OR� POCKETBOOK� OR� HOLSTER� THINGY

THE POWER IN THEIR POCKETThe� following� statistics� show� why� mobile� marketing� is� proving� to� be� the� best� way� to� reach� customers� and� get� them� to� take� action.

PopResults.com� � @prwebmarketing

More� than

HALFof� a� person’s� mobile� phone� usage

is� spent� on� apps.

Adults� spend� more� time� accessing� media� through� a� mobile� devicethan� they� do� with� magazines� and�

newspapers

COMBINED

The� average� response� timeto� an� email� is90� minutes.

The� average� response� timeto� a� text� message� is

90� seconds.

mobile� device� but� couldn’t� because� the� site� isn’t� optimized� for� mobile,they� would� visit� the� website� of� a�

COMPETITOR.

of� people� said� thatif� they� triedto� access� a

website� on� their�

61%

1� out� of� every� 8� smartphone� users� will� search� for� better� pricing

on� a� product� or� service� while� at� the� store.

61%

of� smartphone� usersuse� their� smartphone� to� make

LOCAL� SEARCHES.

Users� are� watching� longer� videos� across� all� devices

and� watching� a� greaterproportion� of� their� video

ON� MOBILE.

of� customers� prefer� a

MOBILE

FRIENDLY�

SITE.

75%

Mobile� video� ad� bookingsare� growing� at

TRIPLE-DIGITRATES.

In� 2012,� there� was� a

55%� INCREASEin� smartphone� subscriptions.

The� average� person� will� wait26� hours� before� reporting

a� lost� wallet.The� average� person� will� wait

before� reporting� a� lost� phone.68� MINUTES

61%

of� smartphone� userswill� only� look� at� the

FIRST� PAGEof� a� search� engine� results� page.

pageviewsare� from� mobile� devices.

1� IN� 8

91%

of� smartphone� ownershave� their� phone� within

3� FEETat� all� times.

smartmediatips.combusinessinsider.comemarketer.comgoogle.com

CTIAiab.net

comscocomscoredatamine.com

SOURCES