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MARKETING
1. Bank Marketing Means1) Selling of Banks 2) Buying of Banks 3) Merger of Banks
4) Selling banks products and services 5) Selling various items in banks
2. These type of goods are always purchased by wholesalers1) Inferior 2) Superior 3) Huge Quantity
4) Less Quantity 5) Durable
3. Decision making involves the choice of a course of action to1) Achieve success 2) Achieve sale Target 3) Achieve pre Determined Objectives
4) Achieve Trust 5) Achieve Incentive Targets
4. A decision reflects_____1) Media 2) Method of solving problem 3) Commitment of decision maker
4) Enterprises Growth 5) Care by owner
5. The factor which should be taken care of at the time of decision taking is1) Social Environment 2) Liking 3) Disliking
4) Political learnings 5) All of above
6. Which of the following is an example of Minor decisions?1) Color of Product 2) Design of Product 3) Packing of Product
4) Form of Product 5) All of the above
7. In what of the following country a network under the brand name EFTPOS (Electronic Funds Transfer at Point of Sale)provides processing credit cards, debit cards and charge card payments?1) UK 2) USA 3) Canada 4) Australia 5) Germany
8. What is Microsoft Pink ?1) A software under development 2) A smart phone under development
3) A search engine under development 4) A laptop under development
5) None of them
9. Which among the following is not a responsibility of personal selling?1) Creating Demand 2) Increasing Demand 3) maintaining demand
4) Diminishing demand 5) None of these
10. Nichemanship comes under which of the following in Marketing?1) Marketing Mix 2) Market segmentation 3) Market Planning
4) Advertisements 5) None of these
11. The students union is buying office equipment. For a supplier, the students union is an example of1) A producer market 2) A consumer 3) A reseller market
4) An institutional market 5) A Govt. market
12. Decrease in distribution cost directly effects the ___1) Price of product 2) Quality of Product 3) Quantity of Product
4) All of above 5) None of these
13. Marketing research reduces overall cost and helps in increasing1) Profits 2) Other Costs 3) Nominal Cost
4) Revenue 5) Competition
14. The firm should decide what can be sold before deciding___1) Marketing 2) Production 3) What can be produced
4) Channel of Distribution 5) None of these
15. A brand serves to identify the maker or seller of a product and may consist of______1) A name, term, sign, symbol, design 2) A Board 3) A Catchy slogan
4) A Powerful name 5) A high price tag
16. A Lead in marketing means?1) Prospective buyer 2) Market Leader 3) Point of Sales
4) A company available for sale 5) None of these17. Focus of Marketing activity is always on___
1) Consumers need 2) Producers need 3) Government need4) Taxable need 5) None of these
18. Which pricing approach is used to avoid the problem of overpricing and under pricing?1) Cost Based Approach 2) Buyer Based Approach 3) competition based approach
4) All of the Above 5) None of these
19. Which of the following are referred to as Bottom ofthe Pyramid?1) High Net worth People 2) Poorest People 3) double income no kids
4) Working Home ladies 5) Farmers
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20. A Salesman must be honest towards:1) Product 2) Consumer only 3) Employer only 4) sales promotion 5) Selling Area
21. Marketing is the process of ________1) Planning 2) Organizing 3) Directing 4) Motivating and other activities 5) all of these
22. Deciding what is to be done in future is called1) Planning 2) Plan 3) Plane 4) Plain 5) Please
23. Product Planning is not an activity. It is a ______1) Boom 2) Development 3) Process 4) Creation 5) Planning
24. Name the concept which means to collect and co-ordinate the required means to implement a plan?1) Marketing 2) Organization 3) Co-ordination 4) Directing 5) Control
25. ______ is the key of every business.1) Customers satisfaction 2) Multiple shops 3) Mutilated Profit
4) Gross Income 5) Future Trading
26. Majority of the customers in India are ______1) Clever 2) illiterate 3) Literate 4) Standard 5) Rich
27. Proper Pricing is needed for1) Extra charges of extra services 2) Levy of VAT 3) good customer service
4) Putting burden on the customer 5) Service with extra facilities
28. A physical, concrete product you can touch is1) A service 2) a good 3) An idea 4) A concept 5) A philosophy
29. What is the name of the procedure used to predict the effects of new products and process on a firm or on society ingeneral?
1) Technology assessment 2) Environmental Scanning 3) Societal Estimation
4) Environmental Assessment 5) Social Audit
30. A good salesman should be1) Aggressive 2) Pushy 3) Fierce 4) Polite, but firm 5) Talkative
31. The type of products that results from applying human and mechanical efforts to people or objects.1) a service 2) A good 3) An idea 4) A concept 5) A Philosophy
32. Relationship selling means1) Preparing a list of relatives 2) cross selling 3) Selling to relatives
4) Selling to Strangers 5) Telemarketing
33. ATM are1) Branches of banks 2) Manned counters of banks 3) Unmanned, cash dispensers
4) All of these 5) None of these
34. Social Marketing concept is based upon following?1) Large target market with active buyers & customer welfare2) Customer satisfaction3) Realization of maximum profit through service of society4) All of the Above5) None of these
35. Opening of maximum number of ATMs is a?1) Indirect Marketing 2) direct marketing 3) Flow Marketing
4) All of the above 5) None of these
36. After sales service adds to which of the following?1) Product utility 2) Extra Sales 3) Production 4) All of these 5) None of these
37. In terms of consumer demand and spending behavior, marketers are most interested in1) Wealth 2) Consumer Credit 3) disposable income
4) Pretax income 5) High incomes
38. The following does not represent a market situation:1) A bank run dispensary located in its staff quarters
2) A fund raising charity show for the members of an NGO
3) A meditation camp of a religious organization conducted for its members
4) A stall distributing kada prasad in a gurudwara.
5) None of these
39. The markets are grouped into different types based on the geographical area, location of market palace , product, natureof transaction, and volume of the transaction :
In the above statement the following is not correct:
1) Nature of transaction 2) Geographical area 3) Location of marketplace
4) Volume of transaction 5) None of these
40. The following offering is not a service :1) Fixed deposit receipt 2) Postage stamp 3) Gift coupon of a chain store 4) Insurance Policy
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41. The act of obtaining a desired object from someone by offering something in return is called as a (n)....1) Transaction 2) Exchange 3) Relationship 4) Value
42. Economists use the term......to refer to a collection of buyers and sellers who transact in a particular product class:1) Customer 2) Market 3) Experience 4) None of these
43. Out of the items mentioned below,......is not a product:1) Lecture by Shri Sudhansu Maharaj 2) Simla 3) Visit to Bank's London office 4) None of these
44. A product line is a group of related products that function in a similar manner, are sold to the same customer groups, andmarketed through the same type of outlets :1) Group 2) Line 3) Category 4) Market
45. Goods that are typically bought by a consumer based on a comparison of suitability, quality, price, and style arecalled.....goods:
1) Industrial 2) Specialty 3) Shopping 4) Convenience
46. Out of the following___________ is not one of the three levels of a product:1) Core 2) Augmented 3) Actual 4) Fragmented
47. Out of the following,.....is not an objective of pricing :1) Profit 2) Stabilizing demand and sales of the product
3) Improvement in product quality 4) Expansion of business
48. A bank has a special product for senior citizens which provides cheque book on saving account with customer name oncheque book, free of cost debit card with over draft facility of Rs 15,000, a special pouch for holding passbook, cheque
book and debit card, facility for withdrawal and deposits at any branch of the bank, free of cost remittances to any branch
of the bank, and free of cost remittances to any branch of another bank covered under RTGS facility. Which of the
following is the core product in this offering?
1) Overdraft 2) Remittances 3) Saving account 4) None of these
49. Of the following pricing methods,......is not based on competitors pricing :1) English Auction 2) Sealed--Bid Auction 3) Group Pricing 4) None of these
50. Of the following pricing strategies,......is not ideal for new products :1) Market-Skimming 2) Discriminatory Pricing 3) Promotional Pricing 4) None of these
51. A...discount is offered by the seller to intermediary who performs functions like selling, storing and record keeping :1) Quantity 2) Trade 3) Cash 4) Seasonal
52. In market skimming pricing strategy :1) Initially price is lower and then it is increased 2) Initially price is higher and then it is reduced
3) Initially price is high and is maintained high 4) None of these
53. Bank of Mathura is offering 1% higher interest rate on fixed deposit to senior citizens of 60 years and above. It ispracticing......
1) Promotional pricing 2) Psychological pricing 3) Segmental pricing 4) Product mix pricing
54. with....pricing, the products are priced below list price (or even below cost)for a temporary period to create buyingurgency :1) Reference 2) By-product 3) Promotional 4) Market penetration
55. Of the following pricing methods,....is not cost-based method.1) Value pricing 2) Target-return pricing 3) Mark-up Pricing 4) Marginal cost pricing