market analysis on men's wear [g-3]

8/9/2019 Market Analysis on Men's Wear [G-3]

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CH: 1

INTRODUCTION

TO THE INDUSTRY

2B.M COLLEG OF BUSINESS ADMINISTRATION


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History of the Retail Industry

The major trend in the history of the retail industry has been the transfer of sales from individual,

independent, single-product merchants to chain stores, department stores, supermarkets, malls,

and catalogs. (The chain store actually dates back as early as 700 B.C. in China.) Modern

retailing began in the United States in 1859, when The Great Atlantic and Pacific Tea Company

(A&P) became the first chain store in the country, selling tea in New York City. Soon afterward

department stores and catalog stores appeared the latter making use of the first direct mail lists to

reach customers in rural areas. By the early 1900s the beginnings of retail industry in the United

States were well established.

The A&P tea emporiums were typical of early food stores which specialized in one type of item.

A&P purchased tea in New York dockyards and sold it at substantially lower prices (50 percent)

than competitors. A&P was sophisticated in promoting its single product. Their tea emporiums

were unlike the typical general store of the nineteenth century, for they tried to create the

atmosphere of an oriental palace, evoking the Asian origins of their product. A&P also brought a

new concept into food trade when it assigned brand names to bulk teas. It popularized these teas

even further by organizing tea clubs in various cities. Tea club members received special

discount rates on A&P products. The stores also printed colorful advertising pamphlets listing tea

prices and delivery dates along with literary flourishes like poetry and essays. A&P offered

money-back guarantees and it advertised in big national publications like Harper's Weekly as

well as smaller religious publications.

When coffee became popular in the 1880s, A&P offered its own brand, Eight Oclock breakfast

coffee, which was sold in signature red bags. Though A&P would eventually expand into a chain

of supermarkets, its tea emporium beginnings contributed much to the basic understanding of

how a successful chain store should promote itself and its product.



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The catalog sales were no doubt helped by direct mailing lists, which appeared as early as 1903.

Multi-Mailing Company of New York gathered lists from phone books around the regionfrom

New England to Ohiowith a total of 600,000 names. This was valuable information because

farmers in rural areas installed their own telephone lines which were used by entire communities

with as many as 100 people serviced by one line. Companies like Multi-Mailing sought out these

telephone-line owners, believing that the rural telephone system identified prominent community

members who held influence over their fellow villagers.

Around 1900 retailers owned either small general stores or grand downtown department stores.

By World War I (19141918) the department stores were prominent. In the 1920s Sears,

Roebuck & Company and Montgomery Ward opted to add retail stores to their catalog

operations. As the number of stores spread, reaching even the more rural areas that had come torely on catalog shopping, people increasingly opted to shop in the department stores themselves.

A century after their beginnings, Sears and Montgomery Ward earned over three-fourths of their

profits in their retail stores.

In the 1930s supermarkets appeared, imitating the department stores by offering the customer

one-stop shopping. They quickly dampened business for individual merchants or single-item

shops like A&P's tea emporiums. It was far easier to go to one place and pay once, than to make

individual trips to the butcher, various produce stands, the bakery, and dry goods store.

In 1930 the King Kullen supermarket was founded in New York City. Boasting that it was the

first U.S. supermarket (a claim viewed skeptically by some industry historians), it was

nevertheless a pioneer in that type of store. Its decision to outsource, or hire out, warehouse work

led to a three-month labor strike. But the company maintained that the outsourcing decision was

good because it allowed King to be more competitive by opening more new stores and by selling

more products. In the years after World War II (19391945), the supermarket growth rate had

peaked and small independent food retailers were driven out of business by tens of thousands of

newly-opened super-markets. Many remaining independent, individual, or small-chain retailers

survived by pulling together into retail cooperatives.



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Indian Retail Industry

The India Retail Industry is the largest among all the industries, accounting for over 10 per cent

of the countrys GDP and around 8 per cent of the employment. The Retail Industry in India has

come forth as one of the most dynamic and fast paced industries with several players entering the

market. But all of them have not yet tasted success because of the heavy initial investments that

are required to break even with other companies and compete with them. The India Retail

Industry is gradually inching its way towards becoming the next boom industry.

The total concept and idea of shopping has undergone an attention drawing change in terms of

format and customer buying behavior, ushering in a revolution in shopping in India. Modern

retailing has entered into the Retail market in India as is observed in the form of bustling

shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment

and food all under one roof.

A large young working population with median age of 24 years, nuclear families in urban areas,

along with increasing workingwomen population and emerging opportunities in the services

sector are going to be the key factors in the growth of the organized Retail sector in India. The

growth pattern in organized retailing and in the consumption made by the Indian population will

follow a rising graph helping the newer businessmen to enter the India Retail Industry.

In India the vast middle class and its almost untapped retail industry are the key attractive forces

for global retail giants wanting to enter into newer markets, which in turn will help the India

Retail Industry to grow faster. Indian retail is expected to grow 25 per cent annually. Modern

retail in India could be worth US$ 175-200 billion by 2016.

India is the country having the most unorganized retail market. Traditionally it is a familys

livelihood, with their shop in the front and house at the back, while they run the retail business.

More than 99% retailers function in less than 500 square feet of shopping space. The Indian retail

sector is estimated at around Rs 900,000 crore, of which the organized sector accounts for a mere



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2 per cent indicating a huge potential market opportunity that is lying in the waiting for the

customer-savvy organized retailer.

Purchasing power of Indian urban customer is growing and branded merchandise in categories

like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery, are slowly

becoming lifestyle products that are widely accepted by the urban Indian customer. Indian

retailers need to advantage of this growth and aiming to grow, diversify and introduce new

formats have to pay more attention to the brand building process. The emphasis here is on retail

as a brand rather than retailers selling brands. The focus should be on branding the retail business

itself. In their preparation to face fierce competitive pressure, Indian retailers must come to

recognize the value of building their own stores as brands to reinforce their marketing

positioning, to communicate quality as well as value for money.

There is no doubt that the Indian retail scene is booming. A number of large corporate houses

like the Tatas, Rahejas, Piramals, Goenkas, Ambanis, etc. have already made their foray into this

arena, with beauty and health stores, supermarkets, self-service music stores, new age book

stores, every-day-low-price stores, computers and peripherals stores, office equipment stores and

home/building construction stores. Today the organized players have attacked every retail

category. The Indian retail scene has witnessed too many players in too short a time, crowding

several categories without looking at their core competencies, or having a well thought out

branding strategy.



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Growth of the Retail Sector in India

An increasing number of people in India are turning to the services sector for employment due to

the relative low compensation offered by the traditional agriculture and manufacturing sectors.

The organized retail market is growing at 35 percent annually while growth of unorganized retail

sector is pegged at 6 percent.

The Retail Business in India is currently at the point of inflection. Rapid change with investments

to the tune of US $ 25 billion is being planned by several Indian and multinational companies in

the next 5 years. It is a huge industry in terms of size and according to management consulting

firm Technopak Advisors Pvt. Ltd., it is valued at about US $ 350 billion. Organized retail is

expected to garner about 16-18 percent of the total retail market (US $ 65-75 billion) in the next5 years.

India has topped the A.T. Kearneys annual Global Retail Development Index (GRDI) for the

third consecutive year, maintaining its position as the most attractive market for retail

investment. The Indian economy has registered a growth of 8% for 2007. The prediction for

2008 is 7.9%. The enormous growth of the retail industry has created a huge demand for real

estate. Property developers are creating retail real estate at an aggressive pace and by 2011, 500

malls are estimated to be operational in the country.

With over 1,000 hypermarkets and 3,000 supermarkets projected to come up by 2011, India will

need additional retail space of 700,000,000 sq ft (65,000,000 m) as compared to today. Current



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projections on construction point to a supply of just 200,000,000 sq ft (19,000,000 m), leaving a

gap of 500,000,000 sq ft (46,000,000 m) that needs to be filled, at a cost of US$15-18 billion.

The retail stores have mushroomed in the Tier II and Tier III cities. The participants in the retail

market hold the presence of market in the cities as a signal to their growth. It has been seen that

the retail companies have invested in the IT sector for their growth and development. The IT

sector has contributed greatly to the growth of the retail sector in India. The retail firms have

made lumpy investments in Enterprise Resource Planning System as a strategy for their growth

and development. SAP has also assumed a significant role in the growth and development of the

organized retail industry.

The sudden growth of the organized retail sector can be attributed to the ushering of the domestic

retail giants like Reliance, Pantaloons, ITC, RPG, Rahejas and the Bharti Group. The foreign

companies continue to wait in the sidelines. These prominent retail chains have adversely

affected the farmers in some states. Another viewpoint is that the farmers have rather benefited

since they were eager on the market intervention of the big retailers for the purpose of marketing

and processing of their output. Since the big retailers reap the benefits of buying directly from

the farmers, the customers can purchase the products at minimal price rates. In places like

Uttarakhand, the big retail chains are welcomed for the same purpose by the farmers. They have

helped in putting finances in the right channels of processing and packaging.



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Retailing formats in India

1. Malls:

The largest form of organized retailing today. Located mainly in metro cities, in proximity to

urban outskirts. Ranges from 60,000 sq ft to 7, 00,000 sq ft and above. They lend an ideal

shopping experience with an amalgamation of product, service and entertainment, all under a

common roof. Examples include Shoppers Stop, Pyramid, and Pantaloon.

2. Specialty Stores:

Chains such as the Bangalore based Kids Kemp, the Mumbai books retailer Crossword, RPG's

Music World and the Times Group's music chain Planet M, are focusing on specific marketsegments and have established themselves strongly in their sectors.

3. Discount Stores:

As the name suggests, discount stores or factory outlets, offer discounts on the MRP through

selling in bulk reaching economies of scale or excess stock left over at the season. The product

category can range from a variety of perishable/ non perishable goods.

4. Department Stores:

Departmental Stores are expected to take over the apparel business from exclusive brand

showrooms. Among these, the biggest success is K Raheja's Shoppers Stop, which started in

Mumbai and now has more than seven large stores (over 30,000 sq. ft) across India and even has

its own in store brand for clothes called Stop!.

5. Hypermarts/Supermarkets:

Large self service outlets, catering to varied shopper needs are termed as Supermarkets. These

are located in or near residential high streets. These stores today contribute to 30% of all food &

grocery organized retail sales. Super Markets can further be classified in to mini supermarkets

typically 1,000 sq ft to 2,000 sq ft and large supermarkets ranging from of 3,500 sq ft to 5,000 sq

ft. having a strong focus on food & grocery and personal sales.



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6. Convenience Stores:

These are relatively small stores 400-2,000 sq. feet located near residential areas. They stock a

limited range of high-turnover convenience products and are usually open for extended periods

during the day, seven days a week. Prices are slightly higher due to the convenience premium.

7. MBOs :

Multi Brand outlets, also known as Category Killers, offer several brands across a single product

category. These usually do well in busy market places and Metros.



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Players in the Indian Retail Industry

Nanz in North India, Nilgiris in the South, Pantaloon in the East and Crossroad in the West were

the pioneers of the retail revolution in India. Nanz faced several obstacles in their business andhad to finally down their shutters. Nilgiris, due to some strange reason, did not see any logic to

expand beyond the southern frontiers. Pantaloon went to scale up and become bigger and bigger

to form the Future Group, that is now omnipresent in almost all formats right from small

groceries to e-tailing. Crossroads in Mumbai imparted some valuable lessons to their parent, the

Piramyd Group, who has since then gone on an expansion drive with other formats of retailing in

different cities.

The big players in Indian retail landscape now are the Future Group, Shoppers Stop, Westside,

Subiksha and RPG Spencer. The newcomers who are knocking at the gates are Reliance Retail,

Bharti Walmart and Aditya Birla Trinethra. Here, we intend to do a brief profiling of the major

players in order to understand the retail business in a better manner.

Top Companies: An Analysis

1. The Future Group

The Future Group, which was earlier known as PRIL (Pantaloon Retail India Limited) began as atrouser manufacturer in the mid 1980s. The Future Group is divided into six verticals Future

Retail, Future Capital, Future Brands, Future Space, Future Media and Future Logistics. The

Future Group started operations in the mid 1987s by incorporating the company as Mens Wear

Private Limited. The company went on to manufacture ready made trousers under the



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Pantaloons brand name. It came out with a public issue in 1991 and later changed their name to

Pantaloon Fashions (India) Limited (PFIL).

The first exclusive mens store called Pantaloon Shoppe was inaugurated in 1992. Pantaloons

went for a franchisee route to expand the number of retail outlets and by 1995, it had reached to a

crucial number of 70. The first departmental store called Pantaloons was opened in Kolkata in

1997 with an investment of Rs 0.7 million. The store was a success and recorded revenues of Rs

100 million within the first year of operations. In 1999, the companys name was changed to

Pantaloon Retail (India) Limited (PRIL).

The success of Pantaloons departmental stores encouraged PRIL to come up with other retailing

formats such as Big Bazaar to retail low cost general merchandising, and Food Bazaar to

retail food products. As of 2005, the Future Group has 3.5 million sq ft of retail space and over

100 stores across 25 cities in India. It employs more than 12,000 people and has a customer base

of more than 120 million.

Kishore Biyani, the promoter of the group who likes to address himself as Chief Knowledge

Officer has plans to launch 18 formats and over 3,340 stores, thereby turning the Future Group

into a US$7 billion company with over US$1 billion in profits by the year 2010.



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2 Shoppers Stop

Shoppers Stop, promoted by the real estate group K Raheja, was one of the first movers to have

set up a large retail outlet in New Delhi with international ambience. Shoppers Stop Ltd now

has a considerable presence all over the country with overr 7 lakh square feet of retail space and

stocks over 200 brands of garments and accessories. The stores are spread all over India with

presence in Mumbai, Delhi, Bangalore, Hyderabad, Jaipur, Pune , Kolkata, Gurgaon, Chennai &

Ghaziabad.

Shoppers Stop is also very well known for having pioneered several quality retailing concepts in

India like Crossword, Hyper city and Mother care. They are the only retailer from India to

become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS).

Shoppers Stop is positioned as a family store delivering a complete shopping experience. With

its wide range of merchandise, exclusive shop-in-shop counters of international brands and

world-class customer service, Shoppers Stop brought international standards of shopping to the

Indian consumer providing them with a world class shopping experience. Shoppers Stops core

customers represent a strong SEC A skew. They fall between the age group of 16 years to 35years, the majority of them being families and young couples with a monthly household income

above Rs. 20,000/- and an annual spend of Rs.1,50,000/-. A large number of Non - Resident

Indians visit the shop for ethnic clothes in the international environment they are accustomed to.



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The stores offer a complete range of apparel and lifestyle accessories for the entire family. From

apparel brands like Provogue, Color Plus, Arrow, Levis, Scullers, Zodiac to cosmetic brands

like Lakme, Chambor, Le Teint Ricci etc., Shoppers Stop caters to almost every lifestyle need.

Shoppers' Stop also retails its own line of clothing namely Stop, Life , Kashish, Vettorio Fratini

and DIY. The merchandise at Shoppers Stop is sold at a quality and price assurance backed by

its guarantee stamp on every bill.

Shoppers Stops customer loyalty program is called The First Citizen. The program offers its

members an opportunity to collect points and avail of innumerable special benefits. Currently,

Shoppers Stop has a database of over 2.5 lakh members who contribute to nearly 50% of the

total sales of Shoppers Stop.

The Organization, in 2000, along with ICICI ventures also acquired the reputed bookstore,

Crossword, which offers the widest range of books along with CD-ROM, music, stationery and

toys. Services like Dial-a-book, Fax-a-book and Email-a-book enable customers to shop from

their homes. Crossword currently has 18 Stores.

Realizing the role of IT way back in 1991, Shoppers Stop was among the first few retailers to

use scanners and barcodes and completely computerize its operations. Today it is one of the few

stores in India to have retail ERP in place, which is now being integrated with Oracle Financials

and the Arthur Planning System, the best retail planning system in the world. With the help of

the ERP, they are able to replicate stores, open new stores faster and get information about

merchandise and customers online, which reduces the turnaround time in taking quick decision.

Shoppers Stop has been very keen to understand the importance of distribution and logistics in

ensuring that merchandise is available on the shop floors. This has led the retail chain o

streamline its supply chain. The company has developed process manuals for each part of the

logistics chain. These modules include vendor management, purchase order management, stock

receiving systems, purchase verification and inventory build up, generation and fixing of price

and store tags, dispatch of stocks to the retail floor and forwarding of bills for payment.



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Shoppers Stop has a grand ambition to position itself as a global retailer. The company intends

to bring the worlds best retail technology, retail practices and sales to India. Currently, they are

adding 4 to 5 new stores every year.

3 Trent Westside

Established in 1998, Trent operates some of the nation's largest and fastest growing retail store

chains. A beginning was made in 1998 with Westside, a lifestyle retail chain, which was

followed up in 2004 with Star India Bazaar, a hypermarket with a large assortment of products at

the lowest prices. In 2005, it acquired Landmark, India's largest book and music retailer.

In a recently signed deal, Trent has agreed to anchor 12 malls set up by DLF Universal Ltd

across the country, at its Westside, Landmark and Star India Bazaar outlets. This amounts to

about 27 locations, totaling to about a million square feet of space.

Trent retails garments and household accessories for men, women and children, cosmetics and

perfumes at Westside, food, beverages, health and beauty products, vegetables, fruits, dairy

products, consumer electronics and household items at Star India Bazaar and books, music andstationery at Landmark.

Westside has 25 outlets across 17 cities in India offering a variety of designs and styles in

garments, footwear and accessories, as table linens, artifacts, home accessories and furnishings.

Well-designed interiors, sprawling space, prime locations and coffee shops enhance the

customers' shopping experience.

Trent also runs another chain of retail stores called Star India Bazaar. Launched in 2004, Star

India Bazaar provides a large assortment of high quality products made available at the lowest

prices coupled with a unique shopping experience. Star India Bazaar is located in Ahmedabad

and offers a wide choice of staple food, beverages, health and beauty products, vegetables, fruits,

dairy products, consumer electronics and household items at the most affordable prices.



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Trent has also recently acquired a 76 per cent stake in Landmark, one of the largest books and

music retail chains in India. Landmark commenced its operations in 1987 with its first store in

Chennai, and now has nine stores in the major metros of the country. Earlier Landmark was

focused on books, stationery and greeting cards. In 1996 it added music to its product portfolio

and also started the trend of stocking curios, toys, music, CDs and other gift items

4. Piramyd

Piramyd Retail is part of the Piramal Group, which has presence in diverse sectors spanning

Pharmaceuticals, Textiles, Real Estate, Engineering, Family Entertainment and Retail with

manufacturing operations in 19 locations across five states and employing over 18,000 people.



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ETOP Analysis.

Environmental threat and opportunity profile also known as environmental impact matrix is a

summarized depiction of the environmental factors and their likely impact on organization. TOP

is the most useful way of structuring the result of environmental analysis. It can be prepared in

the following way:

Environmental

Factors

Environmental

Analysis

Degree

Of Importance

Degree

of Impact

Economic (+) The retail Industry

module is changing

with more and more

foreign

Players interested to

feature in Indian

market for e.g. Wall

mart.

(+) The retail industry is

growing at the rate of 40

per cent per annum.

(-) The global

downturn has affected

the retail industry in a

very bad manner.

(-) They face growing

and new competition

from domestic and

potential international

2

2

3

2

2

3

3

2



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players that may

adversely affect the

competitive position

and the profitability.

(+) Challenges for

organized retail are

Availability of skilled

manpower, Supply

chain issues, and

Category wise status of

supply chain.

2 3



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Technological (+) With the passage of

time the retail industry

is expanding through

even technological

aspects like Online

Retailing.

(+) With the passage of

time the organised

retailers score over the

unorganised players,

giving both cost and

service advantages.

(+) RTG provides a

wide range of

consulting services

focused on the needs

of its clients. They

include, Customer

RelationshipManagement (CRM),

Distribution &

Logistics (Supply

Chain), E-Retailing.

3

3

3

2

3

2



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Social (+) Change in life style

pattern with the

availability of all

brands and valuables

within one roof.

(+) Establishment of

Retailer co-operatives

will maintain

warehouses etc. to

work as a distribution

centre for the member

retailers and can help

Indian retailer attain

a respectable position

in the relationship

matrix.

(+) Multinational

retailers are now

looking to enter into

India and trying to

share their culture

with us.

3

3

3

2

3

2



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Degree of Importance is rated on 3-point scale with 1 -Representing Low,

2 -Representing Medium &

3 - Representing High Importance.

Degree of Impact is rated on 3-point scale where 3 - Represents High,

2 - Represents Medium &

1 - Represents Low Impact.

(+) Opportunity (-) Threat



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CH 2:

INTRODUCTION OFCOMPANY



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Introduction of company profile



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Introduction about [G-3]:-

Mr. Shankarlal patel was very intelligent & knowledgeable person. He was very great

businessman. After completed his study he thought to create something Unique in the wonderful

world of Fashion in surat city & he wanted to made people of surat very fashionable & trendy, so

he started one small shop named AAKAR BOUTIQUE which was located at Lalgate, surat. At

that time he kept very beautiful & exclusive ranges of all types of fashionable clothes in his

boutique so more & more people came to bought different variety of clothes to looking

themselves very Gorgeous. After some times when he got good response from the people he dare

to thought to open a huge departmental store. After checked out various aspects he was going to

become his Dream true & then in the golden year 1985 Mr. Shankarlal patel innograted the

Departmental store named [G-3].

At the starting period Shankarlal was face of some problems but after some period of times [G-3]

was became very famous in south Gujarat. Then after he never looks back & got more & more

success. From last Decade [G-3] is very reputed & popular departmental store. Now a days the

both [G-3] stores are handled by Mr.Kirtibhai (son of Mr. Sankarlal Patel) [G-3] Store is

known for its luxurious collection ranging from rich ethnic to natty Western wear. Apart from

spicing up mens attire with an ensemble of casuals as well as occasion-wear, the store adds a lot

to ladies wardrobe with exotic sarees, dress materials, Punjabi suits. Embroidered suits, suits

with zari work from all over India. [G-3] Store is quite popular for its constant innovation and

impeccable finish. With an emphasis on variability and an ethos of less is more, the outfits are

essentially minimalist and aimed at the urban woman. Sensuality and elegance are the

watchwords.

[G-3] Surat is really a great shopping malls a of Surat.[G-3] has been divided in different

department where one can shop according to their choice.[G-3] Surat is located at Ghoddod

road.[G-3] Store is popular among young and elders because the store provides luxurious and

latest local to western fashion garments. One can find excellent collection for ladies wear and

Wedding collections. Apart from formal dresses the store also has casual dresses. With exclusive

sarees, dress materials, Punjabi suits. Embroidered suits, suits with zari work from all over India.

[G-3] at Ghoddod road have more collections than that one in Lalgate



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Products of [G-3]

MENS & BOYSWEAR

GIRLS WEAR LADIES WEAR

1)Ethnic wear:-

Kurta-paijama

Sherwani

Jodhpuri suit

Dhoti kurta

Coat suit

Blezer suit

2)Casual wear:-

Jeans

T-shirts

Shirts

Trousers

Capri

Accessories

1)Ethnic wear:-

Indo-western suit

Salwar suit

Choli suit

Choli saree

Party wear Frock

Midis

2)Casual wear:-

Jeans

T-shirts

Tops

Capri

Jackets

Accessories

1)Ethnic wear:-

Sarees

Chaniya cholies

Choli sarees

Salwar suit

Choli suits

Indo western suit

2)Night wear:-

Nighty

Night-suits

Gown

Kaftans



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Ethnic wear:-

Kurta paijama Sherwani

Jodhpuri suit Dhoti kurta

Blezer suit Suit



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Casual wear:-

Jeans T-Shirts

Trousers Shirts

Capris Accessories

http://images.google.com/imgres?imgurl=http://www.bestclothes4u.com/images/a55.bmp&imgrefurl=http://www.bestclothes4u.com/index.php?main_page=index&cPath=401&usg=__jDxnQ-lwwhNwbTi5Ew2AheKVsKQ=&h=650&w=650&sz=1240&hl=en&start=2&um=1&tbnid=i1QwGZpjpZCFvM:&tbnh=137&tbnw=137&prev=/images?q=photos+of+boys+accesries&um=1&hl=en&rlz=1T4GGLJ_enIN273IN273http://images.google.com/imgres?imgurl=http://www.v2intex.com/pcat-gifs/products-small/boys-trousers.jpg&imgrefurl=http://www.indiamart.com/company/830926/&usg=__t62QMKNenXm1H9_Lqpp7llCVRsU=&h=250&w=250&sz=6&hl=en&start=4&um=1&tbnid=izUHrn2fC_f78M:&tbnh=111&tbnw=111&prev=/images?q=photos+of+boys+capry&um=1&hl=en&rlz=1T4GGLJ_enIN273IN273http://images.google.com/imgres?imgurl=http://img.alibaba.com/photo/11032031/Boys_Denim_Capri_Trousers.summ.jpg&imgrefurl=http://www.alibaba.com/countrysearch/UK-suppliers/Capri.html&usg=__PQG4JW-f6TeY1jrXQeNxLkaqqbY=&h=100&w=91&sz=3&hl=en&start=9&um=1&tbnid=lN6ecNKLon57WM:&tbnh=82&tbnw=75&prev=/images?q=photos+of+boys+capry&um=1&hl=en&rlz=1T4GGLJ_enIN273IN273http://images.google.com/imgres?imgurl=http://www.germes-online.com/direct/dbimage/50344791/Polo_Shirt.jpg&imgrefurl=http://www.germes-online.com/catalog/69/132/t_shirts.html&usg=__I9hnQPdoymZxtXzaffkfjmfsCOs=&h=360&w=360&sz=26&hl=en&start=1&um=1&tbnid=7lkAimkIg34FpM:&tbnh=121&tbnw=121&prev=/images?q=photos+of+shirts&um=1&hl=en&rlz=1T4GGLJ_enIN273IN273http://www.google.com/imgres?imgurl=http://www.mistershape.com/blog/images/dnabig.jpg&imgrefurl=http://www.adobeforums.com/webx/.59b6ae22&h=345&w=350&sz=23&tbnid=fB4ykmiqqfaO0M::&tbnh=118&tbnw=120&prev=/images?q=photos+of+T-shirts&hl=en&usg=__LnkUzsHbtrPtmYHbpM9FDT7XzOI=&ei=niiJSeT5O9K1kAX19LmzDg&sa=X&oi=image_result&resnum=2&ct=image&cd=1


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SWOT Analysis of [G-3]

Strengths of [G-3]

Collection in every category of the product attracts the customer.

The product is marketed and sold in a very innovative manner.

The Brand Image of the company is Excellent.

The product line at [G-3] has variety of product options so that the customers have

numerous choices to choose from.

Different ranges of products are available.

The Fabric of the products provided by them is of superior quality.

[G-3] products ranges are very much stylish.

Weaknesses of [G-3]

Undifferentiated product or services (i.e. in comparison with its various competitors).

Lack of various schemes and sale discounts.

Lack of bringing new innovative in the store.

Opportunities for [G-3]

[G-3] has a very good opportunity to enter into markets of various other cities.

Moving into new market segments that offer improved profits.

To give franchises in other cities to develop their business share.

It can start new segments of product line which can be very beneficial & profitable.

Threats for [G-3]

The pricing of [G-3] in some product range is extremely Premium which is the biggest

threat for [G-3].

It also has price war with its competitors.

Competitors have superior access to channels of distribution.



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It should be noted that the word "Research Methodology" is frequently used when research

method" would be more accurate. (This is a classic example of word inflation.) For example,

"Since students were not available to complete the survey about academic success, we changed

our methodology and gathered data from instructors instead". In this instance the methodology

(gathering data via surveys, and the assumption that this produces accurate results) did not

change, but the method (asking teachers instead of students) did.

Research Methodology includes the following concepts as they relate to a particular discipline or

field of inquiry:

1. A collection of theories, concepts or ideas,

2. Comparative study of different approaches, and

3. Critique of the individual methods.

Methodology refers to more than a simple set of methods; rather it refers to the rationale and the

philosophical assumptions that underlie a particular study relative to the scientific method. This

is why scholarly literature often includes a section on the methodology of the researchers. This

section does more than outline the researchers methods.

Another key (though arguably imprecise) usage for methodology does not refer to research or to

the specific analysis techniques. This often refers to anything and everything that can be

encapsulated for a discipline or a series of processes, activities and tasks. In the documentation of

the processes that make up the discipline that is being supported by this methodology that is

where we would find the "methods" or processes. The processes themselves are only part of the

methodology along with the identification and usage of the standards, policies, rules, etc.

Research can also fall into two distinct types:

Primary research

Secondary research

Research is often conducted using the hourglass model Structure of Research. The hourglass

model starts with a broad spectrum for research, focusing in on the required information through

http://en.wikipedia.org/wiki/Scientific_methodhttp://en.wikipedia.org/wiki/Primary_researchhttp://en.wikipedia.org/wiki/Secondary_researchhttp://en.wikipedia.org/wiki/Scientific_methodhttp://en.wikipedia.org/wiki/Primary_researchhttp://en.wikipedia.org/wiki/Secondary_research


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the methodology of the project (like the neck of the hourglass), then expands the research in the

form of discussion and results.

The Research Process

Step 1 - Formulation of Research Problem

Identification of the problem is the starting point of the research process. This is the 1 st step in the

research process. It is the most important step in the research process. In business researches are

basic researches, which are done to augment the knowledge of that particular discipline. In most

of the cases business researches are the applied researches. They can be seen as Problem

Solving Process or Opportunity Tapping Process or Customer Analysis Process.

My research problem is to study the market analysis of mens wear of [G-3].

Step 2 - Learning Objective

Each work/task/project is done by some or the other reason. Each work is done with some or the

other specific objective. Each project has its own certain objective. Here, in this project, the

objective for the project is divided into two basic points. The first is the Primary Objective and

second being the Secondary Objective.

Primary Objective:

The Primary objective or I can say the main objective of the project is market analysis of mens

wear of [G-3].

Secondary Objectives:



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1]To understand as to what is the image of the [G-3] among the general public, this will help in

determining its market share.

2] For knowing the people views and comments about [G-3] store why do people like the

store/which are the factor that make good image of [G-3].

3] To ask the respondent whether what factor makes the [G-3] a good cloth retailer.

Step 3 - Formulations of Research Design

After formulating of the Research Problem, the next step is to formulate the Research Design. In

this it include the types of method that will be used for conducting the study for the particular

problem. The research design is classified in to 3 types of design

1. Exploratory Design.

2. Casual Design.

3. Descriptive Design.

Exploratory Design

This type of design is used for only discoveries and invention of information which is generally

based on the secondary data.

Causal Design

Causal Design is used when researcher is interested in knowing cause and effect relationship

between the two or more variables.

Descriptive Design

This type of design is used when one want to study the characteristic of certain groups such asage, income, occupations, perception, behavior, etc. Descriptive design are well structured as

compared to exploratory designs



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As my project is entitled asmarket analysis of mens wear of [G-3], here I need to know the

perception and response of the respondents, which form a characteristic description. My project

topic also falls under the category of Descriptive design.

Step 4 - Selections of Sources of Data

The third step in the Research Process includes selections of Sources of Data. This step is related

to from where the data will be selected. It is very much important to select the appropriate source

of data which is very much necessary while conducting the survey. There are two types of

sources are available from which one can select the data.

Primary Data

Secondary Data

Primary data are those data that are collected for the first time. This data is never used before by

any one. According to my topic for accessing the market analysis of mens wear of [G-3], I

have collected primary data through Personal Survey.

Secondary data are those that are not collected for the first time. They are gathered and collected

through various sources such as newspaper, magazine, radio, etc. In my project I have collected

secondary data from the Internet to get the information about my topic.

Step 5 - Decisions on Data Collection Techniques

The fourth step of the research process is about decision on data collection techniques. Data

Collection Techniques are the ways in which information is gathered. Also, there are various

ways to collect the data. Some of them are Observational Method, Experimental Method,

Etc. According to my topic, I have chosen to do Personal Survey as it the best method for my

survey.



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To know the market analysis of mens wear of [G-3] one needs to contact local people and

local users and collect the data, as it is the response of the respondents only on which the my

topic is being judged. Survey Method proves beneficial in this type of survey where a particular

no. of population is under study.

Data Collection technique needs to be done or performed with due care as it is very much

necessary to determine the answer of the data in an appropriate and accurate manner.

Step 6 - Determining Sampling Design & Sampling Size

Next step in the research process to determine the sampling design & sampling size. When a

marketing research is to be carried out it has to decide whether it would be census survey or

sample survey.

When a survey is undertaken and when it is not possible to cover the entire population, the

marketing researcher has to answer a basic question; how large should the sample be? As large

sample size leads to higher cost and time consumption and lower sample size leads to

ineffective results that do not reflect the characteristics of the population. Therefore it is of

paramount importance that the sample size must be adequate.

Sample size decision when estimating proportion p is based on non-probability random sample

of size n is

n = (1- )

[S.E. (p)] 2



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Suppose we are interested in finding out feasibility of selling Branded ready to eat food items.

We believe that is 20 percent. Further, we decide that a standard error should not be more than

4 percent.

We now apply the formula.

Total Population of the Surat district urban area 20,00,000.

= Proportion of total population = 20%

S.E. (p) = Probable Error = 4

n = (1- )

[S.E. (p)]2

= 20(100 20)

(4)2

= 20*80

16

= 100*

Step 7:-Organizing and Conducting Field Survey

After preparing the questionnaire and selecting the sample design and sample size, the next step

was to organize and conduct the field survey. Two very important aspects had to be looked after

while conducting the survey.

1] Interviewing.

2] Supervision.

Interviewing seems as child play and very easy, but on the other side it is a very difficult task

because the respondents are generally resistant in giving information. It may be possible that they



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may provide inaccurate and ambiguous information. They had to be tackled with tact, initiative,

patience and intelligence. Information is to be taken from the interviewee within certain specific

time.

Supervision of the fieldwork is very important to ensure timely and proper completion of the

survey. Also supervision in a survey is to be done very carefully. Also, supervision is a lengthy

and tedious task and hinder somewhat in the survey process.

As the customers were busy and lazy creatures, it become more necessary to supervise the survey

otherwise the survey could not have got completed in proper time. Moreover, I had to run after

every individual who left half questionnaire and give silly excuses like getting very late, not

interested, feeling very sleepy and bored.

Step 8 - Processing and Analyzing of Data

The next step after completing the field survey is to process and analyzed it. The processing and

analyzing of the collected data should be done in such a manner that it reveals the main

characteristic. After completing the survey I analyzed the questionnaire response from the

respondents.

After completing the survey, I had done statistical tally marking. This helped me to get

the exact no. of frequency.

The next step what I did was that I prepared a table showing the Percentage and

Frequency.

After that I had presented the data by preparing various graphs like Pie charts, Bar charts

etc.

Step 9 - Preparing a Research Report



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Once the data has been tabulated, analyzed and interpreted; according to the market research

process, the report is to be prepared carefully. It should be taken care that the objectively,

coherence and clarity are followed. To make a good report the use of graphs are made.

Moreover, different techniques are used. The graph and techniques are self interpreted and

suggestion is given. The report should be prepared with great care otherwise, all the efforts

invested throughout the project will be vein or may not yield the eligible fruitful results.

Analytical Techniques

Analytical Techniques are the way or the manner in which the collected data is arranged,

classified and analyzed in a manner in which they can be understood. There analyzed data are

then presented through various Charts such as Bar charts, Pie charts, etc. so that the

understanding of the analyzed data is done effectively.

[1] Survey-

I had done the Survey of 100 respondents through personal survey. I had met various people and

collected information from them. The questionnaire being somewhat complicated to fill, I had to

make the respondent understand how the rating and the selection of a particular point or a feature

is to be done.

[2] Data Analysis

After the survey, the main purpose was to arrange, classify and analyze the information collected

from various respondents. Firstly I made the statistical tabulation of the information. Then I

proceeded with the making of various charts and graphs for which I took the help of Microsoft

excel. In Microsoft excel I entered the information, done the calculation and then made the

graph. Thus I completed my data analysis in this manner.

Limitations of the Project



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The first limitation is the Limitation of Field under Survey. It is because Levis is an

International Brand falling in the Worldwide Market and the field under survey was Surat

which a city in Gujarat [India]. So, I got response from only a particular slice of people.

The second limitation is Time limitation. As it is known that Surat is a wide city and is

continuously expanding day by day and the time period of the survey is 2 months. So, the

task of collecting, analyzing, processing and presenting information takes a lot of time

going to each and every nook and corner of the city is difficult. Thus, it acts as a

limitation.

The third limitation is the designing of the Questionnaire with relation to this topic. The

people of Surat are not well equipped with the higher level english and filling

Questionnaire with complicated aspects. So, it is a limitation for my project.

The fourth limitation is the gathering of information. As I have done the whole process of

survey on my own, I know it is very difficult to contact respondents in large no. and

analyze them.

The fifth limitation is the genuineness of the information. I cannot assure about the

genuineness of the information as I cant predict a persons mind. The information given

by the Respondent may or may not be correct.



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K. S. TRADING [G-3]

Ch 4:

Theoretical AspectOf

Study

Theoretical Aspects of the Study



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Customer is said to be the King of the Market.

A Customer is not an interruption of our work; he is the purpose of it.

A Customer is a person who brings us his wants. It is our job to handle them profitability

to him and to ourselves.

[G-3] is currently operating two stores in the Surat city and it comprises of local market

only. Thus if he wants to capture a new market segment he can open up new stores in

Gujarat.

[G-3] with its offers and sale strategy owns a good reputation.

[G-3] has develop from rags to riches

Now a days it face intense competition from various other brand outlet and malls.



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CH 5:

Findings and Analysis

ofResearch



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Data Analysis

After being finished off with the survey, the foremost duty is to do the analysis of the gathered

information. This information need to be systematically analyzed by proper evaluation

techniques to get the clear picture of the research problem. Here, as my survey is done and I have

completed my analysis of the questionnaires; now I have to present the analyzed data in a

systematic and precise manner. Due to this it becomes very much easy to identify and even

understand the problem under research. Now follows my Analysis of the Data.

Q1) CHOOSE THE AGE BRACKET FROM WHICH YOU BELONG?

15-18 1019-24 6025-30 2030 above 10

Interpretation:

The graph above one thing mainly comes to mind is that the response that we are getting is from

the youth of our country and so it is very much important and accurate to a great extent. Here it is

seen that mostly the age bracket of 19-24 years are interested in the Brand and the Company

which itself proves that the company has got a good image in the market.



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Q2) DO YOU PREFER TO BUY BRANDED CLOTHES?

Interpretation:

Here the question was asked whether the respondent prefer to buy branded clothes or not. From

the above graph we can easily determine that above 80% respondent people buy the brandedclothes which show a good amount of scope for the g: 3.



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Q3) NAME THE BRAND YOU ARE AWARE OF?

Brands Respond

entlevi's 80wrangler

65

lee 95spyker 90vanhuesan

85

pepejeans

77

mufti 60

others 248

Interpretation:

Here in this question I wanted to know the how much people are aware about the different

brands .where the LEVIS ,SPYKAR,VAN HUASEN,PEPE JEANS were the most common



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known brand .there are many other brand which the respondent replied are UCB,ALLEN

SOLLY,MUFTI,WILLS LIFESTYLE,STATUS QUQ etc. It seems from the above graph those

respondents are aware of many good brands and have vast choice for shopping.

Q4) WHICH BRANDS GIVES YOU COMFORT WEARING INFORMALS?

Brands Respondent

Zodiac 18Parkavenue

30

Color plus 12Allen solly 12VanHuesan

20

Arrow 8



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Interpretation:

In this question I wanted to ask the respondent that which brand gives them comfort in wearing

in formals. From the above graph u can easily see that park avenue which is one of the know

brand holds the position. While the arrow is the least down brand. The result are shocking but the

key is that respondent are having many vast choice during there purchase.

Q5) WHICH BRANDS IS THE BEST IN CASUAL WEAR?(Rank the following 1= best and 6=worst or last option)

Here the question was asked to respondent that which brands is best in casual wear and give the

rank do the different brand from the following. The respondent has following given rank to the

brand

Interpretation:



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Here the we can see that levis which is the most know brand in the casual wear because of its

unique product about jeans it is one of the most stylish brand endorsed by the great akshay

Kumar. We can analyze from above graph it has been given rank 1 and rank 5 equal by the

respondent

Interpretation:

The respondent has given a good rank to the pepe jeans brand. From the above graph we can

analyze that it has been given rank 2 which is runner up position. This brand is know for it jeansand stylish t-shirt.

Interpretation:



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Wrangler the name sayss all about it. The one of most comfort and stylish brand for the youth

from the above graph we can see that it has been clearly given rank 1 highest by the respondent

thus it capture good market share.

Interpretation:

Spykar one of the fastest develop brand in India also share good market share because of its

affordable price and avablity it is one of the most know brand in todays retail market thus from

the above graph you can see that it has been given rank 2 highest by the 26 respondent and rank 4

and rank 5 as lowest.

Interpretation:



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Lee is also one of the oldest brand having lots of its customer around the globe from the above

graph we can analyze that lee has secured 1 position by only 8 respondent only while 23

respondent has rank as 5th place.

Interpretation:

The status quq is one of the emerging brands in the casual wear. From the above graph we can

see that it has been given rank 4 by 33 respondents because it has good collection about t-shirt

and shirts which is also reasonable.



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K. S. TRADING [G-3]

Q6) WHICH IS THE MOST STYLISH BRAND IN CASUALS FOR MEN?

Interpretation:

From the above graph we can easily analyze that spykar is one the most stylish brand because of

its jeans and accessories. The respondent has given mufti 2nd highest for the most stylish brand

.this graph shows that other brand should start concentrating on the other area for their further

development and capture the market. Lee has been least down the order in the for being stylish

brand by the respondent



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Q7) WHICH BRANDS PROVIDE YOU WITH GOOD CHOICE OFACCESSORIES?

Brands Respondent

ARROW 15

LEVI'S 17

PROVOGUE 25

SPYKAR 33

PARK AVENUE 10

Interpretation:

Here the question is to check whether the different brands are having accessories for men

because the accessories for men is generally very few so its necessary for the company to have

good amount accessories for men. From the above graph we can see that spykar which is the



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ultimate brand has been selected by respondent and provogue has been selected by the 25 % of

respondent.

Q8) WHICH ARE THE AREAS THAT AFFECT YOUR BUYINGBEHAVIOUR?

Interpretation:

The question is here to know which are the factors that affect the buying decision of the

respondent. Various combine factor affect the buying behavior of consumer. From the above

graph we can determine that new variety and stylish clothing affect to most respondent. They

prefer to buy where there is new variety and comfort is also most top priority while purchasing.



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K. S. TRADING [G-3]

Q9) WHICH ARE THE FACTOR THAT CREATE A GOOD MARKET

SHARE FOR [G-3]?

Interpretation:

This question is to ask the respondent that which are the factor which create a good market share

for the [G-3] . from the above graph we can see that respondent has given new variety every time

a good factor which create market share and makes [G-3] a outstanding retail store for the cloth

in the Surat city. Various other factor are there which makes the [G-3] a good market leader.

From this I wanted to know that which is the basic factor for [G-3] to success.



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K. S. TRADING [G-3]

Q10) HOW WOULD YOU GET TO KNOW INFORMATION OF [G-3]

SALES AND SCHEMES?

Types Respondent

RADIO 17

HORDINGS 25

NEWSPAPER 20

TELEVISION 19

FAMILY ANDFRIENDS

19

Interpretation:This question is to know about how the respondent came to know about [G-3] different schemes

and discount offer. There are various medium through which companies promote its sales and

service. From the above graph we can see that hording (25%) is one of the best ways to make



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public aware about different scheme and discount. Other newspaper and family and friends are

also one of the best ways to market out scheme and offer.

Q11) ARE YOU AWARE ABOUT [G-3] POINT CARD SYSTEM?

Interpretation:The above question was to know the are the respondent aware about the point card system. From

the above graph we can determine that 65% of respondent are aware about the point card system

of the [G-3]. While 35% respondent still unaware about the point card system and [G-3] needs to

capitalize this respondent to 100%.



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K. S. TRADING [G-3]

Findings:-

Almost 60% respondents were the young guns age belonging to 18-24.

It is accessible from the data analysis that G-3 possesses a very strong Brand Image.

We can easily access from the data analysis that people are aware about various brands

30% People/Respondents have rated Park Avenue as an excellent comfort brand in formal

wear.

The 25% people have chosen the Levis most stylish brand.

From the survey results I have analyzed that most of the respondents prefer spykar to

buy their accessories.

I have found out that there are many factors which affect the buying behavior of

buyer but the variety and styles is important.

G-3 is one of the know stores in the Surat city because many of respondent find that it

provides with new variety every time they visit.



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Ch6:

ConclusionAndSuggestion



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Suggestions:-

Many respondent or people have said that during their purchase they have problem in

parking because it is on main road and traffic gets jam many a times. So parking facility

should need a attention.

I would like to suggest that store is having all branded clothes wear which are sometimes

costly so I would like to suggest that they should have local brand.

People are demanding good amount accessories so that should be taken into

consideration.

I would like to suggest them to open there branches in various other city of Gujarat. Sothat they can increase there more customer.

I would like to suggest that they should give a token of gift to every customer so that they

can build up a good relationship between them and customer



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Conclusion

From the survey conducted by me I have come across many conclusions. The first thing I would

like to tell that people are aware of different brands. They know which the most stylish and most

comfort wearing brand.G-3 which the most know stores in Surat provides with various different

ranges in mens wear ,ladies wear, and for kittens.

I can conclude from the suggestions from the respondents that they are very much impressed

with the style of the cloths provided by G-3, especially the shirts. From my analysis, I have

concluded that people are satisfied with the brand provided by store. Also many customers are

demanding more and improved collection from the store, this tells us that they are ready to

purchase. The Comfort and Style is the main factor which people considered while purchasing..

What I have concluded is that the Image of the G-3 as A Status Symbol is excellent.

Lastly, G-3 is definitely one of the strongest competitors having a cutting edge over the other

stores.



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BIBLOGRAPHY:

http://business.mapsofindia.com/india-industry/retail.html

http://www.economywatch.com/business-and-economy/indian-retail-industry.html

http://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-

industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-

challenges-and-opportunities1.asp

http://www.ficci.com/sector-studies.asp?secid=33

Reference Books

Marketing Management Philip Kotler & Kevin Keller.

http://business.mapsofindia.com/india-industry/retail.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.ficci.com/sector-studies.asp?secid=33http://business.mapsofindia.com/india-industry/retail.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.ficci.com/sector-studies.asp?secid=33


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Behavioral science Ashwatthapa.

Marketing Research G.C.Beri

ANNEXURE:

To know market analysis of mens wear on behalf of [G-3]

I Ankit Jain studying in Bhagwan Mahaveer college of business administration is

conducting a research in partial fulfillment of the 6th semester of B.B.A

programme. My research topic is to know market analysis of mens wear on behalf

of [G-3] .I assure you that all the information provided by you will be kept strictly

confidential and will be used for academic purpose only please oblige. Thank you

-: PERSONAL INFORMATION:-

NAME: - -----------------------------------

GENDER: - -------*PHONE NUMBER: ---------------------------

*INCOME: - -------------------------

OCCUPATION: - ---------------------------

Q1) CHOOSE THE AGE BRACKET FROM WHICH YOU BELONG?o 15-18



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K. S. TRADING [G-3]

o 19-24

o 25-30

o 30-above

Q2) DO YOU PREFER TO BUY BRANDED CLOTHES?o YES

o NO

Q3) NAME THE BRAND YOU ARE AWARE OF?---------------------- ------------------------------------------- ------------------------------------------- ------------------------------------------- ---------------------

Q4) WHICH BRANDS GIVES YOU COMFORT WEARING IN FORMALS?o ZODIAC

o ALLEN SOLLY

o PARK AVENUE

o VAN HUESAN

o COLOR PLUS

o ARROW

Q5) WHICH BRANDS IS THE BEST IN CASUAL WEAR? (Rank the following 1= best and6=worst or last option)

o LEVIS

o SPYKAR

o PEPE JEANS

o LEE



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K. S. TRADING [G-3]

o WRANGLER

o STATUS QUQ

Q6) WHICH IS THE MOST STYLISH BRAND IN CASUALS FOR MEN?o LEVIS

o SPYKAR

o MUFTI

o PEPE JEANS

o LEE

o WRANGLER

Q7) WHICH BRANDS PROVIDE YOU WITH GOOD CHOICE OF ACCESSORIES?o ARROW

o LEVIS

o PROVOGUE

o SPYKAR

o PARK AVENUE

Q8) WHICH ARE THE AREAS THAT AFFECT YOUR BUYING BEHAVIOUR?

o BUDGET

o AREA WISE

o VARITEY AND STYLE

o BRAND AVAILBLITY

o COMFORT

o OFFERS AND DISCOUNT SCHEME



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K. S. TRADING [G-3]

Q9) WHICH ARE THE FACTOR THAT CREATE A GOOD MARKET SHARE FOR [G-3]?

o ONE STOP SHOP

o LOCATION

o GOOD SCHEME AND DISCOUNT

o PRICE MATTER

o FACILITY AND AMBIENCE

o NEW VARITEY EVERYTIME

Q10) HOW WOULD YOU GET TO KNOW INFORMATION ABOUT[G-3] SALES AND

SCHEMES?

o RADIO

o

NEWSPAPER

o HORDING AND BANNER

o TELEVISON

o FROM FRIEND AND FAMILY

Q11) ARE YOU AWARE ABOUT [G-3] POINT CARD SYSTEM ?

o YES

o NO

Q12) GIVE YOUR SUGGESTION ABOUT [G-3] ?



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market analysis on men's wear [g-3]

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