marketing reaserch on consumer satisfaction of bajaj allianz life insurance company

8/12/2019 Marketing Reaserch on Consumer Satisfaction of Bajaj Allianz Life Insurance Company

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Submitted BY

AJIT KUMAR NAIK Regd. No. : 508/09

Roll No. : 10MBA 00

DDCE, SAMBALPUR UNIVERSITY


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GUIDE CERTIFICATE

This is to certify that project report entitled Marketing Reaserch On Consumer

Satisfaction Of Ba a A!!ian" #ife Insurance Com$an%& is a bonafide work

done by A it 'umar (aik with Enroll No ) *+,-+. under my guidance and

supervision. This report is submitted to DDCE/ Sam0a!$ur Uni1ersit% in partial

fulfillment of the award of degree of Master Of Business A2ministration .

Samir Mishra

Facu!t% Gui2e

(ICE/ TA#C3ER


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AC'(O4#EDGEME(T

I take pleasure in presenting my Project Report which has laid emphasis on

Marketing Reaserch On Consumer Satisfaction Of Ba a A!!ian" #ife

Insurance Com$an%&5

!y sincere thanks and gratitude to our respected "ead of the #epartment for

giving me this opportunity to do this project.

!y special thanks to our respected placement officer for helping me.

$ery special thanks to Marketing Manager Ba a A!!ian" #ife Insurance

Com$an% #t2 my project guide for his help and guidance rendered in

completing this project without which this project would not have been possible.

I thank to my faculty guide who always encouraged me for this project.

%ast but not least I would like to thank my parents for their continuous support.

A it 'umar (aik


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DEC#ARATIO(

I here by declare that this project report entitled Marketing Reaserch On

Consumer Satisfaction Of Ba a A!!ian" #ife Insurance Com$an%& has been

prepared by me for the fulfillment of the re&uirement for the award of #egree of

Master of Business A2ministration un2er DDCE/ Sam0a!$ur Uni1ersit%5

I also declare that this project is a result of my own effort and that it has not

been submitted to any other university for the award of any #egree or #iploma.

A it 'umar (aik


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TO WHOM SO EVER IT MAY CONCERNTO WHOM SO EVER IT MAY CONCERN

This is to certify that the project titled Marketing Reaserch On

Consumer Satisfaction Of Ba a A!!ian" #ife Insurance

Com$an%& is an original piece of worked done by A it

'umar (aik and is submitted in the partial fulfillment of

!aster 'f (usiness )dministration. This Project project has

been carried out under my guidance and supervision.

I am pleased to record here that his performance during the project was

e*tremely satisfactory.

I wish his all +uccess in future endeavors.

Marketing Manager

Ba a A!!ian" #ife InsuranceCom$an% #t25


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CHAPTER-1

Introduction

Meaning

Stages

Objective

Importance

CHAPTER-

Compan! Pro"#e

Products

CHAPTER-$

Objective o% t&e Stud!

Met&odo#og!

'imitation

CHAPTER-(

)ata Ana#!sis

CHAPTER-*

+uestionnaire

CHAPTER-,

Conc#usion

ib#iograp&!


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Introduction Meaning Stages Objective Importance


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MARK!TIN" R!S!AR#$

Introduction

T&e principa# tas. o% mar.eting management is to %u#"## t&e aspirations

o% t&e consumers/ It is t&us imperative to understand 0&at t&e

consumers 0ant &o0 t&e! ma.e t&e various c&oice decisions or 0&at

are t&eir sources o% in%ormation and in2uence process etc/ as suc&3

mar.eting researc& is t&e %unction 0&ic& provides t&e necessar! in

%ormations about t&e consumer to t&e mar.eter/ In t&e process an

organi4ation can identi%! ne0 opportunities in t&e mar.et eva#uateand monitor mar.eting actions and in genera#3 evo#ve better

mar.eting programme to serve t&e interests o% t&e consumer/ T&us

mar.eting researc& acts t&e #in. bet0een t&e consumer and t&e

mar.eter/

Marketing researc Meaning

Mar.eting researc& in de"ned as t&e objective and %orma# process o%

co##ecting in%ormation ana#!ses t&e resu#ts and communicates t&e

"ndings and t&eir imp#ications in terms o% mar.eting actions/

Mar.eting researc& is a s!stematic co##ection and ana#!sis o%

in%ormation t&at u#timate#! used in evo#ving some mar.eting

decisions/

Mar.eting researc& s&ou#d be conducted %or speci"c issues/ Second#!/

It must ensure objectivit! in ever! step/ 5ina##!3 stud! "ndings must

&e#p t&e manager in t&e decision ma.ing/ Mar.eting researc& is t&e

%unction t&at #in.s t&e consumer 0it& t&e organi4ation t&roug&

in%ormation/ It invo#ves s!stematic and objective searc& %or and


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ana#!sis o% in%ormation t&at can be used %or evo#ving some mar.eting

decisions/

Stages in t e Marketing researc !rocess

Mar.eting researc& e6ercise ma! ta.e man! %orms but s!stematic

in7uir! is %eature common to a## suc& %orms/ eing a s!stematic

in7uir! it re7uires care%u# p#anning o% t&e order#! investigation process/

T&oug& it is an oversimp#i"cation to assume t&at a## researc&

processes 0ou#d necessari#! %o##o0 a given se7uence3 mar.eting

researc& o%ten %o##o0s a genera#i4ed pattern 0&ic& can be bro.endo0n and studied as se7uentia# stages/

Stages8

1) )e"ning t&e Prob#em

2) Statement o% researc& objectives

3) P#anning a researc& design/

4) P#anning a samp#e

5) Co##ecting t&e data

6) Ana#!4ing t&e )ata

7) 5ormu#ating Conc#usion

8) Preparing 9 Presenting t&e Report/

De"ning t e Pro#$e%&

C#ear prob#em de"nition is i% crucia# importance in mar.eting researc&

as in terms o% bot& time and mone! researc& is a cost#! process/


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0&o#e popu#ation/ T&e "rst samp#ing 7uestion t&at needs to be as.ed

is 0&o is to be samp#ed3 0&ic& %o##o0 %rom 0&o is t&e target

popu#ation/ )e"ning t&e popu#ation ma! not be as simp#e as it seems/

5or e6amp#e3 i% !ou are interested in "nding t&e association bet0eensavings and #oans/ =ou ma! surve! t&e peop#e 0&o a#read! &ave

accounts and t&e se#ected samp#e 0i## not represent potentia#

customers/

)ata Co##ection8

T&e data co##ection process %o##o0s t&e %ormu#ation o% researc& design

inc#uding t&e samp#ing p#an/ )ata 0&ic& can be secondar! on primar!

can be co##ected using variet! o% too#s/ T&ese too#s are c#assi"ed intot0o broad categories3 t&e observation met&ods and t&e

communication met&ods3 a## o% 0&ic& &ave t&eir in&erent advantages

and disadvantages/

Data Processing and Ana$+sis&

Once t&e data &as boon co##ected it &as to be converted to a %ormat

t&at 0i## suggest ans0ers to t&e prob#em identi"ed in t&e "rst step/

)ata processing begins 0it& t&e editing o% data and coding/ Editing

invo#ves inspecting t&e data co##ection %orms %or commission3 #egibi#it!

and consistenc! in c#assi"cation/

T&e ru#es %or categori4ing3 recording and trans%erring t&e data to data

storage media are ca##ed codes/ T&is coding process %aci#ities t&e

annua# or computer tabu#ation/ I% computer ana#!sis is being used/ T&e

data can be .e!-punc&ed and veri"ed/

Ana#!sis represents t&e app#ication o% #ogic to t&e understanding o%

data co##ected about t&e subject/ In its simp#est %orms3 ana#!sis ma!

invo#ve determination o% consistent patterns and summari4ing o%

appropriate detai#s/

or%u$ating Conc$usion, !re!aring - Presenting t e Re!ort


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T&e "na# stage in t&e researc& process is t&at o% interpreting t&e

in%ormation and dra0ing conc#usion %or use in manageria# decisions/

T&e researc& report s&ou#d e:ective#! communicate t&e researc&

"ndings and need not necessari#! inc#ude comp#icated statementabout t&e tec&nica# aspect o% t&e stud! and researc& met&ods/

SC(PE ( MAR.ETIN/ RESEARC0 UNCTI(N

Mar.eting researc& is carried out to assess t&e impact o% past

mar.eting actions/ Some researc& is done to understand t&e

competitive3 tec&no#ogica#3 socia#3 economic3 cu#tura#3 po#itica#3 or #ega#environments o% t&e mar.et/

Anot&er 0a! o% #oo.ing at t&e %unction o% mar.eting researc& is to #oo.

at t&e particu#ar decision area 0&ere researc& resu#ts are used/

I< Sa#es Ana#!sis

Muc& researc& is done in t&e %o##o0ing areas 0&ic& are broad#!

re%erred as sa#es ana#!sis/

Measurement o% mar.et potentia#>demand projection

)etermination o% mar.et c&aracteristics

Mar.et s&are estimation

Studies o% business trends/

II< In %act3 some o% t&e more detai#ed studies to be carried out undert&eboard ambit o% sa#es ana#!sis cou#d be as %o##o0s/

T&e t!pes o% consumers t&at constitute t&e potentia# mar.et/

T&e si4e and #ocation o% t&e mar.et/


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T&e gro0t& and concentration o% t&e mar.et over certain

period o% time/

T&e major strategies o% #eading competitors 0it& respect to

price3 o:erings distribution etc/

T&e purc&ase &abits o% .e! mar.et segments/

?&at is t&e pattern o% pre-purc&ase de#iberations made b! t&e

consumers@

?&o are invo#ved in t&e decision ma.ing@

?&at are t&e ro#e o% di:erent members in t&e decision

ma.ing@

Ho0 does t&e product "t into t&e consumer s #i%e st!#es@

;Operation i% it is an industria# product

marketing reaserch on consumer satisfaction of bajaj allianz life insurance company

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