marketing agencies as your exes
TRANSCRIPT
Marketing Agencies as Your Exes
MR. CONTROL FREAK
MR. CLINGY MS. DON’T CALL ME, I’LL CALL YOU
MR. “FIXIT” MS. RIGHT NOW
MR. SLICK MS. CHANGING THE WORLD
You know the guy. Maybe he hasn’t had a client/girlfriend for a while, and they’re a little desperate. So they can’t keep their cool – or keep their hands off the phone. They’re emailing you something new to ap-prove every thirty seconds, scheduling daily check-ins, and generally crossing the line from “attentive agency partner” to “it’s time to look into getting a restraining order.” Ev-eryone likes an agency that’s involved, but this is a little extreme.
He’s aaaaaalways trying to fix something – and usually ends up making it worse. He’s well-meaning, but clumsy, and is constantly trying to cover up his mistakes with another “fun new project.” But the end result is a wall full of holes, a smaller lead list than you started with, and a website that barely works at all. Mr. Fixit would have done well to stay out entirely.
Oh, he’s big time, and he’ll never let you forget how lucky you are to be with him. With his sun-glasses and slick-backed hair, he’s oozing power, if not professionalism, but he’ll be quick to drop you if you get even a little “out of line.” He doesn’t care about you, you know he doesn’t care about you, but you stuck with him for so long because you were too afraid to do otherwise. And when-ever you got upset about something going wrong, he’d smooth everything over with some fancy talk and a lot of pressure.
It’s always an emergency with this girl. She calls in the middle of the night because she needs your feedback on something right now, even though it won’t matter for anoth-er six months. She’s always going on about big opportunities that you need to jump on, but the constant pressure eventually wears you out. Sometimes you need a little more stability and a little less adventure.
She calls you super excited. “This is going to change everything,’ she says breathlessly. “We’re totally reinventing social media mar-keting.” You’d be more impressed if she didn’t do the same thing every other week. She’s always trying to figure out some new way to fix problems nobody had, with uto-pian dreams about ending poverty, stop-ping war, and generating amazing new leads. And she might even succeed – if she could stick to one thing already.
Hudson Fusion is an innovative agency at the cutting edge of digital marketing. Our unique, hybrid methodology combines the best of inbound marketing with the best of traditional advertising and PR.
From the moment you agreed to this rela-tionship, you were doomed. Get ready to have all of your decisions made for you, whether they’re in your best interest or not. A supportive partner is one thing, but this guy won’t let you so much as send an email without his approval first. Compromise simply isn’t a word in his vocabulary, and he’ll decide what you need because “he knows best”. And the day you finally show him that you know best will be when you show him the door.
On the other end of the spectrum, there’s the agency that has to make time for you – and often doesn’t. They can’t be bothered to take your calls, and they’re awful at getting back to you. You kind of wonder if they’re more focused on someone else – or if they’re secretly so disorganized they don’t know what’s going on. Either way, it’s a relation-ship based on stress, confusion, and being held at arms’ length.
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914-762-0900