyundai Santro , Hyundai i10,

Hyundai Getz

Maruti Wagon R, Maruti A-star ,Maruti Eco, . Maruti Versa , Maruti Esteem,

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Maruti Gypsy, Maruti Suzuki A-Star, Maruti Suzuki Zen Estilo, Maruti Suzuki Swift, Maruti Suzuki Ritz New, Mahindra Logan

Indigo XL , Indigo Marina

Tata Indica, Toyota Qualis, Tata Indigo CS

Rs. 5-10Lakhs Chevrolet Swing, Chevrolet Aveo, Chevrolet Tavera, Chevrolet Optra Magnum

Fiat Linea , Fiat Adventure, Fiat Grande Punto, Ford Fusion

Hyundai Accent , Hyundai Elantra, Hyundai i20, Hyundai Verna, Hyundai Sonata Embera, Honda City ZX, Honda Jazz New

Maruti Baleno , Maruti Suzuki Sx4, Maruti Suzuki Swift Dzire, Mahindra Scorpio, Mitsubishi Lancer, Mitsubishi Cedia, Mahindra Bolero

Toyota Innova , Tata Sumo Victa, Tata Sumo Grande, Tata Safari Skoda Fabia

10-15 Lakhs Chevrolet ForesterFord Mondeo & Ford Endeavour, Ford Focus

Honda Civic Skoda Octavia & Combi Toyota Corolla , Toyota Corolla

Altis

Volkswagen JettaRs. 15-30 Lakhs Audi A4

Chevrolet Captiva Honda CR-V , Honda CRV 2008,

Honda Civic Hybrid, Honda Accord, Hyundai Santa Fe New

Maruti Suzuki Grand Vitara , Mitsubishi Pajero, Mercedes C Class

New Skoda Superb New Opel Vectra Skoda Laura Toyota Camry , Ford Endeavour

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Thunder Plus, Terracan & Tucson, Toyota Fortuner New

30-90Volkswgen Passat , Volkswagen Jetta

Rs. 30-45Lakhs Audi A6 , A8 & Audi TT, AUDI Q7

BMW X5 , 5 Series & 7 Series Mitsubishi Montero , Mercedes

Benz S-Class, Mercedes E Class, S Class, SLK, SL & CLS-Class

Porsche Boxster, Cayenne, 911 Carrera & Cayman S

Toyota Prado

Volvo Xc90 , Volvo S80Above Rs. 1 Crore Bentley Arnage, Bentley

Continental GT & Flying Spur, Maybach

Rolls Royce Phantom

The segregation is made on Ex-Showroom price of base models.

The following links will give you the complete picture of Indian Auto Industry:Industry Growth The passenger car and motorcycle

segment in Indian auto market is growing by 8-9 per cent. The two-wheeler segment will clock 38.5% rise by 2009. Commercial vehicle to grow by 5.2 per cent.

Vehicle Production India is the 11th largest Passenger Cars producing countries in the world and 4th largest in Heavy Trucks. Maruti Udyog Ltd. is the leading 4-wheelers manufacturer. Hero Honda is the leading 2-wheelers manufacturer.

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Current sales of automobileand models

Maruti 800: Launched - 1983

Maruti Omni: Launched - 1984

Maruti Gypsy: Launched - 1985

Maruti Alto: Launched - 2000

Maruti Wagon-R: Launched - 2002

Maruti Versa: Launched - 2003

Maruti Grand Vitara Launched - 2004

Maruti Suzuki Swift: Launched - 2005

Maruti Suzuki SX4: Launched - 2007

Maruti Swift Dzire: Launched - 2008

Maruti Suzuki A-STAR: Launched - 2008

Maruti Suzuki Ritz: Launched - 2009

Maruti Suzuki Estilo: Launched – 2009

Maruti Suzuki Eco : Launched – 2010

Maruti Wagon-R ,Alto BS 4: Launched - 2010

Maruti EEco Launched- 2010

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RITZ

MMMM

Maruti Suzuki RITZ

LIVE THE MOMENT Life is just a drive towards a goal, but it’s the moments, big and small, that mark the journey to our destination, Needless to Say, the true essence lies in enjoying these moments, truly living them and relishing the milestones we carve our life around. The Ritz embodies this spirit – it lets you live the moment.

THE MOMENT OF STYLE Experience the aerodynamic shape designed to reduce drag while liberating space.A sleek, dynamic profile which promises bliss yet packs in loads of practicality. The stand-out tailgate design and boomerang taillights ensure outstanding road presence.The achingly chic waterfall console, classy AC louvers and retro tachopod, along with the ergonomically Placed gearshift lever, together create a sublime driving experience.

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THE MOMENT OF INDULGENCE

The ultra modern and sporty dashboard, dual-tone colour coordinated interiors and plush fabric seats add to a vibrant and cheerful feel. Topped up with the digital odometer, digital fuel meter and a large clear-to-read speedometer, gives you a car that ensures every moment spent in it is memorable.

THE MOMENT OF POWER

Experience the silky smooth power of the technological marvel that is the K12 engine. Featuring Double overhead camshaft (DOHC), Drive – by –wire technology, Plastic Intake Manifold, offset crankshaft and Chain Drive. So whether you’re driving in the city or burning up miles on the highway, the K12 engine does it all with a combination of class-leading fuel efficiency and whisper quiet performance. Or, if you prefer, experience the ecstasy of one of the best engines ever made, the renowned DDiS Diesel engine.

THE MOMENT OF COMFORT

Height adjustable wheel a delight seats, tilt adjustable steering and shoulder-height adjustable seatbelts, ergonomically placed gearshift lever, steering mounted controls and the never-ending list of smart storage options like 60:40 split rear sat, under-seat tray , shopping bag hooks, coin holder, etc, all come together to make life behind the.

 

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DescriptionEconomy :

Great technology enables the Maruti 800 to deliver great fuel efficiency. The Maruti 800 has topped every fuel efficiency survey that has been conducted in the past. The Maruti 800 has the lowest fuel cost per kilometer of any petrol car in the country with a cost of Rs 1.94 per kilometer.

This confirms the position of the Maruti 800 as the most fuel efficient petrol car in the country

Manoeuvrability :

The Maruti 800 can take you where you want to go. Slim dimensions and a tight turning radius of just 4.4 metres guarantee amazing manoeuvrability. This makes it easy to run in crowded city streets and to park in small places.

Safer Drive :

The Maruti 800 comes packed with safety features. Side Impact beams, Laminated Windshield and additional body reinforcements make it a very safe car to drive. The addition of new safety features -collapsible steering columns and a high mount stop lamp make it even safer

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Cool Drive :

The Maruti 800 AC is the most affordable air-conditioned car available in the market today. This Maruti 800 AC makes the comfort of an air-conditioned car available at an unbeatable price

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Description

Design:

The Omni is truly India’s original multipurpose vehicle. Today it is available in 6 avatars – 5 Seater, 8 Seater, Cargo, Ambulance, CNG and LPG. It meets diverse needs across different user segments and can double up both as a people carrier and a goods carrier. This faithful workhorse is easy on the pocket, yet tough on the job.

Advantages:

MPFI Engine

The multi-point fuel injected engine helps to lower emissions and achieve greater fuel efficiency. With 35 bhp @ 5000 rpm, you have greater pulling power. A torque of 6.1 kgm @ 3000 rpm ensures better climbing power and lesser gear changes. In other words, less fatigue.

The MPFI engine also meets all the BHARAT III emission norms.

Saftey

The Omni comes equipped with safety features like front safety rod, side impact door beams, thermoplastic bumpers, booster assisted disc brakes, ELR type front and rear seat belts and laminated windshield to give you absolute peace of mind.

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The protective reinforced safety bar is placed in the center of the front panel of the vehicle. Together with a laminated windshield, this protects passengers from serious injury in the event of a frontal collision.

Maneuverability

With a tight turning radius of 4.1 m, the Omni is the perfect city vehicle. Navigating through congested lanes and heavy traffic, parking in narrow slots and negotiating sharp turns is child's play when you are behind the wheel of an Omni.

Space

 Stretch out. Open up. Enjoy the luxury of space inside the Omni. The ample headroom and legroom make long rides  comfortable and enjoyable. Reclining front seats with adjustable head restraints let you relax completely. With its ample  luggage space, the Omni is equipped for anything. Pack in your family, your group of friends, your luggage, your golfing  gear, your picnic hamper…all can fit in snugly.

Styling

 Interior

 The reclining and sliding front seats minimize fatigue and makes for better space management. 

Comfortable seats and ample legroom and headroom ensures a pleasant journey, even if you are going for a long drive.

The new Omni sports a smart & stylish dashboard and an elegant two-tone Upholstery for a whole new experience

Exterior

 The clean straight lines flowing from front to the back along with its side body  graphics defines character of the Omni.

 Its powerful clear-lens headlamps and back bumpers with rear tail light cluster  and built-in reversible lamps warn other vehicles while reversing.

 Sleek sliding doo

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Description

Design:

Macho lines. Sensuous curves. Dynamic looks. Aggressive stance.The Alto is all of

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this and more. It is beauty in motion, a harmonious mix of form and function that transcends barriers of geography, language and culture.

The Alto is universal in its appeal confident, trendy and dynamic, the Alto turns heads in India and Europe alike.

In short, it demands to be driven.

Safety:

The Alto comes packed with a host of active and passive safety features. Multiple crumple zones ensure your safety in case of frontal or side collisions. The body of the car takes maximum impact so that you and your family are safe.

The interior of the Alto is equipped with pre-emptive safety measures- like a steering wheel that collapses on impact (driver safety), front and rear ELR seat belts (passenger safety) and auto child lock (child safety).

Mileage:

Plenty of power, great mileage and low emission make the Alto the perfect choice for Indian roads. The fuel efficiency of the Alto is better than any other vehicles in its class.

The 16x4 hypertech MPFI engine delivers unadulterated power, begging for fun. The 4-valves per cylinder MPFI engine mated with a 5-speed gearshift and a 16-bit on-board computer allows the Alto to effectively combine power with optimal fuel efficiency.

Comfort:

Supercool AC:

43 degrees Celsius in the shade? Not to worry. Just turn on the Supercool AC inside your Alto and zoom off. The Alto boasts the most powerful and effective air-conditioning system in its segment that keeps you cool and comfortable during the

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hottest summers. And a heater that makes you feel warm and cosy in the coldest winters.

Suspension and Ride:

It hugs a corner like it is on rails. Through winding avenues or rough terrain the Alto gives you definite smoothness and control. Gas filled shock absorbers, McPherson struts and suspension calibration, ensure you are always the master on any road.

. 

Performance:

The 1061cc MPFI low friction engine delivers an awesome 64bhp@6200rpm power for smoother pick-up and faster acceleration, making it an ideal choice for the smarter race.

A 16 bit on-board computer with diagnostic capability monitors engine performance continuously. It checks the condition of the engine as soon as you turn it on and monitors the air-fuel ratio for optimum fuel efficiency.

The 4 valves per cylinder engine configuration gives better fuel economy than other cars. As per Autocar (May '04), WagonR gives a mileage of 14.15 Km per litre, as against 13.3 Km per litre by Santro Xing.

Dual Distributor-less Digital Ignition (DDLI) ensures an instant, hassle-free start every time and a more efficient power distribution. A flat torque curve ensures quick pick-up at higher gears and lower rpm, so that you don't need to change gears often.

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Styling:

The smarter race is more demanding. That's why the all-new Wagon R has so many head-turning new features. Like clear lens headlamps and tail lamps, classy new grille, attractive wheel covers, rear defogger and elegant upholstery. So, whether it's performance, comfort, safety, or style, the Wagon R is simply unmatched

Comfort:

The smarter race knows exactly how to take the stress out of driving and push driving comfort to the max. Full flat folding front seats and reclining rear seats allow you to stretch yourself during long drives. This ensures that you travel in maximum comfort as compared to cramped seating arrangements in other cars.

The McPherson strut suspension in the front and coil springs at the rear ensures a smooth comfortable drive. It's not just comfort, Wagon R also has a 1061cc MPFI low friction engine

Safety:

Caution, safety and protection are integral to a smarter mindset. And the Wagon R is designed to satisfy every concern. Just check out the battery of safety features:

Dual side-impact beams in the front and rear doors protect you from lateral collisions.

A long crumple zone shields you in the unlikely event of a frontal collision.

A Roll Control device in the front suspension imparts greater stability and helps the Wagon R to negotiate sharp curves at high speeds.

The 8 inch booster-assisted brakes equip you well to handle any emergency High seating position gives you a bigger field of view, allowing you to better anticipate traffic problems before they occur

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Zen Estilo

Description

Package:

Brand Zen has always known for style, sporty looks, unmatched performance and pride of ownership. The key functional parameters considered for purchase decision are performance, extremely trusted brand having very strong referrals and repeat purchase, while the key reservations the brand faces are ground clearance and lack of space to some extent. Of late the biggest stumbling block against the purchase turned out to be ageing product notwithstanding new launches & technology upgrades in other cars.

The new Zen has been designed to address the concerns faced earlier and also to further enhance the image of the car by bringing more appealing & contemporary looks, trendy colors. To say the least, more powerful and hi-tech engine

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Exteriors:

New body shell & engine (contemporary univolume styling) : A completely new product has been developed, very contemporary in design and styling, more powerful engine coupled with extra space and height as compared to the old Zen. Also the curvilinear profile of the car gives very distinctive and clutter breaking feel from outside

New body colors: Zen Estilo comes in 8 vibrant colours out of which 4 are new body colors to lend freshness, excitement and peppiness to the cute and appealing looks of the car. In all 8 colors have been introduced namely

Purple Fusion, Sparkling Olive, Champagne Beige, Virgin Blue, Bright Red, Brilliant Yellow, Pearl Silver and Midnight Black

The Aspirations associated with Zen Estilo :

The new shape of style: Futuristic design, snazzy headlamps, stylized rear and fog lamps, blackout film for extra style.The new shape of technology: 32X4 hypertech. engine, 4 valves per cylinder, electronic ORVM, Electronic power steering.The new shape of luxury: Beige interiors, powerful AC, front and rear power windows for added comfort.The new shape of beauty: Meter cluster with 3D illumination effect, 3 spoke steering wheel, front quarter window for panoramic view.The new shape of safety: ABS and airbag, TESS (total effective strength structure, four headlight leveler.The new shape of leisure: 212 ltr. Boot space, rear folded seats, side door pocket, large glove compartment.The new shape of life: Chrome finish brake lever, sporty gear knob, can and bottle holder, 4 door speaker, sporty antenna etc.

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SWIFT DZIRE……………The Heart Car :

Presenting a car that has everything you ever desired. Striking looks, luxurious interiors, all the features you’ve always wanted and enough power to capture your heart. Just slide in the DZire and take it for a spin. It’s sure to steal many a heart, beginning with yours

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SX4 – In a league of its own :

It stands out from the rest of the crowd. The new Maruti Suzuki SX4 is a splendid crossover car that provides the elegance of a saloon while offering unparalleled comfort. Its muscular and dynamic exterior styling reflects the power it keeps bridled under its hood. The tallest, the widest and the broadest in its class, the SX4 stands a head and shoulder above the competition.

With imposing exteriors, luxurious interiors and a sporty driving performance, it is easily any man’s dream car some to life. Influenced by the latest European design trends, the SX4 Sedan boasts of a trapezium form, with wide treads and large wheels to accentuate the ‘active lifestyle’ look.

The SX4’s new, contemporary and economical 1.6-litre M-Series petrol engine delivers generous power and torque throughout the rev range, it delivers good drivability and response. The suspensions, brakes, and transmissions were tuned in Europe, with further fine-tuning for local preferences.

The SX4 is a wish come true for all those seeking style and comfort, the rounded dashboard, the high roofline, height adjustable seats, audio system controls at the steering wheels, automatic air-conditioning system and lights around dials…The SX4 has been thoughtfully designed to provide the best of luxury

Brand logo: A freshly designed stylized brand logo has been put on the vehicle with a relevant brand extension to enhance the style quotient and bring in a fresh perspective

Clear lens, bold headlamps, curvaceous front grille, stylized rear hatch etc.

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Interiors:

The new Zen comes with plush interiors. Generally it's the premium A3 cars like Corolla, City etc where we find beige interiors, but we have introduced two-tone beige interior as a standard offering in the new Zen. Also, we have provided color coordinated seat fabrics across all variants to further enhance the premium feel of the interiors.

Spacious seating and large boot space

Innovative/utility features like electrically adjustable ORVM, tachometer etc.

Description

Distinctively styled, the third generation Grand Vitara takes three decades of Suzuki SUV heritage to the next level.

The Vitara model first hit the roads in Japan in 1988 as a 3-door part-time four wheel drive.

In its second avatar, the Vitara came armed with a stylish design, superior engineering and a new name, the Grand Vitara.

In its current completely redesigned and re-engineered form, the all new Grand Vitara continues to excite millions across the world, bagging multiple awards and accolades. The Grand Vitara has become an instant success in India. The car has not only found favour with luxury seekers but is also being cherished by adventure lovers.

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It is the very same internationally acclaimed model that is now available in India

Maruti Finance

HISTORY

Maruti Finance was launched in January 2002 with an objective to increase the Maruti car sales by providing organized finance across the country and also to consolidate the car finance market there by giving the finance partners economies of scale and preferred financier status. In a market where more than 80% of cars are financed, Maruti has strategically entered into this and has successfully created a revenue stream for Maruti. This has been found to be a major driver in converting a Maruti car sale in certain cases. Finance is one of the major decision drivers in car purchase

Maruti Finance was initially formed with eight finance partners namely ICICI Bank, HDFC Bank, Maruti Countrywide (MCW), Citicorp Maruti Finance Limited (CMFL), Kotak Mahindra Primus Limited (KMPL), Sundaram Finance Ltd (SFL)), ABN AMRO Bank and Standard Chartered Bank.

It was introduced across the country in a phased manner with the final launch in January 2004 in the North I market. MF is now available in all locations across the country except for a few locations in the North East.

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CURRENT STATUS

After consolidation in the market ABN AMRO bank and Standard Chartered Bank has exited the Maruti finance consortium.Currently we have Six players under Maruti Finance.

OBJECTIVE

The objective of Maruti finance was:

To consolidate the Car finance market.

To provide organized finance across the country.

To provide the best transparent deal to the customer.

To provide more bargaining power to the dealer.

To bring additional revenue to the dealer

To provide customized loan schemes to the customer based on his requirements

Providing the customer with value adds like discounted price for extended warranty, loan for insurance and accessories.

To provide transparency in the finance deal to the end customer

BUSINESS MODEL

Under the MF model each dealership is aligned with 4 different finance companies and the customer has a flexibility to take finance from any of the finance companies present at the dealership depending upon his choice.

The business development fee paid by the finance company for sourcing the finance case is paid to the dealer through MUL at the end of the month.

A software system has been developed for the dealer to log in the finance cases. The data for the finance cases gets collated through this IT system at MUL which is then used for paying the sourcing fee to the dealers. There is a slab wise target incentive paid to the dealers for the finance done by the under Maruti Finance.

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INITIATIVES TAKEN

MF has taken various new initiatives like Credit Life insurance and extended warranty to add value to the customer .This not only adds value to the customer but also provided enhanced revenue to the dealers through cross sell.

CONTACT DETAILS

A dedicated team of Regional Representatives at all regional offices of MUL is there to assist the dealers and to solve any problems that they might have in their MF system. Apart from that a core team at the HO is also there which takes care of the IT system and the payouts/service fees to be paid to the dealer on a monthly basis.

Maruti Finance has been one of the focus areas in your business and we are sure that it has helped not only in enhancing your profitability but also helped in having organized finance at your dealerships thus making buying cars affordable and transparent.

We had revised the Maruti Finance payout structure w.e.f 1st June 2005 via our communication dated 26th May 2005. It was with an aim to make it more challenging and in tune to the present market volumes and finance penetration.

However based on your feedback we have decided not to implement the said new structure. Henceforth we have designed a simplified payout structure which will now be effective 1st August 2005. Payout for business before 1st August 2005 has been paid as per old slabs.

The new structure is as follows:

Part A

We shall be paying a fixed percentage of 2.80% for all the cases sourced by the Dealer in month M irrespective of location, penetration and the volume of the dealer. This shall be paid as soon as the cases are matched in the system either in month (M+1) or (M+2).

There shall be no fixed payout for the Direct Sourced Cases (DST) of Finance Companies.

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Part B

Over and above the fixed payout, Dealers will be incentivised based on their performance in Maruti Finance. The incentive will be as per the matrix below, where weightage is given both to percentage penetration and the volume under Maruti Finance. The percentage penetration shall be based on the following formula:

(No of approved Finance Cases / No of cases in RIPS for the dealer) * 100.

Maruti Insurance

All Maruti dealers and a select group of Maruti Authorized Service Stations (MASSs) will provide the customer with near cash-less repairs in their claim settlement. This means that the customer wold not have to pay to the dealer for the repair charges to the extent it is payable by Insuruance Co. Customer will just pay for the compulsory excess (fixed as per tariff according to the cubic capacity (cc) of the car) and applicable depreciation, which varies depending on the age of the vehicle and the type of the replaced parts. The rates at which the depreciation is charged are mentioned on the face of the policy. Rest of the amount will be settled directly between the dealer and the Insurance Company.

Insurance being a major concern of car owners. Maruti has brought all car insurance needs under one roof. Maruti has tied up with National Insurance Company,Bajaj Allianz, New India Assurance and Royal Sundaram,Icici lomoard to bring this service for its customers. From identifying the most suitable car coverage to virtually hassle-free claim assistance it's your dealer who takes care of everything. Maruti Insurance is a hassle-free way for customers to have their cars repaired and claims processed at any Maruti dealer workshop in India.Seamless services across nation

The customer can get all the services like buying new policy, effecting renewals, endorsements and claims at any Maruti authorized dealer outlet across the dealer network spread all over India. The services cover right from policy issuance to emergency assistance to post accident repairs and claim settlement.

Faster & Fair Claim settlementWith Maruti Insurance there are no hassles like Insurance Co. is not giving fair claim settlement. Whatever is payable by standards is admissible by Insurance Co. This takes away a lot of hassles like Electronic parts and radiator are being treated as plastic parts, 2K paint charges are not being paid by various Insurance cos. etc. The customer is not forced to bear the undue differential cost of repair/ replacement.

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Easy settlement of claims with no follow-upsThere would not be any need of the customer’s personal involvement with the

surveyor or Insurance company, nor would the customer have to worry about salvage disposal in the process of settlement of claims. All this will be taken care of by the dealer

.Repairs at Authorized Dealer workshops

After an accident, the damaged vehicles are repaired at the Authorized Dealer workshops that are equipped with the best facilities and infrastructure. This would lead to quality repairs with Maruti Genuine spare parts and trained mechanics with Maruti Insurance the customer need not compromise on the quality of repairs and thus health of the car, by going to smaller roadside workshops.

Dealer Assisted towing facility

Towing assistance would be provided, for getting the vehicle to the dealer workshop, in case of accidents where the vehicle has been rendered immobile. This facility is available free of cost upto Rs 1500/- If the cost incurred for towing is more than Rs1500/- then the excess amount will be borne by the customer. This can be increased should the insured prefer so by paying extra premium at the time of policy issuance.

Easy transfer of No claim bonus

No matter which Insurance company the customers’ vehicle was previously insured with, his no claim bonus earned on previous policy will be easily transferred to Maruti Insurance policy that a customer is buying at the time of renewal

Instant Policy issuanceNo longer would the customer need to wait for the policy document, which sometimes takes months to get delivered from the Insurance company. With MI, the policy is issued through Internet and it is instantaneous.

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Faster refunds and cancellations & Policy Verification

Maruti Insurance is completely driven by IT systems and thus it is possible to have a faster response time for cancellations and refunds compared to other Insurance companies. At the time of payment of claims also, the policy and premium credit verification is instant. This adds to both Dealer and Customer comfort.

Assistance by MI Central Team

Both the customer and the dealer are provided assistance by the Central Maruti Insurance Team during settlement of their disputed matters with the Insurance Companies aligned to Maruti Insurance.

COMPETITORS INFORMATION

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MARUTI UDYOG LIMITED – Managing competition successfully

Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian population. A license and a Joint Venture agreement were signed with the Suzuki Motor Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed to provide the latest technology as well as Japanese management practices. Suzuki was preferred for the joint venture because of its track record in manufacturing and selling small cars all over the world. There was an option in the agreement to raise Suzuki’s equity to 40%, which it exercised in 1987. Five years later, in 1992, Suzuki further increased its equity to 50% turning Maruti into a non-government organization managed on the lines of Japanese management practices.

Maruti created history by going into production in a record 13 months. Maruti is the highest volume car manufacturer in Asia, outside Japan and Korea, having produced over 5 million vehicles by May 2005. Maruti is one of the most successful automobile joint ventures, and has made profits every year since inception till 2000-01. In 2000-01, although Maruti generated operating profits on an income of Rs 92.5 billion, high depreciation on new model launches resulted in a book loss.

COMPETITIVE FORCES IN INDIAN PASSENGER CAR MARKET

Critical Issues and Future Trends

The critical issue facing the Indian passenger car industry is the attainment of break-even volumes. This is related to the quantum of investments made by the players in capacity creation and the selling price of the car. The amount of investment in capacities by passenger car manufacturers in turn depends on the production

Threat from the new players: Increasing

·  Most of the major global players are present in the Indian market; few more are expected to enter Financial strength assumes importance as high are required for building capacity and maintaining adequacy of working capital Access to distribution network is important. Lower tariffs in post WTO may expose Indian companies to threat of imports

.

Rivalry within the industry: High

·         There is keen competition in select segments. (compact and mid size segments).

·         New multinational players may enter the market.

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Market strength of suppliers: Low

A large number of automotive components suppliers.

Automotive players are rationalizing their vendor base to achieve consistency in quality.

Market strength of consumers: Increasing

·         Increased awareness among consumers has increased expectations. Thus the ability to innovate is critical.Product differentiation via new features, improved performance and after-sales support is critical.

General Motors (GM) India has allayed fears of any impact of its parent General Motor‘s ill-health on its operations. At the same time, industry officials cautioned that there is a possibility that payments due to Indian auto component manufacturers may get stuck if the US-based company files for Chapter 11 of the United States Bankruptcy Code. At a time when the parent company is likely to seek protection from creditors, the Indian subsidiary is bullish about its future in the sub-continent. ―We have completed all our expansion plans and do not require fresh investments. As far as product plans are concerned they are funded by General Motors India itself,‖ P Balendran, director and vice-president – corporate affairs said. However, he refused to divulge any information on GM India‘s financial position. The company is learnt to have accumulated losses on its books and is probably still to make net profits, say industry experts. A top Automotive Component Manufacturers Association official said if the Detroit-based auto major files for bankruptcy, payments of Indian component supplierswhose order have been accepted or are en-route, might get stuck. Unless, the suppliers have taken export credit guarantee insurance, their losses would not be made good. Suppliers to a company generally rank as unsecured creditors and ranks last in order of priority of payment in a normal bankruptcy filing. Usually, most creditors have to forgo some of what they are owed to allow a company that has filed for Chapter 11 to successfully restructure itself. The US treasury department had earlier approved a $5 billion package for auto parts suppliers to protect their credit lines. The US suppliers had requested up to $25.5 billion in emergency

funding, saying two-thirds of some 5,000 companies face financial distress due to the drastic cutback in production that accelerated in the early weeks of 2009, reported

Reuters. It further said major suppliers, including Lear and American Axle & Manufacturing Holdings, received warnings in March from auditors about their ability to continue as a ―going concern,‖ while Visteon has warned it was in danger of breaching its debt covenants. DNA India Sylvain Bilaine established Renault SA's India operations and successfully managed the company's multiple relationships here since 2004. A 25-years

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Renault veteran, Bilaine was instrumental in negotiating the marketing joint venture with Mahindra & Mahindra for the Logan as also theRenault-Nissan manufacturing facility at Chennai. He has also been the Renault representative in negotiating the Ultra Low Cost (ULC) car project of the Renault, Nissan and Bajaj combine. Now that he is quitting Renault to become an entrepreneur, DNA caught up with him on his experiences in India. Excerpts: On his stint in India I started off by studying the Indian market from Paris, making frequent visits to India and negotiating the creation of Mahindra-Renault Ltd (MRL) in April 2004. The creation of Renault India Ltd as a 100% subsidiary was the next big task. My India stint has been an interesting and a learning journey... I leave with a deep sense of satisfaction at having kick-started Renault's involvement with India and ensuring that our partnerships with Indian companies evolve and flourish. Getting MRL up and running was easy as we had M&M with us. But our experience with setting up Renault Nissan Automotive India Ltd in Chennai was an eye opener in many ways -- we were amazed at the level of support we got. Most of the people that we had to interact with were very knowledgeable and articulate. On Logan performance and whether Mahindra-Renault needs further investments The Logan plant was set up with a peak capacity of 50,000 cars per year... something we expected to reach in 3-4 years. It may not have been a blockbuster, but by all accounts, did fairly well in the first 12-15 months, notching up sales of more than 33,000. Of course, what hit us most was that the economic scenario started to deteriorate in July-August 2008 and there was nothing we could have done to stop the slide. However, even during these tough times, the 'Limited Edition'

Logan - Logan Edge - was a sell-out in 60 days. On the slow progress of ULC project The ULC project started a year ago as a dream in Carlos Ghosn's eyes.

He was not only convinced that such a project was absolutely feasible, but was also sure that it could be conceived and realised only in a country like India, which has enormous engineering strengths and is skilled at "frugal engineering". We have progressed fairly

well since then and are now in a position where we can see the project taking shape in the next few months... of course, taking into account some of the re-working that is currently being undertaken by the Renault-Nissan-Bajaj teams. Since this project is still in the late stages of evolution, it does not require any immediate cash injection

(which I agree is in short supply)... hence, there seems to be no real danger of it being affected by the current economic scenario. On the Chennai facility and whether a third

partner is needed We are absolutely committed to building the car manufacturing facility along with Nissan. Once M&M pulled out of Chennai, the Renault-Nissan

Alliance took over the project and even increased the investment and capacity, demonstrating commitment to the Indian market. Construction activity commenced in

December 2008. Then, due to the severe economic crisis, Renault has now announced a temporary freeze/delay in product plans fromChennai. But that does not

mean we are walking out of the project.

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The alliance is going ahead with the construction of facilities for a 4,00,000 car plant and Nissan will roll out its first car around mid-2010. We are monitoring the economic situation on a monthly basis and the moment

COMPETITOR ANALYSISHYUNDAI MOTOR INDIA LIMITED

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest and the fastest growing car manufacturer in India . HMIL presently markets over 25 variants of passenger cars in six segments. The Santro in the B segment, and Getz in the B+ segment.

HYUNDAI SANTRO

We are mainly going to concentrate on the various marketing and positioning strategies of Hyundai Santro as against  that of Maruti Zen and Alto and Hyundai Getz as against Maruti Swift.

POSITIONING OF SANTRO

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The old positioning of the Santro was that pf a ‘family car’, this positioning strategy was changed in around 2002 and Santro was repositioned as to that of ‘a smart car for young people.’ The target age group for the car had now shifted from 30-35 years to 25-30 years. The repositioning followed the face-lifts the car has been getting from time to time in the form of engine upgradation, new power steering, automatic transmission, etc, to keep the excitement around it alive in the highly competitive small car market. The repositioning also comes ahead of the possible launch of a new design Santro, and the super B-segment car ‘Getz’, sometime in 2003.

The Santro  was given a fresh new positioning — from a ‘complete family car’ to a ‘sunshine car’ denoting a fresh new attitude and a ‘changing your life’ positioning.As the average age of a car owner has declined from around 30-35 three years ago to 25-30, primarily because of changing lifestyles, cheap and easily available finance, etc. the company thought that instead of promoting the Santro as a family car, it should be promoted as a car that can change the life of a young person since many of the buyers were young buyers.

HYUNDAI’S PRICING STRATEGY

With the launch of  Maruti Swift recently  a price war was expected to kick in . Immediately after maruti raised prices on its debutante Hyundai Motor India hit back  with a Rs 16,000-19,000 markdown on three new variants of Santro Xing.

The company has introduced the XK and XL variants at a lower tag of Rs 3,26,999 and Rs .3,45,999 respectively. The new price variants are likely to give Maruti’s existing B-segment models, Zen and WagonR a run for their money. Hyundai has also launched a new non-AC variant of the Santo at Rs 2.79 lakh, a tad higher than what the existing non-Ac Santro costs. The next offensive is due from Maruti. With the Santro’s new price positioning, Zen and particularly WagonR may be due for a correction, or at least a limited-period subvention. If that happens the domino effect will kick in across the B-segment.

Hyundai is positioning its new variants on the tech platform. Strapped with 1.1 litre engine with eRLX Active Intelligence technology, the new variants also come with new colour-coordinated interiors, a new front grill and a 4-speed AC blower that makes the air conditioning more efficient.

TATA MOTORS

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Established in 1945, Tata Motors is India's largest and only fully integrated automobile company. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany.

TATA INDICA – Tata motors flagship brand

The company's passenger car range comprises the hatchback Indica, the Indigo sedan and the Marina, its station wagon variant, in petrol and diesel versions.The Tata Indica, India's first indigenously designed and manufactured car, was launched by Tata Motors in 1999 as part of its ongoing effort towards giving India transport solutions that were designed for Indian conditions. Currently, the company's passenger cars and multi-utility vehicles have a 16-per cent market share.

POSITIONING OF INDICA

Tata has positioned Indica as `more car per car'. The new car offers more space, more style, more power and more options. Emphasizing the delivery of world class quality. They have tried to redefine the small car market as it has been understood in India.True to its "More car per car" positioning, the Indica CNG offers all the core benefits of the Indica combined with the advantage of CNG. One of the most popular advertisements on television currently, is the one where the guy portrayed as the ‘loveable liar’, gets socked everytime he lies ; but not when he speaks about the Indica thus implying- “ must be true”. Elaborating on the campaign, the new ad was launched with the intention of giving the Indica V2 brand a touch of youthfulness.

TATA’S PRICING STRATEGY

After the price war being triggered off by Hyundai being  the first company to introduce what came to be known as, pricing based on customer's value perceptions , all others followed suit.Telco's Indica came in the range of Rs 2.56 lakh to Rs 3.88 lakh with 4 models. The price-points in the car market were replaced by price-bands. The width of a price-band was a function of the size of the segment being targeted besides the intensity of competition. The thumb rule being 'the higher the intensity, the wider the price-band.'

CURRENT STRATEGIES FOLLOWED BY MUL

I.       PRICING STRATEGY - CATERING TO ALL SEGMENTS

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Maruti caters to all segment and has a product offering at all price points. It has a car priced at Rs.1,87,000.00 which is the lowest offer on road. Maruti gets 70% business from repeat buyers who earlier had owned a Maruti car. Their pricing strategy is to provide an option to every customer looking for up gradation in his car. Their sole motive of having so many product offering is to be in the consideration set of every passenger car customer in India. Here is how every price point is covered.

II. OFFERING ONE STOP SHOP TO CUSTOMERS OR CREATING DIFFERENT REVENUE STREAMS

Maruti has successfully developed different revenue streams without making huge investments in the form of MDS, N2N, Maruti Insurance and Maruti Finance. These help them in making the customer experience hassle free and helps building customer satisfaction.

Maruti Driving School (MDS): Maruti  has established this with the goal to capture the market where there is inhibition in buying cars due to inability to drive the car. This brings that customer to Maruti showroom and Maruti ends up creating a customer.

C) MAJOR FUTURE STRATEGIES

The launch of Swift and phasing out Zen is a strategic move. Alto was launched

I. PHASING OUT ZEN IN 2007 keeping in mind that it will take over Maruti 800 market in future. Perhaps being the flagship product phasing out of Maruti 800 faced lots of resistance from dealers all over. Another reason behind not phasing out Maruti 800 was the fear of brand shift of customers to other competitor’s product. Swift was launched in May, 2005 in the price band starting from 4 lacs. Before launch of Swift Maruti management had decided that they will phase out Zen since it had already came up with two modifications. The major reason behind this decision was cannibalization of Wagon R and Swift due to overlapping of price band. It is a rational decision to kill a product before it starts facing the decline stage in product cycle. Maruti is offering Rs. 3000.00 more margins to dealer on the sale of Wagon-R as compared to Zen. This is to let dealer push Wagon R instead of Zen.

II. MARUTI PLANS FOR A BIG DIESEL FORAY

Maruti would set up a diesel engine plant at Gurgaon in line with its plan to become a

The new car manufacturing company, called Maruti Suzuki Automobiles India Limited, will be a joint venture between Maruti Udyog and Suzuki Motor Corporation holding a 70 per cent and 30 per cent stake respectively.  The Rs1,524.2 crore plant will have a capacity to roll out 1 lakh cars per year with a capacity to scale up to 2.5 lakh units per annum. The new car manufacturing plant will begin commercial

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production by the end of 2006. major player in diesel vehicles in a couple of years. This has been done in the wake of major competition from Tata Indica and meets the growing demand of diesel cars in India. While the annual growth in the diesel segment was 13 per cent in the last three years, it was 19-20 per cent in the first quarter (April-June) of the current fiscal. Maruti has currently an insignificant presence in diesel vehicle. It will manufacture new generation CRDI (common rail direct injection) engines in collaboration with Fiat-GM

Opel and engines will be of 1200 cc. The plant with a capacity to produce one lakh diesel engines would be operational in 2006. At present, Peugeot of France, supplies diesel engines for Maruti's Zen and mid-sized Esteem models. This will further reduce the imported component in Maruti vehicles, making them more competitive in the Indian market.

III. MARUTI PLANS FOR A NEW ENGINE AND TRANSMISSION PLANT

The engine and the transmission plant will be owned by Suzuki Powertrain India Limited in which Suzuki Motor Corporation would hold 51 per cent stake and Maruti Udyog holding the balance. The ultimate total plant capacity would be three lakh diesel engines. However, the initial production would be 1 lakh diesel engines, 20,000 petrol engines and 1.4 lakh transmission assemblies. Investment in this facility will be Rs.1,747.7 crore. The commercial production will start by the end of 2006.

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MARUTI TRUE VALUE

place for used Maruti Vehicles. One can buy, sell or exchange used Maruti vehicles with the help of this service in India .

True Value – Initiative to capture used car market

Another significant development is MUL's entry into the used car market in 2001, allowing customers to bring their vehicle to a 'Maruti True Value' outlet and exchange it for a new car, by paying the difference. They are offered loyalty discounts in return.This helps them retain the customer. With Maruti True Value customer has a trusted name to entrust in a highly unorganized market and where cheating is rampant and the biggest concern in biggest driver of sale is trust. Maruti knows its strength in Indian market and has filled this gap of providing trust in Indian used car market. Maruti has created a system where dealers pick up used cars, recondition them, give them a fresh warranty, and sell them again. All investments for True Value are made by dealers. Maruti has build up a strong network of 172 showrooms across the nation. The used car market has a huge potential in India. The used car market in developed markets was 2-3 times as large as the new car market.

Planning to sell your car?

You’ve reached the right place. Only Maruti TrueValue guarantees that you get the full value for your car. We start by ensuring that you get the highest price for your car through our scientific and transparent evaluation process. What’s more, we will make sure that there are no post-sales hassles or obligations for you. We will do this by taking care that your car goes into the right hands by properly checking the bona fides of the future buyer. And if that’s not enough, we will also ensure that you get your payment fast, without commissions and without hassles.

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The most reliable way of buying, selling or exchanging your pre-owned car

While buying, selling or exchanging a pre-owned car, going to the right place is all important, you can take your chances with the local roadside mechanic or depend forever on friends and colleagues or gamble with classified advertisements or fix up a deal with the small-time used car dealer. Or, you could simply choose to enjoy all the advantages of dealing directly with India's most trusted car company.

In our endeavor to provide you Quality, Reliability, Transparency and Convenience, we bring in all the experience and expertise that we have gained over the last 20 years of leadership in India. Therefore we ensure that whenever you come to Maruti TrueValue to buy, sell or exchange a pre-owned car, you get nothing but the full value for your dealings, with your eyes closed.

When you buy a Maruti certified pre-owned car you pay only for the best pre-owned car, everything else along with complete peace of mind comes for free. Maruti TrueValue offers you the widest range of quality pre-owned cars, acquired from genuine sources, refurbished with Maruti Genuine Parts and with complete service backup. Besides a solid warranty program.

Every TrueValue car is re-conditioned to Maruti Suzuki standards in state-of-the-art workshops by trained mechanics using only genuine parts. The cars are then put through a stringent 120-point check that covers all major systems like engine, transmission, brakes, fuel system, etc. before being certified by our highly trained engineers for their trustworthiness. Only then is your car handed over to you. And that’s not all; every car also comes with a solid warranty program, three free-services and a host of finance options to choose from. Also our no-hassle paperwork procedure that we do on your behalf ensures that all your transactions are quick and enjoyable.

Planning to sell your car?

You’ve reached the right place. Only Maruti TrueValue guarantees that you get the full value for your car. We start by ensuring that you get the highest price for your car through our scientific and transparent evaluation process. What’s more, we will make sure that there are no post-sales hassles or obligations for you. We will do this by taking care that your car goes into the right hands by properly checking the bona fides of the future buyer. And if that’s not enough, we will also ensure that you get your payment fast, without commissions and without

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Buyers:

1. What does Maruti Certified cars mean?

Certification is assurance of quality of the car that we deliver to you. You get a Maruti Suzuki warranty upto one-year and three free services only when Maruti Suzuki engineer certifies the car. Your car has passed through a comprehensive 120-point check to ascertain the Maruti Suzuki standard. The car you get is refurbished with Maruti genuine parts (MGP) and by Maruti Suzuki trained personnel at the state-of-the-art Maruti Suzuki authorised workshops. We also verify the bona fides of the seller.

2. What criteria cars are sold under TrueValue?

Maruti Suzuki cars up to 10 years old and mileage up to 1,00,000 Km are sold under TrueValue.

3. Is there any financing facility on the TrueValue cars?

There are attractive finance options available. To find out more, you can visit the "TrueValue" outlets.

4. How quickly can the vehicle can be transferred in my name?

We complete all the formalities and submit the documents with RTO within a day or two.

5. What are the documents that I get when I buy a TrueValue car?

You get a certificate signed by Maruti Suzuki engineer.

A warranty booklet signed by Maruti Suzuki Engineer.

A certificate card.

Registration transferred in your name.

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6. What warranty is given on TrueValue cars?

TrueValue cars comes with upto 1 year Maruti Suzuki warranty based on the age and mileage of the cars and you also get 3 free services with a TrueValue car.

7. Which are the parts covered in warranty?

As per the warranty policy provided in the owner's manual, all mechanical and electrical parts are covered except the following: All wear and tear parts, parts worn due to aging, consumables like oil, filters, spark plugs, C.B. points, fuses, bulbs, paint problems, A/C gas leak, battery, tyres, rubber and plastic items.

8. How do you ascertain that vehicle has not been involved in any third party case?

We verify the bona fides of the seller and also carry out R.T.O. verifications before buying the car.

9. What is the time period for the free services?

On purchase of a Maruti Suzuki "TrueValue" pre-owned car, the owner shall be entitled to avail of three free inspection services at the workshops of any Maruti TrueValue after sales service center. The three free services will be available at the following intervals or mileage, as the case may be. - First free inspection service: Within 45 to 60 days or running 1000 - 1500 km, (over and above the mileage at the time of delivery) whichever occurs earlier. - Second free inspection service: Within 90 to 120 days or running 5000 - 5500 km, (over and above the mileage at the time of delivery) whichever occurs earlier. - Third free inspection service: Within 210 to 240 days or running 10,000 - 10,500 km, (over and above the mileage at the time of delivery) whichever occurs earlier.

Sellers:

1-What is TrueValue price of my car?

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The TrueValue price of your car is arrived at through our transparent evaluation system, which looks in to the merits of your car, to give you the best possible price of your Maruti Suzuki. Maruti Suzuki brings in all its experience it gained in the past 20 yrs to provide you with the transparent and reliable evaluation system.

2. Where can I get the evaluation of my car done?

You can visit any of our Exclusive TrueValue outlets in your city. Our trained professionals perform the evaluation of your car. The procedure would take 15-20 minutes, and then the price is offered to you.

3. Is there any fee or commissions charged when I get my car evaluated or sell through TrueValue?

No, the evaluation is absolutely free, also there are no commissions charged when you sell your car to TrueValue, as there are no middlemen.

4. Which cars are bought under TrueValue?

TrueValue buys Maruti Suzuki cars of any age and mileage, however in exchange with a Brand new Maruti Suzuki cars of any cars of all makes are accepted for purchase.

5. How fast does a seller get the payments?

The payments in full immediately are made once the seller bona fides are verified at the RTO.

6. How do you ensure that there are no hassles in the entire process?

Once you decide to sell your car to TrueValue, our professionals ensure all the documentation is done smoothly. We make the complete payments immediately. We ensure that your car goes in to the right hands by verification of the bona fides of the further buyer. Also we transfer the ownership on to the buyers name eliminating any kind of post sale hassles.

Exchange:

1. What is Maruti TrueValue exchange?

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It is the most reliable way of exchanging/upgrading your existing car with a brand new Maruti Suzuki. You get the full value when you exchange your existing can of any make with a brand new one. We ensure that you get the best possible price on your car. You can choose from attractive exchange options on our wide range of products.

2. Where can I avail this exchange facility?

You can avail this facility at any of the Exclusive Maruti TrueValue outlets, new car showrooms and workshops of the TrueValue dealers.

3. What is the procedure for exchanging my car for a new Maruti Suzuki?

It is very simple. Our trained professionals will give the value of your car after a transparent evaluation. The value thus arrived is adjusted in the new car price you wish to buy. The remaining amount can be financed in very easy installments (EMI) or can be paid by cash. All other requirements like, finance, insurance, accessories are available under one roof. And we take care of all the documentation so you ca just drive in with your car and drive out with a brand new Maruti Suzuki

FUTURE CHALLENGES

Maruti has always been identified as a traditional carmaker producing value-for-money cars and right now the biggest hurdle Maruti is facing is to shed this image. Maruti wants to change it for a more aggressive image. Maruti Baleno has failed due to one of the major reasons being that customers could not identify Maruti with a car as sophisticated as Maruti Baleno. Maruti is looking forward to bring about a perception change about the company and its cars. Maruti started the exercise with the new-look Zen, and Suzuki's decision to pick India as one of the first markets for this radically different-looking car gave this endeavor a new thrust. Maruti has also changed its logo at the front grill. It has replaced the traditional Maruti logo on grill ‘stylish ‘M’ with S’. The major thrust in the facelift endeavour is with the launch of 1.3 litre Swift. It’s a style statement from Maruti to Indian market.

  The next threat Maruti faces is the growing competition in compact cars. Companies like Toyota, Ford, Honda and Fiat are planning to come out with small

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segment cars in near future.Ford is launching Focus and Fiesta, GM is launching Aveo in 2006, Chevrolet is launching Spark in 2006, Hyundai is launching its new compact car in 2006, Honda is launching Jazz in 2006, GM is has reduced prices of its Corsa, Fiat is coming up with Panda and new Fiat Palio, Skoda is launching Fabia. All this will pose a major threat to Maruti leadership in compact cars.

New emission norms like Bharat Stage 3 which has come into effect from April 2005 has increased car prices by Rs.20000 and Bharat Stage 4 which is coming into force in 2007 will contribute in increasing car prices further. This could be of concern to Maruti which is low cost provider of passenger cars.

  Rise in petrol prices and growing popularity of other substitute fuels like CNG will be another threat to Maruti. There is also a threat to Suzuki from R&D investment by Toyota and Honda in Hybrid cars. Hybrid cars could run on both petrol and gaseous fuels.

There is a threat to Maruti models ageing. Maruti models like Maruti 800 which is in market for the last twenty years and others like Zen and Esteem which have also entered the decline phase are the other threats. Maruti is planning phasing out Zen in 2007 and there were rumors of phasing out Maruti 800 also. This all makes Suzuki to replace these brands with new launches . As Swift and Wagon R are replacing the Zen market. Maruti will have to keep on making modifications in its present models or its

Maruti Suzuki India Ltd - Price Analysis Snapshot

This Report features up to a ten-year record of the equity Price history for Maruti Suzuki India Ltd. Tabular results include the High, Low and Closing price for the quarter. There is also a calculation of percentage change in price for both Quarterly and Annual periods. Price values are adjusted for stock splits and dividends.

Maruti Suzuki India Ltd. The Group's principal activity is to manufacture, purchase and sale of Motor Vehicles and Spare parts. The Group is a subsidiary of Suzuki Motor

Corporation. The other activities of the Group comprises of facilitation of Pre-Owned Car Sales, Fleet Management and Car Financing. The Group also provides services like framing of customized car policies, economical leasing of cars, maintenance management, registration and insurance management, emergency assistance and accident management. The product range includes ten basic models with more than 50 variants. The Groups operations are in 1200 towns and cities with 2628 workshops and also exports cars to other countries.

Maruti Suzuki India Ltd - Earning & Dividend Analysis Snapshot

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This detailed Report provides an Earnings and Dividends history for Maruti Suzuki India Ltd. Tabular results include up to a ten-year history of "as reported" Earnings per Share and Dividends per Share plus a calculation of the amount of earnings paid out over the year in dividends (i.e. Payout Ratio). Earnings and Dividends are presented on both a Quarterly and Annual basis. An annual Percent Change factor is calculated for both Earnings and Dividends.

Maruti Suzuki India Ltd. The Group's principal activity is to manufacture, purchase and sale of Motor Vehicles and Spare parts. The Group is a subsidiary of Suzuki Motor Corporation. The other activities of the Group comprises of facilitation of Pre-Owned Car Sales, Fleet Management and Car Financing. The Group also provides services like framing of customized car policies, economical leasing of cars, maintenance management, registration and insurance management, emergency assistance and accident management. The product range includes ten basic models with more than 50 variants. The Groups operations are in 1200 towns and cities with 2628 workshops and also exports cars to other countries

FINDINGS

The result that I get through analyzing and evaluating the data drawn from the schedule and interview and expressed in the form of proper way and their result can batter explain the position of maruti Suzuki in semi urban areas of Bareilly region. The findings of the project after the analysis of the questionnaire and interview are:-

After the analysis I found that retailers are not interested in promoting the products of Coke at their level. Their aim is to earn more profit and they promote that brand which gives them more benefits.

Products have a good image in customers mind.

Sales team of company does not visit regularly in all areas. Therefore sometimes they fail in having regular conversation with dealer.

Distributors also don’t have good relations with all the customer; their main emphasis is towards those dealer who have good sale. Also no regular delivery by the distributors to all areas.

Other companies are providing better benefits to the dealer .

Distributors do not provide advertising material – Banner, Glow sign, Tin board, Rack, etc. when the retail outlets demands.

Dealer do not provide various schemes to the customer honestly.

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Demand for the maruti products is raising but demand for cola drinks is constant of declining slightly.

RECOMDATAIONS AND SUGGESTION

Suggestion and Recommendations are as follow (according to the different area of the retail management marketing)

RELATED TO THE DISTRIBUTER

Distributor should not to be changed frequently because retailer deal with distributor only and it is not easy for a new distributor to maintain or build new/good relationship with the retailers, which could be a diverting factor for him.

Distributor should not give step motherly treatment to small out lets distributor should built good relationship with each and every outlets owner.

Increasing the frequency of the vehicle in route should make distributor more effectively distribution of the soft drink.

RELATED TO THE RETAILERS:

There should be nice gift items for the retailers showing crate sales (limit as decided by the company) at the end of the season. This could be developing a competition feeling among the retailers and hence more sales.

We had done our research with full enthusiasm and had learned many things. This research helps us to know about various policies which are used by the MARUTI UDYOG COMPANY to increase their sales performance. It is good to get the knowledge about it.

But through our research we had concluded that the company is giving only 1-5 months training to the employers before selecting them for the job. But we think that

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the should give atleast 6 months training to the employees so that they easily coop up with their jobs.

The company follows the exit interviews before the employee leaves the job; it is the better way to improve the various problems occurring in the company. But the company should conduct the interviews where the employers can discuss their problems and the problem of leaving the job will not occur. So time to time interviews with employees is also a necessity.

The company should give freedom to employees to form the informal groups, it can help the company to know about the thinking of the employees easily through rumors.

The company should give promotion to employees, it can help in increasing their morale.

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CONCLUSION

After analyzing the questionnaire, interview and studying the facts availevel to me I am able to conclude that the image of the products of maruti Suzuki in customer mind is good and there is a good demand for the products in semi urban areas. During the study I found that reason for fall in demand is not because of the company policies but it is the poor coordination among the sales team of dealer. Today it is the era of cut throat competition; every company is providing benefits to the retailers as much as possible, as there is only one major competitor of tata, foed, hundai etc .The war is between them and their market share is appro. same both are trying to attract dealer as well as customers by every possible mean. In this situation if Maruti looses its grip over the market than it will be harmful to the company. Maruti main emphasis should be towards improving their distribution network and to attrect more and more dealer to sale only the products of the cars markets Also distributors not pay much attention towards advertising in the semi urban market, and schemes which be launched are not there for these markets. Maruti is one the best product of automobile secter.

Business Portfolio:The Group's principal activity is to manufacture, purchase and sale of Motor Vehicles and Spare parts. The other activities of the Group comprises of facilitation of Pre-Owned Car Sales, Fleet Management and Car Financing. The Group also provides services like framing of customized car policies, economical leasing of cars, maintenance management, registration and insurance management, emergency assistance and accident management. The product range includes ten basic models with more than 50 variants.

The Group has operations in over 100 cities with more than 150 outlets and also exports cars to other countries. The Government of India remains a significant equity stakeholder (10%).With its early mover advantage in Indian market; Maruti retains a dominant Market share despite increasing competitionVision:Visions of any company are those values on which company works. As the MUL is started by Governmental initiatives it tends to be more consumer oriented and hence cost effective, but on the other hand Suzuki’s participation ensures not only need of the profit, but of the need of maximum profit. The only way for this Nora’s dilemma of selecting principals for company’s working vision ,was to maximize profit and reducing cost by maximizing output and sales Hence MUL declared its Vision as-

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“The Leader in the Indian Automobile Industry, Creating Customer Delight1 and Shareholder's Wealth2; eventually become a pride of India”

Customer Delight1 is making sure that performance, after sales service and customer support are best and beyond expectation. Shareholder’s wealth2 is the prime concern for running business smoothly.MUL knows this and understands “customer is king”,

Mission:Mission is the statement of an organization’s purpose, what it want to accomplish in the larger environment and its goals which are specific, realistic and motivating. Missions are described over visions and visions demand certain objectives. The main objectives/Missions of MUL are: - Modernization of the Indian Automobile Industry.- Developing cars faster and selling them for less.- Production of fuel-efficient vehicles to conserve scarce resources.- Production of large number of motor vehicles which was necessary for economic growth.

- Market Penetration, Market Development Similarly Product Development and Diversification.

- Partner relationship management, Value chain, Value delivery network .

SWOT ANALYSIS: Consists of analysis of internal environment (Strength and weakness) and external environments (Opportunity and Threat).

STRENGTH: Contemporary technology. Japanese Management practices (that had captured Japan over USA to the status of top Auto manufacturing country in the world

Early mover advantages. Recruitment is done in very tedious manner ensuring talent and best professionals, working culture, after sale services, distribution, and diversification, Sell directly to consumers, and Keep costs below competitors’ costs.

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WEAKNESS: Still depends upon SUZUKI COPORATION, Japan For tech. support, 10% components are manufactured outside India. Though MUL has launched luxury cars as well it’s still considered as poor man’s brand. Diversification is notsupported with all India presence of Manufacturing Units. Bureaucracy, Technological disadvantages, Decades of isolation, inertia and subservience to the whims of government bureaucrats have made MUL unaccustomed to international standards or keen competitors No strong relationships with computer retailers

OPPURTUNITY: first company to roll out suitably designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable)mixed fuel. Other companies’ lacks economy of scale, so market is still open. Importing new technology is controlled by Govt. so there is plenty of untapped market and with increase in Income scale, Demand is rising.Consumer desire for one-stop shopping Consumers know what they want to buy Internet could be a powerful marketing tool .

THREAT: Numbers of new Technology driven players and manufactures are in market. Govt .reducing support and cutting down the Gas supply quota. (TOI, New Delhi, 11th june, 07).Competitors have stronger brand names Competitors have strong relationships with computer retailers.

LIMITATION

1 The consumers were not amicable in giving their views.

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2 Illiteracy was the biggest problem with the consumers to give answers of open-ended questions.

3 Some of the employees were unwilling to fill the questionnaires.

4 Lack of direct communication with sales manager regarding project work.

5 Unsuitability of time.

6 The sample size taken may not be a true representative of the population.

7 The consumers and retailers may not be forth coming in their replies.

8 Limitation regarding secondary data it was extremely difficult to get their relevant material for this purpose.

9 Information was confidential

BIBLIOGRAPH

CHIEF EXEUTIVE OFFICER,

MANAGING DIRETOR -- Mr. SHINZO NAKANISHI

MARKETING MANAGEMENT -- Mr. SHUJI OISHI

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INDIAN CASES IN MARKETING -- NEELAMEGHAM, S.

BUSINESS STATISTICS -- SHARMA, J.K.

RESEARCH METHODOLOGY -- Mr.TSUNEO OHASHI

THROUGH WEBSITE--

www.marutisuzuki.com

www.autocarindia.com

www.overdrive.in

www.autocarindia.com

APPENDIX

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QUESTIONNAIRE

Name. . . . . . . . . . . . . . .. . . . Address . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . .

. . . Contact no. . . . . . . . . . . . . .

1- What are the products you deal in?

2- What are the products of maruti Suzuki you deal in?

3- How long you are dealing with maruti Suzuki ?

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4 Are you happy with services provided to you by maruti Suzuki ?

5- Which company is giving you much benefit?

6- Which is the best selling product of maruti Suzuki ?

7- Does the sales team of maruti regularly visit to your outlet?

8- According to you what are the areas in which improvement is needed?

9- What are the additional benefits, company providing to you?

10- Does the company help you in sorting out the problems?

11- What do you do to promote maruti Suzuki s product at your level?

12- How is the customer response about the products?

13- How are your relations with distributors?

14- How much time does it take in delivering the products?

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15- According to you what are the reasons of decline in sales?

16- Do customers ask for specific products?

17- What are your sales of last three months?

18- What percentage of your earning comes from the sale of maruti products?

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