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MARKETING

1. Bank Marketing Means1) Selling of Banks 2) Buying of Banks 3) Merger of Banks

4) Selling banks products and services 5) Selling various items in banks

2. These type of goods are always purchased by wholesalers1) Inferior 2) Superior 3) Huge Quantity

4) Less Quantity 5) Durable

3. Decision making involves the choice of a course of action to1) Achieve success 2) Achieve sale Target 3) Achieve pre Determined Objectives

4) Achieve Trust 5) Achieve Incentive Targets

4. A decision reflects_____1) Media 2) Method of solving problem 3) Commitment of decision maker

4) Enterprises Growth 5) Care by owner

5. The factor which should be taken care of at the time of decision taking is1) Social Environment 2) Liking 3) Disliking

4) Political learnings 5) All of above

6. Which of the following is an example of Minor decisions?1) Color of Product 2) Design of Product 3) Packing of Product

4) Form of Product 5) All of the above

7. In what of the following country a network under the brand name EFTPOS (Electronic Funds Transfer at Point of Sale)provides processing credit cards, debit cards and charge card payments?1) UK 2) USA 3) Canada 4) Australia 5) Germany

8. What is Microsoft Pink ?1) A software under development 2) A smart phone under development

3) A search engine under development 4) A laptop under development

5) None of them

9. Which among the following is not a responsibility of personal selling?1) Creating Demand 2) Increasing Demand 3) maintaining demand

4) Diminishing demand 5) None of these

10. Nichemanship comes under which of the following in Marketing?1) Marketing Mix 2) Market segmentation 3) Market Planning

4) Advertisements 5) None of these

11. The students union is buying office equipment. For a supplier, the students union is an example of1) A producer market 2) A consumer 3) A reseller market

4) An institutional market 5) A Govt. market

12. Decrease in distribution cost directly effects the ___1) Price of product 2) Quality of Product 3) Quantity of Product

4) All of above 5) None of these

13. Marketing research reduces overall cost and helps in increasing1) Profits 2) Other Costs 3) Nominal Cost

4) Revenue 5) Competition

14. The firm should decide what can be sold before deciding___1) Marketing 2) Production 3) What can be produced

4) Channel of Distribution 5) None of these

15. A brand serves to identify the maker or seller of a product and may consist of______1) A name, term, sign, symbol, design 2) A Board 3) A Catchy slogan

4) A Powerful name 5) A high price tag

16. A Lead in marketing means?1) Prospective buyer 2) Market Leader 3) Point of Sales

4) A company available for sale 5) None of these17. Focus of Marketing activity is always on___

1) Consumers need 2) Producers need 3) Government need4) Taxable need 5) None of these

18. Which pricing approach is used to avoid the problem of overpricing and under pricing?1) Cost Based Approach 2) Buyer Based Approach 3) competition based approach

4) All of the Above 5) None of these

19. Which of the following are referred to as Bottom ofthe Pyramid?1) High Net worth People 2) Poorest People 3) double income no kids

4) Working Home ladies 5) Farmers

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20. A Salesman must be honest towards:1) Product 2) Consumer only 3) Employer only 4) sales promotion 5) Selling Area

21. Marketing is the process of ________1) Planning 2) Organizing 3) Directing 4) Motivating and other activities 5) all of these

22. Deciding what is to be done in future is called1) Planning 2) Plan 3) Plane 4) Plain 5) Please

23. Product Planning is not an activity. It is a ______1) Boom 2) Development 3) Process 4) Creation 5) Planning

24. Name the concept which means to collect and co-ordinate the required means to implement a plan?1) Marketing 2) Organization 3) Co-ordination 4) Directing 5) Control

25. ______ is the key of every business.1) Customers satisfaction 2) Multiple shops 3) Mutilated Profit

4) Gross Income 5) Future Trading

26. Majority of the customers in India are ______1) Clever 2) illiterate 3) Literate 4) Standard 5) Rich

27. Proper Pricing is needed for1) Extra charges of extra services 2) Levy of VAT 3) good customer service

4) Putting burden on the customer 5) Service with extra facilities

28. A physical, concrete product you can touch is1) A service 2) a good 3) An idea 4) A concept 5) A philosophy

29. What is the name of the procedure used to predict the effects of new products and process on a firm or on society ingeneral?

1) Technology assessment 2) Environmental Scanning 3) Societal Estimation

4) Environmental Assessment 5) Social Audit

30. A good salesman should be1) Aggressive 2) Pushy 3) Fierce 4) Polite, but firm 5) Talkative

31. The type of products that results from applying human and mechanical efforts to people or objects.1) a service 2) A good 3) An idea 4) A concept 5) A Philosophy

32. Relationship selling means1) Preparing a list of relatives 2) cross selling 3) Selling to relatives

4) Selling to Strangers 5) Telemarketing

33. ATM are1) Branches of banks 2) Manned counters of banks 3) Unmanned, cash dispensers

4) All of these 5) None of these

34. Social Marketing concept is based upon following?1) Large target market with active buyers & customer welfare2) Customer satisfaction3) Realization of maximum profit through service of society4) All of the Above5) None of these

35. Opening of maximum number of ATMs is a?1) Indirect Marketing 2) direct marketing 3) Flow Marketing

4) All of the above 5) None of these

36. After sales service adds to which of the following?1) Product utility 2) Extra Sales 3) Production 4) All of these 5) None of these

37. In terms of consumer demand and spending behavior, marketers are most interested in1) Wealth 2) Consumer Credit 3) disposable income

4) Pretax income 5) High incomes

38. The following does not represent a market situation:1) A bank run dispensary located in its staff quarters

2) A fund raising charity show for the members of an NGO

3) A meditation camp of a religious organization conducted for its members

4) A stall distributing kada prasad in a gurudwara.

5) None of these

39. The markets are grouped into different types based on the geographical area, location of market palace , product, natureof transaction, and volume of the transaction :

In the above statement the following is not correct:

1) Nature of transaction 2) Geographical area 3) Location of marketplace

4) Volume of transaction 5) None of these

40. The following offering is not a service :1) Fixed deposit receipt 2) Postage stamp 3) Gift coupon of a chain store 4) Insurance Policy

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41. The act of obtaining a desired object from someone by offering something in return is called as a (n)....1) Transaction 2) Exchange 3) Relationship 4) Value

42. Economists use the term......to refer to a collection of buyers and sellers who transact in a particular product class:1) Customer 2) Market 3) Experience 4) None of these

43. Out of the items mentioned below,......is not a product:1) Lecture by Shri Sudhansu Maharaj 2) Simla 3) Visit to Bank's London office 4) None of these

44. A product line is a group of related products that function in a similar manner, are sold to the same customer groups, andmarketed through the same type of outlets :1) Group 2) Line 3) Category 4) Market

45. Goods that are typically bought by a consumer based on a comparison of suitability, quality, price, and style arecalled.....goods:

1) Industrial 2) Specialty 3) Shopping 4) Convenience

46. Out of the following___________ is not one of the three levels of a product:1) Core 2) Augmented 3) Actual 4) Fragmented

47. Out of the following,.....is not an objective of pricing :1) Profit 2) Stabilizing demand and sales of the product

3) Improvement in product quality 4) Expansion of business

48. A bank has a special product for senior citizens which provides cheque book on saving account with customer name oncheque book, free of cost debit card with over draft facility of Rs 15,000, a special pouch for holding passbook, cheque

book and debit card, facility for withdrawal and deposits at any branch of the bank, free of cost remittances to any branch

of the bank, and free of cost remittances to any branch of another bank covered under RTGS facility. Which of the

following is the core product in this offering?

1) Overdraft 2) Remittances 3) Saving account 4) None of these

49. Of the following pricing methods,......is not based on competitors pricing :1) English Auction 2) Sealed--Bid Auction 3) Group Pricing 4) None of these

50. Of the following pricing strategies,......is not ideal for new products :1) Market-Skimming 2) Discriminatory Pricing 3) Promotional Pricing 4) None of these

51. A...discount is offered by the seller to intermediary who performs functions like selling, storing and record keeping :1) Quantity 2) Trade 3) Cash 4) Seasonal

52. In market skimming pricing strategy :1) Initially price is lower and then it is increased 2) Initially price is higher and then it is reduced

3) Initially price is high and is maintained high 4) None of these

53. Bank of Mathura is offering 1% higher interest rate on fixed deposit to senior citizens of 60 years and above. It ispracticing......

1) Promotional pricing 2) Psychological pricing 3) Segmental pricing 4) Product mix pricing

54. with....pricing, the products are priced below list price (or even below cost)for a temporary period to create buyingurgency :1) Reference 2) By-product 3) Promotional 4) Market penetration

55. Of the following pricing methods,....is not cost-based method.1) Value pricing 2) Target-return pricing 3) Mark-up Pricing 4) Marginal cost pricing