Marketing Tips for Business Growth

How Doing Business Has

Evolved In Just25 Years

In other words, every aspect of how

business is conducted is undergoing

a paradigm shift at an accelerating

pace. This rate of development has

turned industry-defining companies like

Blockbuster, Xerox, and Kodak into the

biggest examples of why businesses

need to keep changing with the times.

Needless to say, to thrive in this ever-

changing, highly competitive landscape,

modern businesses are compelled to

rapidly evolve, or risk perishing.

Startups in one corner of the world are

disrupting established businesses in

another, thanks to the internet.

Automation is vastly improving

business efficiency.

Ads are getting smarter. Advertisers are

targeting their audiences with granular

control over who sees those ads, based

on their location, age, income groups,

interests, and even intent.

Innovative solutions are making it easier

for consumers to find precisely what they

want, when they want it.

The business landscape has changed dramatically in the past 25 years.

New TechnologyA range of cutting-edge technologies

is revolutionizing almost every industry

around the globe. Artificial intelligence,

IoT, 5G blockchain, automation,

augmented reality, wearable tech, remote

collaboration tools, and even something

as small as mobile apps have brought a

tectonic shift in business operations and

customer experience.

Businesses that have leveraged one

or more of these technologies have

gained unprecedented benefits and a

competitive edge in their industries.

Regulatory FrameworkBusinesses the world over are

experiencing a friendly political

climate. The intense focus on economic

development by governments has

resulted in acquiring loans more easily,

increasing tax breaks, business-friendly

regulations, and the establishments of

infrastructure conducive for business.

Today’s Business Climate

The business climate never settles.

It is constantly adjusting to new

regulatory frameworks, disruption

by technology, and ever-increasing

competition.

Competition Companies are using a variety of

different strategies to stay relevant

in the current and future business

environment. A local electronic store

in Los Angeles is competing with

a Chinese vendor on Alibaba. They

have to stay competitive in pricing,

convenience, quality, and service for

their customers. Social media platforms,

and eCommerce have greatly expanded

the reach of businesses, and thereby,

the competition they face.

In this FREE DYL eBook, you’ll discover highly effective marketing strategies and tips that will help your business overcome the mounting competition and unlock rapid business growth. Regardless of what business you’re in.

This eBook Offers Actionable Steps You Can Use

Every business is unique in

terms of customer engagement,

customer service, operations,

resources, team size, and so on.

It has a unique set of resources

to brave the competition in its

industry, carve out a niche for

itself, and grow steadily. However,

most businesses have similar

marketing needs based on the

size of their budget and industry.

Marketing Needs of Businesses at Different Stages

StartupsStartups are usually bootstrapped.

They are low on equity and human

resources. So, they have to get creative

with their solutions. Their marketing

strategy is sharply targeted at early

adopters, and therefore, the messaging

must be crisp and clear.

A startup marketing plan needs to focus

on brand recognition. They must invest

in social engagement, get customer

testimonials, and present a ‘different’

view to attract customers. They usually

do this using email marketing, regular

social media posting and more.

MaturityMature companies tend to have multiple

product lines and several product variants.

Their business sustainability strategy

involves up-selling to existing customers,

building a loyal customer base, and carving

out a higher market share in the industry.

However, their vast size does not allow them

to engage each customer manually. They

must rely on a powerful set of tools and

technologies to attract customers, engage

them, and deliver highly personalized brand

experiences to them.

ExpansionRapidly growing businesses have more

resources than startups and are more

or less stable. However, to ensure rapid

growth, they must rely on a small number

of highly loyal customers, while innovating

to gain new customer bases. Building a loyal

customer base is critical for fast growth, and

that starts with finding the right customers

in the first place.

Growing businesses must attract the ‘right’

customers to fuel their growth.

What’s At Stake

Businesses across the spectrum are under

intense pressure to offer superior services,

develop better products, generate more

revenue, and achieve higher customer

satisfaction, while simultaneously increasing

their operational efficiency. Whether it’s a

small, medium, or large enterprise, every

business must achieve these objectives to

stay competitive in their respective industry.

The difference between those who don’t

and those who do is staggering. Take a look:

65%A company has a 15%

chance of selling to a new customer, but a 65%

chance of up-selling to an existing one.

75% of prospects conduct research online

before buying. Here’s what they see:

95% of dissatisfied customers will make

their displeasure known online with a

bad review. One bad review could cost a

company up to 22% in future sales and

three bad reviews can cost a company a

crippling 60% of new business.

A happy customer will tell up to nine

friends of their positive experience with

a company. This form of advertising is

responsible for five times more sales than a

paid ad, due to the built-in trust that comes

with word-of-mouth promotion.

The result? $6 trillion in added annual sales

from a simple conversation over a cup of

coffee or dinner with friends.

A company has a 15% chance of selling to a

new customer, but a 65% chance of up-selling

to an existing one. And the cost of selling to a

new customer is five times higher!

Define Your Sales Flywheel + Master It

The sales flywheel is realized in the three

stages described below:

AttractYou attract customers with a pull strategy.

There are several ways to attract the right

customers. You can be at the right place,

offer the right solution to their problem,

run a promotion, or give them a better

price than everybody else.

In the digital era, the pull strategy also

works through social posts, blogs, and

other content that provides value to them.

These are the topics that resonate with

No matter what size

your business is, a

loyal customer is the

cornerstone of your

success. In fact, it’s a

well-established fact

that just by increasing

customer retention

by 5%, business

profits shoot up by

as much as 95%.

Therefore, modern businesses must

continually follow-up with prospects,

reach out to new leads, retain existing

clientele, and keep their customers

engaged. This might sound like an uphill

task, but it can be achieved with a tried-

and-tested strategy of the Sales Flywheel.

A flywheel is a mechanical device

that stores kinetic energy. In market-

ing, a flywheel uses the happiness

of your customers as a force to drive

sales. It stands on three pillars –

attract, engage, and delight.

Leads

Prospects

Advo

cate

sCustomers

Attract

EngageDelight

Growth

them and may have the answers they have

been looking for. For instance, if you offer an

investment service for individuals, you can

create content like an Instagram video called

“Investing on a Budget.” Instantly, you have

their attention.

EngageOnce you have their attention, it’s time to get

their interest in your offering. In this phase,

you tell them an exciting and captivating

story about how your product or service

solves their problems and why it’s the best

way to address their pain points. Listing

product benefits on the company website,

prompt customer service, after-sales

service, warranty fulfillment and other

aspects offer several touch points with the

customer to elevate their experience.

Successful companies personalize these

experiences. Birthday wishes, anniversary

wishes, holiday discounts for related

products, and so on, inspire better

brand-customer relationship. This is what

compels them to try your other products,

higher packages, longer subscriptions, and

so on, ultimately transforming them into a

loyal customer.

encouraging feedback through polls

and quizzes, even giving a free trial of

your product are some effective ways of

getting your audiences excited about your

offering.

DelightThis is the most critical step in the growth

journey of every business. You now have

a buying customer, and it’s time for

you to delight them. Mere satisfaction

will not do. You must meet their

expectations in every way and exceed

them wherever possible. Responsiveness,

So how do these stages apply to you? Well,

depending on what stage of growth you’re

business is in, ask yourself the following

questions:

Small Businesses: How do I offer outstanding

customer service with minimal resources?

Growing Businesses: How do I keep existing

customers happy, while finding new ones

at scale?

Mature Businesses: How do I offer personalized

services to a vast set of customers and

maximize customer retention?

Automation is Vital to Achieving Business Growth

The answer to all these questions is

the same – Marketing Automation!

Marketing automation enables

businesses of all sizes to maximize

their productivity, achieve rapid

growth, and drastically bring down

their costs, besides offering other

benefits. Here’s how:

Contextual CommunicationAt any given time, a business’s

customers – existing and potential –

are at various stages of their purchase

journey. Some are evaluating the

product, some are considering the

price, some are ready for the up-sell,

and so on. To convert them effectively,

businesses must send them emails and

personalized text messages relevant to

the customer’s current state of mind.

Generic messaging can’t do that.

Email and text messaging automation

allow businesses to automate

single-channel and multi-channel

communication, so customers receive

customized messages based on their

position in the purchase journey.

Whether it’s discount coupons,

birthday wishes, subscription renewal

reminders, or other messages, they can

all be automated.

Re-engagementYou cannot keep 100% of your

customers happy. Some will leave you.

However, win-back programs are an

excellent way to reignite interest in

your products and services. A simple

“Your next order is on us,” email or a

“Save 50% on your next order” text

message can often turn a disgruntled

customer into a reengaged one, now

ready to give you a second chance.

Tracking Customer SatisfactionHow do you know whether your customers

are happy or not? Ask them!

Several online survey tools make it

phenomenally effortless to gather useful

information from customers. You’d be

surprised how many customers respond

to feedback emails. You can automate the

sending of emails with survey requests

after every interaction between your

company and customer. It shows you care

about them, and they’ll love you for it.

Re-marketingPPC advertisements can be set to

retarget existing customers, and potential

customers who have visited your website

before. You don’t even have to know these

audiences. Services like Google Ads can do

it all on their own, automatically. In fact,

they are so advanced they can give your

re-marketed audiences contextual ads

based on what they’ve seen before on your

website. Suppose they checked a particular

product on your site. Google can show

them ads of that particular product, or a

related one.

Abandoned Shopping Cart EmailsIf you are an eCommerce business, then

you are likely dealing with a case of

abandoned carts. That’s normal in this

industry. Thankfully, there’s something

you can do about it. The next time you

notice an abandoned cart, you can

send a quick email to the customer

reminding them of it. If you’d like, you

can even add a nice little discount or

offer to go with the purchase. There

are several powerful tools available to

automate all of your communications.

Future of Marketing AutomationThe applications of marketing automation are extensive – onboarding customers, A/B

testing of campaigns, tracking referrals, time-based marketing campaign, transaction

messages and emails, and even tracking the performance of marketing campaigns. With

the advancements in big data, machine learning, and artificial intelligence, automation is

gradually moving towards “intelligent decision-making”.

Businesses would be able to muster “smart” and highly effective marketing efforts at the

click of a button.

To simplify everything we’ve talked about

today, look for a software and service with

automation at its core. An easy-to-use

platform like DYL combines a phone system

and sales CRM to create a virtual office with

all the tools you need at your fingertips:

Sequential Dialer - Make over 100 calls per

hour per user without ever hanging up the

phone. Our automated call center tools do

the dialing for you.

Hotlist - When prospects are ready, your

sales team has a hot list on their dashboard

with intelligent notes they can use to close

the deal.

What’s Next For You?

Call Recording / Call Monitoring -

Access previous conversations for

vital information that could serve as a

relationship builder. Train new staff by

letting them listen in on live calls to

ensure consistent messaging.

Conference Bridge - Keep clients and

staff in the loop by including up to 30

people in virtual meetings, regardless of

where they are.

Far from exhaustive, this list gives you a

sneak peek into how DYL can impact your

business immediately. Here are just a few

more reasons:

Instant Lead Responder - Reach out

to potential customers who have

expressed interest through a web form

or advertisement instantly.

Stored History & Notes - Keep track of

all past communications with prospects

and customers to avoid over-soliciting

or miscommunication. Access to stored

notes history helps your team with

standardized processes, accelerating up-

sell and cross-sell opportunities.

Bulk Text Messaging - Broadcast custom

messaging directly from your desktop to

your entire staff, prospects or customers,

complete with attached PDFs containing

articles and photos for enriched

storytelling.

Auto Attendant / Virtual Receptionist:

Customize greetings with updates of

upcoming events or sales, create settings

for business hours and after hours, create

voice messages for frequently asked

questions, or simply route calls to the

right individual.

Advanced workflows - Pre-scheduled

email drips, texts and calls crafted well in

advance can be sent to prospects as they

enter the system to begin the nurturing

process. Timing your communication

schedule ahead of time is far more

effective than trying to do things in

real-time. And automating post-sales

engagement ensures every buyer gets a

‘thank you.’

Campaigns - Group your customers, so

you can customize your messages and

send in bulk.

Security - Keep your information and

data safe.

Reliability - Live support and 24-hour

maintenance to ensure optimum

performance.

Explore Your Possibilities

Sign up for a free 1-on-1 demo

Or call (855) 357-9249 to speak with a

DYL professional.

Visit us to learn how DYL

can help your business grow.

Serving Your Needs from Beginning to End

DYL, In a Nutshell

All-inclusive Pricing - Two plans to

choose from to fit within your budget.

Ease of Use - Easy DIY set up with a support

team just a chat or phone call away to guide

you through.

Flexibility - Customize your virtual

workspace to fit your needs.

Collaboration - Communicate with your team

members in real time, even when on a call.