Marketing Tools and Resources

Part 1 : An Overview

Kelly GreenlyRaluca TitirigValerie Lambert & Mollie Hammar

Monday September 29, 2014

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Marketing Tools and Resources Part 1: Overview

Oracle communication To Partners

Solutions Catalog: Who, What, Why

Publishing partner events

Partner Marketing Kits: Comprehensive content for your campaigns

1 Red Team behind your OPN Portal to help you drive additional business

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Communication TO Partners – OPN Portal Home page

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Communication To Partners

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Communication To Partners Join the Conversation! Follow Us and Learn More

Twitter.com/OraclePartners

Facebook.com/OraclePartnersyoutube.com/OraclePartnerNetwork

OPN News Blogblogs.oracle.com/partnernews

OPN Strategy Blogblogs.oracle.com/oraclepartners

medianetwork.oracle.com/media

Linkedin.comSearch Groups for: OPN

google.com/+oraclepartners

Oracle Confidential – Internal

pinterest.com/oraclepartners

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Oracle PartnerNetwork Solutions CatalogChris KeeganDirector, WWA&C OPN Website

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Oracle PartnerNetwork Solutions Catalog

Showcase your expertise to visitors worldwide

Reach new customers and prospects

Provided to you as an OPN member benefit

No cost way to leverage the Oracle brand

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30KPut your company in front of customers, partners and Oracle field sales

Visitors per month

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Solutions Catalog Features

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OPN BenefitsEvent Publishing & Google AdWords

Raluca TitirigSenior ManagerWW A&C Communications & EventsSeptember 29, 2014

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• Eligibility• If active Gold Specialized• Platinum• Diamond• Event focused on an Oracle

Product or Solution

Partner Event Publishing ServiceSupport Specialized Partners by publishing their events on events.oracle.com

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Why Publish?

Build brandBroaden event exposureGet customers 100%

FREE, no additional costSimple Submission

30,000The single Oracle events listing source globally

Over 30,000 unique monthly visitors!

Event listing directly to your website

Partner Event Publishing Service

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Ready?

• Identify events occurring in the next 5 months;• Complete the

Oracle Publishing Services Request Form;• Submit completed form with

company logo (.jpg) to the Events Publishing Team!

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Use Oracle Trademark in Your Google AdWords CampaignsGlobal OPN benefit for partners

• Benefit for Oracle Partners to leverage Oracle trademark & trademarked names of Oracle Products

• More visible & relevant ads• Authorization granted for valid partners only

Scope

• Company Name (Company ID, required)• Partner Google login email address / Google

Customer ID• Text of the ads that contain the Oracle trademark

Info Needed

• opncomms_ww@oracle.com• Plan for 3 business days• Read more about it

Contact

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Global Partner Marketing: Channel Kits

Valerie Lambert & Mollie HammarGlobal Partner Marketing

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Kits are designed to be used globally.

of Oracle’s sales are through our partners.

Kits are available for use today.

Ensuring up-to-date and consistent branding / messaging.

Oracle Global Partner Marketing Channel KitsResources to Drive More Revenue Through Partners

80%

102

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• Demand generation basics:– Eblast with source files– Customer facing

presentations– Tele-prospecting scripts– Social Media links and Copy

Blocks

• Call to action: – Datasheets– Analyst reports,

whitepapers, videos, webcast replays, eBooks, etc.

– New for our Smart Combos – Oracle on Oracle (OoO) for partners: ‘Event in a box’ asset

• Partner sales resources (New):– Partner facing presentations

– Sales Plays– Battle Cards– Competitive information

when available from GTM teams and CI teams

Global Partner Marketing Channel Kits: A Closer Look 25,000+ Oracle PartnerNetwork (OPN) members get complete Go-To-Market kits containing everything needed to run successful marketing programs, including:

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Channel Kits on OPN New content and New Classification

+ Sales Resources from GTM teamPartner facing PPTX (Sales plays for Partners)Battle CardsDatasheetsCompetitive information

GTM + MKG KITSInto ONE Kit‘Get all you need in 1 click'

New Matching

Tabs

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Channel Kits – OPN demo

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• Supplying ELOQUA-ready partner assets and nurture programs in existing channel marketing kits

• Prioritizing programs by current Oracle sales plays

Eloqua Pilot

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Zift Pilot in EMEA Sponsors :

Tim Payne , Dian Thompson, Paul Leonard, Steve McHale, and Gwen Milligan

What is it?• 1 year Pilot starting May 2014, ending May 2015

• Nurturing / Multi-touch /Demand Generation activities

• 10 Global partners - 6 EMEA / 4 NA

• Strong Oracle Focus

• Large Customer database

• Technology and Application campaigns

• Gives our partners competitive advantage

• Ease working with Oracle and improve partner experience

• Information available through various channels and support

• Content already prepared and ready to go

• Increase sales engagement

• Improve partner loyalty

• Long term campaigns are engaging and cost effective – progress our ROI

• Achieve our primary objective to develop campaigns for 1 to many...a few

• Reuse of content for multiple partners

• Use ‘Modern Marketing’ tactics

• Improve partner retention and sales engagement

• Be the first!

Partner’s benefitsOracle benefits

We are supplyingexisting content

from our kit pages

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Want to know more ?See you on Wednesday @ 1:30 pm

Session: Marketing Tools & Resources – Key Benefits (Part II)

Description: Join us for a deeper dive into the more popular marketing and sales tools for our partners.

Topics will include:• Solutions Catalog demo• Marketing Kits• Event publication services• OPN Syndicated Oracle Showcase, powered by SharedVue• Any other requests for topics that you’d like to learn more about!

Speakers: Raluca Titirig – Senior Manager, WWA&C Communications ExecutionChris Keegan – Director, WWA&C OPN WebsiteRachel Joyner – Account Manager, SharedVueValerie Lambert & Mollie Hammar – Global Partner Marketing Managers

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Engineered to Win Together Oracle and Partners