maruti suzuki chapter 2

7/27/2019 MARUTI SUZUKI Chapter 2

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CHAPTER-2

COMPANY PROFLE


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COMPANY

Acompanyis anassociationor collection of individuals people or"warm-bodies"or else contrived "legal

persons" (or a mixture of both). Company members share a common purpose and unite in order to focus

their varioustalentsand organize their collectively availableskillsorresourcesto achieve specific,

declaredgoals. Companies take various forms such as:

Voluntary associationswhich may be registered as aNonprofit organization

A group of soldiers

Business entitywith an aim of gaining aprofit

Financial entitiesandBanks

A company or association of persons can be created atlawas legal person so that the company is itself

can acceptLimited liabilityfor civil responsibility and taxation incurred as members perform (or fail) todischarge theirdutywithin thepublicly declared"birth certificate"orpublishedpolicy.

Because companies are legal persons, they also may associate and register themselves as companies -

often known as aCorporate group. When the company closes it may need a"death certificate"to avoid

further legal obligations. A company can be defined as an "artificial person", invisible, intangible, created

by or under Law, with a discretelegal entity,perpetual successionand acommon seal. It is not affected

by the death, insanity orinsolvencyof an individual member.

Types

For a country-by-country listing, seeTypes of business entity.

Acompany limited by guarantee. Commonly used where companies are formed for non-

commercial purposes, such as clubs or charities. The members guarantee the payment of

certain (usually nominal) amounts if the company goes intoinsolvent liquidation, but otherwisethey have no economic rights in relation to the company. This type of company is common

inEngland. A company limited by guarantee may be with or without having share capital.

Acompany limited by shares. The most common form of company used for business ventures.

Specifically, a limited company is a " company in which the liability of each shareholder is limited

to the amount individually invested" with corporations being "the most common example of a
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en.wikipedia.org/wiki/Limited_liabilityhttps://en.wikipedia.org/wiki/Lawhttps://en.wikipedia.org/wiki/Bankhttps://en.wikipedia.org/wiki/Financial_capitalhttps://en.wikipedia.org/wiki/Profit_(economics)https://en.wikipedia.org/wiki/Companies_lawhttps://en.wikipedia.org/wiki/Company_(military_unit)https://en.wikipedia.org/wiki/Nonprofit_organizationhttps://en.wikipedia.org/wiki/Voluntary_associationhttps://en.wikipedia.org/wiki/Goalhttps://en.wikipedia.org/wiki/Resourcehttps://en.wikipedia.org/wiki/Skillhttps://en.wikipedia.org/wiki/Desirehttps://en.wikipedia.org/wiki/Legal_personhttps://en.wikipedia.org/wiki/Legal_personhttps://en.wikipedia.org/wiki/Natural_personhttps://en.wikipedia.org/wiki/Voluntary_associationhttps://en.wiktionary.org/wiki/company


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limited company. This type of company is common inEnglandand many English-speaking

countries. A company limited by shares may be a

publicly traded companyor a

Privately held company.

A company limited by guarantee with a share capital . A hybrid entity, usually used where the

company is formed for non-commercial purposes, but the activities of the company are partly

funded by investors who expect a return. This type of company may no longer be formed in the

UK, although provisions still exist in law for them to exist.

Alimited-liability company. "A companystatutorily authorized in certain statesthat is

characterized by limited liability, management by members or managers, and limitations on

ownership transfer", i.e., L.L.C LLC structure has been called "hybrid" in that it "combines the

characteristics of a corporation and of a partnership or sole proprietorship". Like a corporation it

has limited liability for members of the company, and like a partnership it has "flow-through

taxation to the members" and must be "dissolved upon the death or bankruptcy of a member".

Anunlimited companywith or without a share capital. A hybrid entity, a company where the

liability of members or shareholders for the debts (if any) of the company are not limited. In this

case doctrine of veil of incorporation does not apply.

Less common types of companies are:

Companies formed by letters patent. Most corporations by letters patent arecorporations

soleand not companies as the term is commonly understood today.

Charter corporations. Before the passing of modern companies legislation, these were the onlytypes of companies. Now they are relatively rare, except for very old companies that still survive

(of which there are still many, particularly many British banks), or modern societies that fulfill a

quasi regulatory function (for example, theBank of Englandis a corporation formed by a modern

charter).

Statutory Companies. Relatively rare today, certain companies have been formed by a private

statute passed in the relevant jurisdiction.

Note that "Ltd after the company's name signifies limited company, and PLC (public limited company)

indicates that its shares are widely held."

In legal parlance, the owners of a company are normally referred to as the "members". In a company

limited or unlimited by shares (formed or incorporated with a share capital), this will be

theshareholders. In a company limited by guarantee, this will be the guarantors. Someoffshore

jurisdictionshave created special forms ofoffshore companyin a bid to attract business for their

jurisdictions. Examples include "segregated portfolio companies" and restricted purpose companies.
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There are however, many, many sub-categories of types of company that can be formed in various

jurisdictions in the world.

Companies are also sometimes distinguished for legal and regulatory purposes between public

companiesandprivate companies. Public companies are companies whose shares can be publicly

traded, often (although not always) on a regulatedstock exchange. Private companies do not have

publicly traded shares, and often contain restrictions on transfers of shares. In some jurisdictions,

private companies have maximum numbers of shareholders.
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MARUTI SUZUKI

HISTORY

Maruti Suzuki India Limited (i i), commonly referred to as Maruti and formerly known

as Maruti Udyog Limited, is an automobile manufacturer in India.[7]It is a subsidiary of Japanese

automobile and motorcycle manufacturerSuzuki.[6]As of November 2012, it had a market share of 37%

of the Indian passenger car market.[8]Maruti Suzuki manufactures and sells a complete range of cars from

the entry levelAlto, to hatchbackRitz,A-Star,Swift,Wagon R,Zenand sedansDZire,KizashiandSX4,

in the 'C' segmentEeco,Omni, Multi Purpose vehicle SuzukiErtigaand Sports Utility vehicleGrand

Vitara.[9]The company's headquarters are on Nelson Mandela Road,New Delhi.[1]In February 2012, the

company sold its ten millionth vehicle in India[10]edit

The old logo of Maruti Suzuki India Limited. Later the logo of Suzuki Motor Corp. was also added to it

Originally, 18.28% of the company was owned by theIndian government, and 54.2% by Suzuki of Japan.

The BJP-led government held aninitial public offeringof 25% of the company in June 2003. As of May

2007, the government of India sold its complete share to Indian financial institutions and no longer has

any stake in Maruti Udyog
http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-7http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-7http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-7http://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-corpinfo-6http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-corpinfo-6http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-corpinfo-6http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-marketshare-8http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-marketshare-8http://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_Alto#Internationalhttp://en.wikipedia.org/wiki/Suzuki_Alto#Internationalhttp://en.wikipedia.org/wiki/Suzuki_Alto#Internationalhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Wagon_Rhttp://en.wikipedia.org/wiki/Suzuki_Wagon_Rhttp://en.wikipedia.org/wiki/Suzuki_Wagon_Rhttp://en.wikipedia.org/wiki/Maruti_Zenhttp://en.wikipedia.org/wiki/Maruti_Zenhttp://en.wikipedia.org/wiki/Maruti_Zenhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Kizashihttp://en.wikipedia.org/wiki/Suzuki_Kizashihttp://en.wikipedia.org/wiki/Suzuki_Kizashihttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Suzuki_Carryhttp://en.wikipedia.org/wiki/Suzuki_Carryhttp://en.wikipedia.org/wiki/Suzuki_Carryhttp://en.wikipedia.org/wiki/Suzuki_Ertigahttp://en.wikipedia.org/wiki/Suzuki_Ertigahttp://en.wikipedia.org/wiki/Suzuki_Ertigahttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-9http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-9http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-9http://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-marutisuzuki1-1http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-marutisuzuki1-1http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-marutisuzuki1-1http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/File:Maruti800_manhan.JPGhttp://en.wikipedia.org/wiki/File:Maruti_Old_Logo.JPGhttp://en.wikipedia.org/wiki/File:Maruti800_manhan.JPGhttp://en.wikipedia.org/wiki/File:Maruti_Old_Logo.JPGhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-marutisuzuki1-1http://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-9http://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Suzuki_Escudohttp://en.wikipedia.org/wiki/Suzuki_Ertigahttp://en.wikipedia.org/wiki/Suzuki_Carryhttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Suzuki_Kizashihttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Zenhttp://en.wikipedia.org/wiki/Suzuki_Wagon_Rhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_Alto#Internationalhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-marketshare-8http://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-corpinfo-6http://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Maruti_Suzuki#cite_note-7


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Maruti Udyog Limited (MUL) was established in February 1981, though the actual production

commenced in 1983 with the Maruti 800, based on theSuzuki Altokei carwhich at the time was the only

modern car available in India, its only competitors- theHindustan AmbassadorandPremier Padminiwere

both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million

vehicles. Maruti Suzukis are sold in India and various several other countries, depending upon export

orders. Models similar to those made by Maruti in India, albeit not assembled or fully manufactured in

India or Japan are sold byPak Suzuki MotorsinPakistan.

The company exports more than 50,000 cars annually and has domestic sales of 730,000 cars annual. its

manufacturing facilities are located at two facilitiesGurgaonandManesarinHaryana, south ofDelhi.

Mi Si Ggon fciliy h n inlled cpciy of 900,000 ni pe nn. The Mne

facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 550,000 units

per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions.

Manesar and Gurgaon facilities have a combined capability to produce over 14,50,000 units annually.

About 35% of all cars sold in India are made by Maruti. The company is 54.2% owned by the

JapanesemultinationalSuzuki Motor Corporationper cent of Maruti Suzuki. The rest is owned by public

and financial institutions. It is listed on theBombay Stock ExchangeandNational Stock Exchange of

India.

During 2007 and 2008, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six

million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983.

Maruti Suzuki offers 15 models,Maruti 800,Alto,Maruti Alto 800,WagonR,Estilo,A-star,Ritz,Swift,Swift

DZire,SX4,Omni,Eeco,Gypsy,Grand Vitara,Kizashiand the newly launchedErtiga. Swift, Swift DZire,

A-star and SX4 are manufactured in Manesar, Grand Vitara and Kizashi are imported from Japan as

completely built units(CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant.

The company is believed to be moving towards introduction of a new version of Maruti 800 by November

2012, which will be more fuel efficient, though slightly costlier than Alto and existing Maruti 800. The

Suzuki Motor Corporation, Maruti's main stakeholder, is a global leader in mini and compact cars for three

decde. Si egy i o illie ligh-weight, compact engines with stronger power, fuel-efficiency

and performance capabilities. Nearly 75,000 people are employed directly by Maruti Suzuki and its

partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009

by J D Power Asia Pacific Maruti Suzuki will be introducing new 800 cc model by Diwali in 2012.The

model is supposed to be fuel efficient, hence more expensive.

Joint venture related issues

Relationship between the Government of India, under theUnited Front (India)coalition andSuzuki Motor

Corporationover thejoint venturewas a point of heated debate in the Indian media until Suzuki Motor

Corporation gained the controlling stake. This highly profitable joint venture that had a near monopolistic
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trade in theIndian automobile marketand the nature of the partnership built up till then was the

underlying reason for most issues. The success of the joint venture led Suzuki to increase its equity from

26% to 40% in 1987, and further to 50% in 1992. In 1982 both the venture partners had entered into an

agreement to nominate their candidate for the post of Managing Director and every Managing Director will

have a tenure of five years .

R.C. Bhargava was the initial managing director of the company since the inception of the joint venture.

Till today he is regarded as instrumental for the success of Maruti Suzuki. Joining in 1982 he held several

key positions in the company before heading the company as Managing Director. Currently he is on the

Board of Directors. After completing his five-year tenure, Mr. Bhargava later assumed the office of Part-

Time Chairman. The Government nominated Mr. S.S.L.N. Bhaskarudu as the Managing Director on 27

August 1997. Mr. Bhaskarudu had joined Maruti Suzuki in 1983 after spending 21 years in the Public

sector undertaking Bharat Heavy Electricals Limited as General Manager. In 1987 he was promoted as

Chief General Manager. In 1988 he was named Director, Productions and Projects. The next year (1989)

he was named Director of Materialsand in 1993 he became Joint Managing Director.

Suzuki did not attend the Annual General Meeting of the Board with the reason of it being called on a

short notice. Later Suzuki Motor Corporation went on record to state that Bhaskarudu was "incompetent"

and wanted someone else. However, the Ministry of Industries, Governmentof India refuted the charges.

Media stated from the Maruti Suzuki sources that Bhaskarudu was interested to indigenisemost of

components for the models including gear boxes especially forMaruti 800. Suzuki also felt that

Bhaskarudu was a proxy for the Government and would not let it increase its stake in the venture . If

Maruti Suzuki would have been able to indigenise gear boxes then Maruti Suzuki would have been able

to manufacture all the models without the technical assistance from Suzuki. Till today the issue of

localization of gear boxes is highlighted in the press.

Industrial relations

Since its founding in 1983, Maruti Udyog Limited experienced few problems with its labour force.

TheIndian labourit hired readily accepted Japanese work culture and the modern manufacturing

process. In 1997, there was a change in ownership, and Maruti became predominantly government

controlled. Shortly thereafter, conflict between theUnited Front Governmentand Suzuki started. Labour

unrest started under management of Indian central government. In 2000, a major industrial relations issue

began and employees of Maruti went on an indefinite strike, demanding among other things, major

revisions to their wages, incentives and pensions.

Employees usedslowdownin October 2000, to press a revision to their incentive-linked pay. In parallel,

after elections and a new central government led byNDA alliance, India pursued a disinvestments policy.
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Along with many other government owned companies, the new administration proposed to sell part of its

stake in Maruti Suzuki in a public offering. The worker's union opposed this sell-off plan on the grounds

that the company will lose a major business advantage of being subsidised by the Government, and the

union has better protection while the company remains in control of the government.

The standoff between the union and the management continued through 2001. The management refused

union demands citing increased competition and lower margins. The central government prevailed and

privatized Maruti in 2002. Suzuki became the majority owner of Maruti Udyog Limited.

Manesar violence July 2012

On 18 July 2012, Maruti's Manesar plant was hit by violence as workers at one of its auto factories

attacked supervisors and started a fire that killed a company official and injured 100 managers, including

two Japanese expatriates. The violent mob also injured nine policemen. The company's General Manager

of Human Resources had both arms and legs broken by his attackers, unable to leave the building that

was set ablaze, and was charred to death. The incident is the worst-ever for Suzuki since the company

began operations in India in 1983.

Since April 2012, the Manesar union had demanded a three-fold increase in basic salary, a monthly

conveyance allowance of 10,000, a laundry allowance of 3,000, a gift with every new car launch, and

a house for every worker who wants one or cheaper home loans for those who want to build their own

houses.Initial reports claimed wage dispute and a union spokesman alleged the incident may be caste-

related. According to the Maruti Suzuki Workers Union a supervisor had abused and made discriminatory

comments to a low-caste worker. These claims were denied by the company and the police. The

supervisor alleged was found to belong to a tribal heritage and outside of Hindu caste system; further, the

numerous workers involved in violence were not affiliated with caste either. Maruti said the unrest began,

not over wage discussions, but after the workers' union demanded the reinstatement of a worker who had

been suspended for beating a supervisor. The workers claim harsh working conditions and extensive

hiring of low-paid contract workers which are paid about $126 a month, about half the minimum wage of

permanent employees. Maruti employees currently earn allowances in addition to their base

wages. Company executives denied harsh conditions and claim they hired entry-level workers on

contracts and made them permanent as they gained experience. It was also claimed that bouncers were

deployed by the company.

India Todayclaimedthat its interviews of witnesses present at the plant confirms the dispute was over the

suspended worker. The management insisted that they must wait for completion of inquiry underway

before they can take any action on the employee suspended for beating up his supervisor. The

management was then told, "you will be beaten up after we get a signal." Thereafter, the workers broke

up into groups, went on to set the shop floor as well as all offices afire. They searched for management

officials and proceeded with a barbaric beating of the officials at the site with iron rods.
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The police, in itsFirst Information Report(FIR), claimed on 21 July that Manesar violence may be the

result of a planned violence by a section of workers and union leaders. The report claimed the worker's

action was recorded on close circuit cameras installed within the company premises. The workers took

several managers and high ranked management officials hostage. The responsible Special Investigative

Team official claimed, "some union leaders may be aware of the facts, so they burnt down the main

servers and more than 700 computers." The recordedCCTVfootage has been used to determine the

sequence of events and people involved. Per the FIR, police have arrested 91 people and are searching

for 55 additional accused.

Maruti Suzuki in its statement on the unrest announced that all work at the Manesar plant has been

suspended indefinitely. A Suzuki spokesman said Manesar violence won't affect the auto maker's

business plans for India. The shut down of Manesar plant is leading to a loss of about Rs 75 crore per

day. On 21 July 2012, citing safety concerns, the company announced alockoutunderThe Industrial

Disputes Act, 1947pending results of an inquiry the company has requested of theHaryana

governmentinto the causes of the disorder. Under the provisions of The Industrial Disputes Act for

wages, the report claimed, employees are expected to be paid for the duration of the lockout. On 26 July

2012, Maruti announced employees would not be paid for the period of lock-out in accordance with Indian

labour laws. The company further announced that it will stop using contract workers by March 2013. The

report claimed the salary difference between contract workers and permanent workers has been much

smaller than initial media reports - the contract worker at Maruti received about 11,500 per month, while

a permanent worker received about 12,500 a month at start, which increased in three years to

21,000-22,000 per month.In a separate report, a contractor who was providing contract employees to

Maruti claimed the company gave its contract employees the best wage, allowances and benefits

package in the region.

Shinzo Nakanishi, managing director and chief executive of Maruti Suzuki India, said this kind of violence

has never happened in Suzuki Motor Corp's entire global operations spread across Hungary, Indonesia,

Spain, Pakistan, Thailand, Malaysia, China and the Philippines. Mr. Nakanishi went to each victim

apologising for the miseries inflicted on them by fellow workers, and in press interview requested the

central and Haryana state governments to help stop such ghastly violence by legislating decisive rules to

restore corporate confidence amid emergence of this new 'militant workforce' in Indian factories. He

announced, "we are going to de-recognise Mi Si Woe Union nd dii ll woe ned

in connection with the incident. We will not compromise at all in such instances of barbaric, unprovokedviolence." He also announced Maruti plans to continue manufacturing in Manesar, thatGujaratwas an

expansion opportunity and not an alternative to Manesar.

Labour disputes are endemic in the auto industry of India and have affected other manufacturers. India

has strictlabour laws, but their application is widely sidestepped by hiring low-wage contract

workers. Manesar violence adds to India's recent incidents of labour disputes turning to violence. Analysts
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claim, recent incidents like Manesar violence suggest a need for urgent reform of archaic Indian labour

laws, the rigid rules on hiring and layoffs, which harm theformal sectorand discourageinvestment in

India. Government mandated procedures for labour dispute resolution are currently very slow, with tens of

thousands of cases pending for years. The government of India is being asked to recognise that incidents

such asManesarviolence indicate a structural sickness which must be solved nationally.

The company dismissed 500 workers accused of causing the violence and re-opened the plant on 21

August, saying it would produce 150 vehicles on the first day, less than 10% of its capacity. Analysts said

that the shutdown was costing the company 1 billion rupees ($18 million) a day and costing the company

market share.

The previous week company officials had announced that Maruti would scrap the practice of hiring

contract workers and that the workers currently on temporary contracts would be made permanent. It

would begin the process of hiring new workers on a permanent basis from 2 September 2012.

Products and services

Current automobiles

Red BullMaruti Suzuki Swift
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Maruti Suzuki Swift DZire

Suzuki Splashis sold as Maruti Suzuki Ritz in India.

1. Omni(Launched 1984)

2. Gypsy(launched 1985)

3. WagonR(Launched 1999)

4. Alto(Launched 2000)

5. Swift(Launched 2005)6. Estilo(Launched 2006)

7. SX4(Launched 2007)

8. Swift DZire(Launched 2008)

9. A-star(Launched 2008)

10.Ritz(Launched 2009)

11.Eeco(Launched 2010)

12.Alto K10(Launched 2010)

13.Maruti Ertiga(Launched 2012), seven seater MPV R3 designed and developed in India, will

compete withToyota Innova, Mahindra Xylo, and Tata Sumo Grande. In early 2012, Suzuki

Ertiga will be exported first to Indonesia in Completely Knock Down car.

14.Maruti XA Alphabased compact SUV to compete with the Ford EcoSport & Renault Duster will

be launched in the year 2014

15.Maruti Alto 800(Launched 2012), Maruti Alto 800 is finally out with a price tag of Rs.2.44 lakh (ex-

showroom New Delhi). Maruti has rolled out three standard variants-Alto 800 Base, Alto 800 LX
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and Alto 800 LXi and three CNG variants -Alto 800 CNG Base,Alto 800 CNG LX and Alto 800

CNG LXi. The 0.8 litre of petrol engine is very fuel efficient and pushes the car to produce high

class mileage of 17 to 22 km per litre. The 45.7BHP of peak power produced by the engine is

also successful on road by delivering top-notch performance.

Imported automobiles

it

Suzuki Grand Vitara

1. Grand Vitara(Launched 2007)

2. Kizashi(Launched 2011)

Discontinued automobiles

1. 1000(19902000)

2. Zen(19932006)

3. Esteem(19942008)

4. Baleno(19992007)

5. Versa(20012010)

6. Grand Vitara XL7(20032007)

7. 800(1983-2012)

8. Alto(2000-2012)

Manufacturing facilities

Maruti Suzuki has two manufacturing facilities in India. Both manufacturing facilities have a combined

production capacity of 14,50,000 vehicles annually. During a recent meeting of the Gujarat chief minister

with Suzuki Motor Corp chairman & CEO Osamu Suzuki,the Chairman had said that the work on car

manufacturing plant at Mandal near Ahmedabad would be started soon. Maruti Suzuki to set up second

plant in Gujarat; acquires 600 acres
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Gurgaon manufacturing facility

TheGurgaonmanufacturing facility has three fully integrated manufacturing plants and is spread over

300 acres (1.2 km2). All three plants have an installed capacity of 350,000 vehicles annually but

productivity improvements have enabled it to manufacture 900,000 vehicles annually. The Gurgaon

facilities also manufacture 240,000 K-Series engines annually. The entire facility is equipped with more

than 150 robots, out of which 71 have been developed in-house. The Gurgaon Facilities manufactures

the800,Alto,WagonR,Estilo,Omni,Gypsy, andEeco.

Manesar manufacturing facility

TheManesarmanufacturing plant was inaugurated in February 2007 and is spread over 600 acres

(2.4 km2

). Initially it had a production capacity of 100,000 vehicles annually but this was increased to300,000 vehicles annually in October 2008. The production capacity was further increased by 250,000

vehicles taking total production capacity to 550,000 vehicles annually. The Manesar Plant produces

theA-star,Swift,Swift DZire,SX4,Ertigaand Ritz.

On 25 June June 2012, Haryana State Industries and Infrastructure Development Corporation demanded

Maruti Suzuki to pay an additional Rs 235 crore for enhanced land acquisition for its Haryana plant

expansion. The agency reminded Maruti that failure to pay the amount would lead to further proceedings

and vacating the enhanced land acquisition.

Sales and service networkAs of 31 March 2011 Maruti Suzuki has 933 dealerships across 666 towns and cities in

allstatesandunion territoriesof India. It has 2,946 service stations (inclusive of dealer workshops

and Maruti Authorised Service Stations) in 1,395 towns and cities throughout India. It has 30 Express

Service Stations on 30National Highwaysacross 1,314 cities in India.

Service is a major revenue generator of the company. Most of the service stations are managed on

franchise basis, where Maruti Suzuki trains the local staff. Other automobile companies have not been

able to match this benchmark set by Maruti Suzuki. The Express Service stations help many stranded

vehicles on the highways by sending across their repair man to the vehicle.

Maruti Insurance

Launched in 2002 Maruti Suzuki provides vehicle insurance to its customers with the help of the National

Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram. The service was set up

the company with the inception of two subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and

Maruti Insurance Brokers Pvt. Limited.
http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Manesarhttp://en.wikipedia.org/wiki/Manesarhttp://en.wikipedia.org/wiki/Manesarhttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swift_DZirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swift_DZirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swift_DZirehttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Suzuki_Ertigahttp://en.wikipedia.org/wiki/Suzuki_Ertigahttp://en.wikipedia.org/wiki/Suzuki_Ertigahttp://en.wikipedia.org/wiki/States_of_Indiahttp://en.wikipedia.org/wiki/States_of_Indiahttp://en.wikipedia.org/wiki/States_of_Indiahttp://en.wikipedia.org/wiki/Union_Territoryhttp://en.wikipedia.org/wiki/Union_Territoryhttp://en.wikipedia.org/wiki/Union_Territoryhttp://en.wikipedia.org/wiki/National_Highway_(India)http://en.wikipedia.org/wiki/National_Highway_(India)http://en.wikipedia.org/wiki/National_Highway_(India)http://en.wikipedia.org/wiki/National_Highway_(India)http://en.wikipedia.org/wiki/Union_Territoryhttp://en.wikipedia.org/wiki/States_of_Indiahttp://en.wikipedia.org/wiki/Suzuki_Ertigahttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Suzuki_Swift_DZirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_Swifthttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Manesarhttp://en.wikipedia.org/wiki/Maruti_Eecohttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Maruti_WagonRhttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Gurgaon


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This service started as a benefit or value addition to customers and was able to ramp up easily. By

December 2005 they were able to sell more than two million insurance policies since its inception.

Maruti FinanceTo promote its bottom line growth, Maruti Suzuki launched Maruti Finance in January 2002. Prior to the

start of this service Maruti Suzuki had started two joint ventures Citicorp Maruti and Maruti Countrywide

with Citi Group and GE Countrywide respectively to assist its client in securing loan. Maruti Suzuki tied up

with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank, and

Sundaram to start this venture including its strategic partners in car finance. Again the company entered

into a strategic partnership with SBI in March 2003.Since March 2003, Maruti has sold over 12,000

vehicles through SBI-Maruti Finance. SBI-Maruti Finance is currently available in 166 cities across India.

Citicorp Maruti Finance Limited is a joint venture between Citicorp Finance India and Maruti Udyog

Limited its primary business stated by the company is "hire-purchase financing of Maruti Suzuki vehicles".

Citi Finance India Limited is a wholly owned subsidiary of Citibank Overseas Investment

Corporation,Delaware, which in turn is a 100% wholly owned subsidiary of Citibank N.A. Citi Finance

India Limited holds 74% of the stake and Maruti Suzuki holds the remaining 26%. GE Capital, HDFC and

Maruti Suzuki came together in 1995 to form Maruti Countrywide. Maruti claims that its finance program

offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market

rates.

Maruti TrueValue

Maruti True service offered by Maruti Suzuki to its customers. It is a market place for used Maruti Suzuki

Vehicles. One can buy, sell or exchange used Maruti Suzuki vehicles with the help of this service in India.

As of 31 March 2010 there are 341 outlets.

Accessories

Many of the auto component companies other than Maruti Suzuki started to offer components and

accessories that were compatible. This caused a serious threat and loss of revenue to Maruti Suzuki.

Maruti Suzuki started a new initiative under the brand name Maruti Genuine Accessories to offer

accessories like alloy wheels, body cover, carpets, door visors, fog lamps, stereo systems, seat coversand other car care products. These products are sold through dealer outlets and authorized service

stations throughout India.

Maruti Driving School
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As part of its corporate social responsibility Maruti Suzuki launched the Maruti Driving School in Delhi.

Later the services were extended to other cities of India as well. These schools are modelled on

international standards, where learners go through classroom and practical sessions. Many international

practices like road behaviour and attitudes are also taught in these schools. Before driving actual vehicles

participants are trained on simulators.

A the launch ceremony for the school Jagdish Khattar stated "We are very concerned about mounting

deaths on Indian roads. These can be brought down if government, industry and the voluntary sector

work together in an integrated manner. But we felt that Maruti should first do something in this regard and

hence this initiative of Maruti Driving Schools.

Issues and problems

On 24 February 2010, Maruti Suzuki India announced recalling of 100,000 A-Star hatchbacks to fix a fuel

leakage problem, for which the company will replace the gaskets.

Exports

Maruti Exports Limited is the subsidiary of Maruti Suzuki with its major focus on exports and it does not

operate in the domestic Indian market. The first commercial consignment of 480 cars were sent

toHungary. By sending a consignment of 571 cars to the same country Maruti Suzuki crossed the
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benchmark of 300,000 cars. Since its inception export was one of the aspects government was keen to

encourage.Every political party expected Maruti Suzuki to earn foreign currency. Angola, Benin, Djibouti,

Ethiopia, Europe, Kenya, Morocco, Nepal, Sri Lanka, Uganda, Chile, Guatemala, Costa Rica and El

Salvador are some of the markets served by Maruti Exports.

Awards and recognition

The Brand Trust Reportpublished by Trust Research Advisory has ranked Maruti Suzuki in the seventh

position in 2011 and the sixth position in 2012 among the brands researched in India.

Bluebytes News, a news research agency, rated Maruti Suzuki as India's Most Reputed Car Company in

their Reputation Benchmark Study,conducted for the Auto (Cars) Sector which launched in April 2012.
http://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/The_Brand_Trust_Report

maruti suzuki chapter 2

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