2electronic distribution overview.ppt

8/9/2019 2Electronic Distribution Overview.ppt

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ELECTRONIC RESERVATION

DISTRIBUTIONin todays World

and where does it ft


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EDS

The EDS is composed of two major components:

The DS or lo!al Distri!"tion Syste#. A

means of electronic booking airlines seats, car hirehotel rooms and ship cruises onl b Tra!el"rofessionals #mostl agents$

The IDS or Internet Distri!"tion Syste#. Ameans of booking the abo!e ser!ices b chanellingpotential end user bookers #self bookers$ !ia thee%isting &DS or directl through the 'nternetsstem.


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ra$hi% o&er&iew o' the EDS

Internet Distri!"tion

Direct (onnectPartners include AOL,Yahoo,

Verizon, Delta,

100+ Convention

Bureaus, 40+ Hotel

Lodin Assocs

and !0 "tate

#ouris$ Bureaus%

eCo##er%e

)eb Sites Tra!el "ortals)eb Sites

Hotels, &esorts

and Chains

Associations,

'e$(ershi)s

and Destinations

Call Center

*n(ound Voice

*Out(ound Voice*Private La(el

*ull-#i$e &eservation Outsourcin

*Over.lo/ and A.ter-Hours Calls

*#ravelers "u))ort Des

2e3t eneration "ea$less D"

Connectivit5 2CL6D2 Auto$atic

&ate, Availa(ilit5, and HOD Content

6)dates and Distri(ution

nternet Distri(ution "5ste$

78D"9: Connectivit5 2CL6D2

&ate, Availa(ilit5, and Allot$ent


Hosted ;e( "ite

and #ravel Portals 2CL6D2

nternet 'aretin

Call Center &eservation and

"u))ort "ervices

Tra&el A(ents

Online Aencies

Others)

Bric < 'ortar

Aencies

nterated "inle

Data(ase

/ith "inle $ae

nventor5

&eservation

Deliver5 via

='L nter.ace,

>$ail or a3

&ates, Allot$ents

and HOD Content

via %ore>3tranet

&eservation

Deliver5 via >$ail

or a3

&ates, Allot$ents

and HOD Content

via %ore>3tranet

Hotels /ith e$ito#eP'" Hotels /ith !rdPart5 P'" Hotels /ithout a P'"


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*a+or TRAVEL DISTRIBUTION Co#$aniesWho owns who,,

DS Leis"re Cor$orate A-liateTra&el

A(en%y

Ti#e

Share

DS.

alileo/Wi0Co#Swit%h

Chea$Ti%1ets/Lod(in(2%o#/

Or!it0

Tra&el$ort/Or!it0 'orB"siness

Lod(in(2%o#/Neat ro"$

ThorConsorti"#

RCI

Wi0Co#/Tr"st Intl/She$herdSyste#s

Sa!reTra&elo%ity/

Site34/Tra&el%hannel

Tra&elo%ityB"siness/etThere

Tra&elo%ity.artner/

Tra&elo%ity/Site34/

Ne5ion

WorldChoi%eTra&el

None

Syn6is/Sa!re

Distri!"tionTe%hnolo(ie

s

None 789

E5$edia/:otels2%o#/

:otwire/Anyway2%o#/

TV Tra&el Sho$

E5$ediaCor$orate/

*etro$olitanTra&el/E(en%ia

WWTE/E5$edia/

:otels2%o#

Classi%C"sto#

Va%ations

Inter&alIntl

NewtradeTe%hnolo(ie

s

A#ade"sOneTra&el2%o#/

E&ia((i2%o#/O$odo

e;Tra&elOneTra&el2%o

#Va%ation2%o

#None None

.e(as"sSwit%h

:otelBoo12%o#/Tra&elWe!2%o#

None

OnlineDistri!"tionData!ase

7ODD9

Co##ission.ro%essin(Ser&i%es

None

Utell/Unire0/.e(as"sSol"tions

#*$ "rimar &DS "artners are )orldSpan and Sabre

S+-(E: "ho(us)right 'nc.
http://www.iac.com/http://www.sabre-holdings.com/


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DS Swit%hCentral Reser&ation Syste#s/ CROs

and Re$resentation


6/52


7/52

Online Tra&elers .RO


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UNDERSTANDIN the Vario"s Boo1in(O$tions

'or Tra&elers


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O.TION 8 The TELE.:ONE


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The TELE.:ONE

82 Call :otels Sales orReser&ations O-%eDire%t


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The TELE.:ONE

82 Call :otels Sales or

Reser&ations O-%eDire%t

2 Call :otels CentralReser&ations O-%e


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The TELE.:ONE

82 Call :otels Sales orReser&ations O-%e

Dire%t

2 Call :otels CentralReser&ations O-%e

2 Call Tra&el A(ent


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The TRAVEL AENT

Re$resentin( o&er J/ Tra&el

A(ents

3B/38

3/M3B

8/

3B/BB

Asia .a%if% E*EA

Latin A#eri%a USAK Canada

A$$ro5i#ately 8J3/ Tra&el A(en%iesWorldwide


17/52


18/52

TRAVEL AENT :otel Boo1in(s ; F

Roo# Ni(hts .%t2 rowth A&(2 Daily Rate .%t2 rowth

Tra&el A(entCo#$onent

4/8M/F 32MG 828 2G

Cons"#er InternetCo#$onent

/4/M 82G 82M 82G

Total DS >.e(as"s :otel e;Co##er%e

88F/J8/M4 M23G 82 24G

S+-(E: Tra!el(4'(5

e6onitor


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*ar1et Se(#ent Roo# Ni(hts .%t2 rowth A&(2 Daily Rate .%t2 rowth

L"5"ry /38/FM3 8324G 82F M2G

U$s%ale /3MM/8 2FG 83F28 2FG

*id;S%ale 4/3JJ/8J 2G 88283 323G

B"d(et M/38/J4 824G M2MJ 24G

.er'or#an%e !y *AR?ET SE*ENT

S+-(E: Tra!el(4'(5

e6onitor


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:otels

RentalCars

Airlines

Cr"ises

LOBAL DISTRIBUTION S@STE*S


21/52


22/52

LOBAL DISTRIBUTION S@STE*S alileo

alileo International was 'o"nded in 844 !y 88#a+or North A#eri%an and E"ro$ean airlines2

North A#eri%a/ E"ro$e/ the *iddle East/ A'ri%a/and the AsiaK.a%if% re(ion2

O%to!er o' 8/ Cendant Cor$oration a%"iredalileo International 'or a$$ro5i#ately 82J!illion in %o##on sto%1 and %ash2

Ser&es tra&el a(en%ies at a$$ro5i#ately F3/

lo%ations2

3 airlines/ M hotel %o#$anies/ %ar rental%o#$aniesand J to"r o$erators2


23/52


24/52

LOBAL DISTRIBUTION S@STE*S WorldS$an


25/52

New DS $ro&ider PL"'tona&Q

In *ar%h L"'thansa anno"n%ed that they will +oin

swit%hwor1s and ITA so'tware as a $re'erreds"$$lier to $ro&ide an alternati&e a%%ess $lat'or#to Star Allian%e airlines2

These airlines in%l"de

Air Canada/ Air New ealand/ ANA/ A"strian/ !#i/

LOTL"'thansa/ SAS/ Sin(a$ore/ TA./ Thai/ United/ US Air/

Vari(

Readin( thro"(h the $ress anno"n%e#ent in s#all

$rint yo" %an see that this is a +oint de&elo$#ent !yNa&i(ant 7owns T9/ A#e5 and Carlson2

*ore %hoi%e in 'a%t #eans #ore (lo!al $layersha&in( a $ie%e o' the a%tion a%ross all their s$hereso' %or$orate in"en%e


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DS Tra&el A(en%y Installations !yREION

B

3/BBB

8B/BBB

83/BBB

B/BBB

3/BBB

B/BBB

3/BBB

FB/BBB

Asia .a%if% E*EA Latin A#eri%a USAKCanada

A#ade"salileo

Sa!re

Worlds$an


27/52

TRAVEL AENT Reser&ations

SWITC:#)i/(om or

"egasus$

CRSCRS

Tra&el A(en%y

:otels/ Resortsand Inns


28/52

Wi0Co#

International

Be(an in 84JM to $ro&ideDS

and reser&ation ser&i%es S"!sidiary o' Cendant

DS SWITC: CO*.ANIES

.UR.OSETo pass the data between the &DSs and the (entral -eser!ationSstems #and +7ces$ and to reduce the costs of indi!idualconnections to each &DS. These switches le! appro%. 8* pretransaction.

.e(as"s

Sol"tions


29/52


SWITC:#)i/(om or

"egasus$

CRSCRS

Tra&el A(en%y



30/52

DS CONNECTIVIT@ Ty$es

Ty$e B 7or telety$e9%onne%tions wor1 &ia ARIn% orSITA data %o##"ni%ationslines and %an !e %o#$ared tosendin( a 'a5 ;; yo" 1now yo"r

#essa(e has !een re%ei&ed!"t ha&e to wait 'or ares$onse2 Ty$e B %onne%ti&ityallows 'or (reater s$eed and%on&enien%e 'or tra&el a(entso&er #an"al $ro%essin(2 WithTy$e B lin1s/ the %onfr#ationn"#!er is "$dated in the .NRand $la%ed in the tra&ela(ents "e"e (enerallywithin #in"tes to a 'ew ho"rsa'ter %o#$letin( thereser&ation de$endin( on thehotel %o#$anys o$erational$ro%ed"res2

The tra&el a(ent has to%o#$lete the hotel !oo1in(re"est/ end the transa%tionand re;dis$lay the .NR 7$se"do%ity %ode9 to deter#ine i' the

reser&ation has !een %onfr#ed2Ty$e B %o##"ni%ation is "sedas a P'all;!a%1Q $ro%ed"re 'orhotel %o#$anies "sin( Ty$e A$ro%essin( when a Ty$e A lin1 isdown 'or #aintenan%e/ 'ore5a#$le2 On o%%asion/ e&eryhotel %o#$any that "ses Ty$e A

lin1s will re&ert to Ty$e B2 Thise5$lains why it is $ossi!le tore%ei&e %onfr#ation n"#!ersi##ediately d"rin( onetransa%tion while 'or another atthe sa#e hotel there is anlon(er %onfr#ationdeli&ery ti#e2

Ty$e B .ro%essin( Why it #atters to aTA


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Ty$e A %onne%tions "se adedi%ated tele$hone lineand $ro&ide intera%ti&e%onfr#ation $ro%essin(2 It

%an !e %o#$ared to tal1in(to so#eone on thetele$hone ;; yo" send yo"r#essa(e and re%ei&e a re$lyal#ost i##ediately witho"tha&in( to end the re%ord2

Ty$e A %onne%ti&ity wor1s inPreal ti#eQ2 It $ro&ides ani##ediate res$onseallowin( tra&el a(ents to

re%ei&e their hotelreser&ation %onfr#ationn"#!er within a!o"t Mse%onds2

Ad&anta(es o' Ty$e AConne%ti&ity

Confr#ation s$eed a!o"t Mse%onds or less

Intera%ti&e $ro%essin( anderror res$onse

Ty$e A .ro%essin( Why it #atters to aTA


32/52


Sea#less %onne%ti&ity is anad&an%ed %onne%tion 'ordis$layin( intera%ti&e data2Reser&ation $ro%essin( is

still Ty$e A/ !"t the#essa(in( standards arenewer and #ore e-%ient2Additionally/ intera%ti&e#odif%ations and%an%ellations are "s"allyin%l"ded in this le&el o'%onne%ti&ity2

Sea#less %onne%ti&ity allows#"%h o' the roo# des%ri$tion/rate/ !oo1in( r"les anda&aila!ility data dis$layed to a

tra&el a(ent thro"(h their DSto !e (athered dire%tly 'ro#the hotel %o#$anys %entralreser&ation syste#2

Ad&anta(es o' sea#less%onne%ti&ity Viewin( in'or#ation drawn

dire%tly 'ro# CRS Confr#ation s$eed

Real;ti#e in'or#ation

*ore in'or#ation and #orea%%"rate in'or#ation

In'or#ation is less %ry$ti% #ore "ser 'riendly lan("a(e

Sea#less .ro%essin( Why it #atters to aTA


33/52


Also 1nown as PNSQ/ thiste%hnolo(y enhan%es and is!"ilt "$on %lassi% Sea#lessConne%ti&ity to allow

sea#less data to !edis$layed on the #"lti;$ro$erty/ hotel list anda&aila!ility dis$lays2

Ne5t eneration Sea#less$rod"%ts #a1e thesho$$in( dis$lays in DSs#ore a%%"rate with real

ti#e sea#less data and aidsthe sele%tion $ro%ess th"si#$ro&in( the frst ste$ inthe sho$$in(K!oo1in($ro%ess in DS2

Ne5t enerationSea#less

Why it #atters to aTA

Ea%h DS has its own na#e 'or their NS .rod"%tA#ade"s Dyna#i% A%%essalileo Inside Sho$$erSABRE Dire%t Conne%t Sho$$erWorldS$an Inte(rated So"r%e


34/52

ADVANTAES o' Ne5t enerationSea#less Conne%ti&ity

Real;ti#e in'or#ation on the frst hotel

a&aila!ility dis$lays

Alle&iates #isin'or#ation !etween the #"lti;hotel a&aila!ility dis$lays and sin(le hoteldis$lays

Sa&es ti#e !y #a1in( a$$ro$riate hotelsele%tions 'ro# the #"lti;hotel a&aila!ilitydis$lay

Sa&es ti#e !y #ani$"latin( the #"lti;hotel

a&aila!ility dis$lays to "sers s$e%if% hotelre"estsKre"ire#ents

RESULTIN in an a&era(e sales in%reaseo' G &ers"s sea#less %onne%ted CRS


35/52

SWITC:#)i/(om or

"egasus$

CRSCRS

Tra&el A(en%y



&ia Inter'a%e/ E*ail Co##"ni%ation

or


36/52

Roo# Ni(hts G Chan(e ADR G Chan(e

New @or1 8/4/3M F28G 82 832JG

Los An(eles 8/M/J 2G 842J M2FG

San


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O.TION The INTERNET

O&er

83/BB

BSites

O&er

83/BB

BSites

and

.orta

ls

and

.orta

ls


38/52

W:@ Leis"re Tra&elers Boo1at Their


39/52


40/52

W:@ a Best A&aila!le Rate,

O&er the $ast two years/ !est a&aila!le rates ha&e

!e%o#e $art o' the tra&el ind"stry lands%a$e/$ri#arily a#on( hotels2Do they wor1, @es/ on%eWe! tra&elers #a1e s"re theyre not +"st

#ar1etin( "2 In 'a%t/#ore than in 8 USleis"re tra&elers are 'er&ent Best Rates"$$orters2 S"$$orters are !rand loyal !"t ironi%ally $re'er to !"y 'ro# We! a(en%y sites2Best A&aila!le Rate hel$ s"$$liers 1ee$e5istin( #ar1et share and %an !e "sed to steal

share 'ro# inter#ediaries2 B"t We! a(en%ies%an also !eneft 'ro# Best A&aila!le Rates !ystealin( !"siness 'ro# other We! a(en%ies ratherthan alienatin( s"$$liers2


41/52

The INTERNET

82 Brand Sites 7M82FG9

2 Retail Sites823G o' InternetBoo1in(salso re'erred to asPOnline Tra&el

A(en%iesQ


42/52

The INTERNET


2 Retail Sites 7823G9

2 *er%hant SitesJ2G o' Internet

Boo1in(s
http://www.hotels.com/index.jsp;jsessionid=U1KX1S0LVW42DLAQEZCCCPNMCATDOH20


43/52

S:ARE o' Channel Boo1in(s

Share o'Internet Boo1in(s

Share o'Channel Boo1in(s

.%t2 Chan(eo&er

*er%hant Sites J2G 82G 42G

E5$edia 2G 32FG 32G

:otels2%o# 2G 23G ;832JG

Tra&elo%ity 82MG 842G 842G

Or!it0 2JG 42FG ;23G

Tra&elWe! 2G F2G F23G

Lod(in(2%o# 28G 823G nKa

S+-(E: Tra!el(4'(5 eT-A5


44/52

The INTERNET


2 Retail Sites 7823G9

2 *er%hant Sites 7J2FG9

F2 O$a"e Sites

M23G o' InternetBoo1in(s


45/52

S:ARE o' Channel Boo1in(s

Share o'Internet Boo1in(s

Share o'Channel Boo1in(s

.%t2 Chan(eo&er

O$a"e Sites M23G 82G 82G

.ri%eline 32JG MM2JG 82G

:otwire 82MG 2G 8F28G

S+-(E: Tra!el(4'(5 eT-A5

W:O W:AT ' W:ERE d


46/52

W:O (ets W:AT 'ro# W:ERE and:OW,

Site So"r%eTra&elo%ity2%o# Sa!re

E5$edia2%o#WorldS$anK.e(as"sKOwn E5tranetK.*S I;

'a%e

Or!it02%o# .e(as"s

Chea$Ti%1ets2%o# alileo

:otwire2%o# .e(as"s

.la%esToStay2%o# WorldRes

:otels2%o#


47/52

W:O (ets W:AT 'ro# W:ERE and:OW,

Site *iddle#an So"r%e

@ahoo2%o# Tra&elo%ity Sa!re

AOL2%o# Tra&elo%ity Sa!re

Earthlin12%o# E5$ediaWorlds$anKOwn E5tranetK.*S

I;'a%e

*SN2%o# E5$edia

Worlds$anKOwn E5tranetK.*S

I;'a%e

Ly%os2%o# Or!it0 .e(as"s

AltaVista2%o# Or!it0 .e(as"s

E5%ite2%o# E5$edia .e(as"s

.ass1ey2%o# :otel Dire%t

etThere2%o# Sa!re


48/52

CRO :otel Boo1in(s .%t2 O' F Res .%t2 O' Res .%t2 Chan(e

Brand We!sites 824G 8J28G 823G

Retail We!sites 2JG F2G 8828G

*er%hant We!sites 2G 2G 2G

O$a"e We!sites 2G 2G 82G

TOTAL INTERNET 2MG M28G 828G

DS Tra&el A(ent 32G 23G 2G

TOTAL ELECTRONIC 2G 2G 2MG

Voi%e F2G 2FG 23G

TOTAL


49/52

El t i Di t i! ti AN@ :OTEL


50/52

Sa#$leRATE STRUCTURE

Rate Ty$e Channel

Sell.ri%e$er

ni(ht

DS.


51/52

*a+or TRAVEL DISTRIBUTION Co#$aniesWho owns who,,

DS Leis"re Cor$orate A-liateTra&el

A(en%yTi#eShare

DS.

alileo/Wi0Co#Swit%h

Chea$Ti%1ets/Lod(in(2%o#/

Or!it0

Tra&el$ort/Or!it0 'orB"siness

Lod(in(2%o#/Neat ro"$

ThorConsorti"#

RCI

Wi0Co#/Tr"st Intl/She$herdSyste#s

Sa!reTra&elo%ity/

Site34/Tra&el%hannel

Tra&elo%ityB"siness/etThere

Tra&elo%ity.artner/

Tra&elo%ity/Site34/Ne5ion

WorldChoi%eTra&el

None

Syn6is/Sa!re

Distri!"tionTe%hnolo(ie

s

None 789

E5$edia/:otels2%o#/

:otwire/Anyway2%o#/

TV Tra&el Sho$

E5$ediaCor$orate/

*etro$olitanTra&el/E(en%ia

WWTE/E5$edia/

:otels2%o#

Classi%C"sto#

Va%ations

Inter&alIntl

NewtradeTe%hnolo(ie

s

A#ade"sOneTra&el2%o#/

E&ia((i2%o#/O$odo

e;Tra&elOneTra&el2%o

#Va%ation2%o

#None None

.e(as"sSwit%h

:otelBoo12%o#/Tra&elWe!2%o#

None

OnlineDistri!"tionData!ase

7ODD9

Co##ission.ro%essin(Ser&i%es

None

Utell/Unire0/.e(as"sSol"tions

#*$ "rimar &DS "artners are )orldSpan and Sabre

S+-(E: "ho(us)right 'nc.

http://www.iac.com/http://www.sabre-holdings.com/


52/52


Internet Distri!"tion

Direct (onnectPartners include AOL,Yahoo,

Verizon, Delta,

100+ Convention

Bureaus, 40+ HotelLodin Assocs

and !0 "tate

#ouris$ Bureaus%

eCo##er%e

)eb Sites Tra!el "ortals)eb Sites

Hotels, &esorts

and Chains

Associations,

'e$(ershi)s

and Destinations

Call Center

*n(ound Voice

*Out(ound Voice

*Private La(el*ull-#i$e &eservation Outsourcin

*Over.lo/ and A.ter-Hours Calls

*#ravelers "u))ort Des

2e3t eneration "ea$less D"

Connectivit5 2CL6D2 Auto$atic

&ate, Availa(ilit5, and HOD Content


nternet Distri(ution "5ste$

78D"9: Connectivit5 2CL6D2

&ate, Availa(ilit5, and Allot$ent


Hosted ;e( "ite

and #ravel Portals 2CL6D2

nternet 'aretin

Call Center &eservation and

"u))ort "ervices

Tra&el A(ents

Online Aencies

Others)

Bric < 'ortar

Aencies

nterated "inle

Data(ase

/ith "inle $ae

nventor5

&eservation

Deliver5 via

='L nter.ace,

>$ail or a3

&ates, Allot$ents

and HOD Content

via %ore>3tranet

&eservation

Deliver5 via >$ail

or a3

&ates, Allot$ents

and HOD Content

via %ore>3tranet

2electronic distribution overview.ppt

Documents