marketing calendar overview and demo - brian glover
TRANSCRIPT
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Marketing Calendar Overview and Demo
Brian Glover
Senior Product Marketing Manager
December 17, 2014
Page 2
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Marketo’s Engagement Marketing Platform
Engage people in a meaningful & personalized way across channels
• Marketing Automation
• Consumer Engagement
• Web / Mobile Personalization
Convert customers and drive repeat purchases
• Sales Insight
CUSTOMER
Plan & coordinate activities across teams
• Marketing calendar
Generate awareness and ensure potential customers can find you
• Web / Mobile Personalization
• SEO
• Social Marketing
Measure & maximize impact of investments across channels
• Revenue Cycle Analytics
Page 3
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Calendar Best Practices
Good
Better
Best
Page 4
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Challenge: Delivering Coordinated
Customer Experiences
Email PRSocial EMEA APACEvents Content
Page 5
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Marketing Calendar:
Coordinate Teams and Wow Customers
Page 6
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Marketing Calendar
Instantly View Campaigns
& Details
1
Direct Mail
Sponsored
ContentTrack
Any
Activity
1 Create views
unique to
marketers
Marketing &
Stakeholders
2
Build & modify
campaigns3
1 Unified 2 Specialized 3 Actionable
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Challenge
• No global view of when emails are going out
• Overlapping communications degrade results
• Sales and exec leadership misalignment
Solution – Marketing Calendar
• Custom views for team members, sales and executive leadership
Benefits
• Visibility to coordinate teams and manage workloads
• Better alignment with sales
• Proactive reporting to exec leadership
Melissa Davies,
Marketing Operations
Intelligent search provider for
Internet retailers
“The ability to streamline
the sharing of information
is invaluable!”
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Demo
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Thank You
Brian Glover
Sr. Product Marketing Manager
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
UnifiedSee everything in one calendar
“Marketo’s Marketing Calendar gives everyone on the team the visibility they need
to plan coordinated campaigns from the start.”
-Amanda Wolff, Executive Manager, Digital Marketing at Elsevier Education
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
SpecializedViews built for marketers
“Marketing Calendar lets me proactively share marketing plans by tailoring
the views for peers, sales and executive leadership.”
-Melissa Davies, global marketing operations at SLI Systems
© 2014 Marketo, Inc. Marketo Proprietary and Confidential
ActionableBuild and modify campaigns directly in Calendar
“With Marketing Calendar, we can avoid scheduling conflicts and create a well-
orchestrated experience for our customers”
-Amanda Wolff, Executive Manager, Digital Marketing at Elsevier Education