A Presentation on Marketing Plan of Tummy FillersPresented to: Dr. Abhinava S. Singh

By:Khushboo BhatiaSagar NathaniUtsav SoniHardik JoshiUmang Chavda

Flow of presentation

1. Situation Analysis2. SWOT analysis3. Marketing Strategy4. Financials5. Control & Implementation

Tummy Fillers is in the fast food sectors since 7 years.

Tummy fillers provides excellent food at value pricing.

Most Important customers Family and Friends

Young Groups

The Daily Commuter

 

Situation Analysis

Tummy Fillers offers the following products for sale Burgers wraps French fries Pizzas Sev mamra Salad Grilled Sandwich Cold Coffee Frankie Filler Meal

Conti…

SWOT Analysis of Tummy Fillers Strength

7 years in fast food industry

Presence of e-commerce websites

Ethnicity of Indian Culture and spices

Food for mass Unique taste Standardization and

centralized supply chain Low start up cost Minimum manpower Logistics Hassle free

service Continuous R&D Initial Training Minimum wastage Dry Kitchen Financial Assistance

Weakness

• No official website• Lack of professional

approach• Not amongst the top• Interior and layout not

attractive• No advertising campaigns

SWOT Analysis of Tummy Fillers Opportunities• Growth of franchising in India

by 35 to 38%• Urbanization will increase

demand• Home delivery option

Threats• Competition from other

brands• Current economic recession• Product differentiation is

difficult• Contamination of food

SWOT Analysis of Chatkazz Strength• Este. 2007

• 75 outlets across Gujarat And Rajasthan

• Vision of 400 + franchisee by 2015

• Well developed website

• Nos. of Item

• Good interior

Weakness• Low awareness in

market

• High Franchisee fee as compered to competitor

• Common menu

SWOT Analysis of Chatkazz Opportunity

• Go across India

• Home delivery option

Threats• Competition from local

outlets

• Contamination of food du to ineffective supply chain

• Common menu at cheaper rate at local outlets

SWOT Analysis of Subway Strengths1) Subway is known to be a

company that offer healthy subs sandwich that are preferred for corporates

2) To add to its image further it’s partnered with the American Heart Association

3) The market share and the profits of the company that were due to sandwiches increased greatly as an effect to the decreased.

4) Proper sitting arrangement at the outlet

Weakness• The décor and the look of

the franchises seems to be old and out dated.

• Service commitment is not consistent from store to store.

• Small menu list, an increasing operational cost of franchise etc.

SWOT Analysis of SubwayOpportunities

• Subway industry is still growing steadily despite of its slowdown in the economy

• The target costumer market group being from middle to upper- middle class.

• People turning healthier consciously.

• Continue to revise and refresh menu offerings.

Threats

• The company faces serious threats from some of the large fast food chains in the world including brands like KFC, McDonalds etc.

• Economic downturn is one of the major threats caused because of the current economic recession.

SWOT Analysis of McDonaldsStrength• Strong brand name world wide

• Home delivery is available

• Socially Responsibility

• Good culture& Environment

Weakness

• employee turnover rate

• Health conscious

• quality issue

SWOT Analysis of McDonaldsOpportunity

• Huge market in INDIA, having population of 1.2 Billion

• Indian menu can be introduce

Threat• Emerging competition

• Health issue

• Economics Recession

• Threats of of local food outlets

Marketing Strategy. Target market

Positioning strategy

Marketing Mix

Product Strategy

Distribution Strategy

Promotion strategy

Pricing strategy

Target market

Enterprising men and women passionate about food industry

The interested individual should have access to prime commercial property admeasuring min 300sqft. With a min of 15ft frontage along with power and water connection , in high traffic areas

The interested individual for franchisee should have ability to invest 8 to 10 lacks

Positioning strategy

At present there are no franchisee of Tummy Fillers but within a span of 5 years 50 franchises have to achieved all over Gujarat

Marketing Mix

Low cost business option. Other brand franchises are expensive to avail

Attractive and unique brand name and logo

Brand popular among youngsters

Brand name and logo is registered

Known for healthy and hygienic quality food

Product Strategy

Benefits the Franchisee will get

-Business Model -Operation procedures standardized -Logistics -Raw Material -Continues R&D -Training -Wastages : -Dry kitchen

Key to success

-Customer feedback

-Develop a website

-Free Training

-Best franchisee award

Distribution Strategy

Interested individual.

Jatin Kansara

Location Finalization

Franchisee Agreement

Franchisee Fees

Payment

Promotion strategy Develop a website with a franchising inquiry option

Promotion on social media websites

Sponsor any event in colleges so that young individuals with a desire to start business in food industry may get known to the brand

Advertisement in newspapers- Times of India, Gujarat Samachar, Divya Bhaskar

Offering business opportunity to students at

Pricing Strategy.

Tummy Filler logo and brand name

150000

Furniture and interiors 300000

Machinery and Kitchen appliance

300000

Stock (Raw material, Finished goods)

50,000

Total Rs. 8,00,000

Royalty of 5% on sales to the parent Franchisor.

Financials Sales and expense forecast Expense Forecast

Break even Analysis.

Control & Implementation 10 franchisee’s every years Target of 50 outlets after 5 years Improve the brand image of tummy

fillers in the industry.

Thank you