roland frasier traffic & conversion presentation january 2014
DESCRIPTION
Roland Frasier presentation on Conversion Funnel Optimization given at the Traffic & Conversion Summit in San Diego, January 2014TRANSCRIPT
Conversion Funnel Optimization
How we optimize conversion funnels
What Can It Mean To Your Business?
Monthly Revenues for Digital Marketer Group in December 2013 Were 238% of Revenues in January 2013
The increase was primarily due to implementation & optimization of the 5 things you will learn in this presentation
Will This Work For Me?
5 Things Conversion Funnel
Black Friday Bootcamp
Component Of Funnel
• Trip Wire
• Core Offer
• Profit Maximizer
Non-Core Total
Contribution To Revenue
5.6%
32.8%
61.6%
67.2%
Consulting Book
Component Of Funnel
• Lead Magnet
• Core Offer
• Profit Maximizer
Non-Core Total
Contribution To Revenue
20%
56%
24%
44%
Info Product Funnel
Physical Product Funnel
The Typical 5 Things Funnel