marketing in the super digital age
DESCRIPTION
We are, now, entering the Super Digital age; and everything we know about marketing is about to change! For those who cannot or are unwilling to adapt to this change, the consequences may be very high. With today’s generation (and future generations) spending more and more time online, professionals and organizations alike have had to rely more and more on digital marketing to keep their markets. In fact, traditional media, such as TV, radio and print, have had to migrate a large part of their platforms online simply because the market is online. This phenomena has actually granted the consumer and smaller market players a lot more power. Consumers can, now, discuss concerns and issues about the products they buy or services they hire to a world that is more than willing to listen and “share” their views. On the other hand, smaller industry players have found in the internet a cheap, new and powerful way to market their goods or set-up their businesses. Though this presentation was designed for Filipino marketers, marketing professionals all over the world may be able to benefit from this presentation. After all, we’re all players in this small yet Super Digital world.TRANSCRIPT
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
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Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
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Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Direct to Video Movies
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Direct to Video Movies
The Merger of Internet with
Tri-Media
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Direct to Video Movies
The Merger of Internet with Tri-Media
Smartphones
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Direct to Video Movies
The Merger of Internet with Tri-Media
Smartphones
The ASEAN Economic Community
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Direct to Video Movies
The Merger of Internet with Tri-Media
Smartphones
The ASEAN Economic Community
Free WiFi from Outer Space (Outernet)
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Direct to Video Movies
The Merger of Internet with Tri-Media
Smartphones
The ASEAN Economic Community
Free WiFi from Outer Space (Outernet)
YouTube
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Source:
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Source:
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Source:
%
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
0
5
10
15
20
25
30
35
40
2011 2012 2013
Magazines
Newspaper
Radio
Television
Internet
Number of HOURS Per Week Spent on… Source:
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
3.6 3.6
6.3
13.3
21.5
0
5
10
15
20
25
30
35
40
2011 2012 2013
Magazines
Newspaper
Radio
Television
Internet
Number of HOURS Per Week Spent on… Source:
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
3.6 3.9 3.6 4.1
6.3 5.2
13.3
9.7
21.5
27.7
0
5
10
15
20
25
30
35
40
2011 2012 2013
Magazines
Newspaper
Radio
Television
Internet
Number of HOURS Per Week Spent on… Source:
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
3.6 3.9 3.8 3.6 4.1 5.3
6.3 5.2 4.7
13.3
9.7 8.2
21.5
27.7
37.8
0
5
10
15
20
25
30
35
40
2011 2012 2013
Magazines
Newspaper
Radio
Television
Internet
Source: Number of HOURS Per
Week Spent on…
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Brand Yourself
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Brand Yourself
Invest in Searchability
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Brand Yourself
Invest in Searchability
Reach out to the Customer
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Brand Yourself
Invest in Searchability
Reach out to the Customer
Break Down Silo Mentality
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Brand Yourself
Invest in Searchability
Reach out to the Customer
Break Down Silo Mentality
Join the Bandwagon
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Brand Yourself
Invest in Searchability
Reach out to the Customer
Break Down Silo Mentality
Join the Bandwagon
Create Interesting Content
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Brand Yourself
Invest in Searchability
Reach out to the Customer
Break Down Silo Mentality
Join the Bandwagon
Create Interesting Content
Have a Strong Social Media
Presence
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia
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