mark f. muriello assistant director tunnels, bridges & terminals
DESCRIPTION
Value Toll Pricing at The Port Authority of NY & NJ. Mark F. Muriello Assistant Director Tunnels, Bridges & Terminals. Value Pricing Regional Workshop. Washington, D.C. June 4, 2003. The Port Authority of NY & NJ. Congestion: A Sense of Urgency. Annual Cost $10 Billion - PowerPoint PPT PresentationTRANSCRIPT
Mark F. MurielloMark F. MurielloAssistant DirectorAssistant Director
Tunnels, Bridges & TerminalsTunnels, Bridges & Terminals
Value Toll Pricing atValue Toll Pricing atThe Port Authority of NY & NJThe Port Authority of NY & NJ
Value Pricing Value Pricing Regional WorkshopRegional Workshop
Washington, D.C.Washington, D.C.June 4, 2003June 4, 2003
The Port Authority of NY The Port Authority of NY & NJ& NJ
Annual Cost $10 BillionAnnual Cost $10 Billion
Peak Volumes at Key Links Exceed Capacity
By 2020 Expect Hours of Delay Up by 60%By 2020 Expect Hours of Delay Up by 60%
Heightened Region-wide Air Quality Concerns
Overburdened Freight Routes Hurt Competitiveness
Congestion: A Sense of Congestion: A Sense of UrgencyUrgency
Region’s Prosperity at Stake Region’s Prosperity at Stake
DELAYREVENU
E
SERVICE
CONGESTION
DEMAND
COST
STATE of REPAIR
CAPACITY
MARKET POSITION
JOBS
ENVIRONMENTAL IMPACT
TB&T TB&T - - Preserve and Stretch Vehicular Capacity Preserve and Stretch Vehicular Capacity
– Intelligent Transportation Systems TechnologyIntelligent Transportation Systems Technology
– Staten Island Bridges ModernizationStaten Island Bridges Modernization
– Asset Replacement and State-of-Good-Repair Asset Replacement and State-of-Good-Repair
PATH - - Enhance Reliability and Efficiency Enhance Reliability and Efficiency
– New, State-of-the-Art Passenger CarsNew, State-of-the-Art Passenger Cars
– Updated Signal System and Automatic Train ControlUpdated Signal System and Automatic Train Control
– Continued Station and Service ImprovementsContinued Station and Service Improvements
Investing in Interstate Investing in Interstate MobilityMobility
Aviation Aviation - - Airport System RevitalizationAirport System Revitalization
– Rail Access Projects - AirTrain, EWR Monorail, NECRail Access Projects - AirTrain, EWR Monorail, NEC
– Approach and Terminal Roadway ImprovementsApproach and Terminal Roadway Improvements
– Parking Lot Expansion and E-ZPass Fee CollectionParking Lot Expansion and E-ZPass Fee Collection
Port - - Deep Water (Hub) Port Capability Deep Water (Hub) Port Capability
– Intermodal Terminal Redevelopment and ExpansionIntermodal Terminal Redevelopment and Expansion
– Access Roadway Improvements Access Roadway Improvements
– ExpressRail ExpansionExpressRail Expansion
Investing in Gateway Investing in Gateway MobilityMobility
Ensure financial self-sufficiency for Ensure financial self-sufficiency for the Interstate Transportation Network.the Interstate Transportation Network.
The Overall GoalThe Overall Goal
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Inte
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ActualsActuals ProjectionsProjections
Pricing Policy ObjectivesPricing Policy ObjectivesEncourage shifts to off-peak travel Encourage shifts to off-peak travel to address peak-period congestion.to address peak-period congestion.
Encourage mass transit by Encourage mass transit by differentiating pricing in corridors differentiating pricing in corridors with mass transit alternatives.with mass transit alternatives.
Eliminate frequency-Eliminate frequency-based toll discounts to based toll discounts to support traffic support traffic management objectives. management objectives.
Pricing Policy ObjectivesPricing Policy Objectives
Increase the E-ZPass market Increase the E-ZPass market share at Port Authority crossings.share at Port Authority crossings.
Create pricing incentives targeted Create pricing incentives targeted toward commercial traffic toward commercial traffic management.management.
Establish toll rates that are easily Establish toll rates that are easily implemented and collected.implemented and collected.
Port Authority Port Authority Passenger Car Toll Passenger Car Toll HistoryHistory
1970 1970 $ 1.00$ 1.0019751975 $ 1.50$ 1.5019841984 $ 2.00$ 2.0019871987 $ 3.00$ 3.0019911991 $ 4.00$ 4.00
New Pricing New Pricing ApproachApproach
High cash toll for all crossings.High cash toll for all crossings.
Deep E-ZPass discount for autos in Deep E-ZPass discount for autos in off-peak periods.off-peak periods.
Reduced E-ZPass discount for autos Reduced E-ZPass discount for autos during peak periods. during peak periods.
Weekdays: 6 - 9 a.m. and 4 - 7 p.m.Weekdays: 6 - 9 a.m. and 4 - 7 p.m. Weekends: 12 Noon - 8 p.m.Weekends: 12 Noon - 8 p.m. Deep discounts for truck trips in weekday Deep discounts for truck trips in weekday
overnight period (Midnt. - 6 a.m.)overnight period (Midnt. - 6 a.m.)
Auto Toll RatesAuto Toll Rates
CASH CASH All HoursAll Hours
PeakPeakHoursHours
Off-Off-PeakPeakHoursHours
New Rate New Rate $4.00 $5.00 $4.00 $5.00 $6.00$6.00
Old RateOld Rate $3.60 $3.60 $3.60 $3.60 $4.00$4.00
Carpool Program:Carpool Program: $1.00 per trip for vehicles with E-ZPass and $1.00 per trip for vehicles with E-ZPass and 3 or more people verified in vehicle.3 or more people verified in vehicle.
SI Bridge Program:SI Bridge Program: $50 for 20 Trips in a 35-day period at the $50 for 20 Trips in a 35-day period at the Goethals and Bayonne Bridges and Goethals and Bayonne Bridges and Outerbridge Crossing with E-ZPass.Outerbridge Crossing with E-ZPass.
Discount Programs Discount Programs (available all hours with special registration through E-ZPass account)(available all hours with special registration through E-ZPass account)
Commercial Toll Rates:Commercial Toll Rates:
OvernightOvernightHoursHours
PeakPeakHoursHours
Off-Off-PeakPeakHoursHours
CASH CASH All HoursAll Hours
New Rate $ 5.00 $ 6.00 $ 3.50New Rate $ 5.00 $ 6.00 $ 3.50 $ 6.00 $ 6.00 (per axle)(per axle)
Old Rate Old Rate $ 3.60 $ 3.60 $ 3.60$ 3.60 $ 3.60 $ 3.60 $ 4.00 $ 4.00 (per axle)(per axle)
Truck TollsTruck Tolls
Stakeholder OutreachStakeholder Outreach
Elected Elected Officials Officials & Community & Community GroupsGroups
Business Business & Industry & Industry GroupsGroups
Special InterestsSpecial InterestsTransportationTransportationInterestsInterests
Public Communication PlanPublic Communication Plan
Wide-ranging customer Wide-ranging customer communications program communications program and materials.and materials.
Web SiteWeb Site Toll-free Telephone Information Toll-free Telephone Information Direct MailDirect Mail Advertisements Advertisements In-Lane MaterialsIn-Lane Materials Toll Plaza HandoutsToll Plaza Handouts
The Importance of the MediaThe Importance of the MediaThe importance of using The importance of using the media effectively the media effectively cannot be overstated.cannot be overstated.
Newspapers, radio, and Newspapers, radio, and television stories and interviews:television stories and interviews: Ensuring the facts are presented Ensuring the facts are presented
accurately.accurately. Keeping the program in the public Keeping the program in the public
eye.eye. Informing the public about the Informing the public about the
needs and objectives.needs and objectives.
The New Jersey Television Network
Favorable Newspaper Favorable Newspaper EditorialsEditorials
November 18, 2000
The Cost of Crossing the Hudson… Price hikes are inherently painful, but these are worth applauding, if not demanding, as a matter of fairness and as a means to fight congestion.
Outreach to the editorial Outreach to the editorial boards of the major boards of the major regional newspapers regional newspapers paid tremendous paid tremendous benefits.benefits.
January 29, 2001
As good as could be… The increases across the board are manageable, and it’s reasonable that after a 10-year hiatus, a toll increase was due.
January 18, 2001
The Case for Hikes… (The Port Authority) has devised a rate change designed to prevent a web of traffic jams from strangling bistate commerce.
Most effective means of Most effective means of educating the public and educating the public and shaping opinion.shaping opinion.
Toll RevenueToll Revenue
== $$ Toll $$ Toll RevenueRevenue
XX
Avg. TollAvg. Toll
VolumeVolume
The Static The Static Pricing YearsPricing Years
rr22
Plaza ProjectionsVehicle Type
Regional
Economic
Variables
Weekday
Type
Vehicle
Occupancy
Price
Elasticity
E-ZPass Shares
Temporal
Traffic
Distributio
n
Time
of Day
Scenario Testing
Risk
Assessment
The Value The Value Pricing EraPricing Era
Model based on price elasticities derived from mid-1990s Model based on price elasticities derived from mid-1990s research.research.
E-ZPass participation estimated through price trade-offs.E-ZPass participation estimated through price trade-offs.
Incremental Revenue Incremental Revenue ProjectionsProjectionsIncremental Annual Revenue Projection = $150 million. Incremental Annual Revenue Projection = $150 million.
E-ZPass market share projected was approximately 4% E-ZPass market share projected was approximately 4% greater than actual experience.greater than actual experience.
Growth in E-ZPass transactions realized Growth in E-ZPass transactions realized more slowly.more slowly.
Revenue generation greater than expected.Revenue generation greater than expected.
Toll Revenue ComparisonsToll Revenue Comparisons
535.0
670.0
698.4
542.0
662.4
704.2
$400
$450
$500
$550
$600
$650
$700
$750
2000 2001 2002
Toll Revenue (in $ millions)Toll Revenue (in $ millions)
Plan Actual
Actual PlanPlan Actual
Future Revenue Future Revenue EnhancementEnhancement
Value Pricing:Value Pricing:
Current toll structure provides authority to Current toll structure provides authority to change peak and off-peak hours.change peak and off-peak hours.
Future strategies to adjust pricing in Future strategies to adjust pricing in smaller increments.smaller increments.
Time of DayTime of Day Travel CorridorTravel Corridor Vehicle TypeVehicle Type Managed Roadway Managed Roadway
Potentially less complicated to Potentially less complicated to advance.advance.
Opportunity for smoother Opportunity for smoother revenue infusion to sustain revenue infusion to sustain interstate transportation interstate transportation network.network.
Regional Regional CoordinationCoordination
Coordinated hours for maximum impact.Coordinated hours for maximum impact. Jointly targeted market segments (auto, trucks) to Jointly targeted market segments (auto, trucks) to
manage demand.manage demand. Coordinated E-ZPass Customer Service statements to Coordinated E-ZPass Customer Service statements to
encourage behavioral change.encourage behavioral change.
Value Pricing:Value Pricing:
Regional coordination of pricing in the future Regional coordination of pricing in the future will ensure optimal traffic management benefits.will ensure optimal traffic management benefits.
Roadway Pricing andRoadway Pricing andCorridor Corridor ManagementManagement
Relationships exist and Relationships exist and benefits will be realized.benefits will be realized.
RoadwayPricing
TransitCapacity &Services
New Technology& Efficiency
RoadwayCapacitySolutions
IntermodalConnections
Only one piece of a Only one piece of a much larger puzzle.much larger puzzle.
Mark F. MurielloMark F. MurielloAssistant DirectorAssistant Director
Tunnels, Bridges & TerminalsTunnels, Bridges & Terminals
Value Toll Pricing atValue Toll Pricing atThe Port Authority of NY & NJThe Port Authority of NY & NJ
Value Pricing Value Pricing Regional WorkshopRegional Workshop
Washington, D.C.Washington, D.C.June 4, 2003June 4, 2003
The Initial The Initial ExperienceExperienceEncourage shifts to less congested periods.Encourage shifts to less congested periods.
Value Pricing:Value Pricing:
0%
5%
10%
15%
20%
25%
5 - 6 AM 6 - 7 AM 7 - 8 AM 8 - 9 AM 9 - 10 AM
2000
2001
2002
2003
5-10
AM
Pct
g.
Tra
ffic
Dis
trib
uti
on
5-10
AM
Pct
g.
Tra
ffic
Dis
trib
uti
on
* Does Not Include Holland Tunnel* Does Not Include Holland Tunnel
22ndnd Qtr Qtr
The Early The Early ExperienceExperienceEncourage shifts to less congested periods.Encourage shifts to less congested periods.
Value Pricing:Value Pricing:
13.0%
11.1%
12.4%
13.7%
12,976
14,056
12,981
11,714
10.0%
10.5%
11.0%
11.5%
12.0%
12.5%
13.0%
13.5%
14.0%
2Q00 2Q01 2Q02 2Q0310,500
11,000
11,500
12,000
12,500
13,000
13,500
14,000
14,500
% of Peak Volume
5-10 AM Pctg. Traffic Distribution5-10 AM Pctg. Traffic Distribution
5-6 AM Total Traffic5-6 AM Total Traffic
The Initial The Initial ExperienceExperienceEncourage shifts to less congested periods.Encourage shifts to less congested periods.
Value Pricing:Value Pricing:
23.1%23.8%
23.4%23.2%
24,435 23,817 23,08725,020
17.0%
18.0%
19.0%
20.0%
21.0%
22.0%
23.0%
24.0%
25.0%
2Q00 2Q01 2Q02 2Q0317,000
18,000
19,000
20,000
21,000
22,000
23,000
24,000
25,000
26,000
% of Peak Volume
5-10 AM Pctg. Traffic Distribution5-10 AM Pctg. Traffic Distribution
6-7 AM Total Traffic6-7 AM Total Traffic
The Initial The Initial ExperienceExperienceEncourage shifts to less congested periods.Encourage shifts to less congested periods.
Value Pricing:Value Pricing:
5-10 AM Pctg. Traffic Distribution5-10 AM Pctg. Traffic Distribution
6-7 AM Total Traffic6-7 AM Total Traffic5-6 AM Total Traffic5-6 AM Total Traffic
13.0%
11.1%
12.4%
13.7%
12,976
14,056
12,981
11,714
10.0%
10.5%
11.0%
11.5%
12.0%
12.5%
13.0%
13.5%
14.0%
2Q00 2Q01 2Q02 2Q0310,500
11,000
11,500
12,000
12,500
13,000
13,500
14,000
14,500
% of Peak Volume
23.1%23.8%
23.4%23.2%
24,435 23,817 23,08725,020
17.0%
18.0%
19.0%
20.0%
21.0%
22.0%
23.0%
24.0%
25.0%
2Q00 2Q01 2Q02 2Q0317,000
18,000
19,000
20,000
21,000
22,000
23,000
24,000
25,000
26,000
% of Peak Volume
The Initial The Initial ExperienceExperienceEncourage shifts to less congested periods.Encourage shifts to less congested periods.
Value Pricing:Value Pricing:
0%
5%
10%
15%
20%
25%
3 - 4 PM 4 - 5 PM 5 - 6 PM 6 - 7 PM 7 - 8 PM
2000
2001
2002
2003
3-8
PM
Pct
g.
Tra
ffic
Dis
trib
uti
on
3-8
PM
Pct
g.
Tra
ffic
Dis
trib
uti
on
* Includes Holland Tunnel* Includes Holland Tunnel
22ndnd Qtr Qtr
The Initial The Initial ExperienceExperienceIncrease E-ZPass market share at PA crossings.Increase E-ZPass market share at PA crossings.
Value Pricing:Value Pricing:
56%
58%
60%
62%
64%
66%
68%
70%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
AutosAutos
TrucksTrucks
Wee
kday
E-Z
Pas
s M
arke
t S
har
eW
eekd
ay E
-ZP
ass
Mar
ket
Sh
are
20012001 20022002 20032003