marketing 1 (coloured)

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[NEW PRODUCT DEVELOPMENT ]

PROJECT

Submitted to Miss Javeria Tariq :

Submitted by: Aqsa Murtaza

Fatima Razzaq

Ifrah Laiq

Sameea Baseer

Somaya Sabir

Course: Priniciples of Marketing

Department: BBA-III (Regular)

Date: 1 st February, 2013

FOOD-0-

BASKET


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h


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Product Lines and Width of UNILEVER

1. Food Brands 2. PersonalCare Brands

3. Home CareBrands

4. Electronics

P R O D U C T W I D T H

PRODUCT LINES


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The Marketing Mix

1. PRODUCT

Product: F ood-o-Basket

A step towards healthy life

Design:

Features:

A multi preserver and calorie meter basket, having sensors to detect food and with the lidact as a preserver/ refrigerant which can keep the food fresh for atleast a day.

Operated by batteries (2 at the back). Two buttons: one for switching on and off the preserver and one for the calorie counter. Can preserve/ count fruits, vegetable (raw or cooked) even cooked curries can also be

detected by the sensors of the basket. Can be used during long travels to keep food fresh. Good for diet conscious people.

Brand:

Produced under the label of Unilever.

Calorie meter

Preserver button

Calorie meter button

Operated by

batteries at the back


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Packaging:


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do Mass Promotion and will create awareness. That everyone from every edge can see unilever product and desire to buy it.

For Mass promotion we are following promotional mix

Advertisement Sales promotion

Personal Selling

Adverti sement

Advertisement is the backbone of promotion mix. It was not possible for entrepreneur to imaginea product without advertisement. Through an Ad we can easily communicate and createawareness in our viewers. We are going to follow Moral appeal in unilever ad.

Unilever is going to use Print media and Electronic Tools of Advertisement:

1. Television Ad

2. Magazine and Newspaper Ad

3. Internet Marketing

4. Bill board

5. Mobile advertisement

6. Email marketing

1. Television:

We are creating Awareness for Food-o-Basket produced by Unilever through television AdUnilever TV ad contains all information that how we are using Calories in our life. AngelinaJolie is also sharing her view about using fewer calories in our life.

This Ad will going to be on air on GEO TV, PTV, HUM TV, ARY digital. The timing andfrequency depends on importance of programs.

2. Newspaper and Magazine:


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You can see our Ad in newspaper also that will not create for you but make a desire in you to goand buy Food-o- Basket because its a Steps towards healthy life. unilever news paper Ad willcontain unilever contact numbers and web details.

We are going to choose those news paper and Magazine

That are viewed by large population

That shows authentic news and details.

For Print media

The News Pakistan

DAWN news Paper

Daily Jang

Magazine that are viewed by classes of Pakistan The Economist

MAG

Akhabar-e-Jahan

The economist is viewed by upper class, MAG by middle class and Akhbar-e jahan by lowerclass.

3. Bill board:

On Bill board Tag line and web site of our product ill be displayed. Bill board can be seen atthose places where food-o-basket will be available. We are placing our Bill boards in Main Hubsof Pakistan include

Islamabad,

Rawalpindi,

Lahore,

Karachi and

Peshawar.

4. Internet Marketing:

Unilever have its Web site. A web page related to Food-o-basket is available which containthrough information about Product, Price, Placement and promotion. www.food-o-basket.com.pk That is related with www.Homeshoping.pk for placing orders

marketing 1 (coloured)

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