marketing automation: what can you do?

8/13/2019 Marketing Automation: What can you do?

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(Music interlude)

Andrew is the Aussie bloke living in the U.S.. Heather is the American girlliving in the U.S.. Together they travel the world, sharing strategies onhow to ut your business on autoilot. !oing business online is no longerabout having a website. To get more clients, and take care o" the ones youhave, you will need a ma. They#ve got it.

So sit back and rela$, and welcome aboard% This "light is bound toautoilot your business.

Andrew: Welcome to podcast number 28! Hello, my name is Andrew McCauley, andI am, as usual, excited to be bringing you tese podcasts And, o" course, I can#t

do all tis mysel", so I a$e to in$ite te lo$ely Heater %orter Hello, Heater!Heater: Hello, Andrew, ello guys! How A&' all o" you( )laugs* We ope you#rewell

Andrew: I#ll answer "or all o" tem: +ey are good

Heater: I ope so ou -now, we are in. /2 countries now, and we are loo-in#o$er, you -now, all you guys and were you#re listening "rom, and we a$e peoplein Missouri, in Cali"ornia, in +exas, and all o$er America, and all o$er te world,

and. tan- you, "irst o" all! +an- you guys "or your support We appreciate it

Andrew: It is awesome, actually, to say tat 0in1 / countries people all o$er teworld and, um, it is an onor tat we, a, get downloaded and listened in tat

many times and tat many places

Heater: ea

Andrew: 3o, um, ey, we4we#re glad to be reacing out to di""erent parts o" te

globe And saring our -nowledge, and all tat sor o" stu"" And spea-ing o" saringour -nowledge, be"ore we get into today#s topic, I tin- we ougt to re$erse itere Wat did you learn, saring your -nowledge, wat did you learn tis wee-out tere in te big wide world(

Heater: 5o! 6reat 7uestion 5-ay so, last wee-end I ad a spea-ing gig, and Iwas telling e$erybody "rom stage tat it#s incredibly power"ul to a$e. wen you#resee-ing out a mentor, in order to a$e a "air exange o" in"ormation tat yousould pay tem And it was interesting, I didn#t realie tat would be suc apro"ound statement, and brougt up a story about one o" te guys we -now,9ames 3ren-o 3outout 9ames, We lo$e you! 9ames 3ren-o#s a $ery amaingInternet mar-eter And 9ames said someting to me, e says, ;oo-, I reallyrespect people tat pay "or my ser$ices, because ten tey#re serious about me,

my expertise < tey respect me, and tey#re also serious about wat tey#reabout to learn= 3o I I was tin-ing, o-ay, so ow do we actually start to

implement tat, wen you and I Andrew, personally ere, started to as- "orin"ormation And I was researcing online, and ten I "ound tat I learned wat Ilo$ed tis wee- A lot o" experts out tere are, on teir website, putting upsometing called, um, te %ic- My >rain= session, or >uy Me Co""ee= session Andtey#re carging teir ourly rate, ?ust literally "or a strategy session on te pone"or teir -nowledge +is is being done "rom li"e coaces "rom elt experts "rom

mar-eters, you name it 3o it#s a really cool way to put on your site a %aypalbutton and people pay you onsite "or a pone call on 3-ype "or your -nowledge

;isten ere: ttp:@@autopilotyourbusinesscom@podcasts@mar-eting4automation@6et a copy o" our 5nline 3ur$i$al 6uide ere: ttp:@@aybguidecom

wwwautoilotyourbusinesscom
http://autopilotyourbusiness.com/podcasts/marketing-automation/http://aybguide.com/http://aybguide.com/http://autopilotyourbusiness.com/podcasts/marketing-automation/


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And I do belie$e it#s a "air excange, because we#$e wor-ed $ery ard "or our-nowledge, a$en#t we guys( We a$e!

Andrew: We sure a$e How do you, ow do you deciper wat your "air excangeis, do you tin-(

Heater: 6ood 7uestion I mean. wen I was researcing tis wee-, I "ound tatte ourly relie" "ees people are carging are anywere "rom a undred and "i"ty

dollars to an our, or a undred, a undred and "i"ty, upwards to about treeundred and "i"ty an our 3o I would loo- closely at your mar-et, and um, wat#s

a going rate in your mar-et I do "ind tat seems to be a pretty good range "or atop end "or somebody tat#s been an expert "or 7uite a wile, meaning treeundred "i"ty an our ou -now, you maybe a$e multiple degrees and multiple,you -now, certi"ications and tings li-e tat >ottom end is more, been around "ora couple years, you are an expert, you#re doing a good ?ob, but, you -now, youa$en#t been around "or ten years yet, let#s ?ust say tat

Andrew: ea, I don#t tin- it#s a new, a new model by any means 0ot at all1 >utI tin- people are now starting to realie tat tere is a lot o" in"ormation out tere"or "ree +ere is a lot o" places to go and get your in"ormation "or "ree, and a lot o"people are doing tat >ut tat is part o" te problem, tat tere is so mucin"ormation out tere tat people get o$erwelmed wit: Well I don#t e$en -nowwat#re rigt anymore Wat#s rigt( Wat#s new( Wat#s current( Wat#s out o"

date, and wo#s telling te rigt story(= 3o, um. I get tat all te time, peoplesaying, Well, wo do you "ollow( Wo do you "ollow in Internet mar-eting( And

you -now, I used to "ollow a number o" people >ut I#$e sort o" stopped doing tatI#m down to a small, small "ew people tat I "ollow >ecause oterwise I#d be

getting inundated wit so muc con"licting in"ormation about wat we do,especially in our "ield, tat I ?ust a$e to say, ou -now wat( I#m gonna pic-tree people, and I#m gonna "ollow tem, and concentrate on wat tey do, andadapt my -nowledge around wat tey#re learning at te same time

Heater: ea Well said And ten test it ou -now, test it in your own businessand see i" it wor-s "or you, so.

Andrew: up

Heater: 3o "or tose o" you, you -now, don#t underestimate your own $alue,don#t you -now someting ou -now, people want to -now your -nowledge andtin- about ways tat you could implement tis in your business as well 3o,

Andrew, wat did you learn(

Andrew: B, wat did I learn( I learned. ou -now actually, we a$e a lot o"clients out tere, and we do a lot o" di""erent aspects "or tem We do a lot o" 3'5and membersip site de$elopment and all tat sort o" ting, website de$elopment,

strategies, and. one o" te tings I did learn tis wee- is , and we#$e tal-ed abouttis be"ore, tat 6oogle is canging teir algoritm, particulaly "or 3'5, and tey

ad anoter. I was going to say a rendition, it#s not a rendition, a new $ersion o"%enguin )I tin- it#s %enguin*

Heater: It is %enguin, 2

Andrew: 2, so tey ad a new $ersion coming out And we consider oursel$espretty wite at, so we do tings abo$e board We don#t want to attract any undue

attention by doing dodgy stu"", so we#$e been pretty wite at and using all tewite at tools And e$en some o" te tools tat we were using a$e come under a




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bit o" scrutiny "rom 6oogle as well 3o we#re now retin-ing wat we#re doing as"ar as 3'5 goes, and we#re not ?ust retin-ing< we#re redoing it >ut it ?ust goes tosow tat you can#t build your business on somebody else#s plat"orm ou can#tbuild a ouse on somebody else#s land and expect to a$e it all your own way Andone o" tose tings tis wee- was exactly tat We#$e got to play by 6oogle#s rulesi" we#re using teir tools, using teir land to build a, build a ouse on We#$e got tounderstand teir rules and gonna rule And, you -now, I tal- about tis all te time"orm stage wen I#m doing presentations on people wo build Daceboo- pages, "or

instance, and tey put all teir time and e""ort into teir Daceboo- page and tenone day, "or wate$er reason, tey get wiped out Daceboo- turns tem o"", closes

tem down, and tey#$e lost e$eryting because tey#re built all o" teir ard4earned e""ort on somebody else#s plat"orm And it#s part o" te reason wy I alwayssay, and you and I always say, build your website, build your presence, own, as3cram-o says, own your course 5wn wat you do, so tat nobody else can ta-e

it away "rom you I" one o" tose plat"orms e$er stops gi$ing you ser$ice, you goonto anoter plat"orm And I guess tat was a big ting I learned tis wee-, tat itdoesn#t matter ow good you are or ow good you tin- you#re being Wen you#replaying in teir sandbox, you#ll still abide to teir rules at any time o" te day

Heater: 'xactly rigt Well said And guys, we ope you en?oyed tis Wat ou;earned moment It#s a good excuse "or Andrew and I to a$e a $ery public cat in"ront o" you guys, and wat we learned "or te wee- >ut I tin- it#s important tatwe#re saring tis wit you because we want you to tin- about in terms o"

strategy online )8:8*, and it#s not ?ust about te topic tat we sare wit you "ortis particular podcast ou -now bigger picture stu"" 3o tat#s wy we#$e

implemented tis into our podcast

Andrew: 3pea-ing o" tat, wat are we ta-ing about today(

Heater: Here you go! Comin# in ow ere#s te ting, we#$e ?ust edited a serieso" online wor-sops or webinars, and we elped undreds o" business owners learnow to automate $arious areas o" teir business, "rom sales to mar-eting to"inancial reports, to customer ser$ice and onwards It was suc a it tat we#$edecided to bring our -nowledge "rom tose webinars into our podcast 3o we#regonna launc a new series o" podcats all about business automation A"ter all, we

do call oursel$es Autopilot our >usiness,= do we not(

Andrew: ea, we#re not actually doing a new podcast, so you#ll still "ind us ereon tis exact same podcast you "ound us on be"ore It#s ?ust a new set o" podcastsinside tis one tat we#re gonna tal- about &igt(

Heater: ea, exactly We ?ust wrapped up our series on mar-eting statistics wedid a wole series on understanding our number and so we#re gonna -ic- o""anoter series on business automation and ow you can use some o" teseamaing tools tat are a$ailable to you rigt now, online, in so your business 3o,

yay! We#re gonna -ic- o"" number one, and tis is all about mar-eting How toautomate mar-eting in your business

Andrew: ay ow, one o" te tings tat people o"ten tal- about it, I#$e got somuc to do and no time to do it Wat tools are out tere, wat can I use to ?ust

le$erage some o" my time, le$erage some o" my money, and tat sort o" stu"" 3owe sort o" put our eads togeter and tougt, let#s sow people wat tools we

use ;et#s sow people wat -ind o" tools our clients are using, so tat tey can

coose And now, tese are not te be4all and end4all o" te tools I" a "ew a$e




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mentioned a tool, it#s not te only tool tat can do wat wat we#re tal-ing aboutIt#s ?ust a tool tat you can go out and in$estigate "or yoursel", "ind out "urterweter you want to use tat or not, and ma-e up your own decision It#s alwaysimportant to ma-e up your own decision wen you#re using all tese di""erent toolsbecause some o" tem will wor- "or you per"ectly, and oters may not "it yourcircumstances

Heater: +at#s well said, yea

Andrew: +at was te little disclaimer at te bottom

Heater: 3o we a$e six tings we#re gonna go into about automation, andbasically we#ll co$er, ?ust brie"ly, te tools and concepts beind eac o" te six And

I tin- I#m ?ust going to tell tem wat te six are, ?ust because tey#re so good Iwant tem to ang in wit us be"ore te end o" tis episode

Andrew: ou tell all / countries

Heater: es 3o, all rigt, we#re gonna tal- about ow to automate your websitecontent, your newsletters, your e4mail mar-eting, lead generation, and ponetexting, all $ery pi$otal points o" mar-eting you must be using in your businessWell, most o" tem, I sould say 3o, let#s get stuc- into website content and blogposts How do you automate tat, Andrew(

Andrew: Well, you don#t ou don#t o, o" course you do Here#s te ting witsome o" tis stu"": Wit te website. wen we tal- about website building, andtere#s all sorts o" plat"orms you can build websites on +ere#s 9oomla, tere#sErupal, and a wole range o" oters 5ne o" te ones tat we#re always tal-ing

about is Wordpress In "act, I tin- our $ery "irst podcast was all about Wordpress,way bac- wen We explained about wy we li-ed Wordpress And one o" te

tings tat Wordpress let you do is actually automate your postings o" your blogposts ow. ere#s te ting wit blog posts, and I tin- we#$e spo-en about tis

be"ore, is tat 6oogle will elp it by ma-ing te Web


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on autopilot "or te wole mont se as little blog posts ?ust posting at am3ydney time e$ery day,

Andrew: ea, so tat#s te beauty o" Wordpress It#s tat you can scedule yourposts ow, o"ten you won#t a$e time to do a speci"ic post e$ery wee- or e$ery

day, but you may want to set aside one day a mont, li-e tis client does, setaside one day and write tree or "our or "i$e posts in one setting And ten you canstagger tem, time4release tem so tey can come out on te our at te speci"ictime tat you mentioned e$ery single wee- or e$ery day or wate$er time youwanted to do tat And wat tat does is, it lets you gi$e te appearance tat youare as regular as cloc-wor-, and sending out your in"ormation to your "ollowers onyour blog

+at#s exactly rigt 3o next up we a$e newsletters, and we#re gonna tal- aboutone tool we really lo$e tat we#$e been using And it is called %aperly, and it#sactually paper as in te word paper= and ly= as in ;4, te url, to wic you canget your own Andrew, I#d li-e "our you to describe wat %aperly is, becauseyou#$e ad your ands a little bit more dirty in te %aperly process

Andrew: Eirty paper Eirty paper(

Heater: es

Andrew: %aperly#s been tere "or a wile I tin- it#s "rom 3witerland or Drance.>ut wat it does is it lets you create your own newspaper in minutes It#s pretty

cool, and you can a$e any topic you li-e Wat it does is, it gi$es you ten or sodi""erent "eeds, wat it calls "eeds And you may want to go and say, let#s say "or

instance, te Wall 3treet 9ournal, you can go and grab teir +witter "eed And

e$ery time tey post a tweet, it gets inserted into a %aperly paper tat loo-s and"eels li-e a newspaper +en you migt want to go and grab te Wall 3treet9ournal, you migt want to go and grab te ew or- +imes, you migt want to goand grab te 3ydney Morning Herald or wate$er it is, and put tose "eeds "romteir +witter account or teir blog post It doesn#t matter wat "eed it is, it#s an&33 "eed, don#t want to get too into tat >ut you can e$en put oter Daceboo-"eeds, poto "eeds, and tat sort o" stu"" all into tis %aperly product, and ten

wat appens is tat it gets sent out, and sent out e$ery day o$er +witter i" youli-e ou can update te paper e$ery day, so it#s a new paper going out e$ery day

5r you can update it and send it out on a wee-ly basis ow, wat it does is, it letsyour "ollowers -eep up to date wit wat#s going on ow, wat you can also do isi" you#$e got a lot o" content coming out "rom your own website or "rom your own

blog, ten you may ?ust want to put all o" your content "eeds into tese %aperlynewspapers, so tat people can see wat#s coming out on a regular basis

Heater: ea, so "or us, "or example, we a$e multiple website Andrew as a

blog, I a$e a blog, we a$e not only Autopilot our >usiness social mediaaccounts but our personal accounts as well 3o we#$e actually put togeter anAutopilto your >usiness %aperly, and i" you actually go toautopilotyourbusinesscom@podcast, you#ll see a little lin- below tis podcast wereyou could sign up "or tat, sould you wis to see ow tis actually wor-s Also, weob$iously send you lots o" o" cool tips as well 3o you can cec- tat out >ut

%aperly#s cool because essentially we always tal- about positioning yoursel" as teexpert in your space and really te ub o" in"ormation, and i" you can continue to

do tat people will continue to come to you and listen to you wit wat#s appening

in your industry 3o it#s a $ery easy way to pull and pool oter people#s autority




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content in your industry into one place, pac-age and position it as yours, anddeli$er it out to your database

Andrew: ;et me gi$e a 7uic- example o" some o" tem tat are out tere tatwe#re tal-ing about 3o I#m loo-ing at one tat#s called +e '7uestrian ews

'xpress 5b$iously it#s all about news about e7uestrians 3o i" you#re intoe7uestrian, and you want to be te leader in e7uestrian, you can collate all o" tein"ormation "rom te e7uestrian world and put it in on plot "or people to read it5ne#s called +e 5$arian Cancer 3o tat#s got all te news about o$arian cancertat#s coming troug on tis particular newspaper It#s li-e a$ing your ownnewspaper "or a $ery speci"ic target mar-et We#re loo-ing at te AmericanHispanic 9ournal. tere#s one about, one called +arot +imes +wo, all about tarotcards, and tarot readings, and wat#s going on "or tarot +at would be a simple

one to do, since tere#s so many di""erent readings e$ery day tat you could put

tem all togeter in one paper and a$e a wole range o" di""erent readings "oryour "ew people reading your stu""

Heater: And te great ting is, guys, tat you can use your own content but you

don#t a$e to, as Andrew said be"ore, were i" you pull troug, say, Wall 3treet9ournal i" you#re trying to deli$er actual news, "or example 3o you can use oter

people#s content It#s automatically gonna suc- troug teir content, "rom teirupdates and teir blog posts into your own paper tat you create And it#s $ery

easy to use and set up I was playing around wit it actually, last nigt Higlyrecommend cec-ing it out!

Andrew: %aper4dot4ly, tat#s all you need

Heater: Eot4ly, tat#s rigt

Andrew: es

Heater: 3o tat#s tat one And one more point on newsletters: I" you don#t want

to go te wole %aperly route, and you ?ust want to a$e your own newsletter tatyou control, a -ey ting wit te newsletter is tat you can, o" course, sceduletese out as well using te e4mail mar-eting tools we#re going to tal- about in asecond 9ust -eep tat in mind, you don#t a$e to tin-, 5 my gos, I a$e to beome on +ursday e$ery nigt because I send mine out on +ursday e$ery nigt=3o, you can set it up in ad$ance and scedule it to go out to your list, to go outwene$er you want Wic is $ery cool 3o let#s go into te e4mail mar-eting alittle bit more, sall we(

Andrew: ;et#s do tat

Heater: Alrigt 3o ere are some tools, tat we lo$e, tat will elp deli$er your

newsletter to your list We lo$e Mailcimp, wic is an e4mail mar-eting programAweber is anoter one we#$e used as well And anoter big "a$orite one, wic is abit bigger and more robust, is called 5""ice Autopilot, cu it does more tan ?ust e4mailing +ere#s so many more toug, tere#s iContact, and Constant Contact, andCampaign Monitor +ere#s a lot o" tese programs out tere, a$ailable to guys>ut i" you#re ?ust getting started, we igly recommend cec-ing out Mailcimpbecause you can sign up "or a "ree account and loo- into it tat way

Andrew: ea, Mailcimp#s a andy way, too +ey#$e got a lot o" cool training$ideos, and you don#t a$e to put too muc up "ront to get it wor-ing 3o

Mailcimp is good "or a starting pac-age "or sure




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Heater: Absolutely 3o e4mail mar-eting is, essentially wat it is is you sendingout e4mails to your database, te list o" people you#$e started to bring into yourbusiness tat are interested in learning more about you, and getting tem toengage wit tose e4mails Weter you#re going to send tem "ree bonuses ornewsletters or articles or $ideos or wate$er it is, te idea is tat you continuallyengage wit tem, sending tem "ree $aluable content ot ?ust noise, but real,$aluable in"ormation tat tey can read in your e4mail or clic- "rom e4mail into 0a1web page o" your coice, to actually learn a little bit more about you And actually,

e4mail mar-eting is $ery exciting because you can set up automation ou canwrite your e4mail once, and plug it into tis system, and it will go out, o$er time,

o$er tis system Anoter ting wit e4mail mar-eting as well: We#$e tal-ed a lotabout tis in pre$ious episodes as well too, but e4mail mar-eting starts wit a "ormtat programs li-e Mailcimp will allow to create and put on your website It allowspeople to enter teir name, teir last name, teir e4mail address. you -now, bits

and pieces o" teir data, in excange "or someting 3o weter tereJs gonna besome newsletter, a "ree bonus, wate$er you guys want to gi$e a way, tat is owtey enter into your e4mail list And ten te "un and games begin i" you#re e4mailmar-eting "orm tere

Andrew: Ee"initely 5-ay, so wat about lead generation, ten(

Heater: 3o lead generation is a little bit o" a greater picture around tis wole e4

mail mar-eting ting. ;ead generation is were are you getting your leads "romte Internet( Is it coming in "rom your website( Are you coming in "rom your socialmedia( +in-ing in terms o" tese "orms tat you#re gonna create "rom yourMailCimps and your Awebers, were else can you put tem, oter tan yourwebsite itsel"( our led generation becomes $ery big and open, and start to get

lots o" people opting in "or all sorts o" tings you can o""er in your business Andagain, wat appens "rom tere is, once tey opt in tey#re ta-en down a customer

?ourney, and experience sort o" a next "ourteen days wit you o" really getting to

-now you troug your automated e4mails 3o, wat would you say more aboutlead generation(

Andrew: ou -now, lead generation is one o" tose tings tat, it#s one o" tosetings tat you want to be getting people to do. you want to be doing someting

wen tey come to your website It#s li-e a$ing a sop a$ailableut normally, once you actually opt in or sign up




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"or updates "rom somebody, you#re engaging wit tat in"ormation now in adi""erent way 3o tat#s wy it#s s-ind o" con"uses to a$e it, because cances aretem coming bac- into your di""erent online accounts is 7uite slim ;ead generationis, well, I tougt we#d gi$e tem a "ew examples because we -now tis can -indo" con"uses people as well 3o we call lead generation and lead generation

"unnels,= were someone actually comes in o"" your opt4in "orm, and ten teyget tese auto4responder e4mails "rom you We#re putting tem in di""erent places,so li-e you can go to our Daceboo- page, and you can sign up< we a$e a lead

generation "unnel= "or webinars 3o you can actually go straigt to our Daceboo-page and sign up "or webinars tere ou can go to autopilotyourbusinesscom and

you can get our "ree online sur$i$al -it ou can go to Andrew#s blog, and e as a"reebie My blog, and I a$e a "reebie 3o wat we#re doing is, based on were youcome in and engage wit us, you can get di""erent "ree content and in"ormation onwo we are and start to engage wit us "rom tere 3o tin-ing bigger picture as

well, you don#t a$e to a$e one o" tese ou can a$e multiple points and areaswere you#re gi$ing away amaing content and really starting to raise a database

Andrew: ea, we actually a$e twenty di""erent tings we gi$e away "or leadgeneration 3o we put it e$erywere, because we -now te $alue o" it 5nce you#$egot someone wo wal-s out te door witout gi$ing you any in"ormation, it#s gonnabe ard 5ne o" te oter 7uestions too, H, tat we migt touc on is: Wat sort o"tings do you gi$e away( +is is a golden 7uestion, I get tis. probably twice aday, I rec-on: Wat do you gi$e away( I#$e got to go and write an e>oo-! Is an

e>oo- still someting tat people want to loo- at(= ;et#s go troug some o" tesetings tat people are gi$ing away and tat we#$e seen wor- really well ;et#s tal-

about e>oo-s "irstoo-s(

Heater: I don#t tin- tey wor-, because tey#re too big +e idea is tat youwant people to actually read and engage wit your content, or else tey#re notgonna actually connect wit you and learn more about wat you can o""er And

we#re really busy, so i" you#re gi$ing away a 24page e>oo-, cu it#s li-e, yea, itmigt be really exciting to opt in "or it but te cances o" actually engaging in

reading tat e>oo- are $ery slim 3o I don#t tin- tey#re wor-ing too well

Andrew: ea, one o" te. I want e$erybody rigt now, to tin- about on your

own computer, do you or do you not a$e an e>oo- tat you a$en#t read( I -nowI#m guilty o" it

Heater: 5r a doen, in my case!

Andrew: A doen(

Heater: In my case )laugs*

Andrew: 'xactly 3o, I ?ust -now tat tere#s people wit e>oo-s out tere tat

tey a$en#t read 3o i" tat#s te case, don#t gi$e tem an e>oo- i" tey#re notgonna read it Ma-e it4 maybe you could brea- tat down into someting else,

really repurpose wat you#$e got, use it Maybe wat we#re seeing now wor-ing$ery well is tings li-e blueprints or witepapers And tey are one or two4page,

tree page max little report0s1, and tey may ?ust be li-e te eadings o" captersin te e>oo-

Heater: +at#s rigt And people are also calling tese tings ceat seets,= cuits literally. it could be a list o" I -now we#$e gone troug tis be"ore wit one

o" our clients, wo teaces people ow to get "urter aead in teir careers And




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es literally come up wit a seet o" tings you sould ne$er say in an inter$iewAnd it#s literally li-e a one4pager >ut it#s $ery easy to absorb, and people actuallywant to read it and engage wit tat I say wat#s 0wor-ing1 as well is $ideos I-now a lot o" you guys ?ust tin-, 5 my gos, I don#t want to get in "ront o" acamera >ut i" you#re selling yoursel", ten it#s actually really good to learn ow toget in "ront o" a camera a com"ortable because tis is a cance "or people to get to-now wo you are, and personality, and connect wit you, and say, ou -nowwat, yea I li-e tis person I#m gonna ang out wit tem "or a wile and ear

wat tey a$e to say= 3o wene$er you are an expert, especially tin- aboutabout ow you can do maybe a little mini $ideo training and sow o"" your

expertise tat way

Andrew: ea, yea I#ll tell you wat, one o" te biggest tings out tere, and

tis may not apply to e$erybody, is actually so"tware 3ometing tat does

someting We see a lot o" calculators in te "inancial industry, gi$ing calculators towor- out mortgage rates and car loans and tat -ind o" ting >ut tere#s oterlittle pieces o" so"tware tat a$e been getting $ery good opt4in rates ow as asetup, it may not "it dog training or tat sort o" stu"" >ut ten again, tin- outsidete box and tin-, Wat can I ma-e tat would "it into my dog training business(=3o tat#s on ting tat#s wor-ing rigt now, is so"tware

Heater: ea, good point All tose "ree trials as well 3o again, I tin- te

biggest ting to stress ere is: 6i$e away your best content ot e$eryting you-now, but really gi$e away someting tat igligts your s-ills in a great wayEon#t ?ust try to trow someting togeter ou want to sow o"" your -nowledgeere, so tis is a cance to really ma-e yoursel" sine 5b$iously, as people opt inyou want to impress tem, rigt( It#s -ind o" li-e a networ-ing e$ent and you

sa-e someone#s and and you want to ma-e really great impression "or tem totin- about you in "uture and remember you And tat#s ow you do it online

Andrew: Absolutely, $ery good 3o I tin- tat#s pretty muc it "or leadgeneration, and I tin- we#$e gone into a wole range o" tat in one o" ourpre$ious podcasts about metrics and tat sort o" stu"" 3o go and cec- out tatpodcastK I tin- tat#s podcast number. 2L or 22, o"" te top o" my ead

Heater: I#ll a$e to get tat episode and bring tat up "or you guys

Andrew: 3o cec- tat out. 6o and cec- tat out Anyway, tat#s tat one 3oanyway, wat#s te next one( Wat#s te next one we#$e got( +at we need toconsider(

Heater: 3o, social media is ob$iously a big one 'specially as people are going

into teir mobile de$ices more and more and engaging wit apps +ose apps aresocial media apps! 3o, ow do you automate social media so it#s not incredibly

o$erwelming( Wic, you -now, to many it is B, Andrew, te 3ocial Media>lo-e! We#re so luc-y to a$e te 3ocial Media >lo-e on tis podcast so e canexplain to us ow to automate social media

Andrew: 3o, is social media o$erwelming( o, ne$er! Well, one o" te tings

about social media is tat it is becoming more and more ridiculous, to be onestwit you +ere are so many tings going on, tere#s so many canges, tere#salways new apps and new tis and new tat I tin- I#$e "ound I got told about"our new tings tis wee-: 5, you#$e got to be on tis!= I#m li-e, Were do

people stop( Were do people get o""(= 3o wat I li-e to say to people is,concentrate on te big "ew +e big "our or "i$e social sites tat e$erybody#s on




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ou#re gonna get it wit all tese tools tat do tis and do tat. Ine o" my"a$orite tools "or automating all o" tis is Hootsuite, H4o4o4t4s4u4i4t4e It#s a "reeapp tat you can use on your computer or your mobile pone ou can pay teprincely sum o" six dollars to upgrade to te %ro $ersion, six dollars a mont Andtat will gi$e you access to all o" your accounts And wat I li-e to do witHootsuite is tat it lets me control all o" my social sites ut I#m not really a$ing to do producti$e stu""during te day 3o Hootsuite "or me as been te best option "or me +ere areoter options out tere, suc as 3ocial 5omp does te same sort o" ting,

altoug it#s limiting on wat it does +weetdec- used to be good, but +weetdec- isowned by +witter and I tin- it stopped gi$ing some support to one o" te

plat"orms. I can#t remember wic one it is, maybe Daceboo-, o"" te top o" myead >ut it#s not as good as it used to be, so tat#s wy I li-e HootsuiteHootsuite, you#$e got a $ery $ery good education component to it as well +ey doa great blog, and a great deal o" in"ormation, Hootsuite blog +ey#$e also got teHootsuite Bni$ersity 3o tey#$e got a lot o" people teacing tis all te time aswell And also, it lets you communicate wit teams 3o i" you#$e got a couple o"

team members tat need to go and post on your beal", you can let tem, gi$etem access to your account

Heater: ou -now wat else I lo$e about it( +is is my "a$orite ting, te littleHootlet It#a a little app tat you can stic- oup in te top o" your browser, li-e sayDire"ox or Crome It allows you to, wen you#re browsing te et, i" you#rereading a blog or someting tat you "ind would be $aluable to your own "ollowers,

tere#s a little button tat says Hootlet And you clic- on it, and it automaticallysrin-s down tat B&; o" tat particular page you#re on and "ormulates it into a

post tat you can literally go, I want to send tis to my Daceboo- page, my +witter,my ;in-edIn, were$er else 0in1 all your accounts you a$e oo-ed in on

Hootsuite And you can scedule it straigt "rom tat little Hootlet 3o I "ind tat, I-now tat it#s a good idea to get organied and say, Monday morning#s myHootsuite time= >ut I also "ind, on te "ly, it#s extraordinarily easy to send $aluablein"ormation and scedule stu"" out as well

Andrew: es, tan- you I#m tal-ing about Hootsuite, and I#m not mentioning teautomation part o" it Wat sort o" cray person am I( 3o, tat sceduling ting isa $ery important because as you said, you#re clic-ing troug websites, and youcome across someting you tin-, Hey! I tin- my audience, my "ollowers wouldli-e to see tis! +e people tat "ollow me on Daceboo-, ;in-edIn or wate$erwould li-e to see tis 3o ere#s wat I#m going to do, I#m going to send it out >utI don#t want to send it out today because it#s midnigt were I am, and tey#reprobably not on te social sites rigt now, so I#d li-e to send it tomorrow morning=

3o you send . you can actually scedule it monts in ad$ance i" you li-e ou can

send it at a speci"ic time And te cool ting about tis is tat you can write ?ustli-e your blog posts ou can write all o" your posts a mont in ad$ance, "or your




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+witter account, "or your ;in-edIn 3o e$en wen you#re on olidays, e$en wenyou#re sitting tere drin-ing coc-tails wit a beac umbrella, you can actually betweeting and posting as i" people wouldn#t -now any di""erent but you#re li$e,you#re rigt tere, doing wat it is tat you do 3o Hootsuite is one o" my "a$oritetools tat I really really use e$ery day I#m using it on my pone, I use it on mydes-top as well 3o do yoursel" a "a$or and cec- out Hootsuite

Heater: ea Higly recommend, I use it e$ery day ow, we#re coming to telast point o" automation "or mar-eting, and tat is pone texting 3o I -now youactually a$e some tools, Andrew 3o ow about you sow us some o" tose toolsand we can sare a "ew ideas about ow you migt use pone texting in yourbusiness(

Andrew: ea, so pone texting is, ?ust to gi$e you an idea o" wat it is, it#s tat4tose numbers tat you see people. tey#ll say +ext your name= or +ext Coca4Cola to LLL= and by doing tat, wat appens is at te oter end, tere#s tissystem tat collects your pone number )incoming pone number* and o"tenmatces up a pone number wit an actual database 3o it gets your name as well,

and it puts it into a system were you#$e got now. it#s li-e a lead generation, it#sli-e a lead "unnel, were te people, were te business tat is collecting your

number can actually send you messages bac- Mar-eting messages, e4mails.Instant Customer is one o" tose ones tat does, um, it#s a pretty ig4tec one

tat does a wole bunc o" web "orms ou can e$en scan business cards on youri%one app, tey gi$e you an i%one app tat you can scan business cards so tatte details o" your business cards go straigt into your database >ut te biggestting is te wole texting ting And some o" te ways tat I#$e seen tis wor- istat you migt get a person wo#s spea-ing at an e$ent, and ten tey say, Wo

wants a "ree copy o" te slidesow(= 3o people put teir and up and e says,Well get your pone out and text my name, or text ''+ to tis number,= ande$eryone wo texts tat number instantly, instantly gets an e4mail wit te

slidesow presentation in teir inbox And usually it#s on teir pones, so peoplecan sit tere and watc te slidesow on teir pone as well

Heater: ery cool!

Andrew: It#s $ery cool 3o Instant Customer is bug in te B3, and in Australiatere#s >urst 3M3, does a $ery similar ting And I tin- in te BN tere#s onecalled +ext ;ocal +ext ;ocal Mobile Messaging 3o i" you#re in te BN listening totis, tere#s some good ser$ices around tere I don#t a$e /L oter countries witdi""erent ser$ices )laugs* 3orry "or tose oter / countries, I don#t a$e a list o"

tose text messaging ser$ices "or you rigt o"" te top o" my ead >ut ?ust do asearc "or it rigt in your local area and you#ll "ind companies tat will do texting

"or you

Heater: ea, and you -now wat I. tere#s actually a air salon ere tat I

used to go to ere in 3ydney And wat tey did is, tey#d actually ad a pone, a3IM card, tat was teir texting pone And tey would do, sort o" li-e, pre4pay "or

te mont +ey would input all teir clients#, you -now, mobile pone numbers intat pone And tey would ?ust, tey would use it manually I was tal-ing to

tem, I was so impressed 3ometimes tey#d send out a text and tey#d say, DirstL people to call get OL $oucer= And I said, How do you guys do tis( How doyou manage it(= And tey said, We ?ust use our pone= I said, ou do it

manually(= And tey said, ea, we put e$eryting in te pone= 3o e$en tougwe#re tal-ing about automation, we don#t want you to get stumped on te concept




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o" using text messaging It#s literally as easy as tat ou can get your ownseparate pone "or mar-eting purposes, and ?ust do text messaging tat way i" youneed to

Andrew: >ut, but ow long would it ta-e tem to do tat(

Heater: Well, tey ad e$eryone in te pone so tey would basically ?ust goAEE AEE AEE AEE AEE AEE and ?ust -eep adding in te numbers to do group

text messaging And it. it#d ta-e about an our $ery mont +ey#d only do it oncea mont, do a little text message sout to e$erybody wit teir special "or te

mont

Andrew: ea, but tey probably don#t do it more o"ten because it ta-es an our

e$ery time

Heater: +rue, yea It#s trueAndrew: ea, so wat I#m saying wit one o" tese Instant Customer, i" you typeit in on your -eyboard, you get into te bac- end, you type te message, Dirst Lpeople call in, get OL o"",# it 3end and it goes out to all o" tem at once And itcollects te data o" wo#s te "irst "astest bac-, and all tat sorta stu"" too Itliterally ta-es a minute to do tis sort o" stu"" wit it, wit tese tigns 3o youimagine, you can imagine wat sort o" results you#d get i" you tougt, ;et#s do itonce a wee-=. you#re sa$ing yoursel" "our extra ours a mont +at may notsound a lot, but tat#s ?ust one one little step tat tey were doing in teir

mar-eting tat tey could#$e impro$ed on by using some o" te systems li-e tis

Heater: It is, and you -now, especially "or tose o" you guys wo are running

e$ents, e$ents is anoter really big one Webinars and e$ents, toug weter it#sonline or o""line +e reason wy is because you -now, we all get excited, we sign

up "or it, and we tin-, 5, tat#s gonna be really good I can#t wait to go= Andten as time nears, you "eel more disconnected and less excited about actually

attending And I "ound anybody tat utilies text messages in tese ways "or e$entengagementut also "or$ery exciting deals were you want to get people to ta-e action, li-e wat I ?ustsaid: Dirst L people to call,# or "irst L people to do someting, and ten you get

someting in excange And it -eeps your people exanged wit you

Andrew: Ee"initely, de"initely 3o yea, get text messaging It#s not e$erybody,not always "or e$erybody And as you said, all tese tools today, we#ll a$e a list o"tools on te &esource 6uide >ut not e$ery tool is gonna be rigt "or e$erybody

We ?ust want to gi$e you a range o" di""erent tools tat are out tere We a$en#te$en touced on, really, i%one apps eiter, wic are anoter one wic I tin-

well a$e to do at te end o" tis series, is a special i%one edition Well noti%one, but ?ust a special app, a special mobile app edition, and tal- about some o"

te cool tools we use "or some o" our clients as well to really le$erage teir timeand le$erage o" o" teir automations too

Heater: 6reat idea And now earlier, you mentioned te oter pre$ious pastpodcast people could go on and listen to, to actually understand a little but more

about te lead generation "unnel, and getting ideas sent out to teir database to




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get people to opt in +ere#s actually tree tat we tal-ed about tat in I" you guysreally want to di$e deeper into ow to do tis wole e4mail opt inusiness series we#re -ic-ing o"" in Mar-eting PL, wic we#re ?ust coming to awrap wit now And next time, we#re going to tal- about sales!

Andrew: 3ales, yay! ;et#s sell some stu""! o, we won#t tal- stu"" We#ll tal- about

automation, and wat sort o" tools we#re using to sell and dri$e your sales anddri$e your clients# sales as well 3o. tan- you again And listen, i" you are

listening to us on i+unes, 3titcer. um, wat else a$e we got.

Heater: %yromatic! 3oundcloud.

Andrew: ea, all tose tings, go and lea$e us a re$iew 6o and say tat you#$eeard us on tese sites, we#re cec-ing tem all te time We#d li$e to seesomebody put some stu"" tere, so go and cec- it out, lea$e a re$iew I" you alsowant to get our transcriptions o" te podcast, also cec- out te &esource 6uide,

wwwautopilotyourbusinesscom@podcasts 6et all o" te good stu"" "rom tere

Heater: %er"ect, and we#d lo$e "or you to drop on in and lea$e us a re$iew on

i+unes, i" tat#s your pre"erence as well 6uys, let us -now wat you tin-! We lo$eearing "rom you and your comments wene$er you lea$e em, so pop on by and

say ello!

Andrew: es I#m about to ?ump in te pool, it#s QQ degrees ere and damn otAnd I tin- it#s time "or me to do tat

Heater: 'n?oy your day, your nigt, your morning, were$er you are in teworld And, u, we#ll tal- to you soon wit Automate our 3ales

Andrew: +an-s, guys 3ee you later!

>ye

Andrew: >ye

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&adies and gentlemen, this is the "irst o""icer seaking. 'n behal" o" yourcatains Andrew Mcauley and Heather orter, we would like to thank you"or taking the *ourney with us to Autoilot +our usiness. +ou are nowcloser to utting your own business on autoilot using the -nternet. '"course, i" you would like to rack u some re/uent lyer oints, visit ourwebsite, www.autoilotyourbusiness.com, or check us out on acebook at

"acebook.com0autoilotyourbusiness. These re/uent lyer oints aretotally useless, but the in"ormation is gold% Until we "ly again, hay

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