market beats ppt 11

8/3/2019 Market Beats Ppt 11

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Our Services

Market Research Surveys

Market Research Marketing Selling

MARKETBEATS

us omer

Satisfaction Surveys

us ness o us ness

Surveys

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Surveys

Marketing

PromotionalActivities

LeadGeneration


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Our Services

Market Research

Methodology

Primary Secondary

Market Research

MARKETBEATS

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Primary ResearchMethodology

QuantitativeResearch

QualitativeResearch


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Personal Interviews

In-Depth Interviews Telephone Interviews

Mystery Shopping

Qualitative & Quantitative

Primary Research Methodology Our Services

Market Research

CLT

Intercept Interviews

Group Discussions

Home Use Test/Product

Placement

CATI

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Structured standardized interview

With structured standardized interviews, the format is entirely different. Astructured interview follows a specific questionnaire and this researchinstrument is usually used as the basis for most quantitative surveys. A

Market Research

Our ServicesPersonal Interviews

questions are asked in a set order and in a set manner to ensure no variationbetween interviews.

Respondents' answers are recorded on a questionnaire form (usually withpre-specified response formats) during the interview process, and the

completed questionnaires are most often tabulated in excel and analysed.

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Intercept Interviews are quantitative data collection method, alsooften called exit interviews, in which visitors or customers areinterviewed immediately after their experience with a business ororganization.

Market Research

Intercept Interviews Our Services

organizations to identify:Customers' or visitors' perceptions of and satisfaction with a businessor organization.Improvements and changes customers would like to seeCustomer reaction to an organization's future plans.

MARKETBEATS


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Focus groups are a form of qualitative research that brings togethersmall numbers of people to discuss a topic (such as reactions to a newproduct or service, or opinions about a client or a client's competitors).

The typical focus group consists of seven to ten people who share

Market Research

Our ServicesFocus Groups

common characteristics and experiences in relation to a topic. Thegroup discusses the topic for about 1 hours under the direction of askilled moderator.

MARKETBEATS


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Market Research

Our ServicesMystery Shopping

Mystery Shopping

In this a person in disguise pretends to be a shopper, visits thestore, interacts with the employees and assesses their ability tobuild a rapport with the customer in order to sell their products.

MARKETBEATS

Apart from evaluation of performances, mystery shoppers analyzeother commercial aspects of retail stores. These aspects could beprice, availability, and quality of the product; customer service viawebsites, telephones and in person; and house keeping.


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Telephone surveys are a quantitative marketing researchmethodology that involve calling and interviewing a representativesample of people within a geographic area or a targeted marketserved by a business or organization.

Market Research

Our ServicesTelephone Surveys

Telephone surveys involve:

Identifying the marketing research objectives

Developing and pilot-testing a marketing research questionnaire

Developing an appropriate market research sampling strategy

Conducting the representative telephone interviews (data collection)

Analyzing and presenting the market research results.

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Check out awareness recall and understanding of one or possibly twooptions developed to animatic stage relative to a number ofbenchmark commercials. We measure the extent to which theyinvolve and engage with the target audience, the perceptions they

Market Research

Our ServicesAd Research

, .

Track the effectiveness in generating awareness and changes inbrand perception across the campaign.

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Our Services

Market Research

Flow Chart

MARKETBEATS

PlanningQuestionnaire

DesignSecondaryResearch

PrimaryResearch

DataTabulation Analysis Report

market beats ppt 11

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