a modern marketing fairytale: prince marketing & the seven agencies
TRANSCRIPT
Evalu8ing. Collaboration. Relationships. Performance.
Evalu8ing. Collaboration. Relationships. Performance.
nce upon a dream in Brandland, the handsome Prince Marketing flourished !with the!assistance!of his faithful!Fairy AdAgency.
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Evalu8ing. Collaboration. Relationships. Performance.
he maleficent goblin Technology!was hard at work, providing the !common folk !of Brandland !with the Internet.
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Evalu8ing. Collaboration. Relationships. Performance.
rince Marketing turned to his faithful Fairy AdAgency!for advice. !And Fairy AdAgency gave him the advice she always did… !“lets do some more advertising” !she exclaimed!
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Evalu8ing. Collaboration. Relationships. Performance.
ne sunny day, Prince Marketing!was walking through the forest, when he
heard a group of happy little agencies busy at work.
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Evalu8ing. Collaboration. Relationships. Performance.
ut while the Prince thought he had found the answer to his problems, it was just the beginning.
Back at the Palace, the Prince organised all his new agencies around him.
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Evalu8ing. Collaboration. Relationships. Performance.
he Prince found his days filled with briefing one agency and giving feedback to another and so on, so that !he had no time to run the Brandom.
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Evalu8ing. Collaboration. Relationships. Performance.
randland has become!more and more complex.
Marketing is no longer managing !one agency relationship!
but many relationships at once.
Improving performance is about all!working more e"ectively together.
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