Datamatics’ Market Watch is a specialized market insights tool that enables eRetailers to view the competiton landscape and take actionable insights at the right time. The tool comprises of the following attributes:

Product watch: to identify the gaps in the client’s merchandise assortmentStock watch: to provide scheduled updates on stock availabilityPrice watch: to bring out the price differences across competitors Discount watch: to provide timely updates on the discounts offered by competitorsSocial watch: to gauge the popular product opinionTrends and Forecasts: to track and monitor market movements

Datamatics’ Solution

Optimizing the merchandising mixOptimum price and stock levelsIntroducing discounts and offers at the right timePredicting dynamic market behaviorUnderstanding customers’ perceptions on products/offers/pricing

Challenges

Formulate business strategies for market penetrationIncrease the market share Stay ahead of the competitionUnderstand the market trends

Business needs

Dynamic market insight is essential in today’s fast changing business environment. Datamatics leverages its technological and domain expertise to develop innovative solutions that enable organizations to gain an edge.

Overview

eRetail

Industry Market Intelligence – syncs business with market

Market IntelligenceServices

CASE STUDY

Americas I Asia I Australia I Europe

Identify gaps between market and a retailer’s offering with respect to:ProductStockPriceDiscount

Devise business strategies that are in tune with the market conditionGauging market trends

Result

Reports / Analytics

OutputSampling

ReviewUpdates

Scheduled Data Mining

Manual Inputs

Tool based Categorization Price

Discount

Stock

Sentiment

Create Matches

Client & Competitor Product Mining

Machine Learning loop

Products

Process

Quick and accurate insight on:Merchandise assortmentStock positionsPricing Discounts and offersCustomer sentiments Market behavior after 6 months (works with historical data)

BenefitsUse of a data extractor to collect data points and analyze the same using Datamatics’ automation engine.

Evalauating the sentiments of products through our proprietary sentiment analysis tool

Approach

Knowledge Center, Plot No.58Street No.17, MIDC, Andheri (East)Mumbai 400 093Tel +91 22 6102 0000-09Fax +91 22 2834 3669

business@datamatics.comwww.datamatics.com

Contact

Global Information Technology (IT) & Knowledge Process Outsourcing (KPO) organizationDelivers smart, next-generation business solutionsTrusted partner to several Fortune 500 companiesCapabilities built around technology, domain expertise & knowledge of business processesFeatured amongst the Global Services 100 List in 2010, 2011 & 2012Decades of global experience having executed projects across 60 countriesAlliances with global technology leaders such as Microsoft, IBM & EMC2

Certified for SEI CMMI Level 3 V1.3, ISO 27001:2005 & ISO 9001:2008SSAE 16 compliant processesGlobal presence: U.S, UK, Germany, Switzerland, Bosnia, Australia, Singapore & India

Datamatics’Advantage