PORTFOLIO2016Mariano Lugari

Who I am.

Communications Degree Digital Strategist Creative Result focused Always Curious Aventurer Hard Worker

What Have I Done.

2016

Create and build the communications strategy for Colquímicos S.A. An SME based in Bogotá, with almost 40 years in the chemicals’ distribution industry and more than 120 employees. The main objective of the consultancy it is to build the area, create the bases for an effective internal and external communication, and to give the whole company a renovation in they way they use their resources.

Communications strategy

2015

Merger and content strategy of all social spaces, made for Schick Latam where segmented contents were created for all countries in the region, in 3 specific areas: lifestyle, promotion and personal care.Frequency: Twice a week.Touch Points: SM.

Content Strategy

2015

Long-term strategy, made for Pastas Monticello, where content is created in 3 simultaneous axes: Lifestyle, Pairing and Tips.Frequency: Monthly.Touch Points: Web + SM.

Content Strategy

2015

Long-term strategy, made for Luki, creating content for children and their parents, in 4 complementary axes, according to the flavors of the product: cognitive, creative stimulation, family activities and content for easy consumption.Frequency: Fortnightly.Touch Points: Web + SM.

Content Strategy

2015

Digital strategy, made for a local brand named Cuidado de la casa, with content for housewives, in 3 related axes: personal care, home care and family secrets. Creating an indirect relation to the products.Frequency: Monthly.Touch Points: Web + SM.

Content Strategy

2013/14

Creation, implementation and execution of the Digital Strategy INNPULSA, making a positioning work, defining the tone of the brand, understanding and monitoring the environment. Creating Hangouts, video and hashtags.From 2013 - until today.Frequency: Daily.Touch Points: All the Digital Media.

Digital Strategy

2010

First time Implementation, and monitoring the presence of a local car dealer named Internacional de Vehículos, on Facebook and Twitter, creating positioning and relationship to the customer throughout the digital media.Frequency: Daily.Touch Points: Facebook + Twitter.

SM Strategy

2007/16

Blogger & Writer

Creator of 4 different blogs:“La Pausa” (humor and satire), “El Walkman” (music); “Bogota 35MM” (cinema - nominated to be one of the best Colombian blogs in 2007 by different local publications); and “Un pulgar arriba” (thumbs up! - games and apps on mobile devices).

Plataform: Blogger.

2013-2016 2007-2009

2007-2008 2006-2007

Further References.

Junior Copywriter (2007)Editor’s Assistant (2008)Community Manager (2008)

CCO (2015)

CEO - Own Company (2009)External communications

consultant (2016)

THANK YOUMariano Lugari ultra.pip@gmail.com+57 3106794715Calle 102 #17-66Bogotá, Colombia