market beats ppt 18.11.11

8/3/2019 Market Beats Ppt 18.11.11

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DATABASE The Market Search is a market research field service agency based inPune, Maharashtra works under the market name MARKETBEATS


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Database - the market search

The Market Research Service Provider Agency, specialises in

primary market research works under the name M arketbeats .

W ork methodology Marketbeats works towards promoting ourgoals & business objectives and intend to undertake aid, advance,advice, encourage, promote & implement

Mission to assist our client endeavour, to achieve their customersatisfaction by way of providing excellent services through MarketResearch, Surveys for Market Study & Online Research .

Aims to give more exposure to our small business, and we believe

every small opportunity is a root of BIG opportunities .

W ho we are

MARKETBEATS


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Marketbeats provides insight and data-driven marketingguidance to support highly-targeted campaigns .

U ndertake all sorts of Field W ork (Quantitative & Qualitative)

Carry out a lot of face to face research throughout India .

Belief - solid market research with valueable data is thebackbone of an effective marketing strategy .

Brings you the smart information you need to make decisions,discover and maximize opportunities, identify issues and reducerisk .

Specializes in data collection and data analysis to meet the needsof the organizations

MARKETBEATS

W ho we are


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Our Services

MARKETBEATS

Market Research Surveys

CustomerSatisfaction Surveys

Business to BusinessSurveys

Ad ResearchSurveys

Marketing

PromotionalActivities

LeadGeneration

Market Research Marketing Selling


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Our Services

MARKETBEATS

Market ResearchMethodology

PrimaryResearch

SecondaryResearch

Market Research

Primary ResearchMethodology

QuantitativeResearch

QualitativeResearch


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Personal Interviews

In-Depth Interviews Telephone Interviews

CLT

Mystery Shopping

Intercept Interviews

Qualitative & QuantitativePrimary Research Methodology

Group Discussions

Home Use Test/Product

Placement

CATI

Our Services

MARKETBEATS

Market Research


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Methodology

Market Research

Our Services

MARKETBEATS

Personal Interviews

U nstructured informal interview

The unstructured informal interview is normally conducted as a preliminarystep in the research process to generate ideas/hypotheses about the subjectbeing investigated so that these might be tested later in the survey proper .

The aim is to find out how people think and how they react to issues, so thatthe ultimate survey questionnaire can be framed along the lines of thoughtthat will be most natural to respondents .The respondent is encouraged to talk freely about the subject, but is kept to

the point on issues of interest to the researcher . The respondent isencouraged to reveal everything that he/she feels and thinks about thesepoints . The interviewer must note (or tape-record) all remarks that may berelevant and pursue them until he/she is satisfied that there is no more to begained by further probing . Properly conducted, informal interviews can givethe researcher an accurate feel for the subject to be surveyed . Focus groups,

discussed later in this chapter, make use of relatively unstructuredinterviews .


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S tructured standardized interview

W ith structured standardized interviews, the format is entirely different . Astructured interview follows a specific questionnaire and this researchinstrument is usually used as the basis for most quantitative surveys . Astandardized structured questionnaire is administered where specificquestions are asked in a set order and in a set manner to ensure no variationbetween interviews .

Respondents' answers are recorded on a questionnaire form (usually with

pre-specified response formats) during the interview process, and thecompleted questionnaires are most often tabulated in excel and analysed .

Market Research

Our ServicesPersonal Interviews

MARKETBEATS


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I n-depth interviews are a marketing research interviewing techniqueused in situations where expert opinions are needed, or to gatherdetailed information

In-depth interviews are conducted Face-to-face, either at anindividual's home or office or in a central location, such as a mall,community center, or other publicly accessible space .

The point of in-depth interviews is to allow for a semi-structureddiscussion in which the respondents are treated with great respect as"experts" in whatever field or situation they happen to represent .

Market Research

In-Depth or One-On-One Interviews Our Services

MARKETBEATS


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I ntercept I nterviews are quantitative data collection method, alsooften called exit interviews, in which visitors or customers areinterviewed immediately after their experience with a business or

organization.

Intercept interviews are an ideal methodology for businesses andorganizations to identify:Customers' or visitors' perceptions of and satisfaction with a businessor organization . Improvements and changes customers would like to see

Customer reaction to an organization's future plans .

Market Research

Intercept Interviews Our Services

MARKETBEATS


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F ocus groups are a form of qualitative research that brings togethersmall numbers of people to discuss a topic (such as reactions to a newproduct or service, or opinions about a client or a client's competitors) .

The typical focus group consists of seven to ten people who sharecommon characteristics and experiences in relation to a topic . Thegroup discusses the topic for about 1 hours under the direction of askilled moderator .

Market Research

Our Services

MARKETBEATS

Focus Groups


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Market Research

Our Services

MARKETBEATS

Home Use Test/Product Placement

H ome U se Test/Product Placement

There is no better way to test products than in a real life environment .

Recruitment samples can be based on specific recorded productpurchasing behaviour, demographics, social class, lifestyle, supermarketused or any other criteria


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Market Research

Our Services

MARKETBEATS

Mystery Shopping

Mystery S hopping

In this a person in disguise pretends to be a shopper, visits the

store, interacts with the employees and assesses their ability tobuild a rapport with the customer in order to sell their products .

Apart from evaluation of performances, mystery shoppers analyzeother commercial aspects of retail stores . These aspects could beprice, availability, and quality of the product; customer service viawebsites, telephones and in person; and house keeping .


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Telephone surveys are a quantitative marketing researchmethodology that involve calling and interviewing a representativesample of people within a geographic area or a targeted market

served by a business or organization .

Telephone surveys involve:

Identifying the marketing research objectives

Developing and pilot-testing a marketing research questionnaire

Developing an appropriate market research sampling strategy

Conducting the representative telephone interviews (data collection)

Analyzing and presenting the market research results .

Market Research

Our Services

MARKETBEATS

Telephone Surveys


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Market Research

Our Services

MARKETBEATS

CATI

CA T I

A computerized questionnaire is administered to respondents over

the telephone.

CATI software has built-in logic, which also enhances data accuracy .

Conduct the telephone interview whilst seated at a computer . Responses are entered directly into the computer, by theinterviewer . The screen displays the questionnaire and any skippingof questions, due to earlier responses directing that some questionsare not applicable in the case of the interviewee, is controlledautomatically by the computer .


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Market Research

Our Services

MARKETBEATS

CLT

C entral Location Test ( C LT) is one of in which the research isconducted in a premises in a central location . Consumers wouldbe recruited to participate in a research product there and the

research would be conducted and completed at that time.

Conduct research at a pre-determined place . Various respondantsparticipate and are interviewed in a research product .


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Check out awareness recall and understanding of one or possibly twooptions developed to animatic stage relative to a number of benchmark commercials . W e measure the extent to which theyinvolve and engage with the target audience, the perceptions theygenerate, and the impact on buying intention .

Track the effectiveness in generating awareness and changes inbrand perception across the campaign .

Market Research

Our Services

MARKETBEATS

Ad Research


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Our Services

MARKETBEATS

Market Research

Planning QuestionnaireDesign Secondary

Research Primary

Research Data

Tabulation Analysis Report

F low C hart


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Market Research

MARKETBEATS

Training

Respondent bias arises from poor memory, exaggeration or dishonesty, a lack of rapport with theinterviewer or a misunderstanding over the purpose of the interview . Interview bias is most often due to alack of objectivity and/or failure to administer questions properly and consistently .

Bias induced by interviewerIt is also possible for the interviewer him or herself to introduce bias into an interview, and this must be

avoided at all costs.

Desire to help the respondent: The interviewer may become too sympathetic to the problems andconditions of the respondent, and this can affect the conduct of, and results obtained from, the interview . Objectivity must be retained at all times .F ailure to follow instructions in administering the questions: It is often tempting for theinterviewer to change the wording of a question or introduce inflections in questions . This can affect therespondent's understanding and can bias his/her replies . Particular problems may arise if the respondentdoes not understand the question as stated and the interviewer tries to simplify the question . The alteredwording may constitute a different question . W hen questions are open-ended, this can involve theinterviewer in formulating probing questions that go beyond the printed words . U nless the probes followinstructions faithfully the potential for bias is great .Reactions to responses: W hen respondents give answers, the interviewer must be careful not to 'react . 'A note of 'surprise' or 'disbelief may easily bias the respondent's subsequent answers . Interviewers mustrespond with a uniform polite interest only .

To A void this Bias

We give proper training & conduct mock interview sessions forthe team working on the project .


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MARKETBEATS

Project Manager -

ProjectBriefing

Training -MockInterviews

Interviewers- Fieldwork

100 %Scrutinizing

Quality -Back Check

How We Get High Quality Data? How We Get High Quality Data?

Interviewer -Data Validation

And Delivery

Market Research


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A. G eneral Briefings & Training:

Every interviewer goes on the field only after undergoingadequate training of general rules and regulations of Market Research . And has briefing sessions to give

them clear idea about the project and deep understanding of the questionnaire and/orobjective . After the briefing session interviewers will be trained for mock interview .

B . S crutiny:

All the filled questionnaires are Scrutinised . (Scrutinizing 100%)

C. Back C hecks :

Back checks are conducted on the work done by interviewers, on an average 30% of interviews conducted are back checked .

MARKETBEATS

Field W ork

Market Research


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Evaluating Interviewers Performance

To evaluate and improve interviewer performance :

H ave debriefing session . Daily discuss the quality of interviewers work .

Point out mistakes discovered during observation of interviews or noticed on field .

Encourage the interviewers to talk about any situations they encountered in the field .

Discuss whether situations are handled properly, and how to do it in the future .

MARKETBEATS

Market Research


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Process Minimum Norm Hirierchy Remarks

Scrutinizing 100% Team Leader At each location

Accompaniments 10% Field Executive At each location

5% Project Manager Central

5% Team Leader At each location

Back Checked 30% Team Leader At each location

10% Field Executive At each location

5% Telephoneic QC Department Centrally

5% Project Manager Centrally

Quality Approach Our Services

MARKETBEATS

Market Research


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MARKETBEATS

Market Research

Our Services

Also known as desk research, secondary research is the most commonresearch method employed in the industry today .

These secondary sources could include previous research reports,newspaper, magazine and journal content, and government and NGOstatistics .

Sometimes secondary research is required in the preliminary stages of research to determine what is known already and what new data is

required, or to inform research design.

At other times, it may make bethe only research technique used .

Also generate secondary data such as dealer, distributors list toidentify target respondents .

S econdary Research


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Of

ManufacturersTradersExportersImporterDistributorsDealersShops & StoresBanksInstitutions

Companies MARKETBEATS

Data Collection for online and offline business directories using primary data collectionmethods .

For

B2B W eb Portals

B2CW

eb PortalsIndustrial DirectoriesYellow PagesIndustry Experts /Marketing H eads

W ith the objective to meet your business needs . Result fully functional, updated,fresh customer information .

Data Collection

Marketing

Our Services

Data Collection for online and offlinebusiness directories


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L eads are high quality sales opportunities that in the short term get you in to the salescycle and build your sales pipeline .

F ree S amples distribution for A dvertising Purpose

H and to H and distribution

Door drops

I nserts in newspapers

L eaflets Flyers Brochures Cards Magazines Catalogues Directories

MARKETBEATS

Marketing

Our Services

Lead Generation

Promotional Activities


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Find the potential distributor and sell the value of the distributorship,

Finding out appropriate dealers,Product demonstration and advertising,

Building dealership network,

Retention of dealer network .

The direct personal presentation, one to one demonstration,and sale of products and services to consumers .

MARKETBEATS

Selling

Our Services

A. Direct Promotional Activitity

B. Distribution Channel /Dealers Network


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W e Serve

MARKETBEATS


Industry

RetailConsumer ProductAutomobileTextile & GarmentFood & BeveragesTelecommunicationsGems & Jwellery

HealthcareIT & IT Enabled ServicesHospitalityReal EstatePharmaBanking & Finance

etc.

Sectors Manufacturing Sector

Service SectorAgriculture SectorEducation Sectoretc.


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Team Leader

Project Manager

Team Leader

FieldExecutive

QC Department Data HandlingTeam Telephoneic QC

Department Data HandlingTeam

MARKETBEATS

Team


FieldExecutive

FieldExecutive

FieldExecutive

FieldExecutive

FieldExecutive

FieldExecutive

FieldExecutive

FieldExecutive

FieldExecutive


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MARKETBEATS

At Marketbeat , business is about people . W e started with small bunch of

people, with big dreams and big visions, people with a passion to maketheir dreams come real and we've grown because of the zest and passionof those handpicked few .

Our team and teamwork is very important that it is virtually impossiblefor us to reach the heights of our capabilities and achieve success asTE A M = Together Everyone A chieves More s U ccess .And we cant spell success without U i. e . our clients .

Teamwork



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AREAS OF OPERATION

Maharashtra

G ujarat

G oa

MARKETBEATS

Note : W e can cover area as per the demand of the project/study .



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Project Project Type Respondent Area Covered

Agri Insight Face to Face Interviews Agriculture OfficersKrishi Vigyan KendraAgro PolyclinicsAgriculture Universities & CollegesAgriculture Produce MarketingCommitteesRetailers (Seed, Fertilizers, Pesticides)Farmers

17 districts of Maharashtra

10 districts of Gujarat

8 districts of Karnataka

Canvas Shoes Face to Face Interviews Last 2 years of High SchoolUniversity studentsFirst jobbers

Mumbai

E-Waste Face to Face Interviews E scrap dealersElectronics ShowroomsComputer InstitutesCompanies

Pune, Mumbai

Hallmark Face to Face Interviews ConsumerJwellersAssaying Center

Pune, Mumbai, Thane,Goa

Home Loan Face to Face Interviews Males/ females (working individuals)SEC A1/ A2Age group-25-50 yearsRespondents who have currently takenhome loan from an lender

Pune

L ist of few Projects handled

ExperienceMarket Research


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Project Project Type Respondent Area Covered

Home Phone Face to Face Interviews Males/ females (working individuals)SEC A1/ A2Age group-25-50 years

Pune

Real Estate Face to Face Interviews IT EmployeesMales/ females (working individuals)SEC A1/ A2Age group-25-50 years

Pune

Tyre Face to Face Interviews Owners of Bajaj Motorcycles (Pulsar,Discover, XCD and Platina

Pune

Boiler Face to Face Interviews Chemical Plants Pune, Baramati ,Kurkumbh

Mine Face to Face Interviews Mines & Crushing Units Pune and Vicinity

Service Apartments Face to Face Interviews Construction sitesIT HR Head

Pune

Ad Testing Companies using chemicals Pune

Mystery Shopping In Shop Observation GaragesAuto Part/Tyre RetailersDealers

Pune

MARKETBEATS

continued

etc .

Market Research


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Projects H andled

MARKETBEATS

Project A gri

Project Type: Face to Face Interviews

Respondent: Agriculture OfficersKrishi Vigyan KendraAgro PolyclinicsAgriculture U niversities & CollegesAgriculture Produce Marketing CommitteesRetailers (Seed, Fertilizers, Pesticides)Farmers

Purpose of Study:Demand Estimation S tudy and data G eneration for one of clients to understand the rural sector, it's need and to generateinformation to provide agri services to farmers .

A.


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B.Project C anvas S hoes


Respondent: L ast 2 years of H igh SchoolU niversity studentsFirst jobbers

Purpose of Study: Demand Estimation & Market Researchto identify the reasons for using Canvas shoe by the respondents,consumer buying behavior and the criteria s they basically lookupon before finalizing any particular Canvas shoe pair . It includesthe information about the individual life style which influences notonly his/her buying pattern but also the purpose for which they areusing the respective product .

MARKETBEATS

Projects H andled


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C.

Project E-waste

Project Type:Face to Face Interviews

Respondent:E scrap dealersElectronics ShowroomsComputer InstitutesCompanies

Purpose of Study: Demand Estimation S tudyU nderstand the consumer and institutional perception towards EW aste Estimated E W aste Volume generated in Mumbai and PuneThe Traditional E W aste Management Procedure

MARKETBEATS

Projects H andled


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D.

Project H allmark


Respondent:ConsumerJwellersAssaying Center

Purpose of Study: G eneral A wareness Mapping

awareness of gold hallmarking scheme amongst the Indian urban aswell as rural consumers .

MARKETBEATS

Projects H andled


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E.

Project H ome Loan


Respondent: Males & females (working individuals) SEC A1/ A2 Age group-25-50 years Respondents who have currently taken home loanfrom any lender (home finance companies and banks)

Purpose of Study: C ustomer S atisfaction S urveyto understand your experiences and views on your H ousing loanprovider by filling in our survey on H ousing loan satisfaction .

MARKETBEATS

Projects H andled


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F.

Project H ome Phone


Respondent: Males & females (working individuals) SEC A1/ A2 Age group-25-50 years

Purpose of Study: C ustomer S atisfactionto understand your experiences and views on your H ome phone(landline) provider by filling in our survey on H ome phonesatisfaction .

MARKETBEATS

Projects H andled


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G .

Project Real Estate


Respondent: IT Employees Males/ females (working individuals) SEC A1/ A2 Age group-25-50 years

Purpose of Study: Demand Estimation S tudyStudy for Integrated Township in Pune District .

MARKETBEATS

Projects H andled


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Project Tyre


Respondent:Owners of Bajaj Motorcycles(Pulsar, Discover, XCD and Platina

Purpose of Study: C ustomer S atisfaction S tudy

to understand the equity which may already exist for specific tyresand also understand the feasibility of entering the replacementmarket .

H .

MARKETBEATS

Projects H andled


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Project Mystery S hopping

Project Type: IN S H OP OBSERVATION

Respondent:GaragesAuto Part/Tyre RetailersDealers

Purpose of Study: C ustomer C are & S atisfactionto understand how retailers sell various brands of tyres tocustomers .

I .

MARKETBEATS

Projects H andled


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Project Boiler


Respondent:Chemical Plants

Purpose of Study: Demand Estimation for G asTo undeterstand the fuel consumption used in plants for powergeneration / for boilers and future scope for alternate Fuel

J .

MARKETBEATS

Projects H andled


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Project Mine


Respondent:Mining & Stone Crushing U nits

Purpose of Study: Competitor & Market StudyTo understand the scenario of Qarry and mines . W orking structureand working stages of crushing units . Scope for new player in this

sector .

K.

MARKETBEATS

Projects H andled


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Project A d Testing


Respondent:Companies using chemicals

Purpose of Study: A d I mpact S tudyTo study the effectiveness of advertising of client and respondents'awareness about it and other player in the same industry .

L .

MARKETBEATS

Projects H andled


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Project S ervice A partments


Respondent:Construction sitesIT H R H ead

Purpose of Study: Demand Estimation & C ompetitor S tudyto understand present scenario & future scope for Service

Apartments

M.

MARKETBEATS

Projects H andled


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Project Parent Perception S tudy


Respondent:Parents of student studying between KG to 5 th Std

Purpose of Study: Perception S tudyMarket Research for a client before starting up a school in locality .

N.

MARKETBEATS

Projects H andled


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Project Piped Natural G as


Respondent:U sers of Gas for domestic & commercial purpose

Purpose of Study: Demand Estimationto Study of Response to Piped Natural Gas

O .

MARKETBEATS

Projects H andled


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DATABASEthe market search

Sr. No. 80/23, Sona-Mona Building, 1st

floor,Near Mahalaxmi Nagari Patsanstha,Navi Sangavi, Pune-411027. Maharashtra.

How can get us Contact Person - Dilip Das - 09762999702Tele : 020-65102507Mail to : [email protected] : www.marketbeats.in

Reach U s

MARKETBEATS

market beats ppt 18.11.11

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