Marketing your organisation

All material © Caroline Oubridge

You want people to know:

• Who you are

• What you do

• How they can be involved

Today: a step to the side

• Look at ingredients

• Share ideas and experiences

• Leave with a plan

Today

• Who you need to reach

• What you want to say

• Ways to do it

Target audience(s)?

Target audiences

• Who are they? – Be specif ic

• What do they need or care about?

• How are you doing? Marks out of 10?

Target audience(s)

Target audience(s)• Once you know who they are

• Design your activit ies or services for them

• Know who to:

priorit ise

f ind out about

Elevator pitch

About Ecotricity:Ecotricity is an electricity company with a dif ference - we're dedicated to changing the way electr icity is made.

We take the money our customers spend on electr icity and invest it in clean forms of power l ike wind energy.

What's more, we're the only green electr icity company actually building these new renewable energy sources. In 2007 alone we invested £25 mil l ion in wind energy.

Interview your neighbour

• 1 minute per answer

• First thing that comes into your head

• Make notes afterwards

Key messages are:

MORE THAN AIMS & OBJECTIVES

• Your purpose

• Your values

• The need for your activit ies

Key messages wil l :• Give you a clear identity

• Help you communicate consistently

• Make the most of scarce resources

Show don’t tell

• DON’T describe what you do• Enable your

audience to experience it

Capture the details – events

“We held a great event”

Capture the details

“I learnt some really useful new skil ls”

Alan – care worker

“It ’s helped me to work out what to do next” Susi - jobseeker

Capture the details

“These are the groups of people that used our services”

Capturing the details

Jim lost his arm three years ago. “This service has helped me to….”

Capturing the details

Capturing success:• Benefits and outcomes?

• Numbers?

• Experiences, thoughts and feelings?

• Changes made?

• How achieving aims?

• Lessons learned?

We all love a good story

This Christmas think of sewermenWho tremble in dismayWhen grease from goose and fatted fowlIs idly poured awayIt clogs the drains of LondonAnd it must be scraped away. (chorus)Put your fat in the rubbish in a binThrow it all inPut your fat in the rubbish in a bin

We work with people who live in disadvantaged areas. We help them to tackle some of the problems that undermine the quality of their lives, issues such as crime, drugs, unemployment, anti-social behaviour and educational under-achievement.

“I’d been using drugs since I was 12 and really couldn’t see a way out. CUP have helped me to think things through. It hasn’t been easy, but through them I’ve got coaching qualifications that show I can work hard and get somewhere.”

Channels of communication

Action plan

• What are you going to do differently?

• Three realistic changes?