social media for wine marketing - eastern winery exposition
DESCRIPTION
A 1 hour presentation I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: [email protected]TRANSCRIPT
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Social Media Networking for Wine Marketing.
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Kris Chislett
• BlogYourWine.com- Online Strategy
• MobileWineryWebsites.com- Mobile Websites
• Cell: 904-472-1727
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What is Social Media
• Social Media is just the Internet.• One-on-One conversations online.• Social media is just “word of mouth”….
ON STEROIDS!!!!• Something you don’t have a choice in!
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Why Social Media?
• You don’t have a choice!• Products / services coming to find consumers.• Social Media is a requirement for brand
growth.• The #1 website in the world is Facebook. • In 2008, Social media overtook porn as the #1
activity on the Web.• Good reviews and points alone no longer sell
wine.
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Advertising is Changing!
92% of consumers around the world say they trust recommendations from friends and family.
47% of consumers around the world say they trust TV, magazines and newspaper ads.
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What’s the ROI of Social Media?
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In Social Media…some people will like you…
…and some won’t!
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So Many Networks…Not Enough Time!
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Hierarchy of Social Media Networks
1st Google +2nd Facebook
3rd Social Search4th Pinterest5th Blogging6th Twitter
7th Everything Else!
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Define Your Goals
• What are you hoping to achieve?• Are your goals realistic?• What is your timeframe?• Can you use other businesses as
benchmarks?• Does it have a budget?• Will you need to outsource / hire?
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The ROI of Social Media…
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“EdgeRank” Explained
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1 in 10 Messages Should be a Sell Message
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Social Search
• SocialMention.com• Vintank.com• Immediately see who is talking about
your wines / wine brand online.• Directly engage with your customers. • Starts at free, then jumps to $35 for
more features.
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Blogging• Not something to be taken lightly!• Abandoning a blog is BAD!• Posts ideally every other day, a
minimum of once a week.• Built in to your existing website.• Keep posts short, sweet and full of
images.• Google likes blogs!
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The ROI of Twitter7:18pm
7:19pm
7:21pm
7:23pm
7:24pm
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Conclusion
• The companies who survive will think digitally.• You have a limited control of your brand
online.• Engaging/original/frequent content• Good points last a vintage, your story lasts a
lot longer.• Don’t give up!• Invest in the future.
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Thanks for listening!
Any Questions?
Owner at BlogYourWine.comOwner at MobileWineryWebsites.comOnline Strategy Website/Mobile Website [email protected]: 904-472-1727