marketing stats
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Are you ready for 2014? Learn about the current marketing trends and statistics in social media, blogging, and search engine optimization from MarketingXchange.TRANSCRIPT
Marketing Stats.
social mediasearch engine optimization& blogging
Social Media Social media has reached middle aged. The fastest
growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least
one social network.
State of Search
Social Media Facebook, Twitter and Google+ are
the most popular social networks with search engine marketers. The second-most popular tier includes
YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon.
B2B Infographics
Social Media 70% of brand marketers
(and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving
direct response.
Heidi Cohen
Social Media 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social
media. War of Words: Myth-Busting Social Media, SEO & Content
Marketing
Social Media 90% of Inc. 500 companies
use at least one major social media platform. And 62% say
social media is either “somewhat” or “very”
necessary to their growth.
Heidi Cohen
Social Media 92% of small businesses say
that social media is an effective marketing
technology tool. They are evenly split on the
effectiveness of social media for attracting new customers
vs. engaging existing customers.
e-Strategy Trends
Social Media 80% of Facebook users prefer to
connect with brands on Facebook.
WordPress Hosting SEO
Social MediaOf mobile searches, 40
percent occur on tablets and 60 percent on
smartphones.
Icebreaker Consulting
Social Media Google conducts 30
million click-to-calls each month.
SmallBizTrends
BloggingA whopping 95% of small
businesses view blogging as an effective
marketing technology tool–second only to email marketing.
15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers;
and 69% say blogging is equally effective for both objectives.
e-Strategy Trends
Blogging57% of marketers have acquired customers via their blogs, and 52% of consumers say blogs have impacted their
purchasing decisions.
B2B Infographics
BloggingBlogs are rated by
consumers as the third-most influential category of sites
influencing purchasing behavior (after retail
sites and brand sites) – yet they garner just 10% of social media
budgets. Pamorama
SEO92% of SEO
practitioners say content creation is an
effective SEO tactic, and 76% regularly invest in
content creation. B2B Infographics
SEOSearch produces quality traffic. SEO leads have a 14.6% sales close rate on average, compared to 1.7% for outbound
leads (e.g., from direct mail or print advertising).
War of Words: Myth-Busting Social Media, SEO & Content
Marketing
SEO71% of marketers say that content marketing
has helped improve their site’s ranking in organic search, and
77% say it has increased website
traffic.
iMedia Connection
SEOYouTube is the second-largest “search engine” by volume of searches. Don’t forget to optimize
videos for search.
WordPress Hosting SEO
SEOMore than three-quarters (77%) of
mobile users use their smartphones and
tablets for searching and social networking.
imFORZA
SEOLocal mobile searches
(85.9 billion) are projected to exceed
desktop searches (84 billion) for the fist time
in 2015
eMarketer
SEO 77 percent of mobile
searches occur at home or work—even if a PC is
nearby and readily available
Search Engine Land