marketing your winery

1

Marketing Your Winery

With Finger Lakes Copywriting

FINGERLAKESCOPYWRITING.COM

FINGERLAKESCOPYWRITING.COM 2

Marketing Your Winery with FLC

• Part Time Marketing Firm Promoting Your Winery

• Set Your Budget• Discovery Meeting and Consulting

3

WEBSITE DEVELOPMENT



SEO

a. Keyword Researchb. Website Submissionc. Web Analysisd. Ranking Reporting

e. Linking


Factors for Successful Websites


SOCIAL MEDIA STRATEGY


SOCIAL MEDIA STRATEGY

a.Social Bookmarkingb.Postings / Updates c. Pictures of vineyard and tasting roomd.Campaigns, Such as Contests, Giveaways,

Coupons, Sweepstakese.Develop and Maintain Facebook Ads


BLOGGING

a.Content pieces and news

b.Integrate with FB and Twitter

c. New Releasesd.Awards/Medals/Scores

e.Events


REVIEWS

a. Postings on Finger Lakes Wine and Dineb.Submissions to local newsc. Social Bookmarking Reviews


ROI CUSTOMER CAPTURE

a. Engage Web Visitorsb. Increase Mailing Listc. Grab Future Customers With Offers


E-NEWSLETTER MARKETING

– Develop Email Template– Write and Send Engaging Newsletters


PRESS RELEASES

– Local and Nationwide Distribution

– Wine Scores– New Releases– Events and

Company News– Featured on

Google News, Yahoo News, etc


VIDEO

a. Create a YouTube Accountb. Post Videosc. Share With Website and Social Media

14

a. Knock Out Ads When You Need Themb. Digital or Print

c. Business Cards/Flyers/Brochures

TRADE ADS



REPORTING

a.Constant Reportingb.Web Analytics and Trafficc. Promotion Performance Info


SIGN UP

30 HRS/ mo

20 hr/ mo

10 hr/mo

RATE DEPENDS ON BUSINESS SIZE – TYPICALLY, SMALL BUSINESSES WILL NEED 10,

20, 30 HOURS PER MONTHNOT ALL SERVICES MAY BE INCLUDED

DEPENDING ON BUDGETGOALS AND DISCOVERY MEETINGS WILL

DESIGN EACH MONTH’S WORKLOAD

17FINGERLAKESCOPYWRITING.COM

Put Us To Work for

You.

FINGER LAKES [email protected]

marketing your winery

Documents