marketing tools 2016 t&c2016 roland frasier marketing tools presentation

22 ToolsTo Rank Higher, Convert Better, Automate Everything & Find Holes In The Market Your Competitors Have Missed

#tcs2016 @RolandFrasier

Roland Frasier

#tcs2016 @RolandFrasierA Tool Within A Tool Within A Tool

This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

Business Management


Business Management Tools We Use…

• Qvinci

• Quickbooks Enterprise

• Moving to…

• NetSuite



Ecommerce+ CRM


Ecommerce + CRM Tools/Resources We Use…

InfusionSoft 1AutomationWiz (1ShoppingCart)

Magento Limelight CRM

SixthDivision Memberium (Membership Sites)



Keyword Research


Keyword Research Tools We Use…

SEMRush FreshKey WordTracker

UberSuggest iSpionage Adwords KW Planner

KeywordSpy Google Trends KeywordTool.io

Soovle VideoCents MerchantWords



Search


SEMRush.com

• Run a domain level keyword report

• Export to Excel

• Sort by Rank (High to Low) + Traffic (High to Low)

• Create + publish content for keyword rankings 2 – 10

• Use influencer outreach, paid media to content + email to list about new content to drive traffic and links to content


Competitive Intelligence Tools We Use…

• Schedule Posts To Appear At Most Ideal Times For

Engagement + Sharing

• Easily Post Content You Discover While From Browsing By

Using Buffer’s Browser Extensions

• Use Buffer Pablo To Quickly Create + Post Perfect Images#tcs2016 @RolandFrasier


Competitive Intelligence


Competitive Intelligence Tools We Use…



Page Builders


Page + Funnel Building Tools We Use…

Lead Pages Click Funnels

Optimize Press Thrive Content Builder + Landing Pages

Instapage Unbounce

Adobe Muse Edge Reflow (no longer supported)



Video


Video Tools We Use…

Fresh Key Wistia

VeeRoll Video Cents

Blab KeywordTool.io

Smartzer Invodo (shoppable player)

Tubular Labs Tunes To Tube#tcs2016 @RolandFrasier


Amazon


Amazon Tools We Use…

Fresh Key Merchant Words

Feedback Genius Terapeak

K-Lytics Price Blink

AMZ Tracker FeedVisor



Social Media Management


#tcs2016 @your_twitter_handle

Buffer.com

• Schedule Posts To Appear At Most Ideal Times For Engagement + Sharing

• Easily Post Content You Discover While Browsing By Using Buffer’s Browser Extensions

• Use Buffer Pablo To Quickly Create + Post Perfect Images


TailWindApp.com

• Pinterest + Instagram: Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions + Analytics

• We Use Tailwind To Generate Up To 20,000 Leads Per Day From Pinterest For DIYReady + SurvivalLife



Monetization


AdButler.com

• Serving Ads On Native Commerce Sites

• Has Added $50,000 Per Month In New Ad Revenue So Far

• Rotates Best-Performing, Highest-Paying Ads

• Real-Time Reporting


SkimLinks.com

• Non-Obtrusive Supplemental Monetization From Branded Products In Your Content

• 20,000 Merchants In Network

• Automatically Turns Links To Products In Your Content Into Affiliate Links


RevContent.com

• Native Commerce Content Recommendation Network Recommending 200 Billion Pieces Of Content Per Month

• Allows Us To Generate Income From Posts With Post-Specific Ads


AdThis.com

• Automatically Add Share + Follow Buttons To Your Site

• Automatically Recommend Additional Content On Your Site

• On-Site Retargeting Exit Pops Based On Where Your Visitors Came From, Interests Or Behavior

• Add Or Promotion Bars At Top Or Bottom Of Your Site


SnapEngage.com

• Live Chat For Websites: Captures + Exports Leads

• Automatically Pulls User Info At Start Of The Chat + Saves Chat Transcript To The System

• Customized Chat Boxes To Match Website

• Adding To Customer Care As Profit Center $59,000 Last Month


HelpScout.com

• Built-In Knowledge Base Integrates With The Help-Desk

• Added To Customer Care As Profit Center $59,000 Last Month

• Fantastic For Organizing Our Ever-Growing List Of Products For Customer Care Agents To Pull On The Fly



Affiliate Networks


ClickBank.com

• Added $3.1 Million In Revenue In 2015

• 200 Million Customers

• 500,000 Affiliates In Network

• Remarketing

• JVs: Definitely Worth Visiting At Their Booth Here @ T&C#tcs2016 @RolandFrasier


Analyitics


HotJar.com• Creates Session Recordings

• Improve Form Design To Improve Conversions: Recorded 5,000 Cart Interactions & Used Data To Design New Layout For DM’s Order Form.

• Form Analysis – Find Where People Drop Off Your Form, Which Fields They Re-enter, Time On Each Field & # Of Times Form Submits Fail

• Heat Maps (But We Like CrazyEgg Better)

• User Surveys


GoogleAnalytics.com

• Check Acquisition > All Traffic > Source Medium For New Traffic Channels

• Same as above but check for referrals

• Check Behavior > Behavior Flow > Site Content > All Pages To Find Best Performing Content

• Check Your Sessions By Hour To Find Best Times To Interact, Post Content, Etc. With Your Visitors


CrazyEgg.com

• Heat Map: We found that a section of our home page got a lot of clicks, but didn’t link anywhere. We added a link to a sales page & saw a 49% increase in DM lab sales from the homepage.

• Scroll Mapping: Find how far visitors scroll on your site

• Confetti: Find out what people who come to your site from different traffic sources click on the most.


Use click trackers to find click leakage on all your offer pages

These images got 12% of all clicks,but didn’t have a link

Quettra.com

• 1. Mobile App Intelligence For Android + iOS Device Users

• 2. Quettra Portrait Provides Detailed User Profiles, Personas, Demographics And Interests.

• 3. Personalize Content Based On User Preferences, Data Mine To Better Target New Prospects. Monetize Better By Providing Ad Networks More In-depth Customer Demo/Interests Targeting


Grytics.com

• 1. Facebook Group Analytics + Management

• 2. Find When Members Are Most Active + Learn Best Times To Interact With Them And Post.

• 3. Reward Active Members With “Wall Of Fame” Leaderboard For Likes, Comments, Posts & Influence



On-Site Retargeting


OptiMonk.com• Contextual Exit Pops, Scroll Pops & Hello Bar

• Based On Where Visitors Came From (FB/Google) and The Kind Of Content They Are Consuming

• Digital Marketer Used To Generate An Additional 22,689 Leads

• Increased DM Lab Sales By 30.22%

• Decreased Bounce Rate By 8.52% & Increased Time On Site By 35%


Gleam.io

• Contests, Social Share Rewards & On-Site Retargeting.

• Single-Step Scroll Pop Lead Capture Form To 2x Leads

• T&C TY Page Share Request > $69,105 Organic Ticket Sales From Facebook ($59,897) & Twitter ($9,208)

• Double Your Sales Campaign For Sharing Lead Magnets



Live Chat


SnapEngage.com

• Easy to capture and export leads

• Great integrations with other solutions (for us HelpScout)

• Customize the look and feel to match your websites

• Partially responsible for $59k in sales by customer support last month.


Google Tag Manager – TagManager.Google.com

• Add New Code (Gleam, Hotjar, FB Pixels, AdWords Pixels) To Your

Site Without Having To Involve Your Dev Team

• Add & Update Tags On Your Website & Mobile Apps

• Used To Set Up Sequence In GTM To Get Accurate Ecommerce

Data Measuring Campaign Effectiveness From Purchase To Final

Upsell#tcs2016 @RolandFrasier


Research


Favorite Research Tools/Sites

• StatisticBrain.com

• SearchEngineLand.com / MarketingLand.com

• Intelligence.BusinessInsider.com

• DigitalMarketer.com

• VerticalWebMedia.com#tcs2016 @RolandFrasier


Conversion Optimization


VisualWebsiteOptimizer.com

• A/B + Multi-Variant Split Tests

• Check out tons of case studies on the DM blog.

• Worked better for us than Optimizely because we found that Optimizely slowed some of our sites down significantly.


Run a split test calendar

Track conversions

EmailOnAcid.com

• Check Email Appearance Across All Formats, All Devices

• Link + Image Validation: Never Send A Broken Link Again

• Defeat Image Blocking With “Mozify” Styled Text Replacement Feature For Blocked Images


WickedReports.com

• Gives easy-to-understand reports based on UTMs that connects directly to Infusionsoft.

• More of a closed system than ecommerce reporting in GA. It’s how we measured Gleam’s effectiveness on revenue.

• Connect Your Email, PPC, Social & CRM Data In One Place



Project Management


GetFlow.com / Blossom.co / Podio.com / Slack.com

• Flow: Project Management. Turns Chats Into Tasks. Very Visual.

• Blossom: For SCRUM Project Development

• Podio: For Tech Groups. Creates Separate Web-Apps For Calendars, Gantt Charts, Agile SCRUM Boards, Kanban Boards, Etc.

• Slack: For Intra-Company Communications



Lead Gen


BriteVerify.com / OpinionStage.com / ContestDomination.com

• Brite Verify: Real-Time Email Form Validation + Email List. Reduce Spam, Improve Deliverability, Reduce Email Costs.

• Opinion Stage: Polls, Quizzes + Lists. Added 15,000+ Leads/Month, Increased Engagement, Segmentation Allows For Greater Personalization

• Contest Domination: Contests added $100k/Month#tcs2016 @RolandFrasier

Qzzr.com

• Create, Embed + Share Customized Quizzes

• Export To CRM + Segment Based On Replies To Personalize For Highly Targeted Follow-Up Marketing

• Add Calls To Action To End Of Quiz To Drive Traffic To Opt-In + Tripwire Pages, Boost Facebook Likes, Etc.


Keyhole.co


Productivity


Gliffy.com / Balsamiq.com / Moqups.com

• Gliffy: For Charting Out Funnels & Flowcharting Offers. Also Helps With QA Having Everything Linked & Viewable

• Balsamiq Mockups: Rapid Wire-framing Tool. Gets Business Team, Developers & Designers On Same Page Before Dev Starts

• Moqups: Another quick mock-up tool.

• Speeds Dev Time, Reduces Iteration, Increases Productivity#tcs2016 @RolandFrasier

Grammarly.com / CopyScape.com

• Grammarly For QA Grammar Checking Content Prior To Posting

• CopyScape For QA + Legal Liability Reduction Checking Content Prior To Publishing

• CopyScape To Discover Other People’s Content That Infringes On Ours


PiktoChart.com

• Quickly + Easily Make Beautiful Graphs, Charts and Infographics

• 500+ Templates

• Stock Photo Library + Upload Your Own Videos


86,000 Free Vector Images!


Hiring & HR


Workable.com / TimeDoctor.com / TestDome.com

• Workable: For Hiring. Posts To Top 15 Career Sites. Creates Career Center. Tracks Entire Process Of Hiring.

• TimeDoctor: Monitoring & Improving Employee Performance

• TestDome: Tests Programmers Before You Hire Them



QC, De-Bugging Tech


Bugherd.com / Loader.io / Twilio.com

• Bugherd: Like Sticky Notes On A Website. UI/QC Team Pastes Stickies Right On Site, Turns Into Notes For Debug Team

• Loader: For Load Testing (Free)

• Twilio: Appointment Reminders, 2 Factor Authentication, Package ETAs, Call Tracking.


Twilio Use Case…

• SMS “WELCOME TO THE FPA. Click Here To Sign In & Get Your Membership Benefits Today.”

• Responses “I Never Signed Up For This.” = Cancel Membership, Don’t Send Welcome Kit. Don’t Rebill.

• Decreased First Re-Bill Cancels By 10%, Reduce Chargebacks, Save COGS On Kits Sent To Cancels Prior To Implementing



Fulfillment


ShipStation.com / SkuVault.com / ShipGooder.com

• ShipStation Integrates With Everything We Do: Amazon, Shopify, Magento, LimeLight, SkuVault, Etc.

• Integrates With All Major Shippers: DHL, FedEx, UPS, USPS

• SkuVault Helps Manage Stock

• ShipGooder Helps Us Find The Best Rates

• Helped Us Ship 59,563 Items In January 2016#tcs2016 @RolandFrasier


Facebook


Use AdEspresso to Quickly Create + Test Hundreds of Facebook Ads

Highest Impact Split-Tests Ranked in Order of Impactfulness

1. Countries2. Precise Interests3. Images4. User OS5. Age Range6. Genders7. Broad Categories8. Titles

9. Cities10.User Device11.Body Copy12.Sexual Preference13.Relationship Status14.Regions15.Education16.Language

Use AdEspresso to Quickly Create + Test Hundreds of Facebook Ads

Use Likealyzer To See How Well You Are Managing Your FB Pages


Adsviser.io: Facebook Ad Intelligence

Use Likealyzer To See How Well You Are Managing Your FB PagesAudienceDrill.co


ConnectLeads.io


Qyaya.com


DriftRock.com


Instagram



IconoSquare.com


Curalate.com


Soldsie.com

Use Likealyzer To See How Well You Are Managing Your FB PagesSoldsie.com

Use Likealyzer To See How Well You Are Managing Your FB Pages Candid.io


Olapic.com


Pixlee.com


Email


Use email countdown timers to increase CTR 134% + Conversions 97%


Thank you!
