marketing strategy an overview.ppt

8/7/2019 MARKETING STRATEGY AN OVERVIEW.ppt

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A marketing strategy is a process or model to allowa company or organization to focus limitedresources on the best opportunities to increase sales

and thereby achieve a sustainable competitiveadvantage.


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0

5

10

15

20

25

30

Till 1950s Till 1960s 1950s and1960s

From 1970 tilltoday

Marketing

Selling

Product

Production


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Marketing is the process of performing marketresearch, selling products and/or services tocustomers and promoting them via advertising to further

enhance sales

Selling is offering to exchange something of value forsomething else.

A product is anything that can be offered to

a market that might satisfy a want or need. Any effort directed toward the realization of a desired

product or service is a "productive" effort and theperformance of such act is production.


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0

5

10

15

20

25

30

Till 1960s Till 1980s 1990s tilltoday

From 2000till today

BRANDING

SOCIAL MARKETING

BUSINESSMARKETING

RELATIONSHIPMANAGEMENT


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Branding is the process involved in creating a uniquename and image for a product (good or service) inthe consumers' mind, through advertisingcampaigns with a consistent theme.

Social marketing is the systematic applicationof marketing, along with other concepts andtechniques, to achieve specific behavioral goals for asocial good.

Business Marketing is the practice of

individuals, or organizations, facilitating the sale oftheir products or services to other companies ororganizations that in turn resell them, use them ascomponents in products or services they offer, or usethem to support their operations


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Business Marketing is the practice ofindividuals, or organizations, facilitating the sale oftheir products or services to other companies or

organizations that in turn resell them, use them ascomponents in products or services they offer, or usethem to support their operations

Customer relationship management (CRM) is awidely-implemented strategy for managing acompanys interactions with customers, clients andsales prospects


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SWOT

MARKETING MIX (4PS)

MARKETING RESEARCH

MARKETING SEGMENTATION


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Strength

Weakness

Opportunity

Threat


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PRODUCT

PRICE

PLACE

POSITIONING


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Finding the need

Finding the requirements to fulfill the need

Finding the results after introducing fewsamples


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AGE

GENDER

LOCATION

PRICE

SEASONAL


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HISTORY:

Established in 1886

Goes public on 21 November 1986


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NORTHAMERICA LATIN AMERICA EUROPE AND

MIDDLE EAST

ASIA AFRICA

30% 25% 22% 17% 6%


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Coke

Sprite

Fanta

Diet coke

Coke classic


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YOUTH A MAJOR TARGET

OLD A CO-TARGET

SEGMENTS

DAILY

WEEKLY

EVEN LESS OFTEN


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Accelerate carbonated soft-drink growth, ledby Coca-Cola.

Selectively broaden the family of beverage

brands to drive profitable growth.

Grow system profitability and capabilitytogether with our bottling partners.


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Serve customers with creativity andconsistency to generate growth across allchannels.

Direct investments to highest potential areasacross markets.

Drive efficiency and cost-effectiveness

everywhere.


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Enhance competition moments

When people watch cricket

Through commercialization

Fun time


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Getting shelves

Eye Catching Position

Sale Promotion

UTC Scheme

Advertisement

Collaborations with food chains


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JOCHAHOHOJAYEALWAYSCOCA COLA

marketing strategy an overview.ppt

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