event magn't & men's wear

8/4/2019 Event Magn't & Men's Wear

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Event

managemen

t


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Definition

Event management is the application of the management practice of projectmanagement to the creation and development of festivals and event .


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Event management involves studying the intricacies of the brand

identifying the target audience.

devising the event concept , planning the logistics and coordinating thetechnical aspects before actually executing the modalities of proposed event .


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Types of event

Childrens event & likewise personalevents.

Product launch event

Exhibitions and trade fairs.

Fashion shows.

Sports events.

Conference event mgt.


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Luxury event marketing and mgt.

Weddings

Stage &music shows

Party


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Outdoor events

NGO event mgt.

Road Show Services

Social and cultural events-MATAKI CHOWKI


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EVENTDIRECTOR

OFFICEADMINISTRATOR

PROCESSFINANCE H.R.

Event Manager

Event SubManager

Event Co-ordinator

Promoters

Event Planner


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Event mgt process

Initial meetings

Tender submission(event

conceptualising) Work order

Final Event plan (event production &marketing)

Event day-(Dday)


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Functions in an eventmanagement

The events generally relate to thefollowing:

Management Functions

Corporate Communications

Training

Marketing

Employee Relations

Customer Relations
http://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htm


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Core functions in event mgt

Planning and mgt.

Finance budgeting the event

Sponsorship Celebrity mgt

Marketing the event


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Ground support & alliedactivities

Venue Booking & All Local Licenses.

Stage Designing and Set Up.

Flex Designing and Printing.

Tie Ups with Marketing Agencies.

Tickets, Brochures and Communications.

Corporate Gifts & Gift Items.

Photo Shoots and Film Making.

Brand Endorsements. Arranging Ground Security.

Police & Other Local Permissions.

Local Celebrity Transport.

Bulk Hotel and Resort Bookings.


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Skills of promotersNegotiating Skills

Creative skills

Convincing Skills

Coordinating Skills

Planning skills

Executing and implementing skills


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Indian Companies

Percept D mark India Pvt Ltd

Tafcon Group

Show house

Fun films

Showbiz

Wizcraft International Entertainment PvtLtd


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Percept D mark India PvtLtd

PDM India was formed in 1994 with vision tohelp brand create a 360 degreecommunication approach.

PDM is division of PERCEPT Limited anEntertainment, media and communicationcompany.

PDMs capitalized billing of amount INR 26.17billion(FY09).

Today PDM is enviable leadership position

with a team over 1000 people and 62 offices

O i ti


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Organizationstructure

Executive Director

SeniorExecutive

JuniorExecutive

Event Director

Active Vice President

Event Manager

Team Member Team Member Team Member


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Recent Event Conducted

Client : Indian Oil

Objective of Event : To make anEntertainment Event.


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Event Proposal

Name : Indian Oil Idle

Estimation of Budget : 3 to 4 crores

Duration : 1 Month

Location : 4 to 5 cities(NEWS)


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Activities By Management

Advertisement & Promotion

Arrangement of team & its members

Selection of Anchors

Selection of Judges

Travel plan

Accommodation & Food service Design & Interior of stages at various

location with capacity of audience.


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Scenarios

Positive :

Booming sector

Creative and actively work force arewelcome

Profit making business

Negative : Dog work(Travelling a lot)

Competition is high


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MENS

WEAR


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INTRoDUCTION

The BRIC Menswear market grew by 7.1% between2003 and 2007 to reach a value of $70.9 billion.

India was the fastest growing country with a CAGR

of 9.6% over the 2003-2007 period.

Average daily Sales - 1000 - 4000 pieces

About 150 factories with average production between

500-1500 pieces per day


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Formal &

Traditional

Mens Wear


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Casual wear

B k f I di A l


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Breakup of Indias ApparelMarket

Domestic Apparel Market Value for 2008 is estimated at US$

29 Billion, with menswear as the largest segment with avalue of US$ 10 Billion


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MENS WEAR BRAND

SPO

RTS

WERA


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Top Mans wear Designers

ManishMalhotra

RohitBal

AkiNarula


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Other Designers

Abu Jani & Sandeep khosla

Arjun khanna

Azeem khan J J Valiya

Rocky S


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4 Ps marketing mix of


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PRODUCT

Launched in 1986

Launched in 2002

Launched in 1998

Launched in 2007

Launched in 2006


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PRICE


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PRICE (cont.)

Raymond is providing a wide range indifferent segments of market

Raymond gives a special discountcoupon to its shareholders

Discounts to retailers


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PLACE

MANUFACTURERS

RETAILERS :The Raymond shops arein India and International location


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PROMOTIONS

TELEVISION ADS:-


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PRINT ADS


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HOARDINGS


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INTERNET

www.zappkid.com

http://www.colorplusonline.com

http://www.parkavenue.co.in

http://www.parx.co.in
http://www.zappkid.com/http://www.colorplusonline.com/http://www.parkavenue.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parkavenue.co.in/http://www.colorplusonline.com/http://www.zappkid.com/


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SWOT analysis of menswear

Strength:

It is an newly developing marketsegment

In Indian men has become morefashion conscious

Weakness: It at an growth stage so not as strong

market base as for women industry
http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/


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Opportunity:-

As stander of life is increasing,change in culture, society, valuesand beliefs.

Market share of menswear industryalso increasing

Threat:-

Increasing competition
http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/


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Bibliography

Shriram S Kadiya, Senior Event managerPDM India Pvt Ltd.

http://www.pdmindia.com

http://www.eventmanagement.in

http://www.eventeducation.com/event-plannin

www.raymondindia.co.in

http://www.fibre2fashion.com/news/fashion-ne
http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.pdmindia.com/http://www.eventmanagement.in/http://www.eventeducation.com/event-planning-companies-india.phphttp://www.raymondindia.co.in/http://www.fibre2fashion.com/news/fashion-news/newsdetails.aspxhttp://www.fibre2fashion.com/news/fashion-news/newsdetails.aspxhttp://www.raymondindia.co.in/http://www.eventeducation.com/event-planning-companies-india.phphttp://www.eventmanagement.in/http://www.pdmindia.com/


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